INSTRUMENT VALIDATION TO DETERMINE THE RELATIONSHIP BETWEEN SOCIAL MEDIA ACCEPTANCE AND CUTI-CUTI 1 MALAYSIA FACEBOOK USER ENGAGEMENT

2020 ◽  
Vol 5 (1) ◽  
pp. 480
Author(s):  
Muhamad Shamsul Ibrahim ◽  
Khairulhimi A Manap ◽  
Nan Zakiah Megat Ibrahim
Keyword(s):  
Social Media ◽  
User Experience ◽  
Online Community ◽  
Current Trend ◽  
User Involvement ◽  
Subjective Norms ◽  
User Engagement ◽  
Validity And Reliability ◽  
Alternative Source ◽  
Source Of Information

The organisation is struggling to find a way to use social media effectively as it creates much interest and could offer so many things to users. Thus, many organisations have changed to use social media to keep up with the current trend and to stay relevant. The online community tends to be influenced by social networking tool and its interactive ability. Social media content for tourism for example can become an alternative source of information for users to plan their holiday to the preferred destinations. Facebook also acts as main user source of information because they could get direct and most recent feedback from the Facebook community. Thus, this study is conducted to determine the relevance variable related to Facebook user involvement to search for information. Relevance variables are identified using factor analysis for its validity and reliability. The analysis omitted 31 items from 61 in total after the validation and reliability test. Thus, the study found that only subjective norms, perceived behaviour control, Facebook user experience, Facebook user response, and Facebook user engagement are the remaining variables that are relevant in this research context. In addition, correlation test results indicate that there is a relationship between the subjective norms and perceived behaviour control with Facebook user experience, the Facebook user experience and Facebook user response with Facebook user engagement.

scholarly journals THE DEVELOPMENT OF A CONCEPTUAL FRAMEWORK FOR MOBILE SOCIAL COMMERCE AND PURCHASING DECISIONS: A SYSTEMATIC LITERATURE REVIEW FROM 2010 – 2020

2021 ◽  
Vol 18 (2) ◽  
pp. 115-132
Author(s):  
Shirley Law Kheen ◽  
◽  
Mohd Nazri Mohd Noor ◽  
Keyword(s):  
Social Media ◽  
Online Community ◽  
Risk Tolerance ◽  
Consumer Involvement ◽  
User Engagement ◽  
Social Commerce ◽  
Purchasing Decisions ◽  
Positive Attitudes ◽  
Technology Advancement ◽  
New Business

This paper aims to develop a framework for mobile social commerce purchase decisions based on the existing literature. Social media and mobile technology advancement has shifted the way contemporary selling is conducted online. This new business model has revolutionised the relationship between consumers and businesses. Mobile social commerce integrates the features of social media, which enables the interactions between users during their mobile shopping experience. Users’ creativities provide innovative solutions in user generated content (UGC) that not only solves their own problems, but also provides possible improvements to products and services. Even so, the authenticity of UGC and the possibility of fabrication remains a challenge that needs to be resolved. Previous studies have shown that user engagement in UGC has a significant effect on enhancing the efficiency of social interaction between businesses and consumers. The corresponding purchasing decisions depend on the degree of consumer involvement in UGC. Based on a review of the literature from 2010 – 2020, the positive attitudes towards online community knowledge sharing will positively influence consumers’ purchasing decisions. A favourable review about the products or services that generate strong positive attitudes is more likely to be considered by consumers. Thus, their purchasing decisions are determined by their commitment to an attitude. The risk perception of consumers differs from various dimensions and capacities. The risk tolerance of each purchasing goal will have an effect on their purchasing decisions. The framework proposed in this study can be further tested in the context of Malaysian consumers.

Understanding the Criticality of Differences in Cross-Cultural Design

2020 ◽  
pp. 56-82
Author(s):  
Huatong Sun
Keyword(s):  
Social Media ◽  
Cultural Differences ◽  
User Experience ◽  
Cross Cultural ◽  
User Engagement ◽  
Media Design ◽  
Design Practices ◽  
Cultural Design ◽  
Design Resources ◽  
Ways Of Life

This chapter articulates a practice-oriented critical vision of cultural differences to global design and explores how we should productively engage differences in global design practices. Cultural differences in this book refer to the differences that emerge from various categorical identifications such as ethnicity, race, age, class, religion, gender, sexuality, and ability and manifests as ways of life. A practice-oriented critical vision sees cultural differences as dynamic, relational, emergent, contingent, and liminal, in contrast to a simplistic interpretation of cultural differences presented by multiculturalism and other theories. This chapter first reviews why cultural differences matters and then organizes the discussion around four sets of questions: First, how does difference come into being? Second, what is the nature of difference ontologically? Third, how should we treat difference methodologically and practically? Fourth, as designers, how can we turn differences into design resources? And how should we design with, across, and for cultural differences? Based on the articulation of a practice-oriented critical vision of differences that turns communication deficits into design resources, the culturally localized user experience (CLUE) approach is thus developed into the approach of culturally localized user engagement and empowerment (CLUEE), simplified as the CLUE2 (CLUE-squared) approach. Examples of race construction and social media design cases are provided to enrich the discussion.

scholarly journals Understanding Social Media’s Role in Propagating Falsehood in Conflict Situations: Case of the Cameroon Anglophone Crisis

2019 ◽  
Vol 7 (2) ◽  
pp. 55
Author(s):  
Kingsley Lyonga Ngange ◽  
Moki Stephen Mokondo
Keyword(s):  
Social Media ◽  
Information Needs ◽  
Computer Software ◽  
Information Graphics ◽  
Alternative Source ◽  
Conflict Situations ◽  
Social Media Platforms ◽  
Analyse Data ◽  
Source Of Information

Social media have been welcomed as important tools that contribute to satisfying the daily information needs of citizens in today’s global society. To many, they serve as an open and alternative source of information especially where the conventional media fail to play their role of serving the public’s interest first. Notwithstanding, there have been serious and legitimate concerns about the spread of fake news over social media especially during the 2016 US presidential elections (Allcott & Gentzkow, 2017). This coincided with the Cameroon Anglophone Crisis (CAC) in which the Cameroon government blamed social media users for spreading false information about the crisis to the extent that government shut down the Internet in the two affected Anglophone regions of the country for 93 days in 2017. This article therefore, examines the content of information (graphics, audios, videos, texts) posted on two widely used social media platforms (WhatsApp and Facebook) during the Anglophone Crisis, in order to understand how falsehood is propagated especially during crisis situations. A qualitative approach to analyse data of falsehood during the crisis was used and three major ways were identified through which falsehood was propagated. Principally, social media activists used computer software to distort pictures and superimpose content that depict the messages they wanted to pass across. They also spread rumours using texts, audio clips and distorted videos. The conclusion is that social media have been awash with falsehood in the Cameroon Anglophone Crisis. The major recommendation therefore, is that users of social media should make efforts to verify the authenticity of information obtained from such media before consuming and disseminating to others. The December 2014 Law on Terrorism in Cameroon treats such offences seriously and defaulters are severely punished with heavy jail sentences and fines.

scholarly journals End-User Feedback on a Low-Cost Portable Air Quality Sensor System—Are We There Yet?

Sensors ◽  
2018 ◽  
Vol 18 (11) ◽  
pp. 3768 ◽  
Author(s):  
Johanna Amalia Robinson ◽  
David Kocman ◽  
Milena Horvat ◽  
Alena Bartonova
Keyword(s):  
Air Quality ◽  
Citizen Science ◽  
Low Cost ◽  
Current Trend ◽  
User Involvement ◽  
Primary Objective ◽  
User Engagement ◽  
Structured Interviews ◽  
Fit For Purpose ◽  
Mixed Coding

Low-cost sensors are a current trend in citizen science projects that focus on air quality. Until now, devices incorporating such sensors have been tested primarily for their technical capabilities and limitations, whereas their usability and acceptability amongst the public rarely goes beyond proof of concept, leaving user experience (UX) unstudied. The authors argue that UX should be taken into account to make sure that products and services are fit for purpose. Nineteen volunteers tested and evaluated a prototype device and provided feedback through semi-structured interviews and during focus group sessions. Their UX was then coded using mixed coding methods regarding device functionality and recommendations for future product development. The results indicate that UX can identify potentially problematic design aspects while giving deeper insights into user needs. For example, UX recognized that one of the most important aspects of user involvement and motivation was successful data harvesting, which frequently failed. This study recommends that future developers of low-cost portable air quality sensor systems prioritize reliable data transmission to minimize data loss. This will ensure an efficient and positive UX that supports user engagement in citizen science based research where collecting sensor-based data is the primary objective.

scholarly journals The theory of planned behaviour and user engagement applied to Facebook advertising

2018 ◽  
Vol 20 (1) ◽  
Author(s):  
Petra N.C. Sanne ◽  
Melanie Wiese
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Behavioural Control ◽  
User Engagement ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Facebook Advertising

Background: Facebook has become one of the most popular advertising platforms on social media. It is therefore important for social media marketers and researchers to have an understanding of the predictors of Facebook users’ engagement with Facebook advertising across all brands and Facebook advertising types. Objectives: This study aimed to determine whether the theory of planned behaviour could be applied to understand and predict engagement with Facebook advertising. Method: Non-probability convenience sampling resulted in a sample size of 656 Facebook users above the age of 18 who resided in South Africa. The data collected by means of an online survey were analysed using regression analyses. Results: The findings indicated that attitude was the strongest predictor of behavioural intention to engage with Facebook advertising, followed by subjective norms. However, perceived behavioural control was found not to be a significant predictor of behavioural intention to engage with Facebook advertising. Furthermore, behavioural intention to engage with Facebook advertising was found to predict actual engagement. Conclusion: Social media marketers need to focus on influencing attitudes and subjective norms to increase engagement with their Facebook advertisements. Furthermore, the theory of reasoned action was found to be more appropriate to predict engagement with Facebook advertising, as it excludes perceived behavioural control.

scholarly journals The networked reception of transmedial universes: An experience-centered approach

2016 ◽  
Vol 32 (60) ◽  
pp. 16 ◽  
Author(s):  
Susana Tosca ◽  
Lisbeth Klastrup
Keyword(s):  
Social Media ◽  
User Experience ◽  
Analytical Approach ◽  
Empirical Work ◽  
User Engagement ◽  
Current Effort ◽  
Qualitative And Quantitative ◽  
Quantitative Studies ◽  
Social Media Platforms ◽  
Media Texts

Building upon ten years of empirical work, this paper reflects on how to study increasingly complex user engagement with transmedial worlds. We examine our own analytical evolution from an initial aesthetic orientation to our current effort to incorporate the user´s own perspective through qualitative and quantitative studies. We argue that mapping user experience requires a sophisticated and holistic analytical approach - particularly, due to the popularity of social media platforms. We conclude the article by developing the concept of "networked reception" to characterize new kinds of transmedial world experience afforded by social media, which allow users to distribute and communicate not only the content of media texts but also their own experience and reception of transmedial world “texts”.

An emoji-based metric for monitoring consumers’ emotions toward brands on social media

2019 ◽  
Vol 37 (2) ◽  
pp. 211-225 ◽  
Author(s):  
Salim Moussa
Keyword(s):  
Social Media ◽  
Alternative Source ◽  
Content Type ◽  
Global Brands ◽  
Product Categories ◽  
Satisfaction Index ◽  
American Customer Satisfaction Index ◽  
Two Measures ◽  
Source Of Information ◽  
Practical Implications

PurposeThe purpose of this paper is to introduce and test a new emoji-based metric that could be used to monitor consumers’ emotions toward brands on social media.Design/methodology/approachTo test this new metric, 720 consumer tweets were retrieved from official Twitter accounts of 18 leading global brands representing 6 product categories/markets. In order to check its validity, the emoji-based metric was correlated with two measures: the percentage of positive emojis from Brandwatch’s (2018) Emoji Report and the American Customer Satisfaction Index (ACSI) for 2017.FindingsThe findings of this paper indicate that consumers tend to use more (vs less) positive emojis when expressing their feelings toward Coca-Cola (vs Taco Bell). They also show that the new metric is highly and positively associated with the ACSI, hence supporting its validity.Research limitations/implicationsThe new metric is only applicable to brands that have a social media presence.Practical implicationsThe proposed metric is easy to implement and interpret by almost every researcher and manager.Originality/valueWhile all extant brand sentiment analyses focus on analyzing the words in brand-related user-generated content, this paper considers an alternative source of information about emotions, that is, emojis. Beyond being valid, the proposed emoji-based metric is unique, easy to implement and interpret, and generalizable.

The Role of User Involvement, User Involvement Types, Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)

2019 ◽  
Vol 14 (2) ◽  
pp. 85-117 ◽  
Author(s):  
Mohsen Pashna ◽  
Mohammad Rahim Esfidani ◽  
Seyed Mohammad bagher Jafari
Keyword(s):  
Social Media ◽  
Middle East ◽  
User Involvement ◽  
Product Category ◽  
Advertising Effectiveness ◽  
Validity And Reliability ◽  
Advertising Appeals ◽  
Social Media Advertising ◽  
The University

Until now, no study has proposed strategies for social media advertising, scrutinizing the differential interaction of user involvement, different kinds of user involvement, product category involvement, and advertising appeals considering the unique characteristics of social media users in the Middle East. The present study addresses this issue by introducing two detailed advertising effectiveness grids in 20 situations for social media advertising in the Middle East context (Iran) and revised the previous grids and findings proposed for Western and Eastern countries in the area of traditional media advertising effectiveness. In all, 552 students of the University of Tehran, who are social media users were randomly selected, and questionnaires were distributed via an online platform. In order to explore the hypotheses, a mixed 2 × 2 × 2 factorial design was employed, followed by assessment of the validity and reliability of the measures. Surprisingly, some findings were contrary to traditional findings and grids both in the West and in the East and suggest different and new strategies; however, some were in line with traditional studies.

COVID-19: knowledge, awareness and perceived stress among Jordanian healthcare providers (Preprint)

2020 ◽  
Author(s):  
Emad Aborajooh ◽  
Mohammed Qussay Al-Sabbagh ◽  
Baraa Mafrachi ◽  
Muhammad Yassin ◽  
Rami Dwairi ◽  
...  
Keyword(s):  
Social Media ◽  
Psychological Stress ◽  
Health Care Providers ◽  
Best Practice ◽  
Healthcare Providers ◽  
Cross Sectional Study ◽  
Care Providers ◽  
Cross Sectional ◽  
Ordinal Logistic Regression Analysis ◽  
Source Of Information

UNSTRUCTURED We aimed to measure levels of knowledge, awareness, and stress about COVID-19 among health care providers (HCP) in Jordan. This was a cross-sectional study on 397 HCPs that utilized an internet-based questionnaire to evaluate knowledge about COVID-19, availability of personal protective equipment (PEE), future perception, and psychological distress. Ordinal logistic regression analysis was used to evaluate factors associated with knowledge and psychological stress. Overall, 24.4% and 21.2% of the participants showed excellent knowledge and poor knowledge, respectively. Social media (61.7%) was the most commonly used source of information. Being female (β= 0.521, 95% CI 0.049 to 0.992), physician (β=1.421, 95% CI 0.849 to 1.992), or using literature to gain knowledge (β= 1.161, 95% CI 0.657 to 1.664) were positive predictors of higher knowledge. While having higher stress (β= -0.854, 95% CI -1.488 to -0.221) and using social media (β= -0.434, 95% CI -0.865 to -0.003) or conventional media (β= -0.884, 95% CI -1.358 to -0.409) for information were negative predictors of knowledge levels. HCPs are advised to use the literature as a source of information about the virus, its transmission, and the best practice. PPEs should be secured for HCPs to the psychological stress associated with treating COVID-19 patients.

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