scholarly journals THE STRUCTURAL RELATIONSHIPS OF EXPERIENCE QUALITY, TOURIST SATISFACTION AND DESTINATION LOYALTY: THE CASE OF PANGKOR ISLAND, MALAYSIA

2019 ◽  
Vol 4 (1) ◽  
pp. 186
Author(s):  
Mohd Hafiz Hanafiah ◽  
Ahmad Farhan Jasmi ◽  
Aidil Hafiz Mohammad Razali ◽  
Muhamad Sharudin Sulaiman

Previous studies show that a superior tourist experience would lead to travel satisfaction and develop loyalty towards a destination. However, the role and influence of experience quality on tourist behavioural intentions have yet to be thoroughly scrutinized. This study aims at examining the experience quality of Pangkor Island tourists and its effect on their satisfaction and destination loyalty. This research applied the convenience sampling method whereby the survey data were collected conveniently from the tourists visiting Pangkor Island. The data obtained were examined via Partial Least Square-Structural Equation Modelling (PLS-SEM). The structural model assessment proposed that the natural attraction of Pangkor Island, the local behaviour, destination value, safety and cleanliness influence the tourists' satisfaction and destination loyalty. This study contributes to a better understanding of how the quality of tourist experience affect their behavioural mechanisms: travel satisfaction and destination loyalty. The research findings contribute to the literature on island tourism and enrich the existing knowledge of experience quality components and their effect on tourists’ satisfaction and destination loyalty.Keywords: Destination loyalty, experience quality, Pangkor Island, satisfaction, Tourist. Cite as: Hanafiah, M. H., Jasmi, A. F., Razali, A. H. M., & Sulaiman, M. S. (2019). The structural relationships of experience quality, tourist satisfaction and destination loyalty: The case of Pangkor Island, Malaysia. Journal of Nusantara Studies, 4(1), 186-210. http://dx.doi.org/10.24200/jonus.vol4iss1pp186-210

Author(s):  
Aswin Sangpikul

Purpose This paper aims to examine the effects of travel experience dimensions on tourist satisfaction and destination loyalty. Design/methodology/approach Data were collected from 457 international tourists visiting Phuket through a convenience sampling method. The structural equation modeling approach by AMOS was used to test the effects. Findings In case of island destination, beach attraction is not the only factor contributing to tourists’ loyalty, but hospitality of local people also plays an essential component to retain loyal tourists. Research limitations/implications This study examined only one construct (i.e. travel experience) affecting tourist satisfaction and destination loyalty. Practical implications Tourist experience in beach attractions and local people are the key factors to retain royal tourists. Social implications Quality of beaches and friendliness of local people are important factors to promote island tourism. Originality/value Two key factors of tourist experience were found to affect tourists’ loyalty in the case of island destination: beach attractions and local people.


2018 ◽  
Vol 9 (2) ◽  
pp. 276
Author(s):  
Edy SUPRIYAD

The most popular tourist destination visited in Jakarta is Ragunan Zoo. Ragunan Zoo is a 147-hectare park and inhabited more than 2.009 animals and overgrown more than 20,000 trees to make the atmosphere cool and comfortable environment. The area was arranged and woke up and partly still developed into a modern Ragunan Zoo as the identity of the city of Jakarta, located in Ragunan, South Jakarta. The purpose of this research includes (1) To test among variables tourism destination parts, service quality has affect to destination loyalty (2) To test among variables tourism destination parts, service quality have affect to Satisfaction (3) To test the effect between variable satisfaction to the destination loyalty. The population in this study covers all tourist visited Ragunan Zoo. The sample in this study was taken using non-probability sampling method, with purposive sampling technique. The number of samples is 150 samples from tourists who have visited Ragunan Zoo. Dependent variable is destination loyalty and independent variable consists of tourism destination parts, service quality and intermediary variable is satisfaction. Analysis of data using Structural Equation Modeling with PLS software (Partial Least Square) The results obtained are (1) Tourism Destination Parts, Service Quality has significant effect to Tourist Destination Parts, while Service Quality has significant effect to Destination Loyalty (3) Tourist Satisfaction has no significant effect to Destination Loyalty at Ragunan Zoo.


2015 ◽  
Vol 10 (3) ◽  
pp. 297-310 ◽  
Author(s):  
Zhibin Lin ◽  
Guangren He ◽  
Ilias P. Vlachos

Purpose – The purpose of this paper is to examine Chinese tourists’ experience of Britain based on a conceptual model of tourist satisfaction and destination loyalty, and to identify key issues that tourism organisations could address to provide an excellent experience for Chinese tourists. Design/methodology/approach – Data were collected in collaboration with a tour operator; and 275 valid responses were received. Partial Least Square Structural Equation Modelling was used for data analysis. Findings – The key destination attributes of Britain such as heritage sites, natural scenery and customer service provide an excellent experience for Chinese tourists. Other British destination attributes such as shopping facilities, food, accommodation, entertainment and night life are less impressive. Research limitations/implications – The sample was drawn from Chinese tourists visiting Britain on package tours, which limits the generalisation of results to other Chinese tourists and other European/Mediterranean destinations. Practical implications – There are two key challenges for British destination tourism managers: first, to maintain the current quality levels in the attributes that generate tourist satisfaction; and second, to concentrate on improving attributes with low performance ratings such as shopping, food and drink, accommodation, entertainment and night life. As the characteristics of Chinese tourists are culture-specific rather than destination-specific, tourism managers in other European destinations may find these recommendations useful too. Originality/value – This is one of the first studies to examine Chinese tourists’ experience of a European destination. The results reveal unique characteristics of Chinese tourist requirements, which provide useful implications for tourism organisations to adapt their service strategies to better cater to this growing group of travellers.


Author(s):  
Filda Rahmiati ◽  

Purpose: This study aims to analyze tourist return intention through destination attribute (attraction, accessibility, and amenities), promotion, and destination image mediated by tourist satisfaction. Research methods: The research method used in this research is a quantitative research. This study used 410 respondents who were domestic tourists who had visited Borobudur Temple using purposive sampling. The Partial Least Square-Structural Equation Model (PLS-SEM) used to test hypotheses. Results and discussions: The results of this study indicate that all hypotheses are accepted, that the attributes of the destination (attraction, accessibility, and amenities), promotion, and destination image significantly influence on tourist return intention mediated by tourist satisfaction. Conclusion: It is necessary to improve the quality of destination attributes at Borobudur Temple, promoting not only international tourists but also domestic tourists. It is also important to provide innovations that are expected to attract domestic tourists to make revisit when there are new things for them to experience


2021 ◽  
Vol 13 (19) ◽  
pp. 11086
Author(s):  
Meqbel M. Aliedan ◽  
Abu Elnasr E. Sobaih ◽  
Ibrahim A. Elshaer

In response to the Saudi Vision 2030, the Kingdom has developed mega entertainment events in different cities, referred to as cities-based entertainment, to diversify the long prevalent oil-dependent economy and change the traditional image of the Kingdom as a sole religious tourism destination. This research develops and tests a conceptual model on the relationship between the quality cities-based entertainment recently provided at the kingdom, and destination image, quality of tourist experience, and tourist satisfaction. More specifically, the research examines the direct influence of quality cities-based entertainment on tourist satisfaction and the indirect influence through destination image and quality of tourist experience. A structural equation modeling (SEM) was used to test structural relationships between the research variables. The results showed a positive and significant influence of event (cities-based entertainment) quality on destination image and on tourist experience quality. However, the results revealed that event—i.e., cities-based entertainment—quality failed to have a direct influence on tourist satisfaction. Hence, destination image and tourist experience quality were found to fully mediate the influence of event quality on tourist satisfaction. Theoretical and practical implications of the results are discussed and elaborated.


2020 ◽  
Vol 4 (4) ◽  
pp. 55-74
Author(s):  
Faqeer Muhammad ◽  
Kifayat Ullah ◽  
Rehmat Karim

This study aims to explore the influence of Natural Resources and Environment (NRE), Politico-Economic Conditions (PEC) on Tourist Behavioral Intension (TBI) in Hunza, Pakistan. The study further investigates the mediating role of Tourist Satisfaction (TS) on the given variables. Partial Least Square Structural Equation Modeling (PLS-SEM) technique has been applied to conceptualize the research frame and to test the proposed hypotheses. Primary data was collected by using convenient sampling technique for analysis from 220 tourists who visited tourism nucleus sites of Hunza. The finding of the study reveals that Natural resources and Environment, Politico-and Economic Conditions have a significant positive impact on Tourist’s Behavioral Intensions. Moreover, Tourist’s Satisfaction partially mediates the positive relationships among Natural Resources and Environment, Political & Economic Conditions and Tourist’s Behavioral Intensions. The findings of the study extend the understanding that presence of natural resources along with healthy environment and stable political & economic conditions of a destination are the key determinants for sustainable tourism development.


Author(s):  
Rejikumar G ◽  
Archana Ks

Objectives: The objective of this study was to examine the formation of wellness perceptions and satisfaction from antecedents that explain various attributes regarding service quality perceptions about doctors by patients. The topic is of contemporary relevance as health-care firms are reengineering their competencies to deliver personalized health services to for unmatched experience to develop long-term relationships with patients.Methods: Responses from 280 patients about service quality attributes of doctors, wellness perceptions, and their satisfaction are collected using a structured questionnaire. An exploratory factor analysis was performed using SPSS. 20 to identify significant dimensions of doctor’s service quality. The theoretical model developed with these dimensions, wellness perceptions, and patient satisfaction was estimated using partial least square-based structural equation modeling approach to test hypotheses about linkages among these constructs.Results: The dimension structure of doctor’s service quality contained constructs such as “price affordability of medicines,” “quality of diagnosis,” “interaction quality of doctor,” “appropriateness of tests prescribed,” and “quality of usage prescriptions.” These service quality dimensions of doctor significantly develop wellness perceptions and satisfaction among patients. Wellness perceptions act as a mediator in satisfaction development.Conclusions: Patient satisfaction and wellness perceptions are of primary importance in improving service quality in health care and to remain competitive. The health-care firms should train their professionals to interact with the patients more efficiently by adhering to the philosophy of patient centeredness in their service process.


2021 ◽  
Vol 17 (3) ◽  
pp. 1-20
Author(s):  
Nitika Sharma ◽  
Pooja Goel ◽  
Anuj Sharma

The purpose of this paper is to examine the antecedents of e-banking loyalty and evangelism via threefold construct of WEQUAL (usability, information quality, and service interaction) of public sector banks operating in India. Moreover, it also investigates the mediating role of consumers' trust on the website quality of these banks and their impact on e-banking loyalty and evangelism. The data was collected from 243 respondents through online questionnaire. In order to develop the model and test the hypotheses, partial least square structural equation modeling (PLS-SEM) was done through Smart PLS version 3.2.9. Results assert that website quality of banks positively influences the trust of consumers via usability, information quality, and service interaction. Also, consumer trust plays a mediation role between WEBQUAL constructs and e-banking loyalty and evangelism.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Shahed Mahmud ◽  
Md. Mahbubar Rahman ◽  
Reshma Pervin Lima ◽  
Esmat Jahan Annie

PurposeThe objective of the study is to measure outbound medical tourists' satisfaction and loyalty based on medical tourists' experience from a developing country's perspective.Design/methodology/approachThe medical tourists taken medical services from India constituted the population of this study. By applying a purposive and snowball sampling techniques, samples were selected. Based on the expectation confirmation theory (ECT) and a modified medical tourism experience model, this study empirically analyzed the research hypotheses by applying the partial least square–structural equation modeling (PLS–SEM) technique.FindingsThe empirical result revealed that the experience of service quality, medical tourism infrastructure and experience of medical tourism expenses has a direct impact on medical tourists' satisfaction. Furthermore, destination appeal and culture has a significant moderating effect on the relationship between medical tourists' satisfaction and destination loyalty. Multigroup analysis (MGA) was performed to examine group differences of the model. The MGA results revealed that, based on age, the research model remains undifferentiated between groups. In contrast, based on income, the only relationship, medical tourism infrastructure and medical tourists' satisfaction significantly differ between groups, while others remain identical from each other.Practical implicationsThe study results will contribute both theoretically and practically. Theoretically, the study will be a helpful instrument to figure out medical tourists' behavior through the lens of ECT in a developing country’s perspective. Furthermore, practically this study results will assist policymakers and practitioners of medical tourism in formulating strategies and making future decisions effectively.Originality/valueThe study has uniqueness in two aspects. First, the study empirically revealed Bangladeshi medical tourists' experience and behavioral intention to Indian medical tourism destinations. Second, the study’s findings exposed quantifiable insights into the Bangladesh–India medical tourism phenomenon.


2019 ◽  
Vol 122 (6) ◽  
pp. 1801-1817 ◽  
Author(s):  
Ivan K.W. Lai ◽  
Dong Lu ◽  
Yide Liu

Purpose The concept of experience economy states that customers seek experiences whether from products and services. Tourism is at the forefront of the experience economy because tourists are looking for staged experience encompassing the four realms (entertainment, educational, esthetic and escapism). The purpose of this paper is to empirically explore the effects of the experience economy on tourists’ word-of-mouth (WOM) in Chengdu cuisine through satisfaction and memory. Design/methodology/approach In total, 397 valid data were collected from the tourists who have experienced the ethnic cuisine in Chengdu. A partial least-square structural equation modeling technique was used to examine the research model. Findings The empirical results indicated that esthetic is the antecedent of the other three realms of experience economy; esthetic, educational and entertainment experiences influence satisfaction; four realms of experience economy influence memory; and satisfaction and memory ultimately influence WOM. Practical implications The findings of this study provide practical implications for operators of ethnic restaurants in designing their restaurants and menus, travel agencies in planning the tour itinerary and governments in using ethnic cuisine for destination marketing. Originality/value This study is a pioneer in studying the experience economy in the ethnic cuisine. It has identified the relationships between four dimensions of experience economy of ethnic cuisine, tourist satisfaction, memory and WOM toward ethnic cuisine in a tourist destination. It has also integrated the senses of Chinese cuisine (“sight,” “smell” and “taste”) into the measures of esthetic experience for studying experience economy in ethnic cuisine.


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