scholarly journals DESTINATION MARKETING TO IMPROVE DOMESTIC TOURISTS’ RETURN INTENTION

Author(s):  
Filda Rahmiati ◽  

Purpose: This study aims to analyze tourist return intention through destination attribute (attraction, accessibility, and amenities), promotion, and destination image mediated by tourist satisfaction. Research methods: The research method used in this research is a quantitative research. This study used 410 respondents who were domestic tourists who had visited Borobudur Temple using purposive sampling. The Partial Least Square-Structural Equation Model (PLS-SEM) used to test hypotheses. Results and discussions: The results of this study indicate that all hypotheses are accepted, that the attributes of the destination (attraction, accessibility, and amenities), promotion, and destination image significantly influence on tourist return intention mediated by tourist satisfaction. Conclusion: It is necessary to improve the quality of destination attributes at Borobudur Temple, promoting not only international tourists but also domestic tourists. It is also important to provide innovations that are expected to attract domestic tourists to make revisit when there are new things for them to experience

2017 ◽  
Vol 21 (3) ◽  
pp. 454
Author(s):  
Moh. Mukhsin

The purposes of this study is to determine whether there is influence of Trust and Commitment to Supply Chain Performance with Quality of Relation as an intervening variable,  Production and Distribution case study of Dedak on PD. Sederhana. Variables used in this research are trust and commitment as independent variables, Supply Chain Performance as Dependent variable, and quality of relation as intervening variable. This research used quantitative method by using descriptive research and causal research. Data from the 4 variables were analyzed by using Structural Equation Model (SEM) in Software SmartPLS (Partial Least Square) version 1.0. The number of samples used in this study were 57 respondents.Based on the result of data analysis, it can be concluded that there is positive and significant relation among trust and commitment to the quality of relation, whereas there is positif significant relation among Trust and commitment to supply chain performance. The result of analysis indicate that the quality of relation is able to mediate trust and commitment influence to supply chain performance.


Author(s):  
Bambang Subagio

The public service quality in The Investment and One Stop Service (TIOSS) Office of Bandung Barat Regency was not optimal. The public participation and discretion were the crucial factors to improve the quality of the public service. Hence, this research examined the influence of the public participation and discretion factors to improve the public service quality in TIOSS Office of Bandung Barat Regency. This research used the mixed method. Quantitative method was reflected through survei technique data collection which then was analyzed through Structural Equation Model and Partial Least Square. While qualitative method was reflected through Focus Group Discussion technique. The results were, first, public participation and the discretion had a positive and significant impact to the public service quality. Second, the public participation variable partially had a greater effect than the discretion variable to improve the quality of the public service. The research suggested that TIOSS Office of Bandung Barat Regency should undertake synergic, comprehensive, and continuous of public participation and discretion practices in order to improve public service quality.


2019 ◽  
Vol 4 (1) ◽  
pp. 186
Author(s):  
Mohd Hafiz Hanafiah ◽  
Ahmad Farhan Jasmi ◽  
Aidil Hafiz Mohammad Razali ◽  
Muhamad Sharudin Sulaiman

Previous studies show that a superior tourist experience would lead to travel satisfaction and develop loyalty towards a destination. However, the role and influence of experience quality on tourist behavioural intentions have yet to be thoroughly scrutinized. This study aims at examining the experience quality of Pangkor Island tourists and its effect on their satisfaction and destination loyalty. This research applied the convenience sampling method whereby the survey data were collected conveniently from the tourists visiting Pangkor Island. The data obtained were examined via Partial Least Square-Structural Equation Modelling (PLS-SEM). The structural model assessment proposed that the natural attraction of Pangkor Island, the local behaviour, destination value, safety and cleanliness influence the tourists' satisfaction and destination loyalty. This study contributes to a better understanding of how the quality of tourist experience affect their behavioural mechanisms: travel satisfaction and destination loyalty. The research findings contribute to the literature on island tourism and enrich the existing knowledge of experience quality components and their effect on tourists’ satisfaction and destination loyalty.Keywords: Destination loyalty, experience quality, Pangkor Island, satisfaction, Tourist. Cite as: Hanafiah, M. H., Jasmi, A. F., Razali, A. H. M., & Sulaiman, M. S. (2019). The structural relationships of experience quality, tourist satisfaction and destination loyalty: The case of Pangkor Island, Malaysia. Journal of Nusantara Studies, 4(1), 186-210. http://dx.doi.org/10.24200/jonus.vol4iss1pp186-210


PARAMETER ◽  
2022 ◽  
Vol 6 (2) ◽  
pp. 56-67
Author(s):  
Aditya Putra Kusuma

This study aims to determine (1) The influence of leadership on motivation. (2) The influence of organizational culture on motivation. (3) The influence of motivation on service quality. (4) The influence of leadership on service quality (5) The influence of organizational culture on service quality. This research uses a saturated sampling technique. The population of this research is all employees of PT. Hadeka Primantara which amounted to 91 people. The research method in this research is the quantitative research method by using the computer program Partial Least Square (PLS) and Structural Equation Modeling (SEM). This thesis uses quantitative research through survey methods, interviews, and questionnaires. The results showed significant influence on Leadership on Motivation at PT. Hadeka Primantara with the value of T Statistics 4,818 ≥ 1.96. There is a significant influence of Organizational Culture on Motivation at PT. Hadeka Primantara with the value of T Statistics 10,435 ≥ 1.96. There is no significant influence on Motivation on Service Quality at PT. Hadeka Primantara with the value of T Statistics 0.095 ≤ 1.96. There is no significant effect of Leadership on Service Quality at PT. Hadeka Primantara with the value of T Statistics 0.677 ≤ 1.96. There is a significant influence of Organization Culture on Quality of Service with the value of T Statistics 2,402 ≤ 1.96. Abstrak Penelitian ini bertujuan untuk mengetahui (1) Pengaruh kepemimpinan terhadap motivasi. (2) Pengaruh budaya organisasi terhadap motivasi. (3) Pengaruh motivasi terhadap kualitas pelayanan. (4)Pengaruh kepemimpinan terhadap kualitas pelayanan.(5) Pengaruh budaya organisasi terhadap kualitas pelayanan. Penelitian ini menggunakan teknik sampling jenuh. Populasi penelitian ini adalah seluruh karyawan PT. Hadeka Primantara yang berjumlah 91 orang. Metode penelitian dalam penelitian ini adalah metode penelitian kuantitatif dengan menggunakan program komputer Partial Least Square (PLS) dan Structural Equation Modeling (SEM). Tesis ini menggunakan penelitian kuantitatif melalui metode survey, wawancara dan kuesioner.Hasil penelitian menunjukkan pengaruh yang signifikan Kepemimpinan terhadap Motivasi pada PT. Hadeka Primantara dengan nilai T Statistics 4,818 ≥ 1.96. Terdapat pengaruh yang signifikan Budaya Organisasi terhadap Motivasi pada PT. Hadeka Primantara dengan nilai T Statistics 10,435 ≥ 1.96. Tidak terdapat pengaruh yang signifikan Motivasi terhadap Kualitas Pelayanan pada PT. Hadeka Primantara dengan nilai T Statistics 0,095 ≤ 1.96. Tidak terdapat pengaruh yang signifikan Kepemimpinan terhadap Kualitas Pelayanan pada PT. Hadeka Primantara dengan nilai T Statistics 0,677 ≤ 1.96. Terdapat pengaruh yang signifikan Budaya Organisasi terhadap Kualitas Pelayanan dengan nilai T Statistics 2,402 ≤ 1.96.  


2021 ◽  
Vol 39 (10) ◽  
Author(s):  
Sharina Osman ◽  
Tai Lit Cheng ◽  
Pua Chun Chin ◽  
Muna Norkhairunnisak Ustadi

This study aimed to identify factors influencing destination food image among the international tourists in Malaysia. Food tourism is becoming a trend among tourists. By trying different foods from different countries, tourists able to understand and gained knowledge on the country’s culture. In Malaysia, the food knowledge among the international tourists are limited. Although there are several Malaysian foods which are popular, it still remained unknown for the tourists. This caused international tourists to feel strange and unfamiliar with the food heritage in Malaysia. A quantitative research was carried out, where questionnaires were distributed to the international tourists in Malaysia using Google Form. Sample size of 278 respondents were collected, and Partial Least Square – Structural Equation Model (PLS-SEM), SmartPLS 3.0. was used to run the data. Result showed among the five independent variables, only Social Media do not have significant relationship with Destination Food Image. Discussion and result of these 5 variables were explained in this study. Lastly, limitations and recommendations were included to provide contribution to the future academicians who are interested in the related field.


2018 ◽  
Vol 9 (02) ◽  
pp. 20493-20502
Author(s):  
Ni Ketut Trisna Utami ◽  
I Wayan Sujana ◽  
I Nengah Suardhika

This study aims to test and analyze service quality, customer satisfaction, trust and customer loyalty. This research was conducted at PT. Pharos Indonesia Denpasar Branch with research population is outlet that make purchasing, sample used 100 units with purposive sampling method. All data obtained from questionnaires are suitable for use, then analyzed using structural equation model based on variance analysis known as Partial Least Square (PLS). The results showed that the better the quality of service provided to customers, it will have a better impact on improving customer satisfaction, the better the quality of services provided to customers, it will have an impact on increasing trust customers, the more satisfied customers will have an impact on the increase of customer loyalty, the higher the trust the customer will have an impact on increasing customer loyalty, the more satisfied customers will have an impact on increasing trust customers and the better quality of services provided to customers will have an impact on increased customer loyalty. The implication of this research is that service quality can be improved by considering reliability, customer satisfaction can be improved by paying attention to customer satisfaction to the whole product. Trust can be improved by taking into account competence and customer loyalty can be improved by paying attention to make purchases regularly.  


Author(s):  
Izzatul Jannah ◽  
Muamar Nur Kholid

This research was aimed to analyze the factors affecting accounting students’ intention in carrying out e-book piracy. This research integrated the theory of reasoned action and ethics theory. This was quantitative research with a survey method. Data in this research were collected from respondents who filled in questionnaires. The respondents in this research were accounting students of Universities in Yogyakarta, Indonesia. The data were analyzed using the Partial Least Square-Structural Equation Model (PLS-SEM) supported by SmartPLS 3.0 software. The results of the analysis showed that attitude, subjective norm, perceived benefit, and moral obligation significantly affected the intention of carrying out E-book piracy. Meanwhile, the perceived risk significantly affected the attitude toward piracy. Furthermore, this research discussed both theoretical and practical impacts based on the results of data analysis.


2021 ◽  
Vol 10 (1) ◽  
pp. 85-94
Author(s):  
Noveliana Violla Atmari ◽  
Vini Wiratno Putri

The purpose of this study to examine the influence of tourism experience on revisit intention mediated by destination image and satisfaction. Sampling technique using the accidental sampling and purposive sampling with sample of 240 respondents. Respondents were taken from visitors who had been to Sanggaluri Park Purbalingga twice or more and aged 17 years or over. Method of data collection using the questionnaire. The data analysis method uses the Structural Equation Model - Partial Least Square (SEM-PLS) with the Smartpls program. The direct test result show the result of tourism experience has a direct effect on destination image, tourism experience has a direct effect on satisfaction, tourism experience has a direct effect on revisit intention.      


2019 ◽  
Vol 11 (3) ◽  
pp. 888 ◽  
Author(s):  
Alfonso Aranda-Usón ◽  
Pilar Portillo-Tarragona ◽  
Luz Marín-Vinuesa ◽  
Sabina Scarpellini

In recent years, a number of case studies of the circular economy in business have been analysed by academics. However, some areas of research are little explored at the micro level, such as the study of the characteristics of the financial resources applied to investments to introduce circular activities in businesses. Therefore, the main objective of this study is to define the resources applied to circular activities by firms. To describe the influence of financial resources on achieving a more advanced circular economy in business is also an objective of this paper. Using a sample of Spanish companies, we applied a partial least square structural equation model (PLS-SEM) to enhance the knowledge about financial resource management in the framework of the resource-based view. We find that availability of funds, quality of the firm’s own financial resources and public subsidies have a positive effect in stimulating the implementation of circular economy initiatives in businesses.


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