scholarly journals PATH ANALYSIS OF PERCEIVED VALUE INFLUENCE ON SHOPPING SATISFACTION OF ONLINE CUSTOMERS IN THE VIEW OF MENTAL ACCOUNTING

2020 ◽  
Keyword(s):  
Path Analysis ◽  
Perceived Value ◽  
Mental Accounting ◽  
Shopping Satisfaction

Determining the impact of e-commerce quality on customers’ perceived risk, satisfaction, value and loyalty

2019 ◽  
Vol 11 (4) ◽  
pp. 576-587 ◽  
Author(s):  
Ιoannis Tzavlopoulos ◽  
Katerina Gotzamani ◽  
Andreas Andronikidis ◽  
Chris Vassiliadis
Keyword(s):  
Path Analysis ◽  
Customer Loyalty ◽  
Perceived Risk ◽  
Perceived Value ◽  
Perceived Quality ◽  
Ease Of Use ◽  
Future Research ◽  
Content Type ◽  
The Impact

Purpose The quality assessment of e-commerce services is of particular research interest, as it has been widely found that quality is directly linked to customer satisfaction and loyalty, which in turn leads to improved sales results, the creation of reputation and enhanced competitiveness for active companies in the industry. The purpose of this paper is to investigate the quality in e-commerce and to examine the relationships developed among its individual dimensions and satisfaction, perceived value, perceived risk and customer loyalty. Design/methodology/approach Initially, exploratory factor analysis with the equamax rotation method was applied to identify the perceptions of consumers regarding quality, value, satisfaction, risk and loyalty. The effect of the factors that make up perceived quality of e-services on customer value, satisfaction, risk and loyalty was examined by using OLS regression analysis. Likewise, path analysis was applied to confirm the impact of perceived quality on total consumer satisfaction, perceived value and loyalty, utilizing perceived risk as a moderating variable. Findings The authors found that quality overall has a positive and statistically significant relationship with perceived value, satisfaction and loyalty and negative with perceived risk. From the individual dimensions of quality, it has been found that ease of use of websites, design, responsiveness and security lead to increased levels of perceived value, while ease of use, responsiveness and personalization lead to an increase in the overall satisfaction of consumers. Overall, it has been documented that high levels of quality lead to higher satisfaction and perceived value, mitigating perceived risk and positively impacting the adoption of desirable consumer behaviors as reflected in customer loyalty. Research limitations/implications In this respect, future research in the field of e-commerce can examine the quality of the respective electronic services taking into account different product and business categories. In addition, the future research can focus on the impact of high satisfaction, perceived value and customer loyalty on various sizes of business performance, including sales, market share, competitiveness, financial efficiency and sustainability. Practical implications Given the clear relationship between quality, perceived value and satisfaction, e-commerce businesses have the potential to benefit significantly from improvements in the quality of their services, as this leads to increased levels of perceived value, high level of satisfaction and hence enhanced customer loyalty, which is in turn reflected in increased sales, positive word-of-mouth, improved reputation and brand loyalty. In this way, e-businesses will be able to improve their financial position, achieve higher market shares, maintain their competitive advantage, attract new development resources and become sustainable on a long-term basis. Social implications Businesses need to understand the factors that determine the quality in e-commerce to be able to achieve customer satisfaction and reduce perceived risk through improved quality. These factors, which consumers perceive as important for quality, are critical. Originality/value The concepts of quality, perceived value, risk, satisfaction and loyalty are considered to be interlinked in both traditional consumer research and e-commerce, as high levels of perceived quality are believed to lead to positive assessments of the cost-benefit and, hence, the perceived value (Cronin et al., 2000; Sweeney and Soutar, 2001; Korda and Snoj, 2010) and loyalty. In this context, this study attempted to study the relationship of these five variables, through both regression and path analysis, resulting in similar results. According to the findings of the study, perceived quality of website services has a positive and statistically significant impact on perceived value, satisfaction and an opposite effect on perceived risk, while the last is mitigating variable for and loyalty.

Service Quality, Brand Image, Perceived Value, Patient Satisfaction and Loyalty in China’s Private Dental Clinics

2020 ◽  
Author(s):  
Wenyi LIN ◽  
Wanxia Yin
Keyword(s):  
Patient Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Brand Image ◽  
Perceived Value ◽  
Survey Study ◽  
Dental Clinics ◽  
Patient Loyalty ◽  
Relationship Of ◽  
The Relationship

Abstract Background: This study seeks to explore the relationship of service quality, brand image, perceived value, service satisfaction and loyalty in China’s private dental clinics. Methods: This is a cross-sectional survey study, being conducted in Dongguan City, Guangdong Province, China in January 2019. The participants were selected by convenience sampling method. A total of 230 residents were surveyed. Among them, 125 had received services in private dental clinics, being the valid sample of this study. A multiple regression model was run to explore factors influencing patient loyalty. Subsequently, the path analysis was used to understand the relationship of service quality, brand image, perceived value, patient satisfaction, and patient loyalty. Results: After controlling for the effect of demographic and socio-economic variables, perceived value and patient satisfaction have significant influences on patient loyalty. The path analysis indicates the perceived value, perceived quality, and expected quality have direct effects on patient satisfaction, and have indirect effects on patient loyalty, with patient satisfaction as a mediator. Additionally, perceived value has a direct and indirect effect on patient satisfaction. Conclusion: This study helps managers in private dental clinics to gain support from customers through building customer loyalty towards dental clinics.

scholarly journals IMPLEMENTASI PEMASARAN HIJAU MELALUI PENAWARAN TAS BELANJA ECO-BAG UNTUK MENINGKATKAN LOYALITAS PELANGGAN PASAR SWALAYAN

2017 ◽  
Author(s):  
Andika Djunaidi Putra ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Perceived Value ◽  
Plastic Waste ◽  
Green Marketing ◽  
Business Units ◽  
Variable Data

Supermarket is one of the business units that cause of the environmental polluted, especially in problem of plastic waste. To reduce this problem, the management of many giant supermarkets offers eco-bag to their customers as implementation of green marketing. This study is conducted in Denpasar City and Badung Regency. The objective of this study is to explain the influence of product quality of eco-bag on customer loyalty, with eco-bag perceived value as a mediating variable. Data are collected by questionaire from 105 customers of five supermarkets. Data are analyzed by path analysis and Sobel test. The study found that the product quality of eco-bag is positively influence on customer loyalty, and eco-bag perceived value is significantly mediated the effect of product quality of eco-bag on customer loyalty.

scholarly journals Pengaruh persepsi online store dan offline store pada persepsi nilai dan dampaknya terhadap minat beli pada produk fashion

2019 ◽  
Vol 2 (2) ◽  
pp. 215-222
Author(s):  
Mariah Mariah ◽  
Dewi Nurbaiti
Keyword(s):  
Path Analysis ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Method ◽  
Hypothesis Test ◽  
Perceived Value ◽  
Analysis Method ◽  
Online Store ◽  
Fashion Products ◽  
Online Stores

This study aimed to analyze the effect of the perception of online stores and offline stores to perceived value and its impact on buying interest fashion products in Jakarta. This study has a quantitative type of research with respondents of 100 consumers in Jakarta. The sampling method is purposive sampling. This study uses a quantitative research method by conducting a survey and the hypothesis test is done by path analysis method. The results of this study indicate that online perception is not a determinant of perceived value, while offline perception is proven to significantly affect perceived value of fashion products. In buying interest, perceived value is the only factor that can be considered as a determinant of buying interest in fashion products.

scholarly journals Pengaruh perceived value terhadap purchase intentions dimediasi customer satisfaction

2019 ◽  
Vol 3 (1) ◽  
pp. 49-56
Author(s):  
Mukarromah Mukarromah
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Repurchase Intention

Tujuan penelitian untuk mengetahui pengaruh langsung perceived value terhadap repurchase intention, serta untuk mengetahui pengaruh tidak langsung perceived value terhadap repurchase intention yang dimediasi kepuasan konsumen. Menggunakan sampel sebanyak 100 responden yang diambil dengan accidental sampling konsumen Naavagreen di Kota Malang. Teknik pengumpulan data menggunakan kuesioner yang disusun dengan Skala Likert 5 poin, dan telah memenuhi kriteria uji validitas dan reliabilitas instrumen.  Teknik analisis data yang digunakan adalah Path Analysis. Hasil penelitian menunjukkan bahwa perceived value berpengaruh terhadap repurchase intention konsumen klinik kecantikan Naavagreen skincare, selain itu perceived value juga berpengaruh terhadap repurchase intention dimediasi oleh kepuasan konsumen klinik Naavagreen natural skincare cabang Malang

scholarly journals Consumer Perception Factors for Fashion M-Commerce and its Impact on Loyalty among Working Adults

2018 ◽  
Vol 8 (2) ◽  
pp. 168 ◽  
Author(s):  
Ravichandra Donni ◽  
Omkar Dastane ◽  
Herman Fassou Haba ◽  
Karthik Selvaraj
Keyword(s):  
Path Analysis ◽  
Structural Equation ◽  
Perceived Value ◽  
P Value ◽  
Fashion Industry ◽  
Exogenous Variables ◽  
System Availability ◽  
Working Adults ◽  
Customer Perceived Value ◽  
Endogenous Variables

The purpose of this study was to investigate the influence of selected customer perceived value factors on the consumer loyalty towards Mobile commerce in Malaysia towards fashion and apparel industry. This research mainly proposes on the integrated model of dependent variable loyalty of consumer behavior with six independent variables such as Efficiency, System availability, Fulfillment, price as perceived value elements. Explanatory research is adopted and data was collected using a questionnaire developed based on the past researches. The sample of 215 M-shoppers is collected using convenience sampling and then analyzed with help of AMOS 22 tool mainly verified normality, reliability, confirmatory factor analysis, structural equation modelling and path analysis. Correlation Analysis has been carried out for the latent constructs of the SEM to find the strength of relationship between variables and through the Path Analysis R-square value obtained indicated that the model explains most of the variability of the response data around its mean. Then, significance of the SEM is obtained using the P-value in which the exogenous variables ‘Efficiency & Privacy’ are found to be significant with the ‘Perceived Value’ and one of the exogenous variable ‘Price’ is found to be significant directly with the endogenous variable ‘Loyalty’. Mediating effects were considered to find the direct effects of exogenous variables on endogenous variables. Efficiency, privacy and price are the three important factors that any fashion industry in M-commerce should consider before marketing its products through mobile applications. Thus, businesses developing M-Commerce can come out with suitable value proposition for their M-shoppers based on the findings of this research.

scholarly journals Pengaruh Customer Perceived Value Dan Customer Experience Terhadap Revisit Intention Pada Objek Wisata

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 477
Author(s):  
An Nisa Lathifah Nabila ◽  
Armida Armida
Keyword(s):  
Path Analysis ◽  
Perceived Value ◽  
Secondary Data ◽  
Total Sample ◽  
Customer Experience ◽  
Primary Data ◽  
Validity And Reliability ◽  
Customer Perceived Value ◽  
Revisit Intention ◽  
Great Wall

This reseacrh aims to reveal the effect of customer perceived value and customer experience on revisit intention in The Great Wall of Koto Gadang attraction. This research is a causative study. The population in this study were all tourists who had visited the attraction of The Great Wall of Koto Gadang. The data used are primary data and secondary data. Data collection techniques are using questionnaires and documentation. The sample technique used in this study is purposive sampling with a total sample of 100 respondents. The analytical method used is path analysis using SPSS version 21. The research hypothesis testing was carried out using data analysis through validity and reliability, normality, heterokedactivity, path analysis, F test and statistical t test at α = 0.05. The results of this study indicate that 1) customer perceived value and customer experience significantly influence revisit intention 2) customer perceived value significantly influence customer experience 3) customer perceived value significantly influence revisit intention 4) customer experience significantly influence revisit intention. Keywords : customer perceived value, customer experience and revisit intention

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