Association of Need for Cognition with Judgments of Height, Weight, and Body Fat Covariation

559 college students, assessed for Need for Cognition, judged whether height, weight, and body fat were correlated using judgment probes that controlled for framing and conditional format. A principal components analysis of Need for Cognition scores identified two factors underlying the scale, which may be important in judgment outcome. In addition, judgments about correlations among height, weight, and body fat were similar to those of previous studies. Furthermore, the hypothesis that Need for Cognition would be related to the tendency to judge a negative correlation between height and body fat, i.e., a possible illusory correlation, was confirmed. Results are discussed relative to the Elaboration Likelihood Model of Persuasion.

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Deliberative vs Disingenuous Subjects on the Social Desirability of Need for Cognition

Perceptual and Motor Skills ◽

10.2466/pms.1993.77.1.95 ◽

1993 ◽

Vol 77 (1) ◽

pp. 95-98 ◽

Cited By ~ 1

Author(s):

James M. Hunt ◽

Anindya Chatterjee ◽

Jerome B. Kernan

Keyword(s):

Social Desirability ◽

Attitude Change ◽

Need For Cognition ◽

Elaboration Likelihood Model ◽

Short Version ◽

Elaboration Likelihood ◽

Individual Difference Variable ◽

The Social ◽

Likelihood Model ◽

Cognition Scale

Petty and Cacioppo's need for cognition scale (NCS)—both long version and short version—correlated significantly with the social desirability scale of Crowne and Marlowe. Inasmuch as need for cognition is an important individual-difference variable in Petty and Cacioppo's elaboration likelihood model of attitude change, caution seems warranted whenever this model is used in settings associated with cognitive achievement, lest subjects disingenuously feign cognitive need in a socially desirable attempt to appear “smart” or deliberative.

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Sport-Related Concussion Education and the Elaboration Likelihood Model: Need for Cognition as Mediator Between Health Literacy and Concussion Education Efficacy

Communication & Sport ◽

10.1177/2167479519875709 ◽

2019 ◽

pp. 216747951987570

Author(s):

Jacob S. Turner ◽

Andrew C. Tollison ◽

Birgid Hopkins ◽

Leah Poloskey ◽

Dennis Fontaine

Keyword(s):

Health Literacy ◽

Cognitive Processing ◽

Collegiate Athletes ◽

Need For Cognition ◽

Elaboration Likelihood Model ◽

Elaboration Likelihood ◽

Health Related ◽

Likelihood Model ◽

Field Bias ◽

Concussion Education

The current study examines the ways the elaboration likelihood model of persuasion can be applied to message design of concussion education programs. Results from a survey of collegiate athletes ( N = 353) illustrate that it is not only students’ generalized ability to understand health information (health literacy) that determines knowledge of concussion symptoms but also one’s motivation to think deeply about concussion protocols (need for cognition [NFC]). Current results show that NFC mediated the relationship between health literacy and the collegiate athletes’ knowledge of concussion symptoms. Collegiate athletes’ concussion protocols aimed at increasing concussion reportage rates should be multimodal (rather than standardized textual lecture-based approaches) to be better fit individualized approaches to cognitive processing of complex health-related messages and to begin to address the sociocultural contexts and complexities associated with athletes’ stay-on-the-field bias, which makes the burden of behavioral change particularly difficult in concussion education efforts.

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DOES THE NEED FOR COGNITION, NEED FOR AFFECT AND PERCEIVED HUMOUR INFLUENCE CONSUMERS’ ATTITUDES TOWARDS THE ADVERTISED BRANDS?

International Journal of Management Studies ◽

10.32890/ijms.26.2.2019.10517 ◽

2020 ◽

Author(s):

Hafizah Omar Zaki ◽

Yusniza Kamarulzaman ◽

Mozard Mohtar

Keyword(s):

Need For Cognition ◽

Elaboration Likelihood Model ◽

Brand Attitude ◽

Future Research ◽

Elaboration Likelihood ◽

Message Processing ◽

Treatment Groups ◽

Processing Theory ◽

Likelihood Model ◽

Need For Affect

Cognition has long been known as a mechanism to process message besides forming desirable attitude. However, the engagement of emotions that has been limited in its discussions to the message processing theory such as the Elaboration Likelihood Model (ELM) could also function as influencer to message processing and contributor to attitude formation. Hence, the purpose of this research is to examine the effects of need for cognition (NFC), need for affect (NFA) and perceived humour on consumers’ attitude towards the brands advertised. The research engaged three main studies and has adopted a quantitative basic experimental design with a random selection and distribution of participants into treatment groups. Result of study 1 showed that advertising attitude mediates between NFC and brand attitude. Study 2 found that NFA moderates between NFC and brand attitude. Study 3 revealed that NFA moderates between perceived humour and brand attitude. Finally, the results also determined that NFC, NFA, and perceived humour influence the processing of advertising message in the low and high involvement conditions of message elaborations. The findings encourage future researchers to further assess consumers’ attitude towards brand in various advertising contexts in more detail. The study contributes to the advertising guidelines for advertising firms and policy makers. In addition, the study contributes to the theoretical establishment of the Elaboration Likelihood Model (ELM) that can be used for future research extension. Keywords: Brand attitude, involvement, need for cognition, need for affect, perceived humour.

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The Effects of Source Integrity and Consistency of Evidence on Auditors' Judgments

Auditing A Journal of Practice & Theory ◽

10.2308/aud.1999.18.2.1 ◽

1999 ◽

Vol 18 (2) ◽

pp. 1-16 ◽

Cited By ~ 39

Author(s):

Jenny Goodwin

Keyword(s):

Financial Statements ◽

Theoretical Framework ◽

Elaboration Likelihood Model ◽

Patent Infringement ◽

Elaboration Likelihood ◽

Significant Determinant ◽

Two Factors ◽

Likelihood Model ◽

Evidence Source ◽

Client Management

This study uses the Elaboration Likelihood Model as a theoretical framework to examine auditors' sensitivity to the integrity of an evidence source, the consistency of more than one piece of evidence and the interaction between these two factors. Two independent scenarios were examined. The first involved evidence provided by a source external to the client, namely a lawyer acting for the client in a lawsuit concerning patent infringement. Source integrity was manipulated as either high or low, while the evidence provided by the source was either consistent or inconsistent with evidence obtained from within the client. Participants assessed the likelihood that the client would be found guilty of patent infringement and whether any liability should be recognized in the financial statements. Both the integrity and consistency factors and their interaction were significant in explaining auditors' judgments. The second scenario involved representations from client management concerning inventory obsolescence. Management integrity was manipulated as high or low and the evidence provided by management was either consistent or inconsistent with other evidence obtained from within the client. Participants assessed the likelihood that inventory was overstated and that a further writedown was required. For this scenario, only the integrity factor was a significant determinant of auditors' judgments.

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APPLYING THE ELABORATION LIKELIHOOD MODEL TO ANALYZE THE EFFECTS OF DEPRESSION PUBLIC SERVICE ANNOUNCEMENTS AMONG MALAYSIAN COLLEGE STUDENTS

International Journal of Modern Trends in Social Sciences ◽

10.35631/ijmtss.417006 ◽

2021 ◽

Vol 4 (17) ◽

pp. 54-73

Author(s):

Fan Jin Yu ◽

Norliana Hashim

Keyword(s):

College Students ◽

Public Service ◽

Public Awareness ◽

Elaboration Likelihood Model ◽

Dual Process ◽

Cluster Sampling ◽

Elaboration Likelihood ◽

Public Service Announcement ◽

High Quality ◽

Likelihood Model

As depression became an increasing contributor to the global disease burden, there is a demand for the public to understand depression disorder and reduce stigmatized attitudes about it. Especially, the prevalence of depression among college students is extremely higher than the general population; thus, it is essential to study among college students. Specifically, the utilizing of the health Public Service Announcement (PSA) is aiming to raise public awareness about health issues. Thus, this study emphasized on Depression Public Service Announcement and its effectiveness. By utilizing the Elaboration Likelihood Model (ELM), this study examined the consequences of the dual-process method towards stigmatized attitude changes about depression among students at a Malaysian public university. Cluster sampling technique was used to select respondents and a total of 185 respondents participated in two groups of experiments. Respondents in each group were exposed to two different D-PSAs with either high-quality depression messages or low-quality depression messages. Attributional Questionnaire (AQ) was adapted to measure respondents’ attitudes toward depression, and a set of questionnaires based on Reynolds’s study was applied to evaluate the information processing approach used. Lastly, the results demonstrated that D-PSA with a high-quality message elicits higher elaboration of respondents and less stigmatized attitudes. Conversely, D-PSA with low-quality messages elicits lower elaboration and more stigmatized attitudes about depression.

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