scholarly journals The importance of social media on the FMCG market in Bangladesh

2020 ◽  
Vol 56 (3) ◽  
pp. 230-242
Author(s):  
Joanna Bednarz ◽  
Patricia Orelly
Keyword(s):  
Social Media ◽  
Research Method ◽  
Emerging Market ◽  
Marketing Communications ◽  
The Internet ◽  
Marketing Communication ◽  
Purchasing Decisions ◽  
Face To Face ◽  
Social Media Platforms ◽  
Use Of The Internet

AbstractObjectiveThe purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers.MethodsThe research method used is a quantitative survey (face-to-face interviews) on the sample of 100 consumers conducted in September 2019 in Dhaka, the capital of Bangladesh.Key findingsThe majority of respondents have regular access to internet facilities and mainly two social media platforms are used: Facebook and YouTube. Product informations are sent to these media platforms for making purchasing decisions of the products of the FMCG market. Mostly males and the youngest group of respondents show the highest interest to social media.OriginalityThis study contributes to the literature to develop the understanding of marketing communications from the perspective of FMCG manufacturers entering Bangladesh, as it is being the emerging market.

scholarly journals THE INFLUENCE OF SOCIAL MEDIA FRAMING ON AUDIENCE PERCEPTION OF ENDSARS AGENDA PROTEST

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Chiemezie Chukwuka Ugochukwu ◽  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Survey Research ◽  
Police Officers ◽  
Category Theory ◽  
Research Method ◽  
Media Framing ◽  
The Internet ◽  
Proper Action ◽  
Social Media Platforms ◽  
Nigerian Government

In 2017, the #ENDSARS hashtag began trending across social media platforms, calling for a scrap of a police unit Special Anti-Robbery Squad (SARS). Nigerians complained about the activities of SARS that include extortion, extra-judicial killing, and harassment, among others. The Nigerian government and Police authorities promised to overhaul the SARS activities despite calls to scrap the police unit. On October 3rd 2020, a video went viral across social media platforms how police officers suspected SARS officers shot a young man and took his Lexus car away. Social media influencers organized the protest and like wildfire, it spread across the country. Based on this, the research is structured to ascertain respondents’ level of exposure to social media framing on EndSARS protest, to determine if social media framing on EndSARS protest motivated the youths, to find out if social media framing contributed to protests across the country. No doubt, the internet and social media have changed the narrative of organizing protests across the globe and Nigeria in particular. Anchored on three theories namely, framing theory, social category theory, and technology determinism theory. Survey research method was adopted for the study and copies of the questionnaire were distributed online with help of Google forms. Findings revealed that respondents were exposed to social media framing on EndSARS agenda and social media framing contributed to country’s protest across the country. The study recommends, among others, that government should always investigate reports about its agencies and take proper action to forestall any protest in the future.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

Social Media and Its Implications for Marketing Communications

2015 ◽  
pp. 252-270 ◽  
Author(s):  
Irina Yankova ◽  
Wilson Ozuem
Keyword(s):  
Social Media ◽  
Customer Retention ◽  
Marketing Communications ◽  
Customer Engagement ◽  
Marketing Communication ◽  
Design And Implementation ◽  
Computer Mediated ◽  
Social Media Platforms ◽  
Way Of Thinking ◽  
The Uk

The field of marketing communications studies is often called on to close the gap between marketing and computer-mediated studies. This chapter engages with the concept of social media in the design and implementation of marketing communication programmes, particularly in the UK Fashion sector. The chapter goes on to conclude, rather sceptically, that understandings of the various nuances of social media platforms could engender effective customer retention programmes. It also offers a new way of thinking about customer engagement, incorporating social media platforms.

Silent Voices

2021 ◽  
pp. 127-148
Author(s):  
Orlin St. Surin ◽  
Rebecca J. Blankenship
Keyword(s):  
At Risk ◽  
Social Media ◽  
Middle School Students ◽  
Smart Phones ◽  
Mobile Technologies ◽  
The Internet ◽  
School Students ◽  
Face To Face ◽  
Social Media Platforms ◽  
New Form

Traditionally, face-to-face bullying has been major problem among adolescents, especially those deemed at-risk. With the rise in the use of and advancements in mobile technologies, the Internet 2.0, and smart phones, a new form of bullying has been on the rise resulting from the increase in access to technologies and by association, social media outlets such as Facebook, Instagram, and Twitter. Cyberbullying, as it has been denoted, can occur at any time of the day on all social media platforms resulting in the potential of face-to-face victims enduring the abuse of their aggressors on an almost 24/7 basis. As such, cyberbullying can trigger numerous emotional and physical stressors among students. The purpose of this study was to discover the perceptions middle school students have about cyberbullying and their role as either victim, perpetrator, or bystander. The results of the study speak to a broader and emerging narrative indicating the psychological challenges faced by developing adolescent minds in negotiating face-to-face and virtual relationships.

Citizen In/Action

2015 ◽  
pp. 1057-1077
Author(s):  
Tieja Thomas ◽  
Nicole Fournier-Sylvester ◽  
Vivek Venkatesh
Keyword(s):  
Social Media ◽  
Citizenship Education ◽  
Online Community ◽  
Global Citizenship ◽  
The Internet ◽  
Educational Programming ◽  
Social Media Platforms ◽  
Use Of The Internet

This chapter describes a study that explored how citizens enact their citizenship within one niche online community dedicated to teaching about and supporting issues related to global citizenship. The research highlights the limitations of existing conceptualizations of citizenship paradigms and associated educational programming. In the discussion, the authors suggest that the integration and use of the Internet—specifically the use of forum-based social media platforms—as a curriculum supplement may effectively address the challenges and limitations that exist within traditional citizenship education classrooms.

Citizen In/Action

2014 ◽  
pp. 206-226
Author(s):  
Tieja Thomas ◽  
Nicole Fournier-Sylvester ◽  
Vivek Venkatesh
Keyword(s):  
Social Media ◽  
Citizenship Education ◽  
Online Community ◽  
Global Citizenship ◽  
The Internet ◽  
Educational Programming ◽  
Social Media Platforms ◽  
Use Of The Internet

This chapter describes a study that explored how citizens enact their citizenship within one niche online community dedicated to teaching about and supporting issues related to global citizenship. The research highlights the limitations of existing conceptualizations of citizenship paradigms and associated educational programming. In the discussion, the authors suggest that the integration and use of the Internet—specifically the use of forum-based social media platforms—as a curriculum supplement may effectively address the challenges and limitations that exist within traditional citizenship education classrooms.

Silent Voices

2019 ◽  
Vol 9 (4) ◽  
pp. 1-21
Author(s):  
Orlin St. Surin ◽  
Rebecca J. Blankenship
Keyword(s):  
Middle School ◽  
Social Media ◽  
Middle School Students ◽  
Smart Phones ◽  
Mobile Technologies ◽  
The Internet ◽  
School Students ◽  
Face To Face ◽  
Social Media Platforms ◽  
New Form

Traditionally, face-to-face bullying has been major problem among adolescents, especially those deemed at-risk. With the rise in the use of and advancements in mobile technologies, the Internet 2.0, and smart phones, a new form of bullying has been on the rise resulting from the increase in access to technologies and by association, social media outlets such as Facebook, Instagram, and Twitter. Cyberbullying, as it has been denoted, can occur at any time of the day on all social media platforms resulting in the potential of face-to-face victims enduring the abuse of their aggressors on an almost 24/7 basis. As such, cyberbullying can trigger numerous emotional and physical stressors among students. The purpose of this study was to discover the perceptions middle school students have about cyberbullying and their role as either victim, perpetrator, or bystander. The results of the study speak to a broader and emerging narrative indicating the psychological challenges faced by developing adolescent minds in negotiating face-to-face and virtual relationships.

scholarly journals The Impact of Using Instagram Social Media on Student Consumptive Behavior

2020 ◽  
Vol 6 (1) ◽  
pp. 80
Author(s):  
Rully Khairul Anwar ◽  
Diah Fatma Sjoraida ◽  
Ute Lies Siti Khadijah ◽  
M. Taufiq Rahman
Keyword(s):  
Social Media ◽  
Female Students ◽  
The Internet ◽  
Face To Face ◽  
Goods And Services ◽  
Large Bandwidth ◽  
Internet Media ◽  
Use Of The Internet ◽  
Consumptive Behavior ◽  
The Impact

Background of the study: The online shop is a process of buying and selling transactions conducted by the public through the internet media. We don't have to leave the house, people can have the items they want through an online shop. The use of the internet by students cannot be separated, including using in consumption patterns through online shops. The existence of the development of telecommunications technology, online shop currently makes it easy for students to make transactions or market products, goods and services. They are not only consumers, but also online shop business people.Purpose: This study aims to determine the impact of the use of Instagram on consumptive behavior of Islam-based students in Bandung.Method: This qualitative research uses a descriptive method by taking a location on an Islamic-based campus in Bandung.Findings: There is a rationalization behind the use of Instagram of female students, in addition it was also found that female students use Instagram mainly for the improvement and adjustment of lifestyle with trending topics, especially the style of the artist. For those who have more money, the students also make online transactions to buy clothes they like.Conclusion: 1) Instagram is a phenomenal social media among female college students because users are spoiled with various features available on Instagram, 2) the campus provides a large bandwidth so they can access Instagram more easily, and 3) the impact of expanding access to the internet becomes they are more consumptive to do transactions face to face.

scholarly journals THE IMPLEMENTATION OF MARKETING COMMUNICATION IN ATTRACTING PROSPECTIVE STUDENTS INTEREST TO STUDY AT VOCATIONAL HIGH SCHOOL

EDUTECH ◽  
2015 ◽  
Vol 14 (3) ◽  
pp. 291
Author(s):  
Ridwan Setiawan Daradjat, dkk ◽  
Hanny Hafiar
Keyword(s):  
High School ◽  
Social Media ◽  
Research Method ◽  
Professional Training ◽  
Teaching Profession ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Prospective Students ◽  
Job Matching ◽  
Descriptive Qualitative

Abstract, Research is entitled "Implementation of Marketing Communications In Attracting Prospective Students Attended School in SMK". Focus of this research is how the implemementation of marketing communications The focus of this research is how the implementation of marketing communications activities undertaken by Wakasek Ur. Hubinmas in attracting prospective students to attend school in SMKN 2 Garut. This research explains the framework of Wakasek Ur. Hubinmas SMKN 2 Garut efforts implementing marketing communication school to attract the interest of prospective students to attend school in SMKN 2 Garut. Research questions are : (1) How Intepretation of interviewees regarding education in SMKN 2 Garut. (2) What communications channels are used to attract the interest of prospective students to attend school in SMKN 2 Garut. (3) How the communications pattern is done in net interest prospective students to attend school in SMKN 2 Garut. The conceptual framework in this study are: marketing communications, Industry Relations and society (Hubinmas), Student Interest in SMK. The research method used is descriptive qualitative method by using a case study approach, with research method there using is descriptive qualitative with case study.The result of research and the exposure in the form of : (1) Knowing the intepretation informan abaout education in SMKN 2 Garut. (2) Knowing the communications channel will using to attract prospective students to study in SMKN 2 Garut  (3) Knowing the communications pattern doing to attract prospective students to study in SMKN 2 Garut.Conclusion of this research is intepretation the interviewees regarding education in SMK including the performance of teachers and teachers quality improvement, developing talents and skills provision face competition, institutions of formal education, in addition according to the wishes and the capabilities of prospective students, have many advantages ready to work. Communication channels used in the form of Garut's radio and local newspaper, social media, socialization to junior high school and MTs, Job Matching, training teachers in the form of Educational activities of the teaching profession, Teacher education and Professional Training, socialization/training quality teachers with In House Training, brochures, banners, Website. Communication pattern of In House Training for teachers, Ujikom and Prakerin for students, and job fair specially alumni, socialization PPDB to junior and MTs, brochures, banners, social media, and websites, in collaboration with the LSP establishment BNSP ujikom testers, requests, and the flagship program. Key Words : Implementation, Communication, Understanding, Channel, Pattern.  Abstrak, Penelitian ini berjudul Implementasi Komunikasi Pemasaran Dalam Menarik Minat Calon Siswa Bersekolah di SMK. Fokus penelitian ini ialah bagaimana implementasi kegiatan komunikasi pemasaran yang dilakukan oleh Wakasek Ur. Hubinmas (dianggap mewakili sekolah,jd tdk perlu dicantumkan) dalam menarik minat calon siswa untuk bersekolah di SMKN 2 Garut. Kerangka penelitian ini menjelaskan upaya Wakasek Ur. Hubinmas SMKN 2 Garut mengimplementasikan komunikasi pemasaran sekolah untuk menjaring minat calon siswa untuk bersekolah di SMK Negeri 2 Garut(dihilangkan sj langsung ke pertanyaan penelitian), Adapun pertanyaan penelitian diantaranya : (1) Bagaimana pemahaman  nara sumber mengenai pendidikan di SMKN 2 Garut. (2) Bagaimana saluran komunikasi yang digunakan untuk menjaring minat calon siswa untuk bersekolah di SMKN 2 Garut. (3) Bagaimana pola komunikasi yang dilakukan  dalam  menjaring minat calon siswa untuk bersekolah di SMK Negeri 2 Garut. Kerangka Konseptual dalam penelitian ini adalah : Komunikasi Pemasaran, Hubungan Industri dan Masyarakat (Hubinmas), Minat Siswa Bersekolah di SMK.(dihilangkan saja) Metode penelitian yang digunakan ialah metode kualitatif deskriptif dengan menggunakan pendekatan studi kasus. Hasil penelitian dan pembahasan berupa (1) Mengetahui Pemahaman  narasumber mengenai pendidikan di SMKN 2 Garut. (2) Mengetahui saluran komunikasi apa saja yang digunakan untuk menjaring minat calon siswa untuk bersekolah di SMKN 2 Garut. (3) Pola komunikasi yang dilakukan  dalam  menjaring minat calon siswa untuk bersekolah di SMKN 2 Garut.(dihilangkan saja)Kesimpulan penelitian ini ialah(dihilangkan saja) Hasil penelitian ini diperoleh pemahaman nara sumber mengenai pendidikan di SMK yaitu kinerja guru dan peningkatan mutu guru, mengembangkan bakat dan keahlian bekal menghadapi persaingan, lembaga pendidikan formal, penjurusan sesuai keinginan dan kemampuan calon siswa, memiliki banyak keunggulan, siap untuk bekerja. Saluran komunikasi yang digunakan berupa radio, koran lokal Garut, sosial media, sosialisasi ke SMP dan MTs, Job Matching, Kegiatan pembinaan guru berupa Pendidikan Keprofesian Guru, Pendidikan dan Latihan Profesi Guru, sosialisasi/pembinaan mutu guru, dan In House Training, brosur, spanduk, Website. Pola komunikasinya berupa In House Training guru, Prakerin dan Ujikom siswa, Bursa Kerja Khusus alumni, sosialisasi PPDB ke SMP dan MTs, brosur, spanduk, sosial media, dan website, kerjasama pendirian LSP dengan BNSP, permohonan penguji ujikom, dan program unggulan.Kata-kata kunci : Implementasi, Komunikasi, Pemasaran, Minat, Bersekolah.

Social Media and Its Implications for Marketing Communications

2017 ◽  
pp. 251-270
Author(s):  
Irina Yankova ◽  
Wilson Ozuem
Keyword(s):  
Social Media ◽  
Customer Retention ◽  
Marketing Communications ◽  
Customer Engagement ◽  
Marketing Communication ◽  
Design And Implementation ◽  
Computer Mediated ◽  
Social Media Platforms ◽  
Way Of Thinking ◽  
The Uk

The field of marketing communications studies is often called on to close the gap between marketing and computer-mediated studies. This chapter engages with the concept of social media in the design and implementation of marketing communication programmes, particularly in the UK Fashion sector. The chapter goes on to conclude, rather skeptically, that understandings of the various nuances of social media platforms could engender effective customer retention programmes. It also offers a new way of thinking about customer engagement, incorporating social media platforms.

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