scholarly journals THE IMPLEMENTATION OF MARKETING COMMUNICATION IN ATTRACTING PROSPECTIVE STUDENTS INTEREST TO STUDY AT VOCATIONAL HIGH SCHOOL

EDUTECH ◽  
2015 ◽  
Vol 14 (3) ◽  
pp. 291
Author(s):  
Ridwan Setiawan Daradjat, dkk ◽  
Hanny Hafiar
Keyword(s):  
High School ◽  
Social Media ◽  
Research Method ◽  
Professional Training ◽  
Teaching Profession ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Prospective Students ◽  
Job Matching ◽  
Descriptive Qualitative

Abstract, Research is entitled "Implementation of Marketing Communications In Attracting Prospective Students Attended School in SMK". Focus of this research is how the implemementation of marketing communications The focus of this research is how the implementation of marketing communications activities undertaken by Wakasek Ur. Hubinmas in attracting prospective students to attend school in SMKN 2 Garut. This research explains the framework of Wakasek Ur. Hubinmas SMKN 2 Garut efforts implementing marketing communication school to attract the interest of prospective students to attend school in SMKN 2 Garut. Research questions are : (1) How Intepretation of interviewees regarding education in SMKN 2 Garut. (2) What communications channels are used to attract the interest of prospective students to attend school in SMKN 2 Garut. (3) How the communications pattern is done in net interest prospective students to attend school in SMKN 2 Garut. The conceptual framework in this study are: marketing communications, Industry Relations and society (Hubinmas), Student Interest in SMK. The research method used is descriptive qualitative method by using a case study approach, with research method there using is descriptive qualitative with case study.The result of research and the exposure in the form of : (1) Knowing the intepretation informan abaout education in SMKN 2 Garut. (2) Knowing the communications channel will using to attract prospective students to study in SMKN 2 Garut  (3) Knowing the communications pattern doing to attract prospective students to study in SMKN 2 Garut.Conclusion of this research is intepretation the interviewees regarding education in SMK including the performance of teachers and teachers quality improvement, developing talents and skills provision face competition, institutions of formal education, in addition according to the wishes and the capabilities of prospective students, have many advantages ready to work. Communication channels used in the form of Garut's radio and local newspaper, social media, socialization to junior high school and MTs, Job Matching, training teachers in the form of Educational activities of the teaching profession, Teacher education and Professional Training, socialization/training quality teachers with In House Training, brochures, banners, Website. Communication pattern of In House Training for teachers, Ujikom and Prakerin for students, and job fair specially alumni, socialization PPDB to junior and MTs, brochures, banners, social media, and websites, in collaboration with the LSP establishment BNSP ujikom testers, requests, and the flagship program. Key Words : Implementation, Communication, Understanding, Channel, Pattern.  Abstrak, Penelitian ini berjudul Implementasi Komunikasi Pemasaran Dalam Menarik Minat Calon Siswa Bersekolah di SMK. Fokus penelitian ini ialah bagaimana implementasi kegiatan komunikasi pemasaran yang dilakukan oleh Wakasek Ur. Hubinmas (dianggap mewakili sekolah,jd tdk perlu dicantumkan) dalam menarik minat calon siswa untuk bersekolah di SMKN 2 Garut. Kerangka penelitian ini menjelaskan upaya Wakasek Ur. Hubinmas SMKN 2 Garut mengimplementasikan komunikasi pemasaran sekolah untuk menjaring minat calon siswa untuk bersekolah di SMK Negeri 2 Garut(dihilangkan sj langsung ke pertanyaan penelitian), Adapun pertanyaan penelitian diantaranya : (1) Bagaimana pemahaman  nara sumber mengenai pendidikan di SMKN 2 Garut. (2) Bagaimana saluran komunikasi yang digunakan untuk menjaring minat calon siswa untuk bersekolah di SMKN 2 Garut. (3) Bagaimana pola komunikasi yang dilakukan  dalam  menjaring minat calon siswa untuk bersekolah di SMK Negeri 2 Garut. Kerangka Konseptual dalam penelitian ini adalah : Komunikasi Pemasaran, Hubungan Industri dan Masyarakat (Hubinmas), Minat Siswa Bersekolah di SMK.(dihilangkan saja) Metode penelitian yang digunakan ialah metode kualitatif deskriptif dengan menggunakan pendekatan studi kasus. Hasil penelitian dan pembahasan berupa (1) Mengetahui Pemahaman  narasumber mengenai pendidikan di SMKN 2 Garut. (2) Mengetahui saluran komunikasi apa saja yang digunakan untuk menjaring minat calon siswa untuk bersekolah di SMKN 2 Garut. (3) Pola komunikasi yang dilakukan  dalam  menjaring minat calon siswa untuk bersekolah di SMKN 2 Garut.(dihilangkan saja)Kesimpulan penelitian ini ialah(dihilangkan saja) Hasil penelitian ini diperoleh pemahaman nara sumber mengenai pendidikan di SMK yaitu kinerja guru dan peningkatan mutu guru, mengembangkan bakat dan keahlian bekal menghadapi persaingan, lembaga pendidikan formal, penjurusan sesuai keinginan dan kemampuan calon siswa, memiliki banyak keunggulan, siap untuk bekerja. Saluran komunikasi yang digunakan berupa radio, koran lokal Garut, sosial media, sosialisasi ke SMP dan MTs, Job Matching, Kegiatan pembinaan guru berupa Pendidikan Keprofesian Guru, Pendidikan dan Latihan Profesi Guru, sosialisasi/pembinaan mutu guru, dan In House Training, brosur, spanduk, Website. Pola komunikasinya berupa In House Training guru, Prakerin dan Ujikom siswa, Bursa Kerja Khusus alumni, sosialisasi PPDB ke SMP dan MTs, brosur, spanduk, sosial media, dan website, kerjasama pendirian LSP dengan BNSP, permohonan penguji ujikom, dan program unggulan.Kata-kata kunci : Implementasi, Komunikasi, Pemasaran, Minat, Bersekolah.

scholarly journals The importance of social media on the FMCG market in Bangladesh

2020 ◽  
Vol 56 (3) ◽  
pp. 230-242
Author(s):  
Joanna Bednarz ◽  
Patricia Orelly
Keyword(s):  
Social Media ◽  
Research Method ◽  
Emerging Market ◽  
Marketing Communications ◽  
The Internet ◽  
Marketing Communication ◽  
Purchasing Decisions ◽  
Face To Face ◽  
Social Media Platforms ◽  
Use Of The Internet

AbstractObjectiveThe purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers.MethodsThe research method used is a quantitative survey (face-to-face interviews) on the sample of 100 consumers conducted in September 2019 in Dhaka, the capital of Bangladesh.Key findingsThe majority of respondents have regular access to internet facilities and mainly two social media platforms are used: Facebook and YouTube. Product informations are sent to these media platforms for making purchasing decisions of the products of the FMCG market. Mostly males and the youngest group of respondents show the highest interest to social media.OriginalityThis study contributes to the literature to develop the understanding of marketing communications from the perspective of FMCG manufacturers entering Bangladesh, as it is being the emerging market.

scholarly journals Analisis Kompetensi Guru Sebagai Bagian Dari Pedagogical Content Knowledge Guru Dalam Menerapkan Pendekatan Saintifik Dalam Program PLPG

2020 ◽  
Vol 3 (1) ◽  
pp. 1-14
Author(s):  
Veronika Fitri Rianasari ◽  
Beni Utomo ◽  
Marcellynis Andy Rudhito
Keyword(s):  
High School ◽  
Pedagogical Content Knowledge ◽  
Content Knowledge ◽  
Mathematics Teachers ◽  
Junior High School ◽  
Research Method ◽  
Professional Training ◽  
Learning Material ◽  
Pedagogical Content ◽  
Scientific Approach

AbstractThe purpose of this research is to analyze the competence of teachers as part of the teachers’ pedagogical content knowledge in applying scientific approach in Mathematics PLPG (in-service teacher education and professional training) program rayon 138 Yogyakarta, Indonesia, in 2014. The research method used is descriptive with quantitative approach. The subjects of the study consisted of 23 mathematics teachers including mathematics teachers of junior high school, high school and vocational school from Kebumen, Purworejo, and Magelang. Data was collected by filling in a questionnaire at the beginning and end of the training, observing microteaching activities, and documenting the learning material arranged by PLPG participants. Based on the analysis, it can be concluded that PLPG especially PLPG rayon 138 Yogyakarta, Indonesia, in 2014 gives benefits for the development of teachers’ PCK, especially in terms of teachers’ competence in applying scientific approach. Based on the analysis of learning materials arranged by the teachers and analysis of learning videos, it is known that the majority of the teachers have been able to construct a learning material using scientific approach and implement it properly.  Keywords: teacher’s competence, pedagogical content knowledge, scientific approach, PLPG

scholarly journals Pesan Dakwah Antara Keluasan dan Kedangkalan dalam Instagram @Pendosahebat.Id

2020 ◽  
Vol 5 (3) ◽  
pp. 309-330
Author(s):  
Rifni Rizqi Nurul Aliyati ◽  
Wiryo Setiana ◽  
Acep Aripudin
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Qualitative Approach ◽  
Advantages And Disadvantages ◽  
The Media ◽  
Two Sides ◽  
Descriptive Qualitative

Pesan dakwah dapat disampaikan melalui media termasuk instagram. Trend  tersebut memiliki dua sisi seperti pisau bermata ganda (tantangan). Penelitian ini bertujuan untuk mengetahui penyajian pesan dakwah dalam media sosial instagram. Tujuan penelitian ini mengetahui bentuk penyajian pesan dakwah dalam instagram dan mencari tahu kelebihan dan kekurangan penyajian pesan dakwah dalam media sosial. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kualitatif dan teknik pengumpulan datanya, melalui observasi dan dokumentasi. Hasil penelitian menunjukan bahwa dari dua puluh unggahan yang diteliti, terdapat tiga unggahan yang termasuk bentuk penyajian pesan dakwah informatif, empatbelas unggahan yang termasuk persuasif, dan tiga unggahan yang termasuk koersif. Kelebihan penyajian pesan dakwah pada akun instagram ini ialah menyampaikan pesan dalam bahasa singkat dan mudah dipahami pembaca. Dan kekurangannya, yaitu penjelasan yang kurang lengkap dan singkat. Kelebihan dan kekurangannya ini juga memberikan dampak pada pemahaman  pembacanya. Da'wah messages can be conveyed through the media including Instagram. The trend has two sides like a double-edged knife (a challenge). This study aims to determine the presentation of preaching messages on social media Instagram. The purpose of this study is to find out the form of preaching messages on Instagram and find out the advantages and disadvantages of preaching messages in social media. The research method used is descriptive qualitative approach and data collection techniques, through observation and documentation. The results showed that of the twenty uploads examined, there were three uploads that included informative preaching messages, fourteen uploads that were persuasive, and three uploads which were coercive. The advantage of presenting da'wah messages on this Instagram account is that it conveys messages in short and easily understood language. And the shortcomings, namely an incomplete and concise explanation. These strengths and weaknesses also have an impact on the reader's understanding.

Social Media and Its Implications for Marketing Communications

2015 ◽  
pp. 252-270 ◽  
Author(s):  
Irina Yankova ◽  
Wilson Ozuem
Keyword(s):  
Social Media ◽  
Customer Retention ◽  
Marketing Communications ◽  
Customer Engagement ◽  
Marketing Communication ◽  
Design And Implementation ◽  
Computer Mediated ◽  
Social Media Platforms ◽  
Way Of Thinking ◽  
The Uk

The field of marketing communications studies is often called on to close the gap between marketing and computer-mediated studies. This chapter engages with the concept of social media in the design and implementation of marketing communication programmes, particularly in the UK Fashion sector. The chapter goes on to conclude, rather sceptically, that understandings of the various nuances of social media platforms could engender effective customer retention programmes. It also offers a new way of thinking about customer engagement, incorporating social media platforms.

Marketing Communication for Nonprofit Organizations

2021 ◽  
pp. 157-188
Author(s):  
Stacy Landreth Grau
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Paradigm Shifts ◽  
New Paradigm ◽  
Cause Related Marketing ◽  
Media Types ◽  
The Way

Chapter 7 discusses the changing nature of communication as it becomes more nonlinear and multivocal. Social media has changed the way that all organizations are able to engage with their various stakeholders, and nonprofits are no different. The chapter also discusses how this new paradigm shifts control away from the organization and its various “customers” and why this is important to nonprofits. This chapter examines ways that the organization communicates with stakeholders and introduces the concepts of paid, owned, and earned (POE) media and how organizations can leverage each of these media types for a comprehensive marketing communications strategy. Additionally, this chapter discusses partner-level communications programs, such as cause-related marketing and cause branding, and includes considerations from the nonprofit perspective. Last, given the ubiquity of social media, the chapter includes a discussion of celebrity associations and how nonprofits can capitalize on these relationships.

Exploring the integration of social media within integrated marketing communication frameworks

2016 ◽  
Vol 34 (1) ◽  
pp. 19-40 ◽  
Author(s):  
Michael John Valos ◽  
Fatemeh Haji Habibi ◽  
Riza Casidy ◽  
Carl Barrie Driesener ◽  
Vanya Louise Maplestone
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Information Seeking ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Content Type ◽  
Service Channel ◽  
Senior Services ◽  
The Impact

Purpose – At present no frameworks exist for services marketers to incorporate social media (SM) within marketing communications planning. The majority of integrated marketing communications (IMC) frameworks were developed prior to the development of the widespread use of digital and SM for information seeking, sales and service. The purpose of this paper is to investigate this issue for services marketers specifically as they differ from FMCG, industrial and durable marketers in terms of marketing messages, branding, media and channels. Furthermore, as they are less reliant on outsourced sale channels they have more potential than other industries to integrate social and digital media to build awareness, brands and sales. Design/methodology/approach – Depth interviews were conducted with eight senior services marketing executives to identify the impact of SM on marketing communications planning, implementation and measurement. Findings – The findings revealed that the unique characteristics of SM (such as interactivity and individualisation, integration of communication and distribution channels, immediacy and information collection) impact traditional marketing communications frameworks. These impacts manifested in 12 modifications specific to services and SM to traditional generic IMC frameworks encompassed by the themes of reach, service channel, word-of-mouth advocacy, consumer generated messages, listening and behavioural measurement. Practical implications – The rapidly evolving nature of SM means senior services marketers need to educate organisational stakeholders regarding implementation issues, which may be a barrier to effective integration of SM within marketing communications. Originality/value – With digital marketing communications budgets reaching 30 per cent within some organisations, it is timely to put forward a marketing communication decision-making framework that first incorporates SM and second is suitable for services marketers.

scholarly journals Instagram sebagai Media Pengembangan Bahasa dan Sastra Indonesia di Era Milenial

2018 ◽  
Author(s):  
Sisi Cahyati
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Research Method ◽  
Language Skills ◽  
Language And Literature ◽  
Descriptive Qualitative

In the current millennial era, social media has a various purposes, for example, Instagram. Instagram users have reached 22 millions (according to e-marketer.com 2017 sources), can provide an opportunity to make Instagram as a medium for developing Indonesian language and literature. The writing of this article aims to describe the form of utilization from the Instagram account @seputarbahasaindonesia. The research method used was descriptive qualitative with content analysis on three forms of upload, namely on Indonesian proverbs, justification of words and understanding of words. The results of this study show that Instagram can be an attractive medium for the development of Indonesian language skills both in the form of photos and videos. Instagram can be the solution to the problems of Indonesian that are being eroded by the use of slang.

scholarly journals Analysis of Sociomathematical Norms in Mathematics Learning at 113 Junior High School

2021 ◽  
Vol 5 (1) ◽  
pp. 43
Author(s):  
Andini Widya Ningsih ◽  
Samsul Maarif
Keyword(s):  
High School ◽  
Junior High School ◽  
Research Method ◽  
Qualitative Method ◽  
Junior High ◽  
Mathematics Learning ◽  
Sociomathematical Norms ◽  
Total Percentage ◽  
Learning Mathematics ◽  
Descriptive Qualitative

This study aims to describe the sociomatematical norms that are owned by students when learning mathematics in class. The subjects of this study were students of class VII-A Jakarta 113 Junior High School. The research method used is descriptive qualitative method. This research uses sociomatematical norms questionnaire and interview. Based on the results of the study, there were 9 students who had very good sociomatematical norms categories with a total percentage of indicators of 81% and there were 14 students who had good sociomatematical norms categories with a total percentage of indicators of 72%. The results showed that very good sociomatematical norms owned by students would affect the high results obtained by students in mathematics learning and good sociomatematical norms would affect the moderate and low results obtained by students in learning mathematics.

scholarly journals Membentuk Karakter Siswa SMA Melalui Karakter Religius pada Novel Mahamimpi Anak Negeri Karya Suyatna Pamungkas

2018 ◽  
Vol 7 (2) ◽  
pp. 145
Author(s):  
Muhammad Rois Abdulfatah ◽  
Sahid Teguh Widodo ◽  
Muhammad Rohmadi
Keyword(s):  
High School ◽  
Content Analysis ◽  
High School Students ◽  
Discourse Analysis ◽  
Research Method ◽  
The Novel ◽  
School Students ◽  
Descriptive Qualitative

This research is to know the values of religious character in the novel Mahamimpi Anak Negeri by Suyatna Pamungkas to build the character of high school students. The goal of this research is the formation of the religious character of high school students through the novel in the novel Mahamimpi Anak Negeri by Suyatna Pamungkas. This research method is descriptive qualitative. The technique of writing this data using content analysis. The results of this study First, the results of the discourse analysis found that describes the education of religious characters in the novel Mahamimmpi Anak Negeri Suyatna Pamungkas. Both discussions about the religious character of high school students through interviews with teachers.

scholarly journals Analisis Perilaku Keagamaan Masyarakat Bogor di Era Pandemi

2021 ◽  
Vol 1 (1) ◽  
pp. 16-35
Author(s):  
Dedi Junaedi ◽  
Faisal Salistia ◽  
Moh. Romli ◽  
M Rizal Arsyad
Keyword(s):  
Social Media ◽  
Analytical Method ◽  
Research Method ◽  
Transition Period ◽  
Academic Community ◽  
Religious Behavior ◽  
The People ◽  
The Impact ◽  
At Home ◽  
Descriptive Qualitative

The Covid-19 pandemic has made many changes, including multidimensional and multisectoral aspects. This study aims to analyze the impact of the pandemic on the religiosity (religious behavior) of the community. Especially the Laa Roiba National IAI academic community, Bogor. Descriptive-qualitative analytical method was used as a research method with a sample of the academic community of IAI National Laa Roiba Bogor. The pandemic that lasted more than 18 months had a real impact on the religious behavior of the people of Bogor Regency. Before the pandemic, most people used to pray in congregation at the nearest mosque/musholla. During the pandemic, most people choose to pray at home or alone. Entering the transition period, some began to congregate to the mosque/musholla, and when PPKM was implemented, some of them returned to their homes. Meanwhile, for Friday prayers and holidays, some are still looking for a mosque/mushola. Breaking together, friendship and recitation tend to decrease, except online via Zoom and Google Meet or social media such as WAG and Facebook. In the midst of limitations, the infaq tradition tends to persist and some have even increased. Likewise, feelings of religiosity and levels of personal piety are acknowledged to have increased after the pandemic.

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