scholarly journals Motivations of Young Consumers to Participate to Collaborative Consumption

2020 ◽  
Vol 9 (2) ◽  
pp. 43-55
Author(s):  
Andreea-Ionela Puiu
Keyword(s):  
Structural Equation ◽  
Consumer Behaviour ◽  
Sharing Economy ◽  
Collaborative Consumption ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Young Consumers ◽  
Development Processes ◽  
Primary Hypothesis ◽  
Contemporary Development

AbstractCollaborative consumption is currently an exciting topic of interest for many debates and controversies being perceived as a fast-growing social phenomenon. Considering the contemporary development processes via sharing economy, there is an interest to prove that the segment of young consumers practices changed from traditional buying and owning behaviour to collaborative consumption stratagems. Thus, the central objective of the present study is to explore the potential young consumer behaviour adjustments and to discuss the motivations behind those changes by considering the emergence of collaborative consumption.The primary hypothesis of the present article states that intrinsic and extrinsic motivations influence teenager’s attitudes and behavioural intentions regarding participation in collaborative consumption.Regarding the methodology, the author’s performed confirmatory factor analysis and structural equation modelling. The objective was to determine if previously exposed motivational factors influence positively the young consumer’s behavioural intention and their attitude towards a supposed adherence to collaborative consumption schemes.

Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services

2017 ◽  
Vol 34 (2) ◽  
pp. 132-146 ◽  
Author(s):  
Jiyoung Hwang ◽  
Merlyn A. Griffiths
Keyword(s):  
Structural Equation ◽  
Sharing Economy ◽  
Equation Modeling ◽  
Consumer Group ◽  
Collaborative Consumption ◽  
Consumer Innovativeness ◽  
Behavioral Intent ◽  
Content Type ◽  
Value Perceptions ◽  
Young Consumers

Purpose This paper aims to investigate how the cognitive value perceptions and affective attitudes of Millennial consumers are related to behavioral intent in the context of collaborative consumption and how such relationships may be moderated. Design/methodology/approach Two scenario-based online studies were conducted with young consumers concerning several collaborative consumption services. Findings Using structural equation modeling, the authors found that specific dimensions of value perceptions (utilitarian, hedonic and symbolic) have differing effects on young consumers’ attitude and empathy toward collaborative consumption services. The analysis shows no moderating effects for perceived consumer effectiveness (Study 1 and Study 2) but a significant moderating effect for consumer innovativeness (Study 2). Research limitations/implications This research identifies important factors for the attitudinal and behavioral outcome of young consumers, an important consumer group for the emerging trend of collaborative consumption. Also, the role of empathy and two personal traits offer insights. Practical implications Substantively, the findings guide marketers in the sharing economy in elevating their strategic tactics and effective approaches to reach this important consumer group. Originality/value Given the paucity of research on consumer groups in this context, the current research breaks new ground by investigating value perceptions and empathy as drivers of positive reactions and moderating factors within the collaborative economy.

Do Long Format Advertisements Sell? Evidence from Indian Consumers

2017 ◽  
Vol 18 (3_suppl) ◽  
pp. S38-S51 ◽  
Author(s):  
Jay P. Trivedi
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Research Data ◽  
Purchase Intentions ◽  
Mediation Effect ◽  
Descriptive Research ◽  
Equation Modelling ◽  
Indian Consumers ◽  
The Impact

Indian firms are engaging consumers with long format advertisements (ads longer than 60 seconds in duration). Television (TV) spot costs are escalating for high viewership programmes. Limited attempt has been made to explore the impact of long format ads (ads longer than 60 seconds in duration) on consumer behaviour. The researcher explores the types of long format ads which increases the audience involvement leading to formation of purchase intentions (PI). Descriptive research design was used to conduct the research. Data was collected from 364 respondents. The conceptual framework was tested using structural equation modelling. The findings reveal that entertaining and informative long format ads exhibit the strongest influence on audience involvement which leads to formation of PI. However, long format ads do not directly lead to formation of PI among the consumers. The mediation effect of message process involvement (MPI) and attitude towards the brand is statistically evident.

scholarly journals A Confirmatory Evaluation of an Educational Orientation Tool for Pre-University Students

2019 ◽  
Vol 9 (4) ◽  
pp. 285
Author(s):  
María del Carmen Olmos-Gómez ◽  
Mónica Luque-Suárez ◽  
Jesús Manuel Cuevas-Rincón
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Peer Groups ◽  
Working Life ◽  
Measurement Tool ◽  
Decision Making Process ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Valid Instrument

This study incorporates the design and validation of a questionnaire for the evaluation of Careers Advisory Services and the systematic processes that influence it (family, peer groups, socioeconomic status, etc.). In addition, it examines its psychometric properties within a multicultural population of students attending educational centres in the south of Spain. It seeks to create a valid instrument that is reliable as a measurement tool and useful for evaluating decision making situations relevant to the future working context. A perspective of working life is given through consideration of the degree choices made by those involved in the decision-making process. The metrics used showed high content and construct validity. Structural equation modelling (SEM) and confirmatory factor analysis (CFA) were employed. Indicators described by Wald and Lagrange were used to examine and modify the model in order to obtain a model that best fits relevant theory and goodness of fit criteria.

scholarly journals Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb

2019 ◽  
Vol 11 (19) ◽  
pp. 5195 ◽  
Author(s):  
Kim
Keyword(s):  
Decision Making ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Sustainable Consumption ◽  
Sharing Economy ◽  
Equation Modeling ◽  
Future Research ◽  
Consumer Loyalty ◽  
Collaborative Consumption ◽  
Decision Making Processes

Amidst collaborative consumption and developments in information and communication technology, the sharing economy has attracted worldwide attention, being considered sustainable consumption as it shares time, resources, and materials with others. However, because sharing-economy platforms offer nearly homogeneous assets to traditional business firms, enhancing consumer loyalty presents a huge challenge. This study provides a theoretical view for understanding the mechanisms behind user loyalty in the sharing economy. It identifies consumer satisfaction and trust in Airbnb as the key antecedents of consumer loyalty. Moreover, this study investigates the different effects of economic, hedonic, and symbolic benefits on consumers’ decision-making processes. A structural equation modeling method was used to check the research hypotheses based on a sample of 317 Airbnb consumers in South Korea. The analysis results reveal that in the case of Airbnb, consumer loyalty is jointly shaped by consumer satisfaction and trust, with entertainment and recognition significantly influencing both consumer satisfaction and trust. Moreover, money savings and exploration are not significantly related to consumers’ decision-making processes. Although social benefits significantly influence trust in Airbnb, these have no significant effect on consumer satisfaction. The findings provide theoretical and practical implications and future research direction.

scholarly journals Explicating the South African Psychological Ownership Questionnaire’s confirmatory factor analysis model fit: A Bayesian structural equation modelling approach

2019 ◽  
Vol 45 ◽  
Author(s):  
Pieter Schaap
Keyword(s):  
South African ◽  
Structural Equation ◽  
Measurement Model ◽  
Model Fit ◽  
Psychological Ownership ◽  
Fit Indices ◽  
Chi Square ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Global Fit

Orientation: The rigid application of conventional confirmatory factor analysis (CFA) techniques, the overreliance on global model fit indices and the dismissal of the chi-square statistic appear to have an adverse impact on the research of psychological ownership measures.Research purpose: The purpose of this study was to explicate the South African Psychological Ownership Questionnaire’s (SAPOS’s) CFA model fit using the Bayesian structural equation modelling (BSEM) technique.Motivation for the study: The need to conduct this study derived from a renewed awareness of the incorrect use of the chi-square statistic and global fit indices of CFA in social sciences research.Research approach/design and method: The SAPOS measurement model fit was explicated on two study samples consisting, respectively, of 712 and 254 respondents who worked in various organisations in South Africa. A Bayesian approach to CFA was used to evaluate if local model misspecifications were substantive and justified the rejection of the SAPOS model.Main findings: The findings suggested that a rejection of the SAPOS measurement model based on the results of the chi-square statistic and global fit indices would be unrealistic and unfounded in terms of substantive test theory.Practical/managerial implications: BSEM appeared to be a valuable diagnostic tool to pinpoint and evaluate local CFA model misspecifications and their effect on a measurement model.Contribution/value-add: This study showed the importance of considering local misspecifications rather than only relying the chi-square statistic and global fit indices when evaluating model fit.

A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras

2019 ◽  
Vol 18 (2) ◽  
pp. 5
Author(s):  
Melania Salazar-Ordóñez ◽  
Rosa Cordón-Pedregosa ◽  
Macario Rodríguez-Entrena
Keyword(s):  
Least Squares ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Relational Model ◽  
Health Claim ◽  
Nutrition Labels ◽  
Equation Modelling ◽  
Path Modelling ◽  
Mediator Variable

<div data-canvas-width="378.3939161912854"><p>This research analyses consumer behaviour related to the purchase of handmade and locally made agrifood products in Western Honduras (Occidental Region). A relational model was built, and structural equation modelling (SEM) by means of variance-based partial least squares (PLS) path modelling was applied. The existence of a mediator variable was also examined. The results showed that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and who are younger.</p></div>

scholarly journals Determinants of Employees’ Knowledge Sharing Intention through Perspectives of Social Capital, Emotion and Motivation

2016 ◽  
Author(s):  
Canan Nur Karabey ◽  
Isil Karabey
Keyword(s):  
Social Capital ◽  
Knowledge Sharing ◽  
Self Efficacy ◽  
Sense Of Belonging ◽  
Structural Equation ◽  
Measurement Model ◽  
Relational Capital ◽  
Shopping Malls ◽  
Equation Modelling ◽  
Confirmatory Factor

The aim of this study is to investigate the factors that determine employee’s knowledge sharing intention through the perspectives of social capital, emotion and motivation. The impacts of individual factors, namely social capital, enjoyment in and fear for knowledge sharing, sense of belonging and knowledge sharing self-efficacy on employee’s intention to share knowledge with colleagues are examined. In order to test the hypotheses regarding the relationships among aforementioned variables, data were gathered through question forms from 267 employees working at two shopping malls in a province of Turkey. First, confirmatory factor analysis was applied to data on LISREL 8.7 software. Second, the validity of the measurement model was examined and last, anticipated relationships among variables were investigated through path analysis in structural equation modelling. The results stated that fear for sharing knowledge affected intention negatively while enjoyment in sharing knowledge and knowledge sharing self-efficacy affected intention positively. Also, relational capital was not found to impact intention to share knowledge via fear and enjoyment. On the other hand, sense of belonging impacted intention merely through enjoyment in sharing knowledge.

scholarly journals MICE tourism development- Examination from the supply side in Dalat City, Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Le Thai Son
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Supply Side ◽  
Policy Makers ◽  
Factors Affecting ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Main Factors

The research attempted to examine resource factors affecting the development of MICE at Dalat, by determining the stakeholders, and by interviewing 350 resources (means from the supply side). The methods of Cronbach’s Alpha, Exploratory Factor Anaalysis (EFA), Confirmatory Factor Analysis (CFA) together the Structural Equation Modelling (SEM) were used by the programs of SPSS and AMOS.The result shows that MICE development is affected by MICE destination resources, then MICE destination resources is affected by 3 main factors, arranged by the importance decreasing: (1) Organization resources; (2) MICE tourist resources; (3) Supplier resources. From that, the research raises some solutions for management and policy makers to develop MICE better.

scholarly journals Evaluating the role of the National Museum of Iran in the development of cultural tourism

2021 ◽  
Vol 34 (2) ◽  
pp. 9-26
Author(s):  
Omid Salek Farokhi ◽  
Seyedeh Yasamin Hosseini
Keyword(s):  
Structural Equation ◽  
Cultural Tourism ◽  
National Museum ◽  
The Public ◽  
Equation Modelling ◽  
Historical Monuments ◽  
Confirmatory Factor ◽  
Ancient Persia ◽  
Article Analyse

In addition to acquainting the public with the culture of a particular region, cultural tourism creates economic opportunities. Taking into account various tourist sites, museums are definitely among the most important ones. In Iran, the National Museum is one of the most important museums because of its rich collection of historical monuments related to the ancient Persia and Islamic periods. The authors of this article analyse the role of the National Museum of Iran in the development of the country’s cultural tourism. The analysis is based on information obtained from the database of the Iranian Cultural Heritage Organization and the National Museum of Iran. Confirmatory factor analysis and structural equation modelling were employed for data analysis. The results confirm the importance of the National Museum of Iran in the development of cultural tourism.

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