scholarly journals Internet of Things in Marketing: Opportunities and Security Issues

2016 ◽  
Vol 24 (4) ◽  
pp. 217-221 ◽  
Author(s):  
Irakli Abashidze ◽  
Marcin Dąbrowski
Keyword(s):  
Decision Making ◽  
Internet Of Things ◽  
Communication Style ◽  
Smart Devices ◽  
Security Issues ◽  
Work Style ◽  
Purchase Process ◽  
Points Of View ◽  
Marketing Teams ◽  
Technical Considerations

Abstract Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of marketing teams, factories and even entire cities. Large companies try to implement the technology in their marketing strategy that reshapes not only communication style and product promotion but consumers’ expectations, perceptions and requirements towards companies. IoT is expected to become a huge network that will encompass not only smart devices but significantly influence humans’ behavior, in this particular case - decision making style in different phases of purchase process. Therefore, the need for comprehensive scientific research is necessary. The issue needs to be reviewed from various points of view, such as opportunities, advantages, disadvantages, legal and technical considerations. The paper is an attempt to review different aspects of using Internet of Things for marketing purposes, identify some of the major problems and present possible ways of solution.

scholarly journals A Hypergraph-Based Blockchain Model and Application in Internet of Things-Enabled Smart Homes

Sensors ◽  
2018 ◽  
Vol 18 (9) ◽  
pp. 2784 ◽  
Author(s):  
Chao Qu ◽  
Ming Tao ◽  
Ruifen Yuan
Keyword(s):  
Internet Of Things ◽  
Data Storage ◽  
Smart Homes ◽  
Security And Privacy ◽  
Smart Devices ◽  
Security Issues ◽  
Blockchain Technology ◽  
Security Problem ◽  
Fast Development ◽  
Privacy Issues

With the fast development and expansion of the Internet of Things (IoT), billions of smart devices are being continuously connected, and smart homes, as a typical IoT application, are providing people with various convenient applications, but face security and privacy issues. The idea of Blockchain (BC) theory has brought about a potential solution to the IoT security problem. The emergence of blockchain technology has brought about a change of decentralized management, providing an effective solution for the protection of network security and privacy. On the other hand, the smart devices in IoT are always lightweight and have less energy and memory. This makes the application of blockchain difficult. Against this background, this paper proposes a blockchain model based on hypergraphs. The aims of this model are to reduce the storage consumption and to solve the additional security issues. In the model, we use the hyperedge as the organization of storage nodes and convert the entire networked data storage into part network storage. We discuss the design of the model and security strategy in detail, introducing some use cases in a smart home network and evaluating the storage performance of the model through simulation experiments and an evaluation of the network.

Secure Framework for Internet of Things Based e-Health System

2019 ◽  
Vol 10 (4) ◽  
pp. 16-29 ◽  
Author(s):  
Adil Bashir ◽  
Ajaz Hussain Mir
Keyword(s):  
Internet Of Things ◽  
Smart Devices ◽  
Physiological Data ◽  
Electronic Patient Records ◽  
Security Framework ◽  
Security Issues ◽  
Wide Range ◽  
Promising Application ◽  
In Transit ◽  
Secure Transmission

Internet of Things (IoT) is the emerging technology finding applications in a wide range of fields that include smart homes, intelligent transportation, e-health, supply chain management. Among IoT applications, e-health is one of the most promising application in which smart devices capable of monitoring physiological parameters of patients are implanted in or around their bodies which automatically sense and transmit collected data to medical consultants. However, security issues for electronic patient records (EPR) in-transit hinder the usage of IoT in e-health systems. Among these issues, EPR confidentiality and entity authentication are major concerns. In this article, confidentiality of EPR and its secure transmission over network is focused mainly. A security framework is proposed where-in smart devices encrypt sensed physiological data with Light-Weight Encryption Algorithm and Advanced Encryption Standard cryptographic algorithms. The security framework and the designed protocol provides better security and are energy efficient as presented in the evaluation section.

scholarly journals Framework for Secure Routing Towards Identifying and Resisting Complex Malicious Threats in IoT Ecosystem

2019 ◽  
Vol 9 (2) ◽  
pp. 2694-2700
Keyword(s):  
Internet Of Things ◽  
Mobile Computing ◽  
Cost Effective ◽  
Secure Routing ◽  
Smart Devices ◽  
Resource Constrained ◽  
Communication Performance ◽  
Security Issues ◽  
Routing Schemes ◽  
Heterogeneous Devices

Internet-of-Things (IoT) is an inevitable domain of technology that is going to capture the connectivity of the majority of the smart devices in the coming days supported by huge advancement in mobile computing. However, IoT still suffers serious security issues when it comes to performing extensive communication over a broad range of heterogeneous devices. A review of existing secure routing schemes shows that they are complex in operation overlooking the communication performance and resource-constrained factors. Therefore, the proposed system introduces a very novel, simple, and cost-effective, secure routing scheme that is not only capable of identifying the threats without any apriority information of adversary, but they are equally capable of isolating the threats from the connectivity of regular IoT nodes. The simulated outcome of the proposed system shows that it offers a better solution towards security in contrast to existing security approaches frequently exercised in IoT at present

scholarly journals COSMOS: Collaborative, Seamless and Adaptive Sentinel for the Internet of Things

Sensors ◽  
2019 ◽  
Vol 19 (7) ◽  
pp. 1492 ◽  
Author(s):  
Pantaleone Nespoli ◽  
David Useche Pelaez ◽  
Daniel Díaz López ◽  
Félix Gómez Mármol
Keyword(s):  
Internet Of Things ◽  
Real World ◽  
Smart Devices ◽  
Raspberry Pi ◽  
The Internet ◽  
Security Issues ◽  
Dynamic Scenario ◽  
Computer Based ◽  
Iot Devices ◽  
The Internet Of Things

The Internet of Things (IoT) became established during the last decade as an emerging technology with considerable potentialities and applicability. Its paradigm of everything connected together penetrated the real world, with smart devices located in several daily appliances. Such intelligent objects are able to communicate autonomously through already existing network infrastructures, thus generating a more concrete integration between real world and computer-based systems. On the downside, the great benefit carried by the IoT paradigm in our life brings simultaneously severe security issues, since the information exchanged among the objects frequently remains unprotected from malicious attackers. The paper at hand proposes COSMOS (Collaborative, Seamless and Adaptive Sentinel for the Internet of Things), a novel sentinel to protect smart environments from cyber threats. Our sentinel shields the IoT devices using multiple defensive rings, resulting in a more accurate and robust protection. Additionally, we discuss the current deployment of the sentinel on a commodity device (i.e., Raspberry Pi). Exhaustive experiments are conducted on the sentinel, demonstrating that it performs meticulously even in heavily stressing conditions. Each defensive layer is tested, reaching a remarkable performance, thus proving the applicability of COSMOS in a distributed and dynamic scenario such as IoT. With the aim of easing the enjoyment of the proposed sentinel, we further developed a friendly and ease-to-use COSMOS App, so that end-users can manage sentinel(s) directly using their own devices (e.g., smartphone).

scholarly journals A Survey of Models, Technologies and Trends in Decision Making with Internet of Things

2019 ◽  
Vol 4 (1) ◽  
pp. 26-38
Author(s):  
You Ari Faeni
Keyword(s):  
Decision Making ◽  
Internet Of Things ◽  
Human Life ◽  
Smart Devices ◽  
Decision Making Process ◽  
Life Data ◽  
Decision Making Framework ◽  
Internet Of Things Technology

The development of IoT (internet of things) technology encourages increased use of smart devices and their supporting applications. The use of smart devices and applications that are growing rapidly and large will certainly produce large amounts of data and information. The next challenge is how to use the data and information generated to help people solve various problems that exist and improve the quality of human life. Data is analyzed into information, knowledge and in the end it will be used to make decisions. With all the features offered by IoT, decision making is expected to be easier and more precise, according to the expected goals. This paper will discuss the IoT architecture and decision-making framework with IoT. Furthermore, it provides an overview of the models, technology and development of the decision making process with IoT based on previously published papers (journals and conferences). The main purpose of making this paper is to provide insights for researchers about decision making with IoT.

DNA-Based Cryptographic Method for the Internet of Things

2022 ◽  
Vol 12 (1) ◽  
pp. 1-12
Author(s):  
Abdelkader Khobzaoui ◽  
Kadda Benyahia ◽  
Boualem Mansouri ◽  
Sofiane Boukli-Hacene
Keyword(s):  
Internet Of Things ◽  
Data Transfer ◽  
Data Encryption ◽  
Smart Devices ◽  
Raspberry Pi ◽  
Security Issues ◽  
Embedded Platform ◽  
Systems Security ◽  
Early Computer ◽  
Rich Data

Internet of Things (IoT) is a set of connected smart devices providing and sharing rich data in real-time without involving a human being. However, IoT is a security nightmare because like in the early computer systems, security issues are not considered in the design step. Thereby, each IoT system could be susceptible to malicious users and uses. To avoid these types of situations, many approaches and techniques are proposed by both academic and industrial researches.DNA computing is an emerging and relatively new field dealing with data encryption using a DNA computing concepts. This technique allows rapid and secure data transfer between connected objects with low power consumption. In this paper, authors propose a symmetric cryptography method based on DNA. This method consists in cutting the message to encrypt/decrypt in blocks of characters and use a symmetric key extracted from a chromosome for encryption and decryption. Implemented on the embedded platform of a Raspberry Pi, the proposed method shows good performances in terms of robustness, complexity and attack resistance.

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