scholarly journals Expressive Exclamation Constructions in the Position of an Online Newspaper Headline (on the Material of Russian, Chuvash and English Languages)

2021 ◽  
Vol 7 (3) ◽  
pp. 5-15
Author(s):  
A. D. Gavrilov
Keyword(s):  
Negative Particle ◽  
Mass Consumption ◽  
Syntactic Structures ◽  
Direct Address ◽  
Research Material ◽  
Comparative Media ◽  
Online Newspaper ◽  
Verbal Construction ◽  
Imperative Mood ◽  
Theoretical Foundations

Ths article is aimed at identifying and comparing the syntactic models of expressive exclamation constructions in the headlines of the online versions of high-quality printed publications: the Vedomosti and the Izvestia (in Russian), the Khypar (in Chuvash), Th Times and Th Guardian (in English). Th research material is online newspaper headlines published in the period from 2017 to 2021. Th relevance of the work is explained by the fact that in the mass consumption of information on the Internet the title has the greatest potential for speech impact on the mass audience, realized by means of expressive syntax and punctuation. Th expressive exclamation structure of the online newspaper headline enhances its expressiveness, translates the author’s intentions, conveys the author’s emotions, forms opinions and encourages readers to act, etc. Depending on the type of speech inflence, the patterns of syntactic design of heading syntactic design in Russian, Chuvash and English are analyzed on the basis of speech influence (social, volitional, informational, explanatory, or emotional-evaluative). For instance, Russian headings of requests, orders and slogans are formed as an elliptical non-verbal construction, a sentence with a verb in the imperative mood and an appeal to a certain person, as well as a construction consisting of homogeneous predicates in the imperative mood. Chuvash headlines of requests, demands and slogans, and the titles that convey various emotions are represented by an exclamation construction with a verb in the imperative mood and a direct address, with a verb in the imperative mood and a negative particle, an indefiite personal sentence, elliptical and parcelled constructions. Expressive exclamation headings in English are based on two-part and segmented syntactic structures. Thse strategies for the design of expressive exclamation constructions in online newspaper headlines reflct the development of syntactic systems of the languages with diffrent structures and make a certain contribution to the development of theoretical foundations of comparative media stylistics.

scholarly journals Dialogue in print advertising messages

2015 ◽  
pp. 1-20
Author(s):  
Rūta Kazlauskaitė
Keyword(s):  
Everyday Life ◽  
Print Advertising ◽  
Direct Address ◽  
Life Problems ◽  
Questions And Answers ◽  
Expression Characteristic ◽  
Colloquial Speech ◽  
Imperative Mood ◽  
Potential Customers ◽  
The Way

The interrelations between the participants of the act of communication are based on a dialogue. Print advertising messages are the way of addressing potential customers (addressee). Advertisers (addresser) aim to induce consumers’ desire to have a suggested product or service, to obtain it. To make advertising effective the conversation between close people is imitated, means of expression characteristic to colloquial speech and usual for everyone are used.The article deals with the forms and peculiarities of the dialogue that is actualized in print advertising messages. The statements of one speaker (usually it is the addresser), i. e. cues, can be unexpressed, unspoken, but they are crucial, because they condition the content and form of the expressed (second collocutor’s) speech – in this case a dialogical monologue is used. The participant of the dialogue – the addresser – speaks on his/her behalf or indirectly through the characters of the advertisements.In advertising messages three types of dialogue are actualized: 1. imitated dialogue between an addresser and an addressee – it is composed of questions and answers; 2. direct address of the speaker (addresser) expressed in a monologue; 3. hidden address of the speaker (addresser) expressed in the speech of the characters of the advertisement: monologues and dialogues.Dialogues show that those who suggest the product present themselves as solvers of everyday life problems, order makers, providers and promoters of welfare and satisfaction. They are helpful and kind people caring for the consumers of the product and close to them in various nice features.The main means of expression of the dialogue – addresses and forms of imperative mood (by which the straightforward urge to buy is expressed) or the forms of the pronouns tu, jūs, mes (you singular, you plural, we) and the present tense (by which the advertiser’s intentions are concealed).

scholarly journals The Multifunctionality of a Morpheme Proposes its Morphosyntactic Features and their Specifications: Feature Matrix

2020 ◽  
Vol 9 (2) ◽  
pp. 66
Author(s):  
Mohammad Ali Al Zahrani
Keyword(s):  
Syntactic Ambiguity ◽  
Relative Pronoun ◽  
Salient Point ◽  
Appropriate Use ◽  
Negative Particle ◽  
Syntactic Structures ◽  
Linguistic Form ◽  
Linguistic Phenomenon

Multifunctionality is a cross linguistic phenomenon. It refers to the linguistic capability of a linguistic form to manifest itself in different syntactic structures that result in different syntactic functions. Treating multifunctionality from a generative perspective, the paper focuses on the different functions of the Hijazi Arabic (HA) maa and contributes to the HA literature by describing these different functions and claiming that they are not instances of homonymy, but of multifunctionality. Those different functions are governed by the different syntactic environments that maa occurs in. Its occurrence in multiple syntactic environments suggests that maa has a feature matrix that includes its morphosyntactic features and their specifications that express the appropriate use and interpretation of a given structure. The findings show that maa may function as a negative particle, emphatic particle, relative pronoun, infinitival particle, conditional particle, interrogative particle, exclamative particle and a particle of inclusion. These uses differ in their syntactic flexibility and rigidity (restrictedness). Although more than one function can incorporate to express multiple senses, the salient point about the different functions of maa is that there is no semantic or syntactic ambiguity between its functions.

Ellipsis resolution in Persian complex predicates

2019 ◽  
Vol 36 (2) ◽  
pp. 285-315
Author(s):  
Siavash Rafiee Rad
Keyword(s):  
Special Interest ◽  
Logical Form ◽  
Target Sentence ◽  
Complex Predicates ◽  
Syntactic Structures ◽  
Complex Predicate ◽  
Verbal Construction ◽  
The Relationship

Abstract The study of Ellipsis has been of special interest to scholars of linguistics. One reason for this interest is the fact that the meaning of a sentence with ellipsis cannot purely be based on its antecedent. Elliptical constructions in the literature are categorised according to their syntactic structures. This article intends to discuss ellipsis in Persian Complex predicate constructions in which parts of the verbal construction along with some of its arguments are elided. We will argue that ellipsis resolution in such constructions is licensed due to the logical form of such verbal constructions and the relationship that holds amongst parallel elements in the source and the target sentence. Finally, we will propose that distinguishing between primary and secondary occurrences of anaphoric expressions in the logical form can account for the correct and grammatical reading of intended anaphoric expressions in elliptical sites.

AUTHOR'S STYLE OF J. K. ROWLING

2020 ◽  
Vol 2020 (31) ◽  
pp. 247-263
Author(s):  
Anastasiia Lahutik ◽  
Tetiana Korolova
Keyword(s):  
Literary Text ◽  
Important Place ◽  
Research Material ◽  
Wide Range ◽  
To Come ◽  
Main Components ◽  
The Individual ◽  
Cultural Components ◽  
Theoretical Foundations ◽  
Individual Style

The article is devoted to the study of the author’s style of Joan Rowling. The relevance of the study lies in the fact that despite the large number of studies on the analysis of the author’s style of Joan Rowling, relatively few scientific works are devoted, which determines the relevance of the study. The purpose of the study is to analyze the idiosyncrasy of Joan Rowling, the task of the study is to analyze the theoretical foundations of the concept of the author’s individual style, to consider the linguistic means of its expression. Research methods include analysis, synthesis, generalization, definition analysis, component analysis. The content of the study includes an analysis of the theoretical foundations of the concept of individual style of the author, an empirical study of the means of actualization of stylistic devices in the works of the author. The work clarifies the concept of author’s style is understood as a set of cultural and expressive means that perform an aesthetic function and distinguish the language of an individual writer among others. The analysis of the research material provided an opportunity to come to the following conclusions: the main components of the individual style of the writer are the composition of the work, theme, artistic content, temporal color, richness of the author’s language, as well as stylistic factors; An important place is given to the author’s worldview and his ability to reflect the relevant cognitive, emotional and linguistic and cultural components in language units, which are aimed at strengthening the pragmatic influence of the text on the reader. It is worth noting that the formation of the individual style of J. Rawlings is also influenced by the era, its socio-historical conditions, and so on. The results of the study showed that culturally expressive means include a wide range. Among the most commonly used means of creating a literary text are metaphor, comparison, hyperbole, epithets, metaphorical epithets, irony, antithesis, and so on.

scholarly journals AN OVERVIEW OF NEGATIVE MARKERS IN ENGLISH AND ALBANIAN

2019 ◽  
Vol 31 (6) ◽  
pp. 1677-1682
Author(s):  
Arta Bekteshi
Keyword(s):  
Negative Polarity ◽  
The Other ◽  
Semantic Meaning ◽  
Negative Concord ◽  
Negative Polarity Items ◽  
Negative Particle ◽  
Polarity Items ◽  
Subjunctive Conditional ◽  
Negative Marker ◽  
Imperative Mood

Negative sentences are the opposite of positive ones; they negate the action expressed in positive clauses by using negative markers and/or negative words. English and Albanian are two languages in which negation is structured and expressed in different ways, although the negative markers are more or less the same. However, even though they may seem similar and corresponding to each other in both languages, they are used in different structures and have different scope. This paper gives a description and comparison of negative markers in English and Albanian. Their use and structure is illustrated by various examples to support the description. Based on this overview, it can be concluded that both English and Albanian have negative particles functioning as negative markers, as well as negative words. However, these negative markers and negative words do not express negation in the same way in these two languages. The simplest difference is that English has only one negative marker of verbal negation – not; while Albanian has several negative markers: nuk/s’ to mark primary as well as secondary verbal negation, mos to mark verbal negation in the indicative, subjunctive, conditional and imperative mood; jo is used to mark both sentential and constituent negation; as- as a negative particle marks both sentential and constituent negation and can be accompanied by one of the verbal negative markers nuk /s’. Even though there is a correspondence of not and nuk /s’ to mark verbal negation, there is a misbalance of negative markers and their uses in both languages. A further difference, and a greater one is the use of n-words or negative polarity items (NPIs). English as a single negation language forms negation by using negative verbs with NPI, or by using n-words as absolute negators. For instance, (1) Ben didn’t see anybody vs. (2) Ben saw nobody. In sentence (1) there is a negative verb which cannot be followed or preceded by an n-word, therefore the NPI anybody is used, while in sentence (2) there is a positive verb which allows the use of an n-word such as nobody. On the other hand, in Albanian, n-words such as negative adverbs and negative pronouns are only used accompanied by the verbal marker nuk/s’, thus creating negative concord as in the example: Askush nuk tha asgjë. In this sentence there are three negative words – askush, nuk, asgjë- which contribute to one semantic meaning. As far as conjunctions are concerned, most of them correspond in both languages in both structure and meaning. Similarly, prefixes share similar properties in English and Albanian, they are attached to adjectives, verbs or nouns to express negation, opposition, reversative or removing ideas. English also has a negative suffix –less, while Albanian has no negative suffixes, which could be considered as a slight difference.

Viewing music videos: Emotion and viewer interpretation

2002 ◽  
Vol 14 (2) ◽  
pp. 69-79 ◽  
Author(s):  
Joan M. Preston ◽  
Michael Eden
Keyword(s):  
University Students ◽  
Emotional Content ◽  
Music Videos ◽  
Music Video ◽  
Mediating Factors ◽  
Comparative Media

Abstract. Music video (MV) content is frequently measured using researcher descriptions. This study examines subjective or viewers’ notions of sex and violence. 168 university students watched 9 mainstream MVs. Incidence counts of sex and violence involve more mediating factors than ratings. High incidents are associated with older viewers, higher scores for Expressivity, lower scores for Instrumentality, and with video orders beginning with high sex and violence. Ratings of sex and violence are associated with older viewers and lower scores for Instrumentality. For sex MVs, inexperienced viewers reported higher incidents and ratings. Because MVs tend to be sexier but less violent than TV and film, viewers may also use comparative media standards to evaluate emotional content MVs.

The Verbal Construction of Reality

1975 ◽  
Vol 20 (10) ◽  
pp. 807-808
Author(s):  
R. P. MCDERMOTT
Keyword(s):  
Verbal Construction

Acquiring Syntactic Structures

1984 ◽  
Vol 29 (7) ◽  
pp. 551-551
Author(s):  
Rosemary J. Stevenson
Keyword(s):  
Syntactic Structures
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