scholarly journals Dialogue in print advertising messages

2015 ◽  
pp. 1-20
Author(s):  
Rūta Kazlauskaitė
Keyword(s):  
Everyday Life ◽  
Print Advertising ◽  
Direct Address ◽  
Life Problems ◽  
Questions And Answers ◽  
Expression Characteristic ◽  
Colloquial Speech ◽  
Imperative Mood ◽  
Potential Customers ◽  
The Way

The interrelations between the participants of the act of communication are based on a dialogue. Print advertising messages are the way of addressing potential customers (addressee). Advertisers (addresser) aim to induce consumers’ desire to have a suggested product or service, to obtain it. To make advertising effective the conversation between close people is imitated, means of expression characteristic to colloquial speech and usual for everyone are used.The article deals with the forms and peculiarities of the dialogue that is actualized in print advertising messages. The statements of one speaker (usually it is the addresser), i. e. cues, can be unexpressed, unspoken, but they are crucial, because they condition the content and form of the expressed (second collocutor’s) speech – in this case a dialogical monologue is used. The participant of the dialogue – the addresser – speaks on his/her behalf or indirectly through the characters of the advertisements.In advertising messages three types of dialogue are actualized: 1. imitated dialogue between an addresser and an addressee – it is composed of questions and answers; 2. direct address of the speaker (addresser) expressed in a monologue; 3. hidden address of the speaker (addresser) expressed in the speech of the characters of the advertisement: monologues and dialogues.Dialogues show that those who suggest the product present themselves as solvers of everyday life problems, order makers, providers and promoters of welfare and satisfaction. They are helpful and kind people caring for the consumers of the product and close to them in various nice features.The main means of expression of the dialogue – addresses and forms of imperative mood (by which the straightforward urge to buy is expressed) or the forms of the pronouns tu, jūs, mes (you singular, you plural, we) and the present tense (by which the advertiser’s intentions are concealed).

Make Love at War? Representing Gender and Memory in the Soviet Estonian Film Dark Windows (Pimedad aknad, Tõnis Kask, 1968)

2018 ◽  
Vol 6 (1) ◽  
pp. 20-37
Author(s):  
Liis Jõhvik
Keyword(s):  
Everyday Life ◽  
Young Women ◽  
Interpersonal Relations ◽  
Nazi Germany ◽  
National Narrative ◽  
Moral Choices ◽  
The One ◽  
Falling In Love ◽  
The Way

Abstract Initially produced in 1968 as a three-part TV miniseries, and restored and re-edited in 2008 as a feature-length film, Dark Windows (Pimedad aknad, Tõnis Kask, Estonia) explores interpersonal relations and everyday life in September 1944, during the last days of Estonia’s occupation by Nazi Germany. The story focuses on two young women and the struggles they face in making moral choices and falling in love with righteous men. The one who slips up and falls in love with a Nazi is condemned and made to feel responsible for the national decay. This article explores how the category of gender becomes a marker in the way the film reconstructs and reconstitutes the images of ‘us’ and ‘them’. The article also discusses the re-appropriation process and analyses how re-editing relates to remembering of not only the filmmaking process and the wartime occupation, but also the Estonian women and how the ones who ‘slipped up’ are later reintegrated into the national narrative. Ultimately, the article seeks to understand how this film from the Soviet era is remembered as it becomes a part of Estonian national filmography.

scholarly journals Rethinking GPS navigation: creating cognitive maps through auditory clues

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Gregory D. Clemenson ◽  
Antonella Maselli ◽  
Alexander J. Fiannaca ◽  
Amos Miller ◽  
Mar Gonzalez-Franco
Keyword(s):  
Everyday Life ◽  
Brain Aging ◽  
Spatial Navigation ◽  
Cognitive Maps ◽  
Active Role ◽  
Alternative Form ◽  
Space Technology ◽  
Gps Navigation ◽  
Spatial Understanding ◽  
The Way

AbstractGPS navigation is commonplace in everyday life. While it has the capacity to make our lives easier, it is often used to automate functions that were once exclusively performed by our brain. Staying mentally active is key to healthy brain aging. Therefore, is GPS navigation causing more harm than good? Here we demonstrate that traditional turn-by-turn navigation promotes passive spatial navigation and ultimately, poor spatial learning of the surrounding environment. We propose an alternative form of GPS navigation based on sensory augmentation, that has the potential to fundamentally alter the way we navigate with GPS. By implementing a 3D spatial audio system similar to an auditory compass, users are directed towards their destination without explicit directions. Rather than being led passively through verbal directions, users are encouraged to take an active role in their own spatial navigation, leading to more accurate cognitive maps of space. Technology will always play a significant role in everyday life; however, it is important that we actively engage with the world around us. By simply rethinking the way we interact with GPS navigation, we can engage users in their own spatial navigation, leading to a better spatial understanding of the explored environment.

Ladakh and the Creative Greening of the Desert: The Life Work of Sonam Wangchuk and Rebecca Norman Through Alternative Practices in Education and Farming

2021 ◽  
pp. 239386172110146
Author(s):  
Susan Visvanathan
Keyword(s):  
Climate Change ◽  
Alternative Education ◽  
Everyday Life ◽  
Local Communities ◽  
Water Harvesting ◽  
Cold Desert ◽  
Alternative Practices ◽  
Life Work ◽  
The Way

This article attempts to understand the way in which climate change affects the once dry cold desert of Ladakh and how local communities have adapted to these changes by becoming excellent organic gardeners. The contributions of Sonam Wangchuk and his work with regard to water harvesting and alternative education have been recognised by the Ramon Magsaysay Committee for 2018. This will propel Sonam to complete his life mission, which is the construction of a whole new township in Phey, to relieve Leh of the overload it now experiences. The article provides a background to the work of Sonam and his wife Rebecca Norman in the details of everyday life and work, which they bring to their school, SECMOL.

“Down-to-Earth TV dramas”: The reception of authenticity, reality, and modality in Danish TV dramas

2021 ◽  
pp. 174960202110463
Author(s):  
Yeşim Kaptan
Keyword(s):  
Focus Group ◽  
Everyday Life ◽  
Television Viewing ◽  
Cross Cultural ◽  
Semiotic Analysis ◽  
Focus Group Interviews ◽  
Truth Value ◽  
Group Interviews ◽  
Empirical Material ◽  
The Way

This article investigates how Turkish audiences conceptualize authenticity in their engagement with foreign television (TV) productions in the case of Danish TV dramas. The theoretical notion of authenticity is juxtaposed with empirical material from fieldwork interactions, focus group interviews, and one-on-one interviews conducted with Turkish audiences between 2016 and 2018. By employing a semiotic analysis of fieldwork data, I argue that Turkish audiences attribute authenticity to the Danish TV drama series according to a socially created modality (truth value of a sign). This article draws on accounts about modality markers in TV drama series such as authentic portrayals of Danish TV characters and plausible-realistic depictions as a verisimilitudinous representation of everyday life. In the context of cross-cultural television viewing practices, the way Turkish audiences attribute meaning to Danish TV series in terms of authenticity, realism, and modality reveals a distinct differentiation between Danish TV dramas and other nationally and globally circulating media products.

Social Class, Consumption and the Influence of Bourdieu: Some Critical Issues

1997 ◽  
Vol 44 (1_suppl) ◽  
pp. 274-301 ◽  
Author(s):  
Brian Longhurst ◽  
Mike Savage
Keyword(s):  
Social Networks ◽  
Social Class ◽  
Everyday Life ◽  
Occupational Groups ◽  
Critical Issues ◽  
Consumption Practices ◽  
The Relationship ◽  
Point Of Departure ◽  
The Way

Bourdieu's work has been an important point of departure for recent analyses of the relationship between social class and consumption practices. This chapter takes stock of Bourdieu's influence and explores some problems which have become apparent—often in spite of Bourdieu's own hopes and general views. We point to the way that Bourdieu's influence has led to an approach to consumption which focuses on the consumption practices of specific occupational classes and on examining variations in consumption practice between such occupational groups. We argue that it this approach has a series of problems and suggest the need to broaden analyses of consumption to consider issues of ‘everyday life’, sociation, and social networks.

scholarly journals No news is better than evil news. Clearing up the way to face Alternative Archaeologies

2016 ◽  
Vol 2 ◽  
pp. 122
Author(s):  
Jaime Almansa Sánchez
Keyword(s):  
Everyday Life ◽  
Public Archaeology ◽  
The Political ◽  
The Public ◽  
Professional Discipline ◽  
The Past ◽  
Political Interpretation ◽  
Better Than ◽  
The Way

While Archaeology started to take form as a professional discipline, Alternative Archaeologies grew in several ways. As the years went by, the image of Archaeology started being corrupted by misconceptions and a lot of imagination, and those professionals that were claiming to be scientists forgot one of their first responsibilities; the public. This lack of interest is one of the reasons why today, a vast majority of society believes in many clichés of the past that alternative archaeologists have used to build a fictitious History that is not innocent at all. From UFOs and the mysteries of great civilizations to the political interpretation of the past, the dangers of Alternative Archaeologies are clear and under our responsibility. This paper analyzes this situation in order to propose a strategy that may make us the main characters of the popular imagery in the mid-term. Since confrontation and communication do not seem to be effective approaches, we need a change in the paradigm based on Public Archaeology and the increase of our presence in everyday life.

scholarly journals Próba kognitywnego ujęcia mądrości (na materiale przysłów polskich i litewskich)

Adeptus ◽  
2015 ◽  
pp. 53-63
Author(s):  
Monika Bogdzevič
Keyword(s):  
Everyday Life ◽  
Interpersonal Relations ◽  
Cultural Images ◽  
Wise Person ◽  
The World ◽  
Cultural Communities ◽  
The Way

The concept of wisdom in Polish and Lithuanian paremiologyIn this paper, an attempt has been made to present the semantic and axiological substance of wisdom hidden in the consciousnesses of two different, namely Polish and Lithuanian, linguistic-cultural communities. The analysis belongs to a branch of linguistics, interpreting language in terms of concepts, viewing it as a source of knowledge about people themselves, different communities, their mentality, ways of perception and interpretations of the way the world is. As a model to present the most thorough understanding of wisdom, the method of cognitive definition proposed by Jerzy Bartmiński is applied. Linguistic-cultural images of wise [person], understood as the concretizations of wisdom have to reveal him/her in opposition to stupid. The cognitive picture of wise is for the most part based on the analysis of features of character and appearance, portrayed behavior, interpersonal relations and the way others have as a perception of wise. Many cognitive parameters of wisdom are revealed while exploring the interactions between people and that of nature (plants, animals) which surrounds them and investigating deeper interpersonal relations with other people. The material for research was taken from Polish and Lithuanian proverbs. The latter occur as a result of world perception, everyday life observation, confrontations with its phenomenon. The proverbs are taken from compendiums of Polish and Lithuanian proverbs: Nowa księga przysłów i wyrażeń przysłowiowych (The New Book of Proverbs and Proverbial Phrases) by Julian Krzyżanowski and Lietuvių patarlės (Lithuanian Proverbs), Patarlių paralelės (Parallels of Proverbs) by Kazys Grigas. Given as cognitive definitions the cultural visions of wise, despite all the emphasized differences, enable us to perceive many evaluations of wise similar or even common to Polish and Lithuanian cultures. Próba kognitywnego ujęcia mądrości (na materiale przysłów polskich i litewskich)Zamierzeniem artykułu jest próba przedstawienia semantycznej i aksjologicznej treści pojęcia mądrości tkwiącej w świadomości dwóch odrębnych wspólnot językowo-kulturowych – polskiej i litewskiej. Przeprowadzona analiza mieści się w nurcie badań językoznawczych, traktujących język jako źródło wiedzy o człowieku, jego mentalności i systemie wartości, sposobie postrzegania i interpretacji świata. Narzędziem opisu jest zaproponowana przez Jerzego Bartmińskiego metoda definicji kognitywnej. Językowo-kulturowe obrazy człowieka mądrego, stanowiąceukonkretnioną wizję abstrakcyjnego pojęcia mądrości, przedstawiają go w opozycji do człowieka głupiego. Obraz człowieka mądrego obejmuje cechy jego charakteru oraz wyglądu, mechanizmów zachowań, charakterystycznych miejsc przebywania oraz uwidacznia związek z zajmowaną przez niego pozycją społeczną. Wiele parametrów kognitywnych mądrości ujawnia się w trakcie analizy różnorodnych relacji człowieka z otaczającą go przyrodą (roślinami, zwierzętami) oraz wynika z bardziej skomplikowanych układów – ze stosunków z innymi ludźmi. Materiał analityczny stanowiły paremia polskie i litewskie, traktowane jako rezultat poznawania świata, obserwacji życia codziennego, zderzenia z różnymi jego zjawiskami. W badaniach wykorzystane zostały kompendia przysłów polskich i litewskich: Nowa księga przysłów i wyrażeń przysłowiowych pod red. Juliana Krzyżanowskiego oraz Lietuvių patarlės (Przysłowia litewskie), Patarlių paralelės (Paralele przysłów) pod red. Kazysa Grigasa. Ujęte w strukturę definicji kognitywnych kulturowe wizje człowieka mądrego, mimo istniejących różnic, pozwalają wyodrębnić sporo wartościowań podobnych albo nawet wspólnych, charakterystycznych dla kultur polskiej i litewskiej.

scholarly journals B.S. Johnson’s Liberatic Cityscape in Albert Angelo

2020 ◽  
Vol 4 ◽  
pp. 99-110
Author(s):  
Katarzyna Biela
Keyword(s):  
Everyday Life ◽  
Literary Work ◽  
Visual Sensitivity ◽  
Material Object ◽  
Literary Genre ◽  
Crucial Aspect ◽  
Avant Garde ◽  
Post War ◽  
The Way

For Bryan Stanley Johnson, a British post-war avant-garde author, space was a crucial aspect of a literary work. Inspired by architects and film makers, he was convinced that “form follows function” (“Introduction” to Aren’t You Rather Young to Be Writing Your Memoirs) and exercised the book as a material object, thus anticipating liberature – a literary genre defined in 1999 by Zenon Fajfer and Katarzyna Bazarnik, which encompasses works whose authors purposefully fuse the content with the form. The goal of this paper is to analyse the cityscape theme in Johnson’s second novel, Albert Angelo (1964), in which London is presented as space that accompanies the character in his everyday life and becomes a witness of the formation of his identity. The protagonist is an architect by profession, so special attention is paid to his visual sensitivity and the way the cityscape is reflected in his memories. Furthermore, Johnson’s formal exploitation of the book as an object and its correspondence to the content is analysed with reference to the metaphor of “[t]he book as an architectural structure” discussed by Bazarnik in Liberature. A Book-bound Genre.

scholarly journals Penggunaan Media Grafis (Peta Konsep) Dalam Pembelajaran Sejarah Untuk Mempermudah Pemahaman Siswa Kelas V Mi Darul Ulum Bojonegoro

2020 ◽  
Vol 1 (1) ◽  
pp. 69
Author(s):  
Yulia Pramusinta
Keyword(s):  
Everyday Life ◽  
Teaching And Learning ◽  
Teaching Method ◽  
Concept Map ◽  
Graphic Method ◽  
Learning History ◽  
History Of ◽  
Media Learning ◽  
The Right ◽  
The Way

Abstract: The teaching medium is a knowledge of the teaching methods used by a teacher or instructor. Methods are the means used to achieve the established goals. Another technique is the presentation technique that is mastered by the teacher to teach or present the lesson materials to the students in the classroom, so that the lesson can be absorbed, understood and used by the students well. The better the teaching method, the more effective the achievement of the goal. Motivation is a change of energy within a person characterized by the emergence of "feeling and preceded by the response to the purpose, to get it then must be selected methods that if acceptable in teaching and learning activities well. In fact, the way or method of teaching used to convey different information in the way adopted to establish students in mastering knowledge, skills and attitudes (cognitive, psychomotoric, affective). Specific methods of teaching in the classroom, the effectiveness of a method is influenced by the purpose, student factors, situation factors, and teacher factor itself. Demonstration is a teaching method done by a teacher or someone else by showing the whole class about a process or a way of doing something. Demonstrations are always directed to the correct way of practice which is then Apliskasikan in everyday life. And recitation is also one of the learning media known as homework or students are given the task outside of lesson time. Both methods can be implemented simultaneously in the teaching and learning process.From the above statements can be concluded that in learning, students so as not to get bored then there should be variations in learning methods. Teachers must be clever in choosing a method, one of which is the Graphic method (concept map). In this case on the history of the use of Graphic method (concept map) is the right method to invite students to think and understand and apply in everyday life. Graphical Pendekata (konse map) invites us to make learning process more meaningful and conductive.        Kewords: Grafis Media, Learning History, Student Chomprehensif   

On critical approaches, unintended consequences and the data of everyday life in ‘performing towns’

2015 ◽  
Vol 22 (2) ◽  
pp. 132-136 ◽  
Author(s):  
Jeffrey Fleisher
Keyword(s):  
Everyday Life ◽  
Urban Communities ◽  
Social Practice ◽  
Unintended Consequences ◽  
Eastern Africa ◽  
Critical Approach ◽  
Social Lives ◽  
Theory Of Practice ◽  
Critical Approaches ◽  
The Way

I welcome Axel Christophersen's effort to offer a new approach to the study of Scandinavian medieval urban communities, and his outline of an ‘urban archaeology of social practice’. His presentation of a theoretical framework and language offers many insights as to how archaeologists can analyse the way people constructed their social lives through practice. It is exciting to see studies that grapple with the complexities of everyday life in urban settings. This article makes a significant contribution in its explicit approach to a theory of practice that archaeologists can use to explore and describe social change. Christophersen draws heavily on the work of Shove, Pantzar and Watson as detailed in their 2012 bookThe dynamics of social practice. Everyday life and how it changes; I was unfamiliar with this work until reading this essay and I am impressed with the way this framework offers a language and a concrete approach to understanding how practices emerge, evolve and disappear. My goal here is not to revisit the details of this argument, but rather to push on some select issues raised in the paper. I first discuss the way that Christophersen frames his arguments against a processual archaeological approach, suggesting that his effort to provide an alternative might be unintentionally minimizing a more critical approach to everyday life. Next, I discuss the role and place of unintended consequences in Christophersen's argument. And finally I examine the way that Christophersen's approach might be more fully operationalized with data, providing some examples from my own work in eastern Africa.

Sign in / Sign up

Export Citation Format

Share Document