scholarly journals PERAN SIKAP DALAM MEMEDIASI PENGARUH GAYA HIDUP TERHADAP MINAT BELI SMARTPHONE IPHONE DI KOTA DENPASAR

2018 ◽  
Vol 8 (3) ◽  
pp. 1487
Author(s):  
I Putu Febryantha Mantala ◽  
I Gst. A. Kt. Gd. Suasana
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Likert Scale ◽  
Purposive Sampling ◽  
Scale Data

The purpose of this study was to determine the role of attitudes in mediating the influence of lifestyle on buying interest. This research was conducted in Denpasar City to determine the role of attitudes in mediating the influence of lifestyle on the interest in buying Iphone smartphones. The number of samples taken was 100 respondents. The number of samples was set as many as 100 respondents using purposive sampling technique. Data collection was carried out by distributing questionnaires and data was measured using a 5 likert scale. Data were analyzed using path analysis and sobel test techniques. The results of the analysis showed that lifestyle had a significant effect on buying interest, lifestyle had a significant effect on attitudes, attitude had a significant effect on buying interest, and this study also proved that lifestyle had a significant effect on purchase intention mediated by attitudes Keywords: purchase intention, attitude, and lifestyle

scholarly journals PERAN BRAND AWARENESS DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION

2020 ◽  
Vol 9 (6) ◽  
pp. 2352
Author(s):  
Ida Bagus Putu Asdhi Setiawan ◽  
Ni Made Asti Aksari
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Test Study ◽  
Celebrity Endorser

The purpose of this study was to determine the role of brand awareness in mediating the effect of celebrity endorser towards purchase intention on Adidas Yeezy shoe products. This research was conducted in the Province of Bali with a sample of 60 respondents using non-probability sampling method with purposive sampling technique. Data was analysed using path analysis and Sobel test. Study result showed that celebrity endorser have a positive and significant effect on brand awareness and purchase intention; brand awareness have a positive and significant effect on purchase intention; and brand awareness can significantly mediate the influence of celebrity endorser on purchase intention. The result of this study indicates that good brand awareness and celebrity endorser can influence the purchase intention of Adidas Yeezy shoe products. Keywords: celebrity endorser, brand awareness, purchase intention

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI

2018 ◽  
Vol 7 (12) ◽  
pp. 6445
Author(s):  
Gusti Ngurah Gunawan ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
Research Findings ◽  
The City

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention  

scholarly journals PERAN WORD OF MOUTH DALAM MEMEDIASI HUBUNGAN BRAND AWARENESS DENGAN PURCHASE INTENTION

2019 ◽  
Vol 8 (9) ◽  
pp. 5783
Author(s):  
A.A Istri Wimas Krisyanti ◽  
Gede Bayu Rahanatha
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Practical Implication ◽  
Likert Scale ◽  
Brand Awareness ◽  
Analysis Technique

The purpose of this study is to examine the effect of brand awareness on purchase intention through word of mouth on prospective Maybelline consumers. This research was conducted in Denpasar City with 110 respondents. Data collection by distributing questionnaires and measured using a Likert scale. The analysis technique used is path analysis, sobel test and VAF test. The results found that brand awareness has a positive and significant effect on purchase intention, brand awareness has a positive and significant effect on WOM, WOM has a positive and significant effect on purchase intention, and WOM is able to mediate the influence of brand awareness on purchase intention. The practical implication in this research is that Maybelline Management can increase its advertising, carry out promotions such as giving coupons to consumers if they recommend buying Maybelline products to their friends, as well as strengthening their image to the eyes of consumers. Keywords: brand awareness, word of mouth, purchase intention  

scholarly journals PENGARUH E-PRICE DAN E-TRUST TERHADAP E-LOYALTY PADA ERA PANDEMIK

2021 ◽  
pp. 99
Author(s):  
Ida Bagus Gde Indra Wedhana Purba ◽  
I Gusti Ayu Tirtayani
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Research Method ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Purposive Sampling ◽  
Online Marketplace ◽  
Analysis Technique

As time has developed, many e-commerce platforms exist in Indonesia, so that competition in maintaining consumer loyalty on an e-commerce website often occurs. This study aims to determine the effect of e-price and e-trust on e-loyalty and the role of e-trust in mediating it. The research method used is quantitative and using questionnaire. The population used in this study are consumers who have ever shopped online through the Indonesian online marketplace who are domiciled in the province of Bali. The sampling technique in this study was purposive sampling and accidental sampling and a sample of 120 respondents. The data analysis technique used is descriptive analysis and path analysis. The result of this research is that Shopee is e-commerce with the biggest enthusiasts in Bali. E-price and e-trust have a positive and significant effect on e-loyalty, and e-price has a positive and significant effect on e-trust, e-trust can mediate the effect of e-price on e-loyalty. This research is expected to be able to provide input to further researchers, e-commerce providers, sellers who sell in e-commerce, and customers. Providing reasonable prices, security in transactions, trust in online vendors, will certainly increase consumer loyalty, either by not moving to other e-commerce and recommending it to others.

scholarly journals THE EFFECT OF RETURN ON EQUITY AND GROWTH ASSETS ON PRICE BOOK VALUE WITH DEBT TO EQUITY AS AN INTERVENING VARIABLE IN REGISTERED METAL SUB-SECTOR COMPANIES ON THE INDONESIA STOCK EXCHANGE

2021 ◽  
Vol 1 (2) ◽  
pp. 227-238
Author(s):  
Yusneni Afrita Nasution ◽  
Muslim Muslim ◽  
Soraya Afdillah
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Analytical Method ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Return On Equity ◽  
Book Value ◽  
Purposive Sampling ◽  
Insignificant Effect ◽  
Negative Effect

This study aims to determine the effect of Return On Equity, Change In Total Assets on Price Book Value with Debt To Equity as an intervening in metal sub-sector companies listed on the Indonesia Stock Exchange. This study is an associative study with documentation data collection techniques, the population in this study This amounted to 16 companies and samples taken amounted to 14 companies. The sampling technique used is purposive sampling technique. The analytical method used is path analysis. The results showed that Return On Equity had a positive and significant effect on Debt To Equity, Return On Equity had a positive and insignificant effect on Price Book Value, Growth Assets had a positive and insignificant effect on Debt To Equity, Growth Assets had a positive and insignificant effect on Price Book Value, Debt to Equity has a positive and insignificant effect on Price Book Value, Debt to Equity as a mediation on Return On Equity and Price Book Value has a negative and insignificant effect, Debt to Equity as a mediation on Growth Assets and Price Book Value has a negative and negative effect not significant.

scholarly journals Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce

2019 ◽  
Vol 11 (2) ◽  
pp. 117
Author(s):  
Wahyu Raharjo ◽  
Widyastuti Widyastuti
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Online Advertising ◽  
Negative Attitude ◽  
Sampling Technique ◽  
Likert Scale ◽  
Probability Sampling ◽  
Online Advertisements ◽  
On Line

There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward purchase intention of E-commerce with an attitude toward ad as an intervening variable. The sampling technique used is non-probability sampling with judgmental sampling method. The sample used was 220 respondents. Respondents in this study were E-commerce users aged 19 and above who had seen ad intrusiveness in the form of remarketing. Questionnaire uses likert scale and  processing using path analysis. The results show that ad intrusiveness has a negative and significant effect on attitude toward ad and attitude toward ad has a positif and significant effect ad toward purchase intention. 

scholarly journals KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP PREFERENSI MEREK PADA PRODUK PARFUM MEREK VITALIS DI UNIVERSITAS TADULAKO

2016 ◽  
Vol 2 (2) ◽  
pp. 135-142
Author(s):  
Fatikahtul Islamiah ◽  
Elimawaty Rombe ◽  
Ponirin Ponirin
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Total Sample ◽  
Brand Awareness ◽  
Brand Experience ◽  
Brand Preference ◽  
Collection Method ◽  
Purposive Sampling

The aim of this research is to determine the influence of brand awareness and brand experience on the brand preferences of Vitalis perfume in Tadulako University. The type of this research is explanatory. The population in this study focuses on students that consume Vitalis perfume in Tadulako University. The sampling technique applied is purposive sampling technique, with a total sample of 90 respondents. Data collection method is questionnaires. Method of analysis is path analysis. The results of the test show that brand awareness and brand experience have positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Brand experience has positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek dan pengalaman merek terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako. Jenis penelitian yang digunakan adalah eksplanatory research (penelitian penjelasan). Populasi dalam penelitian ini dikhususkan pada mahasiswi pengguna parfum merek Vitalis di Universitas Tadulako. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 90 responden. Pengambilan data menggunakan kuesioner. Metode analisis menggunakan analisis jalur (path analysis). Hasil pengujian menunjukkan bahwa variabel kesadaran merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako, dan Variabel pengalaman merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako.

scholarly journals Kepuasan Tamu Tentang Breakfast Di Royal Restaurant Grand Royal Denai Hotel Bukittinggi

2018 ◽  
Vol 10 (1) ◽  
pp. 84
Author(s):  
Indah Septiani Putri
Keyword(s):  
Data Collection ◽  
Sampling Technique ◽  
Likert Scale ◽  
Validity And Reliability ◽  
Descriptive Data ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Sample Data ◽  
Guest Satisfaction ◽  
Quantitative Descriptive

Abstract. The purpose of this study is to determine the level of guest satisfaction when breakfast at the Royal Restaurant of Grand Royal Denai Hotel Bukittinggi. This type of research is quantitative descriptive research. The sampling technique used is purposive sampling with 90 people as sample. Data collection techniques are carried out by distributing questionnaires using a Likert scale that has been tested for validity and reliability. The data were analyzed through data tabulation and descriptive data using percentages. The results of the study found that guest satisfaction about breakfast at the Grand Royal Denai Hotel Bukittinggi was in the category of satisfaction 90% and the category very satisfied 10%.

scholarly journals PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN

2018 ◽  
Vol 7 (10) ◽  
pp. 5230
Author(s):  
I Wayan Dicky Reza Pranata ◽  
Km. Agus Satria Pramudana
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Purchase Intention ◽  
Brand Awareness ◽  
Survey Method ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention

The purpose of this study is to examine the role of brand awareness in mediating advertising relationships with consumers' buying intentions. This research was conducted in Denpasar City. The number of samples taken as many as 105 respondents, with the method of non-probability sampling, especially purposive sampling. Data collection was done through survey method using questionnaire instrument. Data analysis technique used is Path Analysis. Based on the analysis results found that the ads have a positive and significant impact on brand awareness (brand awareness). The study also found that each of the ad variables and brand awareness has a positive and significant impact on consumers' buying intentions. In addition brand awareness (brand awareness) also positively and significantly mediate ad relationship with consumer purchase intention. This indicates that the more interesting the Oppo smartphone ads and the higher brand awareness in the minds of consumers will increase consumer intention to buy on Oppo smartphones. Keywords: advertising, brand awareness purchase intention.

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