scholarly journals KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP PREFERENSI MEREK PADA PRODUK PARFUM MEREK VITALIS DI UNIVERSITAS TADULAKO

2016 ◽  
Vol 2 (2) ◽  
pp. 135-142
Author(s):  
Fatikahtul Islamiah ◽  
Elimawaty Rombe ◽  
Ponirin Ponirin
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Total Sample ◽  
Brand Awareness ◽  
Brand Experience ◽  
Brand Preference ◽  
Collection Method ◽  
Purposive Sampling

The aim of this research is to determine the influence of brand awareness and brand experience on the brand preferences of Vitalis perfume in Tadulako University. The type of this research is explanatory. The population in this study focuses on students that consume Vitalis perfume in Tadulako University. The sampling technique applied is purposive sampling technique, with a total sample of 90 respondents. Data collection method is questionnaires. Method of analysis is path analysis. The results of the test show that brand awareness and brand experience have positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Brand experience has positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek dan pengalaman merek terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako. Jenis penelitian yang digunakan adalah eksplanatory research (penelitian penjelasan). Populasi dalam penelitian ini dikhususkan pada mahasiswi pengguna parfum merek Vitalis di Universitas Tadulako. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 90 responden. Pengambilan data menggunakan kuesioner. Metode analisis menggunakan analisis jalur (path analysis). Hasil pengujian menunjukkan bahwa variabel kesadaran merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako, dan Variabel pengalaman merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako.

scholarly journals KINERJA PEMASARAN : PERCAYA TAKHAYUL DENGAN NAMA BISNIS

2019 ◽  
Vol 8 (2) ◽  
pp. 90
Author(s):  
Immanuel Gazali ◽  
Adek Adek ◽  
Siska Suryadiputra
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Sampling Technique ◽  
Total Sample ◽  
Analysis Method ◽  
Sample Analysis ◽  
Collection Method ◽  
Purposive Sampling ◽  
Data Collection Method ◽  
Marketing Performance

This study aims to determine the existence of a significant influence between takahyul on business names; there is a significant influence between business names on marketing performance; there is a significant influence between superstition on marketing performance; and the existence of a significant influence of superstition influences marketing performance by moderating business names.This type of research uses quantitative and descriptive, the aim is to provide or describe a situation or phenomenon that is happening now by using scientific procedures to answer the problem in actual terms. The population is a business name superstitious trust entrepreneur. The total sample of 200 respondents was taken by purposive sampling technique. The data collection method uses a questionnaire. The sample analysis method uses purpose sampling with business criteria having a business name and extending the business name in front of its business location and having an average turnover from 0 to Rp. 3,000,000. per day.The results of this study are that there is a significant influence of business name variables on marketing performance, except superstition on marketing performance

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

scholarly journals Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee

2021 ◽  
Vol 5 (2) ◽  
pp. 135-147
Author(s):  
Calvin Gunawan ◽  
Daniel Susilo
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Simple Linear Regression ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Brand Ambassadors ◽  
Positive Effect

Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.

scholarly journals Keputusan Pembelian Dipengaruhi oleh Kesadaran, Kualitas, Asosiasi dan Loyalitas Merek Melalui Kepercayaan Merek Kamera Sony Pada Komunitas Fotografi di Malang

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 131-146
Author(s):  
Tri Sugiarti Ramadhan ◽  
Eka Farida
Keyword(s):  
Path Analysis ◽  
Causal Relationship ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Total Sample ◽  
Brand Awareness ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Single Lens

The purpose of this study was to determine and analyze purchasing decisions that are influenced by brand awareness, quality, association, and loyalty through brand trust. This type of research is a causal relationship with an explanatory character. The population in this research is the photography community DSLR (Digital Single Lens Reflex) camera users in Malang, East Java, totaling 190 respondents. The sampling technique used in this study was purposive sampling technique with a total sample of 66 respondents. The analysis used is path analysis, and the results show that purchasing decisions are influenced by brand awareness, quality, association, and loyalty through brand trust. The results showed that purchasing decisions are influenced by awareness, quality, association, and brand loyalty through brand trust.

scholarly journals PENGARUH KECERDASAN INTELEKTUAL DAN KECERDASAN EMOSIONAL TERHADAP PRESTASI AKADEMIK MAHASISWA MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS TADULAKO

2016 ◽  
Vol 2 (2) ◽  
pp. 127-134
Author(s):  
Khusnul Hatima ◽  
Niluh Putu Evvy Rossanty ◽  
Risnawati Risnawati
Keyword(s):  
Academic Achievement ◽  
Emotional Intelligence ◽  
Data Collection ◽  
Sampling Technique ◽  
Total Sample ◽  
Purposive Sampling ◽  
Data Collection Methods ◽  
Collection Methods

This study determines simultaneous and partial influence of intellectual intelligence and emotional intelligence on academic achievement of Management Department Students of 2013 and 2014 at the Faculty of Economics, Tadulako University. The type of research is quantitative and sampling technique applies purposive sampling, with a total sample of 83 respondents consisting of 36 students of class 2013 and 47 students of class of 2014. Data collection methods include observation, interviews, and questionnaires. The results of this study show that the variables intelligence (X1) and emotional intelligence (X2) simultaneously influence academic achievement (Y) with sig. value of 0.000 <0.05. Furthermore, variable intellectual intelligence (X1) with sig. value of 0.003, and Emotional Intelligence (X2) with sig is 0,001 that showing partial influences on academic achievement (Y). Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial dari kecerdasan intelektual dan kecerdasan emosional terhadap prestasi akademik Mahasiswa Manajemen Angkatan 2013 dan 2014 Fakultas Ekonomi Universitas Tadulako. Jenis penelitian yang digunakan adalah kuantitatif dan teknik penarikan sampel dalam penelitian ini adalah purposive sampling, dengan jumlah sampel sebanyak 83 responden yang terdiri dari 36 mahasiswa angkatan 2013 dan 47 mahasiswa angkatan 2014. Pengambilan data menggunakan metode observasi, wawancara, dan kuesioner. Hasil Penelitian ini menunjukkan bahwa variabel kecerdasan intelektual (X1) dan kecerdasan emosional (X2) terhadap prestasi akademik (Y) berpengaruh secara simultan dengan nilai sig sebesar 0,000 < 0,05. Selanjutnya variabel Kecerdasan Intelektual (X1) dengan nilai sig sebesar 0,003, dan Kecerdasan Emosional (X2) dengan nilai sig sebesar 0,001 yang berarti secara parsial berpengaruh terhadap Prestasi Akademik (Y).

scholarly journals PENGARUH FAKTOR EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SABUN DETERJEN MEREK RINSO DI KELURAHAN LAYANA INDAH KOTA PALU

2015 ◽  
Vol 1 (1) ◽  
pp. 15-22
Author(s):  
Suriani Labolo ◽  
Maskuri Sutomo ◽  
Rahmat Mubaraq
Keyword(s):  
Sample Size ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Quality Perception ◽  
Purposive Sampling ◽  
Brand Association

The  research  aims  to  analyze  the  influence  of  brand  equity  that consists  of  brand  awareness, quality perception, brand association, and brand loyalty, on customer purchase decision to buy Rinso at  Layana  Indah Village  in  Palu.  Sample  size  of  the  study  is  72  respondents  who selected  through purposive sampling technique. The results indicate that all variables, namely brand awareness, quality perception,  brand  association, and  brand  loyalty  simultaneously  have  significant  influence  on customer purchase  decision.  The  Adjusted  R  square  of  0.527  indicates  that brand  equity  has  52,7 percent  of  the  variability  of  customer  purchase decision,  while  47,3  percent  influenced  by  other variables  that  are  not studied.  Partially,  all  variables  have  positive  and  significant  influence  on customer purchase decision to buy Rinso detergent. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek yang terdiri atas kesadaran merek,  persepsi  kualitas,  asosiasi  merek, dan  loyalitas  merek  terhadap  keputusan  pembelian  produk deterjen merek Rinso di Kelurahan Layana Indah Kota Palu. Sampel dalam penelitian ini sebanyak 72 orang  dengan  teknik  penarikan  sampel menggunakan  purposive  sampling.  Hasil  penelitian menunjukan bahwa secara simultan variabel ekuitas merek yang terdiri dari kesadaran merek, persepsi kualitas,  asosiasi  merek  dan  loyalitas  merek  memiliki pengaruh  signifikan  terhadap  keputusan konsumen sehingga apabila variabel ekuitas merek diterapkan secara baik maka keputusan pembelian juga akan meningkat, dengan nilai adjusted R square 0.527, artinya bahwa ekuitas merek berpengaruh terhadap  keputusan pembelian  sebesar  52.7 %  dan  sisanya  sebesar  47.3 %  dipengaruhi oleh  variabel lain yang tidak diteliti. Secara parsial variabel kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas  merek berpengaruh  signifikan  terhadap  keputusan  pembelian  dalam menggunakan  produk sabun deterjen merek Rinso.

scholarly journals The Influence of Convenience, Benefits, Security and Trust on the Interest in Using Financial Technology in OVO Applications as a Digital Payment

2021 ◽  
Vol 04 (10) ◽  
Author(s):  
Nicholas Tanoto ◽  
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Sampling Technique ◽  
Accounting Students ◽  
In Ovo ◽  
Collection Method ◽  
Data Collection Method ◽  
Financial Technology

This study aims to obtain data and find out the influence of convenience, benefits, security and trust on the interest in using financial technology in OVO applications as a digital payment study in the case of accounting students at the Faculty of Economics, Prima Indonesia University. The data collection method in this study used a questionnaire. This sampling technique data collection is using accidental sampling and a total of 102 respondents at the Prima Indonesia University. The results obtained in this study show that convenience and benefits do not have a significant partial influence on the interest in using financial technology in OVO applications as a digital payment, whereas security and trust have a significant partial influence on the interest in using financial technology in OVO applications as a digital payment. Simultaneously, convenience, benefits, security and trust have a significant influence on the interest in using financial technology in OVO applications as a digital payment.

scholarly journals Smart kinesthetic measurement model in dance composision

2017 ◽  
Vol 17 (1) ◽  
pp. 58
Author(s):  
Dinny Devi Triana
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Research Method ◽  
Qualitative Method ◽  
Sampling Technique ◽  
Measurement Model ◽  
Assessment Model ◽  
Related Variable ◽  
Purposive Sampling ◽  
Supporting Element

<p>This research aimed to discover a model of assessment that could measure kinesthetic intelligence in arranging a dance from several related variable, both direct variable and indirect variable. The research method used was a qualitative method using path analysis to determine the direct and indirect variable; therefore, the dominant variable that supported the measurement model of kinesthetic intelligence in arranging dance could be discovered. The population used was the students of the art of dance department and were chosen by using purposive sampling technique so that the kinesthetic intelligence could be well measured. The result of this research was that the correlation between the ability in perceiving movement and the ability in conveying movement was 3.8048. The correlation between the ability in perceiving movement and kinesthetic intelligence was 0.3137. The correlation between the ability in perceiving movement and arranging a dance was -0.3751. The correlation between conveying movement and kinesthetic intelligence was 0.1333. The correlation between conveying movement and arranging a dance was -0.2399. The correlation between kinesthetic intelligence and arranging a dance was 0.8529. These result proved that kinesthetic intelligence has significant influence to the ability in arranging a dance. It could be concluded that a smart assessment model of kinesthetic intelligence in arranging a dance that was needed should measure the kinesthetic intelligence first while the ability to perceive and convey movement became the supporting element to strengthen the kinesthetic intelligence in arranging a dance.</p>

scholarly journals THE EFFECT OF RETURN ON EQUITY AND GROWTH ASSETS ON PRICE BOOK VALUE WITH DEBT TO EQUITY AS AN INTERVENING VARIABLE IN REGISTERED METAL SUB-SECTOR COMPANIES ON THE INDONESIA STOCK EXCHANGE

2021 ◽  
Vol 1 (2) ◽  
pp. 227-238
Author(s):  
Yusneni Afrita Nasution ◽  
Muslim Muslim ◽  
Soraya Afdillah
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Analytical Method ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Return On Equity ◽  
Book Value ◽  
Purposive Sampling ◽  
Insignificant Effect ◽  
Negative Effect

This study aims to determine the effect of Return On Equity, Change In Total Assets on Price Book Value with Debt To Equity as an intervening in metal sub-sector companies listed on the Indonesia Stock Exchange. This study is an associative study with documentation data collection techniques, the population in this study This amounted to 16 companies and samples taken amounted to 14 companies. The sampling technique used is purposive sampling technique. The analytical method used is path analysis. The results showed that Return On Equity had a positive and significant effect on Debt To Equity, Return On Equity had a positive and insignificant effect on Price Book Value, Growth Assets had a positive and insignificant effect on Debt To Equity, Growth Assets had a positive and insignificant effect on Price Book Value, Debt to Equity has a positive and insignificant effect on Price Book Value, Debt to Equity as a mediation on Return On Equity and Price Book Value has a negative and insignificant effect, Debt to Equity as a mediation on Growth Assets and Price Book Value has a negative and negative effect not significant.

scholarly journals Analisis Diskriminan Untuk Memprediksi Kebangkrutan Perusahaan: Studi Kasus Pada Perusahaan Sektor Textile Dan Garment Di Bursa Efek Indonesia 2016-2018

2021 ◽  
Vol 5 (1) ◽  
pp. 132-140
Author(s):  
Deny Ismanto ◽  
Dyah Ernawati
Keyword(s):  
Discriminant Analysis ◽  
Data Collection ◽  
Discriminant Function ◽  
Financial Distress ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Financial Ratios ◽  
Collection Method ◽  
Purposive Sampling ◽  
Financial Difficulties

Failure to make a continuous profit will hamper the company's development and this can lead to bankruptcy. Bankruptcy is usually marked by financial distress. Companies that are not able to overcome financial difficulties and problems are getting protracted, then the company will go bankrupt. One way to predict bankruptcy is by using discriminant analysis. This type of research is descriptive with a quantitative approach. The data collection method used is documentation. The population in this study were Textile & Garment companies listed on the IDX in 2016-2018. The sampling technique was purposive sampling and obtained a sample of 8 companies with a potential bankruptcy and 10 companies for 3 years of observation. The results showed that of the 2 financial ratios used Quick Ratio (QR) and Return On Asset (ROA), only the Quick Ratio (QR) ratio proved significant to be able to distinguish bankrupt and non-bankrupt companies. By using discriminant analysis. The dominant variable informing the discriminant function is the Quick Ratio (QR).

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