PENGARUH PERCEIVED EASE OF USE, WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN TRANSPORTASI

Tujuan dari penelitian ini adalah menguji Pengaruh Perceived Ease Of Use, Word Of Mouth, dan Brand Image Terhadap Keputusan Penggunaan Layanan Jasa Transportasi Online. Populasi dari penelitian ini adalah seluruh pengguna aplikasi Gojek di kota Denpasar yang tidak diketahui jumlah pastinya (Infinite). Jumlah sampel yang digunakan dalam penelitian ini sebanyak 150 responden, yang diambil dengan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner yang disebarkan secara online dengan google form. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil analisis menunjukan bahwa Perceived Ease Of Use, Word Of Mouth, dan Brand Image berpengaruh positif terhadap keputusan penggunaan pada aplikasi Gojek. Penelitian ini diharapkan dapat memberikan masukan yang relevan dan berguna bagi perusahaan terkait dengan upaya peningkatan kinerja perusahaan melalui sistem informasi. Kata kunci : Brand Image, Keputusan Penggunaan, Perceived Ease Of Use, Word Of Mouth

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The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision

International Journal of Data and Network Science ◽

10.5267/j.ijdns.2021.10.001 ◽

2022 ◽

Vol 6 (1) ◽

pp. 81-90 ◽

Cited By ~ 1

Author(s):

Asnawati Asnawati ◽

Maryam Nadir ◽

Wirasmi Wardhani ◽

Made Setini

Keyword(s):

Word Of Mouth ◽

Brand Image ◽

Negative Impact ◽

Positive Impact ◽

Ease Of Use ◽

Electronic Word Of Mouth ◽

Perceived Ease Of Use ◽

Purchasing Decisions ◽

Travel Restrictions ◽

Content Marketing

Purchasing decisions on the Traveloka application has experienced a significant decline since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel restrictions have resulted in a decline in Traveloka's brand image. This study aims to analyze how brand image mediates the effect of perceived ease of use, electronic word of mouth and content marketing towards ticket purchasing decisions on the Traveloka application which was conducted on 130 respondents using the Traveloka application. The research was conducted in June 2021 with data analysis using SmartPLS 3.2.0 software. The results show that perceived ease of use had a negative impact on purchasing decisions, either directly or indirectly through brand image. Electronic word of mouth had a positive impact on purchasing decisions either directly or indirectly through brand image. Content marketing had a negative and significant impact on purchasing decisions, while indirectly through brand image had a positive and significant impact. The role of brand image was very important in increasing the effect of perceived ease of use, electronic word of mouth and content marketing towards purchasing decisions.

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ANALISIS KEPERCAYAAN MERK APLIKASI GOJEK DARI PERSPEKTIF MAHASISWA MENGGUNAKAN METODE MTAM

Jurnal Ilmiah Informatika Komputer ◽

10.35760/ik.2020.v25i3.2731 ◽

2020 ◽

Vol 25 (3) ◽

pp. 175-186

Author(s):

Tissa Maharani ◽

Ardiprawiro

Keyword(s):

Service Quality ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Brand Image ◽

Ease Of Use ◽

Brand Trust ◽

Perceived Ease Of Use ◽

Acceptance Model

Sistem informasi adalah salah satu bentuk teknologi informasi yang terintegrasi ke berbagai bidang yang menyangkut hidup orang banyak, misalnya bidang jasa transportasi. Aplikasi Gojek merupakan salah satu sistem informasi yang bergerak dalam bidang jasa transportasi. Penelitian ini mencoba menganalisis apakah kemudahan dalam penggunaan sistem informasi aplikasi Gojek berpengaruh terhadap kepercayaan merk Gojek dari perspektif mahasiswa sebagai pengguna. Metode yang digunakan adalah Modified Technology Acceptance Model (MTAM), dengan menggunakan Perceived Ease Of Use (PEOU) dari TAM, dan Service Quality, Brand Image serta Brand Trust sebagai modifikasi. Penelitian ini menggunakan kuesioner yang disebarkan dikalangan mahasiswa pengguna aplikasi GoJek. Pengolahan data kuesioner 92 responden dilakukan menggunakan metode analisis regresi linear berganda.Hasil penelitian menunjukkan bahwa variabel independen (perceived ease of use, service quality, brand image) secara simultan berpengaruh signifikan positif terhadap variabel dependen (brand trust), sebesar 52,3%. Sementara secara parsial, variabel independen service quality dan brand image berpengaruh signifikan terhadap variabel dependen brand trust, sedangkan variabel independen perceived ease of use tidak berpengaruh signifikan terhadap variabel dependen (brand trust). Sehingga dapat disimpulkan bahwa, kemudahan dalam penggunaan sistem informasi aplikasi Gojek tidak terlalu mempengaruhi kepercayaan mahasiswa terhadap merk

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Faktor-Faktor yang Mempengaruhi Keputusan Pemilihan Jasa Ekspedisi JNE (Studi Pada Konsumen Pengguna Jasa JNE Di Semarang)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) ◽

10.14710/jspi.v18i3.245-258 ◽

2019 ◽

Vol 18 (3) ◽

pp. 245-258

Author(s):

Sonya Clausis Dea ◽

Mirwan Surya Perdhana

Keyword(s):

Service Quality ◽

Word Of Mouth ◽

Brand Image ◽

Social Information ◽

Purposive Sampling ◽

Customer Trust

Terdapat faktor-faktor yang mempengaruhi keputusan pemilihan jasa ekspedisi JNE, yaitu Delivery package, Capability adoption customer, Brand image, word of mouth, Customer trust , Social information, dan Service quality. Populasi dalam penelitian ini adalah para konsumen pengguna jasa JNE di Semarang. Metode yang digunakan adalah metode purposive sampling dengan jumlah sampel sebanyak 200 responden. Teknik analisis data pada penelitian ini menggunakan analisis regresi dengan SEM AMOS. Berdasarkan dari hasil pembahasan pada bagian sebelumnya, maka dapat ditarik kesimpulan sebagai berikut : (1) Delivery package berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (2) Capability adoption customer berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (3) Brand image berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (4) WOM berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (5) Customer trust berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (6) Social information berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (7) Service quality berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE.

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Anteseden Mobile Banking Adoption

Media Riset Bisnis & Manajemen ◽

10.25105/mrbm.v19i1.5352 ◽

2019 ◽

Vol 19 (1) ◽

pp. 45

Author(s):

Rangga Maulid Mahardika ◽

Harsini Soetomo

Keyword(s):

Structural Equation Modeling ◽

Perceived Risk ◽

Structural Equation ◽

Word Of Mouth ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Mobile Banking ◽

Perceived Ease Of Use ◽

Price Fairness

Abstrak Tujuan –Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari self efficacyterhadap mobile banking adoption melalui perceived risk, perceived ease of use,perceived usefulness dan behavioural intention.Desain/Metodologi/ Pendekatan – Rancangan penelitian ini dilakukandengan menggunakan rancangan penelitian uji hipotesis (hypotheis testing). Unitanalisis yang digunakan dalam metode penelitian ini adalah pengguna Mobilebanking yang aktif menggunakan dalam 3 bulan terakhir, dan penelitian inimenggunakan data cross-sectional dan teknik sampling yang digunakan adalahpurposive sampling. Structural Equation Modeling (SEM) digunakan untuk mengujihipotesis dalam penelitian ini.Temuan - Hasil penelitian ini menunjukan bahwa (1) Selfefficacy tidak memiliki pengaruh negatif yang signifikan terhadap perceived risk, Self Efficay memiliki pengaruh positif terhadap perceived ease of use dan perceived usefulness dalam penggunaan mobile banking, (2) Perceived ease of use memiliki pengaruh positif terhadap perceived usefulness, Perceived ease of use memiliki pengaruh positif terhadap Intention to Adoption Mobile Banking (3) Perceived risk tidak memiliki pengaruh negatif yang signifikan terhadap intention to adoption mobile banking, (4) Perceived ease of use dan perceived usefulness memiliki pengaruh positif terhadap intention to adoption mobile banking, (5) Perceived usefulness tidak memiliki pengaruh positif yang signifikan terhadap adoption mobile banking, dan (6) Intention to adoption mobile banking memiliki pengaruh positif terhadap adoption mobile banking. AbstractPurpose –The purpose of this study is to analyze the effect of self eficacy on mobile adoption through percieved risk, percieved ease of use, percieved usefulness and behavioral intentionDesign/Methodology/Approach – Using 210 respondents of active mobile banking users in last 3 months, hypotheses were tested with Structural Equation Modeling by AMOSFindings - The results showed a positive influence between reflected appraisal of self, self image congruency and cafe quality of cafes toward the electric keyword from word of mouth, while on the conspicuous value and price fairness of does not affect the electronic word-of-mouth. There are several managerial implications that can influence consumers to deliver eWOM by taking more attention to self-relevant value and cafe-relevant value.

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ANALISIS E-LEARNING MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODELLING

Jurnal Transformatika ◽

10.26623/transformatika.v11i1.94 ◽

2013 ◽

Vol 11 (1) ◽

pp. 39

Author(s):

Noor Miyono

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Purposive Sampling ◽

E Learning ◽

It Usage ◽

Learning Software ◽

Acceptance Model

TAM (technology acceptance model) adalah salah satu model perilaku pemanfaatan teknologi informasi dimana dalam penelitian ini akan difokuskan pada pemanfaatan e-learning. Model ini menyediakan dasar teori untuk menelusuri faktor yang menjelaskan pemakaian e-learning dan menghubungkannya dengan kinerja pemakai. Tujuan penelitian ini yaitu untuk menganalisis pengaruh penggunaan e-learning, konfirmasi pemakai, kemudahan dalam penggunaan e-learning terhadap minat pemanfaatan e-learning dengan kepuasan pemakai e-learning sebagai variabel intervening.Sampel yang dipergunakan dalam penelitian yaitu sebanyak 140 responden dengan menggunakan metode purposive sampling yaitu pengambilan sampel yang didasarkan dengan kriteria-kriteria yang ditetapkan yaitu mahasiswa STMIK Provisi yang masih aktif mengikuti perkuliahan dengan e-materi kuliah berbasis e-learning. Software yang digunakan untuk analisis data menggunakan software AMOS.Hasil penelitian menunjukkan Perceived Usefulness berpengaruh positif terhadap Confirmation, Perceived Ease of Use berpengaruh positif terhadap Confirmation, Perceived Usefulness berpengaruh positif terhadap Perceived Ease of Use, Perceived Usefulness berpengaruh positif terhadap Satisfaction, Confirmation berpengaruh positif terhadap Satisfaction, Perceived Ease of Use berpengaruh positif terhadap Satisfaction, Perceived Usefulness berpengaruh positif terhadap Continued IT Usage Intention, Satisfaction berpengaruh positif terhadap Continued IT Usage Intention, Perceived Ease of Use berpengaruh positif terhadap Continued IT Usage Intention.

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Conceptualising Consumers' Purchase Intention towards Online Group Buying

GATR Global Journal of Business Social Sciences Review - GATR Global Journal of Business and Social Science Review (GJBSSR) Vol.7(1) Jan-Mar 2019 ◽

10.35609/gjbssr.2015.3.1(7) ◽

2015 ◽

Vol 3 (1) ◽

pp. 47-55

Author(s):

Liew Yean Sien ◽

Mohammad Falahat

Keyword(s):

Perceived Risk ◽

Purchase Intention ◽

Word Of Mouth ◽

Emerging Market ◽

Ease Of Use ◽

Perceived Usefulness ◽

Electronic Word Of Mouth ◽

Perceived Ease Of Use ◽

Group Buying ◽

Online Group

Objective - Group-buying is a business model based on the power of collective buying. Consumers with similar product interest come together and obtain a significant volume discount from retailers. Online Group Buying (OGB) is growing rapidly and it has become popular and successful in many countries. However, this area still lacks of research and it is in the early stages of development especially in developing and emerging market. This paper aims to conceptual consumers' purchase intention in online group buying. Methodology/Technique - Through intensive literature review on consumers' purchase intention and online group buying, a set of factors proposed as leading influencers. Findings - Findings of this paper reveal that perceived usefulness, perceived ease of use, price, electronic word of mouth, trust and perceived risk are the main determinants of online group buying. Novelty - This paper propose a framework for conceptualising factors that influence consumer's purchase intention in online group buying. Type of Paper - Conceptual Keywords: Electronic Word of Mouth; Online Group-Buying; Perceived Usefulness; Perceived Ease-of-Use; Price; Trust; Perceived Risk.

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Pengaruh Perceived Usefulness, Perceived Ease of Use Terhadap Trust dan Intention to buy KAI Access Tickets Online pada Generasi Millennial di Kabupaten Kebumen

Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) ◽

10.32639/jimmba.v2i3.492 ◽

2020 ◽

Vol 2 (3) ◽

pp. 476-490

Author(s):

Riani Mujiasih ◽

Gunarso Wiwoho

Keyword(s):

Data Analysis ◽

Path Analysis ◽

Quantitative Method ◽

Sampling Method ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Purposive Sampling

This study aims to determine the effect of perceived usefulness and perceived ease of use on the intention to buy KAI Access tickets online through an trust as an intervening variable. The population in this study were millennials generation of Kereta Api Indonesia (KAI) users service in Kebumen Regency. This study sample was 100 respondent using the purposive sampling method. The method used in this study is a quantitative method. Data analysis using path analysis with SPSS 23 program. The results of this study indicate that perceived usefulness and perceived ease of use have a significant effect on trust. While perceived ease of use do not affect the intention to buy KAI Access tickets online, while the perceived usefulness and trust significantly influences the intention to buy KAI Access tickets online.

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ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) PADA BRAND IMAGE DAN PURCHASE INTENTION TERHADAP PRODUK SEPATU NIKE (STUDI PADA KONSUMEN DI KOTA BANDUNG)

Jurnal Mitra Manajemen ◽

10.52160/ejmm.v4i6.392 ◽

2020 ◽

Vol 4 (6) ◽

pp. 900-914

Author(s):

Rizki Firdaus ◽

Osa Omar Sharif

Keyword(s):

Structural Equation Modeling ◽

Purchase Intention ◽

Structural Equation ◽

Word Of Mouth ◽

Brand Image ◽

Equation Modeling ◽

Electronic Word Of Mouth ◽

Purposive Sampling

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh Electronic Word of Mouth terhadap Brand Image dan Purchase Intention sepatu Nike di Kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan dengan pengumpulan data melalui kuesioner. Jumlah sampel sebanyak 519 responden dengan teknik pengambilan sampel purposive sampling dari populasi responden di Kota Bandung yang pernah membeli produk sepatu Nike serta teknik analisis data menggunakan Structural Equation Modeling (SEM) menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa ketiga variabel mendapatkan tanggapan yang baik dari responden, Hasil penelitian menunjukkan bahwa ketiga variabel mendapatkan tanggapan yang baik dari responden yang ada di Kota Bandung. Electronic Word of Mouth berpengaruh positif signifikan terhadap Brand Image dan tidak berpengaruh secara langsung terhadap Purchase Intention, Brand Image berpengaruh positif signfikan terhadap Purchase Intention serta Brand Image memediasi pengaruh antara Electronic Word of Mouth terhadap Purchase Intention sepatu Nike di Kota Bandung.

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Faktor-Faktor yang Mempengaruhi Kepuasan Karyawan Kantoran Serta Dampaknya pada Niat untuk Menggunakan Ulang Layanan Aplikasi Go- Food di Pontianak

Jurnal Ekonomi Bisnis dan Kewirausahaan ◽

10.26418/jebik.v8i2.26851 ◽

2019 ◽

Vol 8 (2) ◽

pp. 94

Author(s):

Akhmad Hitten ◽

Arief Susanto

Keyword(s):

Consumer Satisfaction ◽

Equation Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Purposive Sampling

The objectives of this research are to test the effect of peceived of usefullness, perceived ease of use, perceived of price on the intention to reuse the application Go Food, mediated by consumer satisfaction. The samples of the research were have been selected by using purposive sampling which is taking sample based on characteristics and the objective of the study. The data from this research is analyzed with WarpPLS by applying Structual Equation Model (SEM). The hypothesis is tested by using WarpPLS 6.0 program. The result shows that the perceived usefulness and perceived of price is has significant effect on consumer satisfaction whereas perceived ease of use do not have effect on consumer satisfaction, and consumer satisfaction is significantly effect on intention to reuse the application of Go-Food.

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Analisis Faktor-faktor yang Mempengaruhi Purchase Intention Konsumen pada Traveloka.com

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v5i3.11856 ◽

2021 ◽

Vol 5 (3) ◽

pp. 237

Author(s):

Wisnu Purnama Sidhi ◽

Suwinto Johan

Keyword(s):

Purchase Intention ◽

Information Quality ◽

Brand Image ◽

Web Security ◽

Ease Of Use ◽

Perceived Ease Of Use ◽

Web Interface ◽

Interface Quality ◽

Perceived Trust ◽

Positive Effect

The purpose of this research is to analyze correlation between information quality, perceived web security to perceived trust, correlation between convenience, web interface quality to perceived ease of use, and correlation between brand image, perceived trust and perceived ease of use to purchase intention consumer at Traveloka.com. This study is a descriptive research, the sampling technique used in this study is nonprobability sampling by convenience sampling using a quantitative approach by distributing questionnaire to 100 respondents Traveloka’s users in Jakarta, the object of this research is Traveloka.com and data processing techniques using structural equation modeling supported by the SmartPLS program.3.2.8. The results of this study indicate that information quality & perceived web security had a positive effect on the perceived trust. Convenience & web interface quality does not affect the perceived ease of use. Brand image, perceived trust & perceived ease of use had a positive effect on purchase intention. Tujuan dari penelitan ini adalah untuk menganalisis apakah ada pengaruh dari information quality, perceived web security terhadap perceived trust, pengaruh convenience, web interface quality terhadap perceived ease of use, dan pengaruh brand image, perceived trust dan perceived ease of use terhadap purchase intention konsumen di Traveloka.com. Penelitian ini jenisnya adalah penelitian deskriptif, menggunakan teknik pengambilan sampel yang digunakan pada penelitian ini adalah nonprobability sampling, dengan cara convenience sampling menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner sebanyak 100 responden pengguna Traveloka di Jakarta, sementara objek penelitiannya adalah Traveloka.com dan teknik pengolahan data menggunakan pemodelan persamaan struktural yang dibantu oleh program SmartPLS.3.2.8. Hasil penelitian ini menunjukkan bahwa information quality & perceived web security berpengaruh positif terhadap perceived trust. Convenience & web interface quality tidak berpengaruh terhadap perceived ease of use. Brand image, perceived trust & perceived ease of use berpengaruh positif terhadap purchase intention.

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