scholarly journals Analysis of Semiotic Found in Football Shoes Advertisements

HUMANIS ◽  
2021 ◽  
Vol 25 (4) ◽  
pp. 452
Author(s):  
I Wayan Restu Widiarta ◽  
I Dewa Ayu Devi Maharani Santika ◽  
Desak Putu Eka Pratiwi
Keyword(s):  
Qualitative Method ◽  
Good Combination ◽  
Data Sources ◽  
Color Terms ◽  
Written Texts ◽  
Descriptive Qualitative

Aims in this study, first is to find out verbal and non-verbal signs found in football shoes advertisements, and second is to analyze the meaning of verbal and non-verbal signs found in football shoes advertisements. The data sources from this study were taken from the Official Account of Nike, Puma, and Adidas. This study used the descriptive qualitative method. The data were analyzed based on the theory proposed by Saussure (1983) about sign elements, the theory from Barthes (1964) about the meaning of signs, and the supporting theory from Cerrato (2012) to analyze the color terms. The result of this study showed the advertisements used the written texts as the verbal signs and the color choice and picture of advertisements as non-verbal signs. These signs also contained denotative and connotative meanings to make a good combination to attract the attention of readers.

scholarly journals Kewenangan Pengelolaan Keuangan Lembaga Perkreditan Desa (LPD) Setelah Berlakunya Peraturan Daerah Nomor 29 Tahun 2013

2021 ◽  
Vol 2 (1) ◽  
pp. 142-146
Author(s):  
Made Ipunk Dwi Kusuma ◽  
Nyoman Putu Budiartha ◽  
Diah Gayatri Sudibya
Keyword(s):  
Human Resources ◽  
Financial Management ◽  
Qualitative Method ◽  
Provincial Government ◽  
Data Sources ◽  
Credit Institution ◽  
Legal Research ◽  
Descriptive Qualitative

The purpose of this research is to explain the authority of LPD financial management in Badung Regency, after the enactment of the Badung Regency Regulation No. 29/2013 and to find out the direction of the utilization of LPD coaching funds in Badung Regency. This research used normative legal research, with a statutory approach that specifically regulates the financial management authority of the LPD after the enactment of the Badung Regency Regulation number 29 of 2013. The data sources used were primary and secondary legal materials. The data were analyzed using descriptive qualitative method, namely the presentation by describing in detail certain aspects related to the problem being researched. The results showed that the authority to regulate the implementation of village credit institution activities in Badung Regency is still handled by the Provincial government because so far the Province has never handed over or delegated this authority to Badung Regency. Second, the utilization of village credit institution development funds is to provide guidance to LPDs in Bali and to improve the performance and quality of LPD management human resources.

scholarly journals Metafora Konseptual Cinta dalam Lirik Lagu Taylor Swift di Album 1989

SUAR BETANG ◽  
2021 ◽  
Vol 16 (1) ◽  
Author(s):  
NFN Irwansyah
Keyword(s):  
Qualitative Method ◽  
Data Sources ◽  
Conceptual Metaphors ◽  
National Anthem ◽  
Personal Experiences ◽  
Data Source ◽  
Song Lyrics ◽  
Selection Of ◽  
Descriptive Qualitative

This study describes the conceptual metaphors of love in the lyrics of Taylor Swift's 1989 album. The purpose of this study is to describe the use of metaphors and conceptualize love-themed data. This research uses descriptive qualitative method with proficient free listening technique by taking song lyrics from Taylor Swift. The data source is song lyrics in Taylor Swift's 1989 album. The selection of the data sources is motivated by the fact that Taylor Swift is a singer who produces songs based on personal experiences. This makes the puns for the song more beautiful and poetic. The results show that the conceptualization of love metaphors found on Taylor Swift's 1989 album namely (1) love is a game, (2) love is fire, (3) heartbreak is the national anthem, (4) love is the object of trouble, (5) love is the throne, (6) love as glassware, (7) love as an object of color, (8) love is journey, (9) love is a sin, (10) love as a ship object, (11) love is life, (12) love is a trap, (13) love as an object falls, (14) love as an intoxicating object, (15) love is power and (16)  love as an object is hunted.AbstrakPenelitian ini mendeskripsikan metafora konseptual cinta dalam lirik lagu Taylor Swift di album 1989. Tujuan dari penelitian ini adalah untuk mendeskripsikan penggunaan metafora dan mengonseptualisasikan data yang bertema cinta. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik simak bebas libat cakap dengan mengambil lirik lagu dari Taylor Swift. Sumber data yang digunakan ialah lirik-lirik lagu pada album 1989 milik Taylor Swift. Pemilihan sumber data dilatarbelakangi bahwa Taylor Swift seorang penyanyi yang menghasilkan lagu berdasarkan pengalaman pribadi bersama pasangannya. Hal ini memunculkan permainan kata-kata yang terkesan lebih indah dan puitis. Hasil identifikasi menunjukkan konseptualisasi metafora cinta yang ditemukan pada album 1989 milik Taylor Swift antara lain (1) cinta adalah permainan, (2) cinta adalah api, (3) patah hati adalah lagu kebangsaan, (4) cinta sebagai objek masalah, (5) cinta adalah takhta, (6) cinta sebagai barang pecah belah, (7) cinta sebagai objek warna, (8) cinta adalah perjalanan, (9) cinta sebagai perbuatan dosa, (10) cinta sebagai objek kapal, (11) cinta adalah kehidupan, (12) cinta adalah perangkap, (13) cinta sebagai objek yang jatuh, (14) cinta sebagai objek yang memabukkan, (15) cinta adalah kekuatan, dan (16) cinta sebagai objek yang diburu.

scholarly journals The Use of Japanese Loanwords in Culinary Content on Instagram

2021 ◽  
Vol 6 (1) ◽  
pp. 68-76
Author(s):  
Linna Meilia Rasiban ◽  
Amalia Rahmayanti ◽  
Renariah Renariah ◽  
Dedi Sutedi
Keyword(s):  
Qualitative Method ◽  
Analytical Framework ◽  
Word Formation ◽  
Data Sources ◽  
Compound Word ◽  
Word Form ◽  
Semantic Change ◽  
Structure Changes ◽  
Japanese Learners ◽  
Descriptive Qualitative

The purpose of this study is to examine the phenomenon of Japanese loanwords (gairaigo) used in culinary content on Instagram, and to describe the analytical framework of those meaning and formation. This study used descriptive qualitative method with data sources from 8 Instagram accounts of culinary content. This data in this study including 74 postings and 115 data of loanwords use from the Instagram accounts. The results from this study showed that lexical and word-formation structure that form the Japanese loanwords mostly were the compound word form (fukugougo) because many cuisine terms used two or more words. The results also showed that many of Japanese loanwords in culinary content are using derivative forms and acronyms. It is suggested that teachers and Japanese learners should be aware of these structure changes and semantic change in Japanese loanwords, which can help Japanese learners to understand the meaning of loanwords in Japanese.

scholarly journals Women’s Language Features in Emily in Paris: A Sociolinguistics Study

HUMANIS ◽  
2021 ◽  
Vol 25 (3) ◽  
pp. 269
Author(s):  
Meyliana Eka Putri ◽  
Ni Luh Sutjiati Beratha ◽  
Sang Ayu Isnu Maharani
Keyword(s):  
Qualitative Method ◽  
Female Characters ◽  
Television Series ◽  
Color Terms ◽  
Observation Method ◽  
Undergraduate Thesis ◽  
Descriptive Qualitative

This undergraduate thesis discusses the usage of women’s language features in the television series Emily in Paris. The study analyzes the features of women’s language and its functions in the television series. This study uses observation method in collecting the data. The data were taken from Emily in Paris television series and the movie scripts. Descriptive qualitative method is used to analyze the data by applying women’s language features theory by Lakoff. Based on the analysis and data taken, there are 480 utterance of women’s language features found and ten features of women’s language used by the female characters in Emily in Paris. Lexical hedges or fillers is the most used feature and precise color terms is the least used feature.

scholarly journals PROBLEMS IN THE APPLICATION OF GOOGLE TRANSLATE AS A LEARNING MEDIA IN TRANSLATION

2020 ◽  
Vol 4 (2) ◽  
pp. 384-389
Author(s):  
Christanta Rejuna Phanes Sembiring Brahmana ◽  
Rudy Sofyan ◽  
Dian Marisha Putri
Keyword(s):  
Qualitative Method ◽  
English Literature ◽  
The Other ◽  
Data Sources ◽  
Case Study Approach ◽  
Study Approach ◽  
Language Structure ◽  
Other Hand ◽  
Descriptive Qualitative

This paper is concerned with the problems in the application of Google Translate as a translation tool. The discussion focuses on the identification of the problems faced by the translators. This research was conducted by using the descriptive qualitative method with a case study approach. Some theories supporting this research were proposed by Munday, Imre, and also Ghasemi and Hasemian. The data sources in this research were taken from the questionnaires given to students of English Literature Department of USU. From the analysis, it was found that the biggest problems often faced by the students of English Literature Department of USU were the inaccuracy and mismatch of the meaning translated which reached 31%, followed by the inaccuracy of the language structure in the translation result which reached 30%. On the other hand, the findings also showed that the best solution to deal with these problems was to make self-corrections and check the meaning of some suspected words in the dictionary and make the best choice according to the context. With the same percentage of 29%, it could be concluded that the two solutions were claimed to be the best and most efficient for the students. The conclusion was that the use of Google Translate as a learning media in translation could be accepted and applied in the classroom. Based on the results of this analysis, it was revealed that students had already known how to solve the problems of using Google Translate.

scholarly journals Masculinity Values in The Glass Menagerie

2020 ◽  
Vol 3 (2) ◽  
pp. 287-296
Author(s):  
Nensia nensia Nensia
Keyword(s):  
Qualitative Method ◽  
Data Sources ◽  
Primary Data ◽  
Glass Menagerie ◽  
Culture Tradition ◽  
The Glass Menagerie ◽  
Descriptive Qualitative

Masculinity is the labeling for men related to sex, identity, responsibility, culture, tradition, and others aspect. Masculinity is also the term of separating position for men from female. The aim of the research was to describe the masculinity values of the men characters in the drama whose name is Tom that he is depressed by his mother. The research employed a descriptive qualitative method with structuralism approach. Data sources were primary and supporting data. The primary data were taken from Tennessee William’s The Glass Menagerie, and supporting data were taken from the books, journals, articles, and internet sources. The research indicated masculinity values in this drama had shown man’s role as a son, man as an independent man, and man as a friend.

scholarly journals Perubahan Bervariasi dalam Ekranisasi Manga Death Note Karya Tsugumi Ohba dan Takeshi Obata ke dalam Drama Death Note Karya Inomata Ryuichi

2021 ◽  
Vol 3 (2) ◽  
pp. 89
Author(s):  
Ni Wayan Nadia Setyawati ◽  
Silvia Damayanti ◽  
Ni Luh Putu Ari Sulatri
Keyword(s):  
Research Method ◽  
Qualitative Method ◽  
Structural Theory ◽  
Production Costs ◽  
Data Sources ◽  
Descriptive Qualitative

This research is entitled "Variety Changes in the Ecranization of the Death Note Manga by Tsugumi Ohba and Takeshi Obata into the Death Note Drama by Inomata Ryuichi". The purpose of this study is to provide an understanding of ecranization with sources in the form of manga related to changes in intrinsic elements. The research method used is descriptive qualitative method. The data sources used in this study are the Manga Death Note by Tsugumi Ohba & Takeshi Obata and Drama Death Note by Inomata Ryuichi. The theory used in this research is Ecranization Theory proposed by Eneste and Structural Theory by Nurgiyantoro. The results of this study indicate that there is a change in the intrinsic elements contained in the manga into drama. These changes are in the form of varied changes that occur in the plot, characters, and setting of the place. These varied changes aim to change the story, atmosphere, impression, role, and adjust production costs.  

scholarly journals HOW TO TRANSLATE AN ACTION VERB PROVIDE INTO BAHASA INDONESIA THROUGH THE NATURAL SEMANTIC METALANGUAGE

2019 ◽  
Vol 6 (2) ◽  
pp. 8
Author(s):  
I Nengah Sudipa
Keyword(s):  
Qualitative Method ◽  
Data Sources ◽  
Note Taking ◽  
Intended Meaning ◽  
Action Verb ◽  
Observation Method ◽  
Bahasa Indonesia ◽  
Descriptive Qualitative

  Abstract This study is aimed at mapping the meaning of action verb provide and its translation in Indonesian lexicons. The data sources of this study are two Colours Magazines of Garuda Indonesia, May 2017 and March 2018 editions. In colleting the data, this study applied the observation method and note taking technique. Those data were analyzed using Natural Semantic Metalanguage (NSM) approach proposed by Anna Wierzbicka (1996). Furthermore, the method of analyzing data was descriptive qualitative method. First, each of the data was analyzed to find its meaning configuration. Then, it was followed by the paraphrasing using semantic primitives to show the explication of each lexicon and be able to compare them. The results of this study shows that the action verb provide is translated into five different Indonesian lexicons in the Colours Magazine. The verb and its translations have slight differences shown by the meaning configurations as well as explications. However, they could properly deliver the intended meaning for the Indonesian target readers regarding the sentences they are in.

scholarly journals AN ANALYSIS OF FLOUTING MAXIMS IN ”COCO” MOVIE

2018 ◽  
Vol 1 (5) ◽  
pp. 657
Author(s):  
Kori Amaliah Puji Rohmanti ◽  
Bayu Garna Pradika
Keyword(s):  
Data Analysis ◽  
Qualitative Method ◽  
Data Sources ◽  
Cooperative Principle ◽  
Movie Script ◽  
Maxim Of Quality ◽  
Research Show ◽  
Descriptive Qualitative

This research aim to analyze the maxim flouting that were flouted by the characters in the Coco movie script based on Grice’s cooperative principle. This research used descriptive qualitative method to support in analyzing the data. The data sources of this research were the coco movie and its script. The data were accumulated by downloading the Coco movie and script, watching the movie, and collecting the data from the script. The data analysis was conducted by organizing the data into narration, analyzing the data, and make the conclusion. The result of this research showed what types of maxim were flouted in the movie. The results of this research show that the maxim flouted 11 times in the whole dialogue of the movie. The maxim quantity flouted 5 times or 45%. The maxim of relation flouted 3 times or 27%. The maxim of quality flouted 1 times or 10%. The maxim of manner flouted 2 times or 18%. The most dominant maxim flouting is quantity maxim flouting.Keywords: Cooperative principle, Flouting Maxim, Coco Movie

scholarly journals MOTIF IBU TIRI DAN HEWAN AJAIB DALAM TIGA CERITA RAKYAT INDONESIA (The Motives of The Stepmothers and The Magical Animals in Three Indonesian Folklore)

Sirok Bastra ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 57-66
Author(s):  
Siti Sofiah Fitriyani ◽  
Heni Endriyani ◽  
Seina Dwi Nurmadila
Keyword(s):  
General Public ◽  
Qualitative Method ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Interview Process ◽  
Banana Tree ◽  
Internet Media ◽  
Red Color ◽  
Descriptive Qualitative

Penelitian ini dilatarbelakangi keberadaan cerita rakyat yang sudah dikenal oleh khalayak umum, yakni cerita Ciung Wanara dan Cindelaras. Namun, di samping cerita rakyat yang sudah diketahui tersebut, terdapat pula cerita rakyat sejenis yang belum diketahui oleh masyarakat luas. Cerita rakyat itu adalah cerita rakyat Asal-usul Warna Merah pada Pohon Pisang yang notabene memiliki kemiripan dengan cerita rakyat Ciung Wanara, dan cerita rakyat Cindelaras. Kemiripan yang muncul dari ketiga cerita rakyat ini dapat dilihat dari motif-motif yang hadir melalui unsur intrinsik cerita, khususnya dalam tokoh dan alur. Metode yang digunakan pada penelitian ini adalah metode deskriptif kualitatif dengan pendekatan sastra bandingan. Adapun teori yang digunakan, yaitu teori folklor dan motif Thomson. Sumber data dari penelitian ini ialah data primer dan sekunder. Data primer didapatkan melalui proses wawancara secara langusng dengan narasumber, sedangkan data sekunder didapatkan melalui media internet. Hasil dari penelitian ini menunjukkan bahwa terdapat dua motif yang paling dominan di antara cerita rakyat Ciung Wanara, Cindelaras, dan Asal-usul Warna Merah pada Pohon Pisang. Kedua motif tersebut yaitu motif ibu tiri dan motif hewan ajaib. Hal ini menunjukkan jika dalam ketiga cerita rakyat tersebut dapat ditarik benang merah yang mengindikasikan kesamaan melalui motif yang dominan. Namun, terdapat juga perbedaan yang dilatarbelakangi oleh kebudayaan kolektif pemiliknya, sehingga dapat dikatakan jika ketiga cerita rakyat ini merupakan cerita yang berbeda tetapi dengan karakteristik yang hampir sama. This research is motivated by the existence of folklore that is well-known by the general public, namely the story of Ciung Wanara and Cindelaras. However, in addition to the known folklore, there are also similar folklore that is not yet known by the wider community. The folklore is the folklore of the Origin of the Red Color on the Banana Tree which incidentally has similarities with Ciung Wanara folklore, and Cindelaras folklore. Similarities that emerge from these three folklore can be seen from the motives that are present through the intrinsic elements of the story, especially in characters and plot. The method used in this research is descriptive qualitative method with a comparative literary approach. The theory used is the folklore theory and Thomson's motives. Data sources from this study are primary and secondary data. Primary data weve the interview process directly with the resource persons, while secondary data obtained through internet media. The results of this study indicate that there are two of the most dominant motives among Ciung Wanara folklore, Cindelaras, and the Red Origin of Banana Trees. The two motives are: 1) the stepmother's motives; and 2) the magical animal motive. This shows that in all three folklore a red thread can be drawn indicating similarity through dominant motives. However, there are also differences that are motivated by the collective culture of their owners, so it can be said if these three folklore are different stories but with almost the same characteristics.

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