scholarly journals Co-Branding Citra Pertanian dan Daya Tarik Agrowisata: Studi Komparasi Taiwan dan Indonesia

2021 ◽  
pp. 368
Author(s):  
Nurina Rachmita ◽  
Raldi Hendro Koestoer
Keyword(s):  
Marketing Strategy ◽  
Comparative Studies ◽  
Agricultural Activities ◽  
Combine Approach ◽  
Biological Resources ◽  
Tourism Marketing ◽  
Agriculture Sector ◽  
Farm Tourism ◽  
Cultural Sector

Indonesia is an agrarian country having rich in variety of natural and biological resources. With such capacity, Indonesia has a chance to develop agribusiness, as for in the area of agritourism. However, the problem is the farmers have a limitation to create agricultural activities for tourism. This study explains agritourism development in Indonesia with Taiwan agritourism-oriented. The method uses combine approach, i.e., literature and comparative studies, and analyze them with relevant theories. The result of this study found that agritourism management in Indonesia is still limited and has not been optimized. The conclusion of this study is that Taiwan case study can be applied to promote agritourism as for Indonesia, not even limited to the agriculture sector, but it can also be applied to the cultural sector. Keywords: Agritourism, agriculture activities, tourism, marketing strategy, farm tourism

scholarly journals Strategies Model of Jember Historical Tourism Marketing

2020 ◽  
Vol 8 (12) ◽  
pp. 2058-2068
Author(s):  
Lintang Anis Bena Kinanti ◽  
Dr. Bambang Irawan, M.Si. ◽  
Dr. Novi Puspitasari, S.E., M.M.
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Colonial Period ◽  
Case Study Approach ◽  
Tourism Marketing ◽  
Study Approach ◽  
Art Collection ◽  
Historical Heritage

Jember has a long history since prehistoric times, and is evidenced by the diversity of relics from prehistoric times to the colonial period. Historical heritage objects become important regional assets that can generate profits and have a significant effect on economic development. One idea that can be initiated is the presence of an ancient museum. Because of that, an effective marketing strategy is needed to increase the people's visit to the museum and other historical tourism. This study aims to explore how the condition of ancient sites and objects in Jember, explore how the potential of building a museum as a location for storing ancient objects in Jember, and formulating marketing strategies on historical tourism and museums as part of Jember tourism programs. This research adheres to the positivist paradigm using qualitative research methods, using a case study approach by exploring the condition of ancient objects in the Jember area in detail. The results showed that the collection of ancient objects from Jember's history varied greatly with a total of more than 600. A number of collections have been placed in the Antiquities Collection Room, with very limited maintenance, and the room conditions that are not yet representative. For this reason, museum is an alternative solution as a place to store ancient art collection, as well as a part of historical tourism in Jember. The formulation of marketing strategy departs from the concept of SWOT Analysis which is then synergized with the concept of Tourism Marketing Mix.

scholarly journals Formulating Strategies to Develop Jember Historical Tourism Marketing

2020 ◽  
Vol 8 (05) ◽  
pp. 1781-1788
Author(s):  
Lintang Anis Bena Kinanti
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Colonial Period ◽  
Case Study Approach ◽  
Tourism Marketing ◽  
Study Approach ◽  
Art Collection ◽  
Historical Heritage

Jember has a long history since prehistoric times, and is evidenced by the diversity of relics from prehistoric times to the colonial period. Historical heritage objects become important regional assets that can generate profits and have a significant effect on economic development. One idea that can be initiated is the presence of an ancient museum. Because of that, an effective marketing strategy is needed to increase the people's visit to the museum and other historical tourism. This study aims to explore how the condition of ancient sites and objects in Jember, explore how the potential of building a museum as a location for storing ancient objects in Jember, and formulating marketing strategies on historical tourism and museums as part of Jember tourism programs. This research adheres to the positivist paradigm using qualitative research methods, using a case study approach by exploring the condition of ancient objects in the Jember area in detail. The results showed that the collection of ancient objects from Jember's history varied greatly with a total of more than 600. A number of collections have been placed in the Antiquities Collection Room, with very limited maintenance, and the room conditions that are not yet representative. For this reason, museum is an alternative solution as a place to store ancient art collection, as well as a part of historical tourism in Jember. The formulation of marketing strategy departs from the concept of SWOT Analysis which is then synergized with the concept of Tourism Marketing Mix.

scholarly journals Storynomics Tourism as an Effective Marketing Strategy on Tourism Destination (Case Study on Tangkuban Parahu, West Java-Indonesia)

2020 ◽  
Vol 1 (1) ◽  
pp. 33-40
Author(s):  
Titing Kartika ◽  
Nova Riana
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Effective Strategy ◽  
Descriptive Data ◽  
West Java ◽  
Educational Value ◽  
Tourism Marketing ◽  
Qualitative Descriptive

The purpose of this study is to find out how the storynomics tourism approach can be used as an effective tourism marketing destination. In this case, Tangkuban Parahu in West Java, Indonesia. Tangkuban Parahu has historical and folklore values that are trusted by the wider community so that this will build the branding power of the destination. The challenge is how this message can be conveyed to tourists not only convey the value of myth but also packaged in other forms so as to provide educational value to each visitor. The research method used is qualitative descriptive. Data collection is done through observation, documentation, and interviews. The results show that the storynomics approach can be used as an effective strategy in marketing the Tangkuban Parahu destination, which can indirectly increase interest in visiting the place.

scholarly journals Digital Tourism Marketing 4.0 Collaborative Strategy for Banggai Brothers Area, Central Sulawesi, Indonesia

2020 ◽  
pp. 25-38
Author(s):  
Rully Anggi Akbar ◽  
Tri Kuntoro Priyambodo ◽  
Hendrie Adji Kusworo ◽  
Chafid Fandeli
Keyword(s):  
Marketing Strategy ◽  
Study Design ◽  
Research Study ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Tourism Marketing ◽  
Regional Tourism ◽  
Digital Collaboration ◽  
Central Sulawesi

Aims: This study aims to analyze the obstacles in digital tourism marketing in The Banggai brothers area (Banggai Luwuk, Banggai Islands, Banggai Laut), Central Sulawesi, to analyze the digital marketing strategies that have been applied and to formulate an effective collaborative digital tourism marketing strategy that can be used, and applied to the Banggai brothers in the future. Study Design: This research study design is a qualitative study Place and Duration of Study: This research was conducted in the Banggai brothers (Banggai Luwuk, Banggai Islands, Banggai Laut) Central Sulawesi, Indonesia, in February - June 2020. Methodology: This qualitative research method uses a case study. Collecting data through interviews and direct observation with regional tourism offices, destination management, local communities, and visitors to tourism objects in the Banggai brothers. Data analysis using Grounded Analysis (Reduction, Display, and Drawing Conclusion / Verification). Results: The result of this research is The dominant problem is the limited human resources in tourism. Conclusion: The marketing strategy plan aimed at the Banggai Brothers area is Digital collaboration tourism, namely; Planning phase using a collaborative market system. The implication of this research can help create a collaborative tourism marketing strategy 4.0 based on internet use, especially social media, for the Banggai area and destinations throughout Indonesia.

scholarly journals Turkic poetic heritage as symbol and spectacle of identity: observations on Turkmenistan's Year of Magtymguly celebrations

2017 ◽  
Vol 45 (2) ◽  
pp. 321-336
Author(s):  
Paul Michael Taylor
Keyword(s):  
Eighteenth Century ◽  
Identity Formation ◽  
Nation Building ◽  
Power Structure ◽  
Public Culture ◽  
Top Down ◽  
Cultural Activities ◽  
Cultural Sector

This paper presents one case study of state-sponsored cultural activities that occurred throughout 2014, Turkmenistan's Year of Magtymguly, the 290th anniversary of this Turkmen poet's birth. Such activities constitute examples of public culture; they can organize representations of a society's past and present to reaffirm for participants the values and power structure of their society and revalidate its philosophical underpinnings. After examining this Turkic poet's iconicity, this paper compiles 2014's celebratory events from disparate sources, complementing broader general literature on Central Asia's spectacles of public culture and their role in nation-building and identity-formation. Rather than merely resulting from any top-down decision specifying required activities nationwide, the year's events involved numerous synergies as artists, museum and theater administrators, composers, and other cultural-sector workers benefited by responding to the potential of aligning their work with a theme as broad, as widely appreciated, and as eligible for various forms of support as this one. In addition, Turkmenistan's strong central leadership benefited from this widely shared and highly visible celebration, especially emphasizing one element within Magtymguly's eighteenth-century vision, an end to his people's tribal conflicts within a unified Turkmenistan under one leader.

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