scholarly journals Storynomics Tourism as an Effective Marketing Strategy on Tourism Destination (Case Study on Tangkuban Parahu, West Java-Indonesia)

2020 ◽  
Vol 1 (1) ◽  
pp. 33-40
Author(s):  
Titing Kartika ◽  
Nova Riana

The purpose of this study is to find out how the storynomics tourism approach can be used as an effective tourism marketing destination. In this case, Tangkuban Parahu in West Java, Indonesia. Tangkuban Parahu has historical and folklore values that are trusted by the wider community so that this will build the branding power of the destination. The challenge is how this message can be conveyed to tourists not only convey the value of myth but also packaged in other forms so as to provide educational value to each visitor. The research method used is qualitative descriptive. Data collection is done through observation, documentation, and interviews. The results show that the storynomics approach can be used as an effective strategy in marketing the Tangkuban Parahu destination, which can indirectly increase interest in visiting the place.

2021 ◽  
Vol 2 (2) ◽  
pp. 185
Author(s):  
Karina Khairunnisa Safitri ◽  
Putri Sonya ◽  
Nico Wattimena

Human beings needs to fulfill their life, entertainment is one of them. In this era of digitalization there are various form of enrtainment, one of them is cinema. CINEMA 21's is the largest and vast growing group of cinemas in Indonesia with many branches nationwide. CINEMA 21 public relations always try to improve their reputation by providing best facilities to its customers. The purpose of this research, is to analyze CINEMA 21's public relations activities to improve their reputation. The research method used is qualitative descriptive with primary data collection conducted through in-depth interviews with internal and external corporate sources, while secondarydata through company data (Company Profile), books, Internet (Articles) and Websites. The results of this research found that CINEMA 21's public relations activities managed to maintain the company's reputation.


2018 ◽  
Vol 1 (1) ◽  
pp. 11-20
Author(s):  
Selly Novela ◽  
Steffi Mutia Irenda Hanafie

The competition between Banks in Indonesia required the existence of a marketing strategy for appropriate banking products and services offered on the state-owned bank in Indonesia, including in Jakarta. This study aims to determine whether there is influence between variable Product Development, Advertising and Service Quality, to Saving Decision in State-Owned Bank in Jakarta. Methods of data collection using a survey distributed to 127 customers. The research method used quantitative descriptive analysis and method of data analysis used in this research is multiple regressions. The results of this study, shows that Product Development, Advertising and Service Quality has an influence on Customers Saving Decision at State-Owned Banks in Jakarta.


2017 ◽  
Vol 13 (2) ◽  
Author(s):  
Wulan Sondarika ◽  
Yeni Wijayanti ◽  
Agus Budiman

AbstractThe specific purpose of this research is to know the historical values in Ngabungbang Tradition and to know the extent of the inheritance of historical values Ngabungbang tradition applied in learning history using excursion method.This research was conducted in History Studies Program History FKIP Galuh Ciamis University, case study in the first grade students, using qualitative descriptive research method. Data collection is done by observation, interview, and document analysis. The results showed that Ngabungbang Tradition was held every 14 months Maulud in Batulawang Village, Pataruman Sub District, Banjar City. The values of the Ngabungbang Tradition are religious, aesthetic, economical, social, disciplinary, democratic, creative, honesty, homeland and other values. Most students can understand the values contained in the Ngabungbang Tradition. Keywords: Historical Value, Ngabungbang Tradition, Local History, Excursion


2021 ◽  
Vol 20 (1) ◽  
pp. 88-103
Author(s):  
Suhardi ◽  
Harry Andheska ◽  
Cut Purnama Sari

ABSTRACT The purpose of this research is to explore the values of local wisdom contained in the myth of Meriam Tegak and the legend Pilang Island. The research method used is qualitative descriptive. Data collection techniques are carried out using document techniques. Analysis of research data is carried out using content analysis techniques. The results obtained are the myth of the upright cannon and the legend of Pilang Island contains the value of local wisdom, such: (1) religious, (2) honesty, (3) not denouncing, (4) keeping the heart, (5) patient, (6) meek, (7) responsibility, and (8) the value of trust. The conclusion of the research is the myth of Meriam Tegak and the legend of Pilang Island contains religious values (Islam), ethical values, social, hard work, and educational values. The eight values of local wisdom combine to build a whole storyline of myths and legends. In addition, the eight values also decrypt local wisdom values. Keywords: values of local wisdom, myths, and legends


Author(s):  
Agustini Solihatin ◽  
Rima Elya Dasuki ◽  
Nanang Sobarna

Collection of zakat, infaq and social funds is one of the social functions that exist in sharia cooperatives. Efforts that can be made to implement social functions in sharia cooperatives must of course have a good collection, so that they are distributed in accordance with what is prescribed by Islam and all people in need can feel the maximum benefits from sharia cooperatives. In addition, the surrounding community can entrust or set aside some of their more opinion for zakat, infaq and social funds which will be redistributed by sharia cooperatives to people who are entitled to receive them with full trust. With that, the purpose of this study is to find out the description of the collection strategy and the opportunities and challenges in collecting zakat, infaq, and social funds in KBMT Dana Akhirat Arjasari Banjaran Bandung. The research method used is a case study with descriptive data analysis with a qualitative approach which can be obtained through informants and documents with data collection techniques through observation, interviews, and literature studies to be able to describe the collection and opportunities as well as challenges in collecting zakat, infaq and social funds. The results of the research on the analysis of strategies for collecting zakat, infaq and social funds that were carried out were in accordance with Islamic law but still optimized from internal parties and still did not have a special division of baitul maal in the management of zakat, infaq and social funds. Furthermore, in facing challenges in collecting zakat, infaq and social funds, the BMT Dana Akhirat Arjasari Cooperative must maximize its opportunities and strengths, such as having many members with various professions, establishing good relations with village officials, mosque and pesantren administrators, the amount of funds Zakat, infaq and social funds are quite large every year, there are educational scholarships for children of members who excel, establish good relations with DISKOP and UKM Kab. Bandung by DEKOPINDA.


2017 ◽  
Vol 2 (2) ◽  
pp. 103-114
Author(s):  
Muhammad Saiful Haq AlFaruqy ◽  
Ahmad Sarbini ◽  
Asep Iwan Setiawan

Penelitian ini dilakukan untuk mengentahui tugas pokok Bidang Kaderisasi DPW PKS Jawa Barat, untuk mengetahui proses tahapan dan sistem model kaderisasi PKS yang marhalah (berjenjang), untuk mengetahui dan mendapatkan data dalam memebentuk kader pemimpin Islami Bidang Kaderisasi DPW PKS Jawa Barat. Metode yang digunakan dalam penelitian ini ialah deskrptif kualitatif dengan tekinik pengeumpulan data berupa wawancara terstrurktur, observasi, dan studi dokumentasi.. Hasil dari penelitian ini menunjukan bahwa model kaderisi dalam menciptakan pemimpin Islami melalui tahapan-tahapan pembinaan kader yang marhalah (berjenjang). Yaitu, Pertama, ta’lim proses pembelajaran yang mana bertujuan para kader diberikan kurikulum kaderisiasi partai. Kedua, Tandzhim yang mana setelah pembelajaran diharapkan para kader dapat mengasah dan mengimplementasikan hasil kurikulum kaderisasi. Ketiga, taqwin para kader harus dapat menginternalisasi ajaran Islam dalam partai maupun kehidupan berbangsa dan bernegara. This research was conducted to identify the main tasks of the West Java PKS DPW Cadre Field Division, to find out the stages and stages of the PKS cadre model model that is marhalah (tiered), to find out and obtain data in forming the Islamic leaders cadre of the West Java PKW DPW Cadre. The method used in this study is a qualitative descriptive with data collection techniques in the form of structured interviews, observations, and documentation studies. The results of this study indicate that the cadre model in creating Islamic leaders through the stages of training cadres who are marhalah (tiered). That is, First, ta'lim the learning process in which the cadres aim to be given a party cadre curriculum. Second, Tandzhim which after learning is expected that the cadres can hone and implement the results of the regeneration curriculum. Third, taqwin of cadres must be able to internalize the teachings of Islam in the party and the life of the nation and state.


2020 ◽  
Vol 17 (2) ◽  
pp. 291-320
Author(s):  
Asep Saefullah

Tulisan ini membahas fenomena penyebaran kitab-kitab cetak keaga­maan di Jawa Barat, khususnya di Sukabumi dan Cianjur. Jenis kitab ini biasanya menggunakan tulisan Arab dengan bahasa Sunda dan menggu­nakan aksara Pegon. Kitab-kitab cetak dari jenis-jenis itu diproduksi dan direproduksi, dan masih digunakan sampai hari ini. Oleh karena itu, fenomena ini dapat disebut sebagai “living tradition”. Pengumpulan data dilakukan dengan melacak dan merekam kitab-kitab yang diproduksi (disalin atau dikarang) dan direproduksi (dicetak atau digandakan) dengan metode seder­hana, yakni fotocopi dan pencetakan tradisional seperti stensil, sablon, dan "cetak toko". Tulisan ini bertujuan untuk memetakan dan merevisi kategorisasi kitab-kitab tersebut dari kajian terdahulu berdasarkan jenis karya, seperti karangan asli, tuqilan, terjemahan, syarḥ (penjelasan), khulasah (ringkasan) yang lain, dan juga berdasarkan bahasa dan aksara yang digunakan. Selain itu, tulisan ini juga mengamati lembaga-lembaga atau individu-individu yang masih mereproduksi buku-buku (kitab-kitab) keagamaan sederhana seperti perusahaan percetakan atau pesantren yang menerbitkan kitab-kitab tersebut. Pada akhir artikel ini, ada beberapa saran dalam upaya untuk melestarikan kitab-kitab cetak dan karya-karya tersebut.Kata kunci: kitab, jenis karya, pencetakan tradisional, Sunda, Pegon, Jawa Barat This paper discusses the phenomenon of the spreading of religious printed books (kitabs) in West Java, especially in Sukabumi and Cianjur, which are characterized by the use of Arabic writing in Sundanese (or known as Pegon script). The printed books (Kitabs) of those types are produced and reproduced, and are still used to this day. Therefore, this phenomenon can be called as a “living tradition”. Data collection was conducted by tracing and recording religious books (kitabs) that are pro-duced (rewritten or compossed) and reproduced (printed or duplicated) with a simple method, known as photocopying and traditional printing such as stencils, screen printing, and “shop printing”. This paper aims to map and revise the categorization of these Kitabs from previous studies based on the types of works including original essays, tuqilan (quotations), translation, sharh (explanation), khulaṣah (summary), or the other, and also based on the language and the script used. In addition, this paper also observes the institutions or individuals that are still reproducing these printed religious books such as the printing company or pesantren that publish such kitabs. At the end of this article, there are some suggestions in attempts to preserve those printed kitabs and the works.Keywords: Kitabs, type of work, traditional printing, Sunda, Pegon, West Java


2020 ◽  
Vol 4 (1) ◽  
pp. 35-52
Author(s):  
Budiman Pohan ◽  
Muhamad Fadhil Nurdin

This study aims to describe the dialectical process between local agents and religious structures in the practice of marriage in Padang Sidempuan. The research method is qualitative descriptive with a case study design that focuses on narrating the objective conditions of agent and structure duality. Informants were chosen purposively, supported by observational data, interviews, and documentation. Data analyzed through the process of collection, reduction, exposition, verification, and conclusion. The results showed that: 1) Conceptually, the practice of marriage experienced practical distortions that were configured through consensus of sharia and local elites; 2) the practice of marriage is a phenomenon of the duality of agents and structuring each other; 3) agent habitus is dominated by Mandailing culture through power relations and surplus capital of the local elite compared to the sharia procedure of religious structure. However, the competence of agents is able to compress marital rules into semi-complex; 4) the importance of promoting religious habituation strategies through internalization and dissemination of alternative sharia marriage practices.


2017 ◽  
Vol 12 (01) ◽  
Author(s):  
Sela Pudihang ◽  
Jenny Morasa ◽  
Hendrik Gamaliel

The BEA acquisition of Rights over the land and building tax is imposed on the acquisition of land rights and buildings. The tax was enacted by the Central Government into tax areas since January 2011. Islands Regency Siau In Indonesia this tax set forth in applicable local Islands Regency Siau In Indonesia number 5 in 2011 about tax areas. The purpose of the study to analyze the tax collection mechanism BPHTB Islands Regency Siau In Indonesia. Methods of analysis used qualitative descriptive. Data collection is done by the method of interview, observation and documentation. The research results of the tax collection mechanism BPHTB through stage charging SSPD BPHTB, stage counting BPHTB payable, the payment stage, verification has not been effective. To improve the understanding of the taxpayers of the County Financial Agency then BPHTB Siau In Indonesia more being proactive by increasing the activities of socialization, because of taxpayer compliance in reporting the Bea acquisition of Rights over the land and buildings in the Regency Siau In Indonesia is still lacking.Keywords: tax collection Mechanisms, BPHTB, buying and selling land and buildings


2020 ◽  
Vol 6 (7) ◽  
pp. 1450
Author(s):  
Dias Rizqi Wardani ◽  
Siti Inayatul Faizah

Muzara’ah is the contract between farm workers and farm owners in which, cost of cultivations, seeds, and fertilizers are provided by the farm owners, meanwhile the farm workers have responsibility in giving their best efforts on cultivating the farmland. Later then, the harvest will be shared according to the contract that has been agreed. The purpose of this research is to describe farmer’s welfare in the village of Sodo after implementing Muzara’ah Contract with the Maqashid Sharia approach. This research approach is qualitative descriptive and uses case study as its strategy. Informants in this research are administrator from Krido Tani Farmers Association, The farm workers, and the farm owners. These informants determined by using purposive sampling technique. The data collection techniques are carried out through interview and direct observation. According to the research, it was shown that agricultural cooperation with Muzara’ah Contract has a role in improving farm workers’ welfare, viewed from the indicators of Maqasid Sharia.Keywords : Muzara’ah, Welfare, Farmer, Agricultural Cooperation


Sign in / Sign up

Export Citation Format

Share Document