scholarly journals Strategies Model of Jember Historical Tourism Marketing

2020 ◽  
Vol 8 (12) ◽  
pp. 2058-2068
Author(s):  
Lintang Anis Bena Kinanti ◽  
Dr. Bambang Irawan, M.Si. ◽  
Dr. Novi Puspitasari, S.E., M.M.
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Colonial Period ◽  
Case Study Approach ◽  
Tourism Marketing ◽  
Study Approach ◽  
Art Collection ◽  
Historical Heritage

Jember has a long history since prehistoric times, and is evidenced by the diversity of relics from prehistoric times to the colonial period. Historical heritage objects become important regional assets that can generate profits and have a significant effect on economic development. One idea that can be initiated is the presence of an ancient museum. Because of that, an effective marketing strategy is needed to increase the people's visit to the museum and other historical tourism. This study aims to explore how the condition of ancient sites and objects in Jember, explore how the potential of building a museum as a location for storing ancient objects in Jember, and formulating marketing strategies on historical tourism and museums as part of Jember tourism programs. This research adheres to the positivist paradigm using qualitative research methods, using a case study approach by exploring the condition of ancient objects in the Jember area in detail. The results showed that the collection of ancient objects from Jember's history varied greatly with a total of more than 600. A number of collections have been placed in the Antiquities Collection Room, with very limited maintenance, and the room conditions that are not yet representative. For this reason, museum is an alternative solution as a place to store ancient art collection, as well as a part of historical tourism in Jember. The formulation of marketing strategy departs from the concept of SWOT Analysis which is then synergized with the concept of Tourism Marketing Mix.

scholarly journals Formulating Strategies to Develop Jember Historical Tourism Marketing

2020 ◽  
Vol 8 (05) ◽  
pp. 1781-1788
Author(s):  
Lintang Anis Bena Kinanti
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Colonial Period ◽  
Case Study Approach ◽  
Tourism Marketing ◽  
Study Approach ◽  
Art Collection ◽  
Historical Heritage

Jember has a long history since prehistoric times, and is evidenced by the diversity of relics from prehistoric times to the colonial period. Historical heritage objects become important regional assets that can generate profits and have a significant effect on economic development. One idea that can be initiated is the presence of an ancient museum. Because of that, an effective marketing strategy is needed to increase the people's visit to the museum and other historical tourism. This study aims to explore how the condition of ancient sites and objects in Jember, explore how the potential of building a museum as a location for storing ancient objects in Jember, and formulating marketing strategies on historical tourism and museums as part of Jember tourism programs. This research adheres to the positivist paradigm using qualitative research methods, using a case study approach by exploring the condition of ancient objects in the Jember area in detail. The results showed that the collection of ancient objects from Jember's history varied greatly with a total of more than 600. A number of collections have been placed in the Antiquities Collection Room, with very limited maintenance, and the room conditions that are not yet representative. For this reason, museum is an alternative solution as a place to store ancient art collection, as well as a part of historical tourism in Jember. The formulation of marketing strategy departs from the concept of SWOT Analysis which is then synergized with the concept of Tourism Marketing Mix.

scholarly journals STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN

2020 ◽  
Vol 6 (1) ◽  
pp. 14
Author(s):  
Katrina Katrin ◽  
Zon Vanel
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Purchasing Power ◽  
Case Study Approach ◽  
Study Approach ◽  
Sales Team ◽  
Marketing Team

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher. 

scholarly journals Strategi Pemasaran Informasi Toko Buku (Studi Kasus di Toko Buku Jatinangor, Sumedang)

2017 ◽  
Vol 13 (2) ◽  
pp. 131
Author(s):  
Evi Nursanti Rukmana ◽  
Neneng Komariah
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Online Media ◽  
Case Study Approach ◽  
Study Approach ◽  
The Third ◽  
Physical Evidence ◽  
The People ◽  
Or Manager

The bookstores have the same products, prospective buyers in selling books and the location of the bookstores in front of Jatinangor highway. This research analys in the marketing strategy to understanding the differences the bookstores. In this research used qualitative research methods through a case study approach to managers the bookstores. The results of this research analysed the product that had differenced in the type of book to the sold. The bookstores still uses print promotion media, print media,  and online media. They sells the book in a cheap price in the price because it is source from the publisher. The third bookstores in the marketing to products from the directof the bookstores. The managers bookstore try to establish communication with buyers and to understanding needs to buyer. The process in the purchase direct in the bookstores and undirect with online media. The structuring in the room and preservation activity service became model manage in the form of physical from the third bookstores. Based on the analysis this results, the people or manager the bookstores become the factors in the activate marketing strategy at the bookstores. This is model 1 P TOP, that factor in the people influence to product, promotion, price, place, process dan physical evidence. 

scholarly journals The Changing Paradigms in Lifestyle Marketing - A Case Study Approach with Reference to Watch Industry

2017 ◽  
pp. 27-34
Author(s):  
Priti K Rao
Keyword(s):  
Secondary Data ◽  
Marketing Strategies ◽  
Target Market ◽  
Case Study Approach ◽  
Study Approach ◽  
Lifestyle Marketing ◽  
Buying Behaviour ◽  
Watch Industry ◽  
Current Business

Current business houses use the word “Lifestyle marketing” which is like a buzz word used in the selling and marketing in the present century. Lifestyle has a psychological determinant that influences buying behaviour- reflecting an individual’s choice of how to spend money and time and the attitudes and values connected with these behavioural patterns. The success of an organization is directly linked to the level to which the company’s products and marketing strategies, dominantly communication, which reflects the lifestyle of the targeted market. This aids in giving a competitive edge over the other business houses. This in turn generates revenue. The companies are forced to dedicate their marketing strategies towards life style marketing. This paper discusses the role of lifestyle marketing in the current business scenario and the strategies to be adopted by the watch industry to suit each target market and the branding and promotional techniques that influence the branding of various market segments. This will provide insights which are valuable for companies marketing and advertising strategies. As people’s attitudes, interests and opinions regarding products and services change, it is vital for the marketers to continually monitor the changes. The basicobjective of this paper “The changing paradigms in lifestyle marketing – A case study approach with reference to watch industry” aims at understanding the concept of lifestyle marketing and by utilizing this how the brand value can be made more effective be made. A case study approach using a watch sector as an example will be adopted to study this concept for better understanding and implications. The research uses secondary data for the collection of data. Conclusions, based on the outcome, hereby btained were drawn and decisions were taken about the said objectives. The primary purpose of this paper is to stimulate further discussion amongst marketers and to be used in dialogue with stakeholders.

scholarly journals ANALISIS STRATEGI PEMASARAN PARIWISATA DI DESA KETAPANG RAYA KECAMATAN KERUAK, LOMBOK TIMUR

2019 ◽  
Vol 19 (1) ◽  
pp. 8
Author(s):  
Rusdiati Khairo
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Research Approach ◽  
Tourist Attractions ◽  
Tourism Marketing ◽  
Marketing Process ◽  
Descriptive Approach

The purpose of this study was to analyze tourism marketing strategies in Ketapang Raya Village, Keruak District, East Lombok. The type of research approach used by researchers in this study is the type of descriptive approach. While the type of research used is qualitative research. In determining the informants as sources of data in this study the authors used purposive sampling technique. The results showed that in the marketing strategy carried out by Ketapang Raya Village the marketing process was divided into several stages, starting with segmentation, targeting, positioning, marketing mix. The most effective marketing strategy is to use word of mouth promotion because visitors who have visited the tourist attraction in Ketapang Raya Village will influence their colleagues or family to visit the tourist attractions.   Keywords : Marketing Strategy, Tourism, SWOT Analysis, Marketing Mix

scholarly journals Strategi Pemasaran dalam Upaya Peningkatan Omset Penjualan UMKM Desa Sumber Kembar, Kecamatan Pacet, Kabupaten Mojokerto

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Nikmatus Sholicha ◽  
Renny Oktafia
Keyword(s):  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Case Study Approach ◽  
Strategy Research ◽  
Study Approach ◽  
The Right ◽  
Medium Enterprises ◽  
The Impact ◽  
The Village

Micro, Small and Medium Enterprises (MSME) in Indonesia have an increasing number from year to year. Starting from 2012 to 2017 the development of MSME reached 13.98 percent. percentage in 2017, MSME have reached the number of 62,922,617 units in various regions in Indonesia, of course the number is much larger than the large businesses that only amounted to 5,460 units. Largest amount was donated by micro businesses as much as 62 million (98.7 percent), with small and medium enterprises amounting to 815 thousand units or only 1.3 percent. Sumber Kembar village is also a contributor to the unit. but still have difficulty in implementing the right marketing strategy. Research aims to know the implementation of marketing strategies in an effort to increase the sales turnover of MSME Sumber Kembar village and as an education on the impact caused. type of research method used qualitatively with case study approach. MSME in the village use offline steps in a product marketing that makes their turnover small and the business difficult to develop. if the MSME in Sumber Kembar village do not follow the development of technology, then they will be difficult to compete with other competitors who have advanced.

scholarly journals Implementation Of Marketing Strategies In Increasing Sales Volume

2021 ◽  
Vol 2 (5) ◽  
pp. 1449-1459
Author(s):  
Andi Haslindah ◽  
Aminuddin Hamdat ◽  
Mora ◽  
Hafidz Hanafiah
Keyword(s):  
Factor Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Case Study Research ◽  
Marketing Strategies ◽  
Manufacturing Companies ◽  
Service Companies ◽  
Strategic Factor ◽  
Analysis Technique

Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.

scholarly journals Strategi Pengembangan Paguyuban Sripanglaras Kabupaten Kulon Progo

2021 ◽  
Vol 7 (1) ◽  
pp. 1-19
Author(s):  
Febra Sianipar
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Mixed Strategy ◽  
Market Development ◽  
Market Penetration ◽  
Case Study Approach ◽  
Study Approach ◽  
The Development Strategy ◽  
Internal And External Factors

Penelitian ini membahas tentang strategi pengembangan Paguyuban Sripanglaras Kabupaten Kulon Progo. Tujuan penelitian ini adalah untuk menjawab dua permasalahan yang diajukan: pertama, bagaimana kekuatan, kelemahan, peluang, dan ancaman yang dimiliki oleh Paguyuban Sripanglaras sampai dengan saat ini; dan yang kedua, bagaimana formulasi strategi pengembangan Paguyuban Sripanglaras. Untuk membedah permasalahan tersebut, peneliti menggunakan metodologi penelitian dengan metode kualitatif dengan pendekatan studi kasus. Penelitian ini menggunakan analisis SWOT sebagai alat untuk menemukan faktor internal dan faktor eksternal Paguyuban Sripanglaras. Matriks IE (internal – eksternal) Paguyuban Sripanglaras berada pada sel I yang menunjukkan tumbuh dan bina, strategi yang digunakan adalah intensif (penetrasi pasar, pengembangan pasar, dan pengembangan produk). Sedangkan kuadran analisis SWOT Paguyuban Sripanglaras berada pada posisi pertama yakni ekspansion atau mendukung strategi ofensif. Strategi pengembangan Paguyuban Sripanglaras yang dihasilkan yakni dengan menggunakan strategi campuran yang berasal dari strategi SO dan strategi WO. The development strategy of the Sripanglaras Community in Kulon Progo RegencyABSTRACTThis research discusses the development strategy of Paguyuban Sripanglaras Kulon Progo Regency. The purpose of this research is to answer two proposed problems: first, how are the strengths, weaknesses, opportunities, and threats of Paguyuban Sripanglaras to date; and second, how to formulate the development strategy of the Sripanglaras Association. To dissect these problems, researchers used a research methodology with qualitative methods with a case study approach. This study uses SWOT analysis as a tool to find internal and external factors of the Sripanglaras Association. IE matrix (internal-external) Paguyuban Sripanglaras is in cell I, which shows growth and development; the strategy used is intensive (market penetration, market development, and product development). Meanwhile, the SWOT analysis quadrant of the Sripanglaras Association is in the first position, namely expansion or supporting the offensive strategy. The resulting Sripanglaras association development strategy uses a mixed strategy derived from the SO strategy and the WO strategy.

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