scholarly journals New Media and the power politics of sousveillance in a surveillance-dominated world.

2013 ◽  
Vol 11 (1/2) ◽  
pp. 18-34 ◽  
Author(s):  
Steve Mann ◽  
Joseph Ferenbok

In this paper we address the increasingly complex constructs between power, and the practices of looking, in a mediated, mobile and networked culture.  We develop and explore a nuanced understanding and ontology that examines veillance in both directions:  surveillance and oversight, as well as sousveillance and “undersight”.  In particular, we unpack the new relationships of power and democracy facilitated by mobile and pervasive computing.  We differentiate between the power relationships in the generalized practices of looking or gazing, which we place under the broad term “veillance”.  Then we address the more subtle distinctions between different forms of veillance that we classify as surveillance and sousveillance, as well as McVeillance (the ratio of surveillance to sousveillance).  We start by unpacking this understanding to develop a more specialized vocabulary to talk not just about oversight but also to talk about the implications of mobile technologies on “who watches the watchers”.   We argue that the time for sousveillance, as a social tool for political action, is reaching a critical mass facilitated by a convergence of transmission, mobility and media channels for content distribution and engagement. Mobile ubiquitous computing, image capture and processing, and seamless connectivity of every iPad, iPhone,  Android Device, wearable computer, etc., allows for unprecedented ‘on the ground’ watching of everyday life.  The critical mass of ‘sousveillant’ capable devices in everyday life may make the practice of sousveillance a potentially effective political force that.  Sousveillance can now challenge and balances the possibility for corruption that is inherent in a surveillance-only society (i.e. one that has only oversight without undersight).

2016 ◽  
Vol 5 (1) ◽  
pp. 15-19 ◽  
Author(s):  
Lee Humphreys

Around every new media technology debates circle about whether the technology is bringing people socially closer or pushing us further apart. According to popular press accounts, Pokémon GO players are absorbed into a game world on their phone with no attention or interest in the “real” world around them. But coupled with these accounts are stories of people exploring their neighborhoods and of marriage proposals in the midst of Pokémon hunting. This article puts Pokémon GO into a longer context of mobile technologies and sociospatial practice to explore the kinds of social interactions that can emerge around and through the use of Pokémon GO. In particular, the article explores how people can use the platform as both an involvement shield and social catalyst.


2021 ◽  
pp. 31-47
Author(s):  
Züleyha Özbaş-Anbarlı

New media tools and the corresponding digital networks have begun to take part in the centre of our daily lives, thereby caused a practice of everyday life in digital space. In Twitter, a network in which users are involved through the machines, the concepts such as life, time, space, rhythm have developed. This study focuses on the constitution of everyday life in digital space. Twitter is a digital space that users do their everyday life practices in this network and are involved in through the machines. A sample of 10 Turkish users was selected with social network analysis to discover everyday life practices in this digital space. The content produced by this sample was observed employing digital ethnography and analysed by the sociology of everyday life. It is observed that Twitter creates its own rhythm. Observations show in Twitter that tactics have been produced, and strategies have been tried to be turned down with these tactics and acted rhythmic practices as forms of production and consumption in everyday life. People tend to follow similar others on Twitter, and accordingly, content is being produced for an imaginary community.


2021 ◽  
Vol 20 (2) ◽  
pp. 163-176
Author(s):  
Muhammad Yunus Patawari

Mass media is one of the leading sectors in handling COVID-19. Amidst current health emergency, public trusttowards the information conveyed by the mass media is the key to successful mitigation. Various types of newsregarding massive COVID-19 reports in several media channels have the potential to cause information bias whichends in pros and cons. Insubstantial debates in varied media are counter-productive to the efforts of various partiesin educating the society to avoid misinformation. Based on this, it is important to know the media that are referencesand that gain public trust in seeking information. This study examines the level of public trust in information aboutCOVID-19 in the mass media, both old and new media, using an online questionnaire methodology on May 3, 2020,which was given to 60 respondents. The results show that the respondents’ level of faith in television is higher, but itsconsumption by viewers is much lower than that of online media (news sites and social media). The results showedthat viewers still deemed television a reliable reference for information. From these data it was found out why themedia are rarely used by the people but are able to gain high trust in the eyes of the public. The results of this studyare expected to provide an overview of the attitudes and behavior of the community in understanding COVID-19information so that relevant parties can make appropriate policies in the perspectives of media and communication.


2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.


Author(s):  
Shalin Hai-Jew

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university’s electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.


Author(s):  
Pinar Yürük-Kayapinar ◽  
Özgur Kayapinar

The main purpose of this chapter is to examine the digital marketing tools used by businesses in the light of developments in corporate communication and interaction with consumers. For this purpose, a literature review has been made by considering the most used digital marketing tools. Firstly, the transition from traditional communication tools to digital tools is discussed with the stages from Web 1.0 to Web 5.0 in the development of the internet. The 7S concept that businesses have to use to realize digital marketing applications is mentioned. Then, the concepts of search engine marketing, search engine optimization, e-mail marketing, display advertising, online public relation, social media marketing, and chatbots are explained. It is mentioned how businesses use these marketing practices, positive and negative factors related to each application were examined, and examples from businesses were given.


2021 ◽  
pp. 1-18
Author(s):  
Cecilia Sayad

The book’s introduction revisits questions around the ontology of photographic and filmic images in order to lay out the role of technology in making supernatural entities become part of everyday life. An examination of theories about the transition from analog to digital image capture considers the potential of photography, film, and video to expand our senses, enhance our perception of the physical world, and work as evidence. The indexical link between the object placed before the camera and its image extends to a discussion about the spatial relationship between the contents of the framed image and the surrounding physical world, which informs discussions about framing techniques in found-footage horror films and participative spectatorship in experiential cinema and video games.


Author(s):  
Mauro Figueiredo ◽  
José Gomes ◽  
Cristina Maria Cardoso Gomes ◽  
Rui Gaspar ◽  
João Madeira Lopes

Combining mobile technologies with Augmented Reality (AR) has recently enabled the ubiquity of AR technologies in our everyday life. We believe that the use of augmented reality will change significantly the teaching activities by enabling the addition of supplementary information that is seen on a mobile device. This chapter presents the most popular augmented reality applications and we select AR eco-systems to be used in daily teaching activities which are user friendly, do not require programming skills and are free. Different augmented reality technologies are explored in this chapter. It is presented the creation of two novel augmented reality books. One developed with teachers and students. Another book that was developed for increasing the interest of reading for children that is being used by storytellers. Several examples are also presented that are used in educational activities, from kindergarten, elementary, secondary schools and university, to improve reading, comprehension, learning of music and better understand the drawing of orthographic views.


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