scholarly journals PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP KEPUTUSAN PEMBELIAN PENGUNJUNG SERTA DAMPAKNYA PADA KEPUTUSAN PERPANJANGAN SEWA PENYEWA KIOS DI PALEMBANG SQUARE MALL (PS MALL)

2017 ◽  
Vol 20 (3) ◽  
Author(s):  
Agustina Hanafi ◽  
Zakaria Wahab
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Purchasing Decisions ◽  
Integrated Marketing Communication ◽  
Purchasing Decision

The aim of this research is to determine the influence of integrated marketing communication to visitor’s purchasing decisions and their impact on tenant’s decisions for renewing contract in Palembang Square Mall. The research was conducted by distributing questionnaires to 135 visitors of PS Mall and 101 tenant leases at PS Mall. This research is using Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results indicate that integrated marketing communication of PS  Mall significantly influence the purchasing decision of visitors but has no significant effect on tenant's decision for renewing contract. The results also indicate that visitor's purchase decision also has no significant influence to tenant’s decision for renewing contract in Palembang Square Mall.

scholarly journals Does promotion and islamic business ethics increase consumer loyalty? empirical evidence Resto Kampoeng Banyumili Salatiga

2019 ◽  
Vol 1 (1) ◽  
pp. 11-24
Author(s):  
Sigid Sardiyanto
Keyword(s):  
Structural Equation Modeling ◽  
Business Ethics ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Structural Equation ◽  
Quantitative Research ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Purchasing Decision ◽  
Islamic Business Ethics

This research was a quantitative research that aimed to find out how the influence of promotion and Islamic business ethics on consumer loyalty in Kampung Banyumili Resto Salatiga. The analysis of the research was use Structural Equation Modeling (SEM).The results showed that promotion did not directly affect consumer loyalty, but it had a significant influence on buying interest. The buying interest had a significant influence on purchasing decision and it had a significant influence on fulfilling expectation. While the fulfilling expectation significantly effected on satisfaction and on customer loyalty, whereas Islamic business ethics had a significant effect on consumer loyalty. This study concluded that promotion did not directly affect consumer loyalty but passed buying interest, purchasing decision, fulfilling expectation, satisfaction and new customer loyalty. 

scholarly journals The effect of the presence of e-commerce on consumer purchasing decisions

2021 ◽  
pp. 479-484 ◽  
Author(s):  
Ida Zuniarti ◽  
Idah Yuniasih ◽  
I Ketut Martana ◽  
Eka Dyah Setyaningsih ◽  
Isnurrini Hidayat Susilowati ◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Data Collection ◽  
Significant Influence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Consumer Decisions

In this study, researchers examined how consumer decisions on purchases in e-commerce are particularly influenced by trust, attitudes and the ease of new shopping places. The data collection research was conducted using a questionnaire with 130 consumer respondents who had bought at ecommerce which would later be processed by Amos' Structural Equation Modeling (SEM). The study used four variables, thirteen dimensions and twenty-six indicators. The results showed that trust, convenience and attitudes influenced consumer decisions in buying e-commerce. The results also showed that trust had the greatest and most significant influence on consumer decisions to buy in e-commerce. So, it can be said that consumers buy because it is based on a sense of already trusting an e-commerce to make e-commerce crowded and buyers need to pay attention to improving their taste.

scholarly journals Influence of Integrated Marketing and Brand Image on Intention to Buy Franchise Drink Company in Surabaya

2021 ◽  
Author(s):  
Darma Fathurahman Arifin ◽  
David Sukardi Kodrat
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Marketing Information

This research examined the influence of integrated marketing communication and brand image on the intention to buy a franchise drink business in Surabaya. The Partial Least Square-Structural Equation Modeling (PLS-SEM) quantitative method was used to analyze the data, which were collected by purposive sampling. The sample included 75 individuals. Results of a questionnaire were processed by the software SmartPLS 3.0. Integrated marketing information communication had a positive impact. Keywords: integrated marketing communication, brand image, buying intention, franchise, Surabaya

FEATURE,NILAI, KEPUASAN DAN LOYALITAS PELANGAN

2017 ◽  
Vol 2 (1) ◽  
pp. 45-52
Author(s):  
Iha Haryani Hatta
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Customer Value ◽  
Structural Equation ◽  
Equation Modeling ◽  
Relationship Of ◽  
The Relationship ◽  
Customer Satisfaction And Loyalty

The aim of this study was to determine the relationship of the features of the value, satisfaction, and customer loyalty; the effect on the value of customer satisfaction and loyalty; influence of satisfaction on customer loyalty. A total of 200 merchant PT. BANK XYZ as respondents was selected randomly. Analyses were performed using structural equation modeling (SEM). The analysis showed that the feature has a significant influence on customer value, but not for customer satisfaction and loyalty. The values has a significant influence on satisfaction, but not on customer loyalty. Satisfaction has a significant influence on customer loyalty. Discussion and conclusions described in the article. Keywords: features of the value, satisfaction, customer loyalty

Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Persepsi Risiko Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening (Studi Pada Konsumen Gofood di Kota Semarang)

2020 ◽  
Vol 19 (2) ◽  
pp. 114-125
Author(s):  
Isnaeni Agustin Widhiaswara ◽  
Harry Soesanto
Keyword(s):  
Structural Equation Modeling ◽  
Perceived Risk ◽  
Structural Equation ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Food Purchases ◽  
The City

This study aims to analyze the effect of perceived usefulness, perceived of ease of use, perceived risk , trust and purchasing decisions for GoFood in the city of Semarang. Respondents in this study are consumers who make food purchases through GoFood. Data collected through Google Form containing questionnaires filled out by 125 respondents. The analytical method used is Structural Equation Modeling (SEM) analysis carried out with the AMOS program. The results of hypothesis testing with SEM show that: 1. Perceived usefulness has a significant effect on trust, 2. Perceived of ease of use has a significant effect on trust, 3. Perceived risk has a significant effect on trust, 4. Trust has a significant effect on purchasing decisions, 5. Perceived usefulness has a significant effect on purchasing decisions, 6. Perceived of ease of use has a significant effect on purchasing desicion, 7. Perceived risk has a significant effect on purchasing decisions.

scholarly journals Effects of Strategic Orientation on Performance of Telecommunication Sector in Nigeria

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Niyi Israel Akeke ◽  
◽  
Adenike Rita Akeke ◽  
Ayodeji Muyideen Awolaj ◽  
Mathew Olufemi Oyebanji
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Strategic Orientation ◽  
Equation Modeling ◽  
Telecommunication Sector ◽  
Line Managers ◽  
Strategic Orientations ◽  
Using Data ◽  
Technology Orientation

The study explores the potential influences of strategic orientation constructs of entrepreneurial, market and technology orientations on telecommunication firms’ performance using data obtained through structured questionnaires from 57 line managers and 300 customers of these firms. The data collected were subjected to the structural equation modeling technique. The results revealed that strategic orientation has a positive significant relationship with firm performance. Specifically, it showed that only technology orientation has a significant influence on telecommunication firms’ performance. The study contributes to the understanding of the rationale behind which set of strategic orientations should be implemented for improved level of performance in the telecommunication sector.

scholarly journals Inovasi Produk terhadap Keputusan Pembelian dan dampaknya terhadap loyalitas pelanggan : Studi Pengguna Mobil Toyota Calya di Kota Bogor dan Bekasi

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anugerah Dachi
Keyword(s):  
Structural Equation Modeling ◽  
Customer Loyalty ◽  
Product Innovation ◽  
Structural Equation ◽  
Sampling Technique ◽  
Research Problem ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Made In

Abstract The formulation of the research problem is whether product innovation effects purchase decisions, whether product innovation and purchase decisions affect customer loyalty. This study aims to examine the effect of product innovation on the purchase decision of Toyota Calya, and examines the effect of product innovation and purchasing decisions on customer loyalty. The population is the Toyota Calya’s customers in Bogor and Bekasi. The population is not known with certainty, therefore the sampling technique is done by accidental sampling technique in determining the number of samples. A total of 203 questionnaires were collected. Therefore, the sample in this study was 203 respondents. The data analysis method is Structural Equation Modeling. The results showed a significant influence on product innovation on purchasing decisions. Product innovation and purchasing decision also significantly influence customer loyalty. Purchasing decisions significantly mediate the effect of product innovation on customer loyalty. Innovations must still be made in order to maintain the loyalty of Toyota Calya car users in Bogor and Bekasi. Keywords: Product innovation, purchasing decisions, and loyalty AbstrakRumusan masalah penelitian ini adalah apakah inovasi produk mempengaruhi keputusan pembelian,  dan apakah inovasi produk dan keputusan pembelian mempengaruhi loyalitas pelanggan. Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh inovasi produk terhadap keputusan pembelian toyota Calya, dan menguji pengaruh inovasi produk dan keputusan pembelian terhadap loyalitas pelanggan. Populasi penelitian adalah pengguna mobil merek Toyota Calya di Kota Bogor dan Bekasi. Populasi tidak diketahui secara pasti,oleh karena itu teknik pengambilan sampel dilakukan dengan teknik accidental sampling dalam menentukan jumlah sampel. Kuisioner yang berhasil dikumpulkan sebanyak 203 kuisioner. Oleh karena itu, sampel dalam penelitian ini adalah berjumlah sebanyak 203 responden. Metode analisis data yang dipergunakan adalah Structural Equation Modeling.  Hasil penelitian menunjukkan adanya pengaruh secara signfikan inovasi produk dengan keputusan pembelian. Variabel Inovasi produk dan keputusan pembelian juga secara signifikan mempengaruhi  loyalitas pelanggan. Keputusan pembelian secara signifikan memediasi pengaruh inovasi produk terhadap loyalitas pelanggan. Inovasi harus tetap dilakukan demi untuk mempertahankan loyalitas pengguna mobil Toyota Calya di Kota Bogor dan Bekasi.

scholarly journals Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Kedai Kopi Kimteng di Pekanbaru

2020 ◽  
Vol 4 (1) ◽  
pp. 10-24
Author(s):  
Adhi Nurcahyo Achmad ◽  
Samsir Samsir ◽  
Yulia Efni
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Structural Equation ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Modeling Analysis

This study aims to see and determine the direct effect of the marketing mix on purchasing decisions and customer satisfaction. Research site at the Kimteng coffee shop Pekanbaru. The population in this study were all customers who made repeat purchases at the Kimteng coffee shop Pekanbaru. The sampling technique used was non-probability sampling using the simple random sampling method, because the sampling of members from the population was done randomly without paying attention to the strata in the population. Determining the number of samples 5 times the number of variable indicators as many as 30 are used. Thus, the number of samples to be studied in this study was 150 people. In this study, researchers will use SEM (Structural Equation Modeling) analysis. The results of this study indicate that there is a positive and significant influence between the marketing mix on purchasing decisions and there is a positive and significant influence between the marketing mix and purchasing decisions on customer satisfaction. Purchasing decisions are able to positively and significantly mediate between marketing strategies and customer satisfaction.

scholarly journals EFFECTS OF E-COMMERCE ON THE SHARIA HOTELS BRAND AWARENESS IN BANDUNG

2018 ◽  
Vol 5 (10) ◽  
Author(s):  
Muchyidin Natakusuma ◽  
Ria Arifianti ◽  
Iwan Sukoco
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Internet Technology ◽  
Brand Awareness ◽  
Equation Modeling ◽  
The Internet ◽  
Boutique Hotel ◽  
Complex Relationships ◽  
A Company

Sharia has become global, including the development of Sharia Hotels. In addition, the development of internet technology in Indonesia can be seen with the existence of e-commerce which benefits in the form of business convenience because the internet is seen as an advertising media that is cheaper, more efficient and effective. Tight business competition has made brand as an important aspect that can be a benchmark for a company. Sharia hotel owners use e-commerce to build strong brands and make consumers acknowledge that their brands are well received by consumers. This study aims to find out how e-commerce influences brand awareness in Narapati Indah Sharia Boutique Hotel and Convention Bandung. Respondents in this study were sampled using the Structural Equation Modeling (SEM) method that allows testing a series of relatively complex relationships simultaneously. The results showed that respondents' responses regarding e-commerce and brand awareness at Narapati Indah Sharia Hotel were in the good category. In addition, there is a significant influence between e-commerce on brand awareness in Narapati Indah Sharia Hotel especially through their own website so that to depend on other parties are no longer needed.

Evaluation of Determinants of Software Quality in Offshored Software Projects

2022 ◽  
pp. 1857-1883
Author(s):  
Ganesan Kannabiran ◽  
K. Sankaran
Keyword(s):  
Structural Equation Modeling ◽  
Software Quality ◽  
Significant Influence ◽  
Structural Equation ◽  
Project Managers ◽  
Equation Modeling ◽  
Software Projects ◽  
Specific Product ◽  
Is Projects

Successful offshoring engagements of Indian software vendors is increasingly dependent upon the quality of the projects delivered rather than cost considerations. However, delivering quality software is reliant on effective management of various organizational, technological and people aspects. This research is to identify and evaluate the determinants of quality on software projects delivered by vendors through offshoring. Data related to recently completed projects were collected through a survey of 440 project managers from Indian vendors. Based on structural equation modeling, the authors analyze the influence determinants on specific product quality attributes. It is found that, out of six determinants, technical infrastructure and process maturity have significant influence on most of the attributes of quality in offshored IS projects from India. The authors provide a set of implications for practice and directions for further research.

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