Brand Awareness, Brand Image Dan Brand Loyalty Sebagai Prediktor Brand Equity Adidas

The purpose of this study to examine whether brand awareness, brand image and brand loyalty can predict brand equity Adidas in Jakarta. The population in this study were Adidas consumers in Jakrata. The sample was 100 respondents with a convenience sampling technique questionnarise ans using SmartPLS 3 software. Overall, the result of this research were brand awareness positive and significant as a predictor of brand equity, brand image positive and significant as a predictor of brand equity, and brand loyalty positive and significant as a predictor of brand equity. Tujuan dari penelitian ini adalah untuk menguji apakah brand awareness, brand image dan brand loyalty dapat memprediksi brand equity Adidas di Jakarta. Populasi dalam penelitian ini adalah konsumen Adidas di Jakarta. Sampel adalah 100 responden dengan kuesioner teknik convenience sampling dan menggunakan perangkat lunak SmartPLS 3. Secara keseluruhan, hasil dari penelitian ini brand awareness secara positif dan signifikan menjadi prediktor brand equity, brand image secara positif dan signifikan menjadi prediktor brand equity, brand loyalty secara positif dan signifikan menjadi prediktor brand equity Adidas.

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Analisis Elemen Ekuitas Merek RCTI dalam Persaingan Industri Televisi Swasta di Indonesia: Studi Kasus pada Empat Perguruan Tinggi Swasta Terkemuka di Jakarta

The Winners ◽

10.21512/tw.v9i1.731 ◽

2008 ◽

Vol 9 (1) ◽

pp. 62

Author(s):

Masruroh Masruroh ◽

Awin Indranto

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Research Method ◽

Sampling Method ◽

Brand Image ◽

Student Perception ◽

Research Result ◽

Sampling Technique ◽

Brand Awareness ◽

Brand Association

Article measured the element of RCTI brand equity consisting of brand awareness, brand association that formed brand image, perceived quality, and brand loyalty. The used research method was descriptive, this research desribe 400 student perception from four private universities in Jakarta on the RCTI brand equity in last 2005. The used sampling method was probability sampling using proportionate stratified random sampling technique. The brand awarness research result shows that RCTI brand is in the first level on top of mind level with 50,25% of the respondent. For the brand association, there are three associations that formed brand image of RCTI, which are RCTI Oke, Indonesian Idol, and Seputar Indonesia.

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PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND IMAGE TERHADAP BRAND LOYALTY DALAM INDUSTRI PERBANKAN SYARIAH

Media Bisnis ◽

10.34208/mb.v12i1.907 ◽

2021 ◽

Vol 12 (1) ◽

pp. 89-100

Author(s):

NUNO SUTRISNO ◽

SATRIA NURRAHMAT

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Sampling Method ◽

Brand Image ◽

Sampling Technique ◽

Perceived Quality ◽

Brand Awareness ◽

Islamic Banking ◽

Analysis Technique ◽

Sample Data

The purpose of this study was to determine the effect of Perceived Quality, Brand Awareness, Brand Image on Brand Loyalty at Bank Muamalat in DKI Jakarta. The research method used in this research is through a survey. The data were analyzed quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 113 respondents and will be processed using SPSS 23 software. The data analysis technique used in this research is multiple linear regression. The results of this study indicate that Perceived Quality, Brand Awareness and Brand Image have an influence on Brand Equity. This research is expected to provide input or suggestions to Islamic Banking, especially Bank Muamalat which is the object of this research, in order to increase its market share in the Islamic banking industry in Indonesia.

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PENGARUH ASOSIASI MEREK, KESETIAAN MEREK, KESADARAN MEREK, DAN CITRA MEREK TERHADAP EKUITAS MEREK PADA PENGGUNA SMARTPHONE OPPO

Jurnal Bina Manajemen ◽

10.52859/jbm.v10i1.147 ◽

2021 ◽

Vol 10 (1) ◽

pp. 206-219

Author(s):

Yenny Lego ◽

Hannes Widjaya

Keyword(s):

Market Share ◽

Brand Equity ◽

Brand Loyalty ◽

Brand Image ◽

High Growth ◽

Sampling Technique ◽

Brand Awareness ◽

Purposive Sampling ◽

Brand Association ◽

Very High

The very high growth of smartphone users in Indonesia makes companies that issue smartphone products have to try to be the best among other smartphone companies. Currently, OPPO is in second place in the smartphone market share in Indonesia in the second quarter of 2019. The aim of this study is to determine brand association, brand loyalty, brand awareness and brand image have an influence on brand equity. The sampling technique was carried out by purposive sampling. The questionnaire was distributed to 150 respondents in Karawaci Tangerang who were OPPO smartphone users. The results of this study indicate that there is an effect of brand association on brand equity, meanwhile, brand loyalty, brand awareness, and brand image have no influence on brand equity.

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Pengaruh Brand Awareness, Brand Image dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Produk Nike di Kabupaten Tangerang

Journal of Economic Bussines and Accounting (COSTING) ◽

10.31539/costing.v4i1.1240 ◽

2020 ◽

Vol 4 (1) ◽

pp. 70-74

Author(s):

Rudi Yacub

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Brand Image ◽

Positive Impact ◽

Brand Awareness ◽

Sports Industry ◽

Analysis Technique ◽

The Social ◽

Convenience Sampling ◽

Program Version

The sports industry has a very large potential income and is followed by the enthusiasm of the community to exercise, which is an opportunity for entrepreneurs in the sports equipment industry. The objectives of this study are: First, to explore the effects of brand awareness on brand equity. Second, to explore the effect of brand image on brand equity. Third, explore brand loyalty to brand equity. The data collection method is convenience sampling. The research sample was collected from 160 respondents, who use Nike products in Tangerang Regency. The data analysis technique used in this study is multiple regression analysis through the Statistical Package for the Social Science computer program version 18. The results are: (1) brand awareness has a positive impact on brand equity; (2) brand image has a positive impact on brand equity; (3) Brand loyalty is the main impact on brand equity Keywords : Brand Awarness, Brand Image, Brand Loyalty, Brand Equity

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Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Sepatu Nike Di Jakarta

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v3i4.4986 ◽

2019 ◽

Vol 3 (4) ◽

Author(s):

Juliana Juliana

Keyword(s):

Social Sciences ◽

Regression Analysis ◽

Data Analysis ◽

Brand Equity ◽

Brand Loyalty ◽

Brand Image ◽

Positive Impact ◽

Brand Awareness ◽

Computer Programme ◽

Convenience Sampling

The aim of this study are: First, to explore the effect of brand awareness towards brand equity. Second, to explore the effect of brand image towards brand equity. Third, to explore brand loyalty towards brand equity. The method of data collection is convenience sampling. The samples of this research are collected from 165 respondent, who used Nike shoes in Jakarta. The technique of data analysis used in this study was multiple regression analysis via the Statistical Package for Social Sciences computer programme version 18. The result are: (1) brand awareness has a positive impact toward brand equity; (2) brand image has a positive impact towards brand equity; (3) brand loyalty is the main impact towards brand equity.

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DAMPAK DIMENSI EKUITAS MEREK DALAM MEMBENTUK MINAT BELI ULANG

Jurnal Manajemen Maranatha ◽

10.28932/jmm.v17i2.802 ◽

2018 ◽

Vol 17 (2) ◽

pp. 81 ◽

Cited By ~ 1

Author(s):

Vera Verdilla ◽

Albari Albari

Keyword(s):

Data Analysis ◽

Brand Equity ◽

Brand Loyalty ◽

Purchase Intention ◽

Brand Image ◽

Sampling Technique ◽

Perceived Quality ◽

Positive Influence ◽

Brand Awareness ◽

Repurchase Intention

Along with the times, the economy grew by leaps and bounds. Many brands are popping up in the market. Brands competing to attract the attention of consumers. To cope with competition management must first understand the importance of the power contained within the dimensions of their brand equity. For that empirical research is intended to explain the relationship between the dimensions of brand equity, especially the positive influence of consumer repurchase intention. The population in this study are those who have never made a purchase in the clothing brand "G" in Yogyakarta. The sample involved is as much as 166 respondents with a sampling technique in the form of convenience sampling. Variable data used for the analysis is brand awareness, brand image, perceived quality, brand loyalty, and purchase intention. Data were analyzed using multiple linear regression, which is equipped with six types of test data analysis. The results of data analysis showed that brand awareness and brand image positive and significant impact on the perceived quality of the brand. Furthermore, brand awareness, brand image and perceived quality and significant positive effect on brand loyalty. The study also found brand awareness, brand image, perceived quality, brand loyalty and a positive and significant impact on the repurchase intention. In other words, awareness and a positive brand image can affect directly or indirectly (through the perceived quality and brand loyalty) to the repurchase intention. Keywords: Brand Awareness, Brand Image, Perceived Quality, Brand Loyalty, and Purchase Intention

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ANTECEDENTS OF BRAND EQUITY

Manajemen Bisnis ◽

10.22219/jmb.v9i2.11827 ◽

2020 ◽

Vol 9 (2) ◽

Author(s):

Andina Seliani ◽

Luki Adiati Pratomo

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Brand Image ◽

Country Of Origin ◽

Sampling Technique ◽

Brand Awareness ◽

Probability Method ◽

Brand Association ◽

One Year ◽

Country Of Origin Image

This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands. To collect samples, a non-probability method was utilized with a purposive sampling technique, and obtained 135 respondents who were social media users and have bought Zara, Pull and Bear, H&M, and Uniqlo brands in the past one year. The analytical tool used was Multiple Regression. The results showed that there were positive influences among brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity.

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KETERKAITAN ANTARA PERCEIVED QUALITY,KESADARAN MEREK, KESETIAAN MEREK DAN CITRA MEREK

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v4i1.486 ◽

2011 ◽

Vol 4 (1) ◽

pp. 51

Author(s):

Dedi Hidayah

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Perceived Quality ◽

Brand Awareness ◽

Primary Data ◽

Equation Modeling ◽

Store Brand ◽

Retail Market

As the retail market is still emerging on the last decade, naturally, the competition among players becoming more challenging. Empowering all the resource of the organization as added values would be the strategy to win the targeted market. Brand equity is one of valuable assets of the company since its ability to gain market share against these rivals, and the ability to keep customers by building brand loyalty which can in turn reduce marketing costs. The purpose of doing this study is to explore the interrelation of four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in modern store industry, and improve the conceptualization of customer-based modern store brand equity. The research design used in this study is the hypotheses testing. The type of relationship between the variables in this study is the co relational research, because the researchers are interested in explaining the important variables related with the problems. The hypothesis testing was done by using Structural Equation Modeling (SEM) with the support of Amos version 7.0. This study is using primary data. The data was collected by questionnaire technique, by giving the written statements to the respondents. And then, the respondents gave their feedback about the statements given. The answers have been available. Keywords: Brand awareness, brand loyalty, perceived quality and brand image

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PENGARUH FAKTOR EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SABUN DETERJEN MEREK RINSO DI KELURAHAN LAYANA INDAH KOTA PALU

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v1i1.4 ◽

2015 ◽

Vol 1 (1) ◽

pp. 15-22

Author(s):

Suriani Labolo ◽

Maskuri Sutomo ◽

Rahmat Mubaraq

Keyword(s):

Sample Size ◽

Brand Equity ◽

Significant Influence ◽

Brand Loyalty ◽

Sampling Technique ◽

Brand Awareness ◽

Purchase Decision ◽

Quality Perception ◽

Purposive Sampling ◽

Brand Association

The research aims to analyze the influence of brand equity that consists of brand awareness, quality perception, brand association, and brand loyalty, on customer purchase decision to buy Rinso at Layana Indah Village in Palu. Sample size of the study is 72 respondents who selected through purposive sampling technique. The results indicate that all variables, namely brand awareness, quality perception, brand association, and brand loyalty simultaneously have significant influence on customer purchase decision. The Adjusted R square of 0.527 indicates that brand equity has 52,7 percent of the variability of customer purchase decision, while 47,3 percent influenced by other variables that are not studied. Partially, all variables have positive and significant influence on customer purchase decision to buy Rinso detergent. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek yang terdiri atas kesadaran merek, persepsi kualitas, asosiasi merek, dan loyalitas merek terhadap keputusan pembelian produk deterjen merek Rinso di Kelurahan Layana Indah Kota Palu. Sampel dalam penelitian ini sebanyak 72 orang dengan teknik penarikan sampel menggunakan purposive sampling. Hasil penelitian menunjukan bahwa secara simultan variabel ekuitas merek yang terdiri dari kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas merek memiliki pengaruh signifikan terhadap keputusan konsumen sehingga apabila variabel ekuitas merek diterapkan secara baik maka keputusan pembelian juga akan meningkat, dengan nilai adjusted R square 0.527, artinya bahwa ekuitas merek berpengaruh terhadap keputusan pembelian sebesar 52.7 % dan sisanya sebesar 47.3 % dipengaruhi oleh variabel lain yang tidak diteliti. Secara parsial variabel kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas merek berpengaruh signifikan terhadap keputusan pembelian dalam menggunakan produk sabun deterjen merek Rinso.

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Analisis Brand Equity Pocari Sweat Dalam Persaingan Industri Minuman (Studi Kasus: Mahasiswa di Bogor)

Jurnal Manajemen dan Organisasi ◽

10.29244/jmo.v1i1.14147 ◽

2016 ◽

Vol 1 (1) ◽

pp. 24

Author(s):

Fredie Pratama ◽

Jono M. Munandar

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Brand Image ◽

Perceived Quality ◽

Brand Awareness ◽

Growing Up ◽

Brand Association ◽

Strong Position ◽

Market Leader ◽

High Level

Isotonic drink is a new kind of product in Indonesian consumer goods. This kind of product entered Indonesian market in mid-80s. However, isotonic drink industry is growing up along with the increase of people’s welfare and awareness of body health. One of isotonic drinks marketed in Indonesia is Pocari Sweat, produced by PT Amerta Indah Otsuka, which is the market leader in Indonesian isotonic drink industry. High level of competition put more burdens on the producer. PT Amerta has to ensure that Pocari Sweat get a strong position on consumers’ minds. The objective of this research is to analyze Pocari Sweat’s brand equity. It covers several elements: brand awareness, brand association, brand’s perceived quality and brand loyalty. In order to see the overall competition among isotonic drinks, this research also involves several other brands such as ProSweat, Mizone, Aqua, and Coca-Cola. This research is conducted in three universities in Bogor; Bogor Institute of Agriculture (Institut Pertanian Bogor), Pakuan University and Ibnu Khaldun University. The result shows that in the element of brand awareness, Pocari Sweat is the most memorized brand. The association of brand image in brand association element shows that Pocari Sweat has two brand images: safe for health and fresh taste to kill thirst. Analysis on perceived quality with biplot method shows that Pocari Sweat has several attributive characteristics namely benefit, safe for health, eliminates dehydration and recharge stamina. Meanwhile, analysis in brand loyalty shows that Pocari Sweat doesn’t have a strong brand loyalty yet.

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