scholarly journals Determinan Minat Pembelian Pada Pemain Clash Of Clans Di Jakarta

2021 ◽  
Vol 3 (3) ◽  
pp. 601
Author(s):  
Berli Hober ◽  
Cokki Cokki
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Model ◽  
Least Square ◽  
Mobile Game ◽  
Convenience Sampling

The purpose of this study was to examine the effect of Playfulness, price, reward on mobile game loyalty and in-app purchase intention and to test mobile game loyalty as a mediation between playfulness, price, reward and in-app purchase intention. The population of this research is 150 Clash of Clans players in Jakarta. Convenience sampling method was used by distributing online questionnaires which were then processed using Patrial Least Square-Structural Equation Model (PLS-SEM). The results of this study are playfulness, price, and reward can affect mobile game loyalty, then price, and rewards can affect in-app purchase intention. Playfulness cannot influence in-app purchase intention but can have an influence when through mobile game loyalty mediation. Price and rewards can influence in-app purchase intention through mobile game loyalty mediation.Tujuan dari penelitian ini adalah untuk menguji pengaruh kesenangan, harga, penghargaan terhadap loyalitas game seluler dan minat pembelian dalam aplikasi serta menguji loyalitas game seluler sebagai mediasi antara kesenangan, harga, penghargaan dengan minat pembelian dalam aplikasi. Populasi dari penelitian ini adalah 150 pemain Clash of Clans di Jakarta. Metode convenience sampling digunakan dengan menyebarkan kuesioner secara online yang kemudian diolah menggunakan Patrial Least Square-Structural Equation Model (PLS-SEM). Hasil dari penelitian ini adalah kesenangan, harga, dan penghargaan dapat mempengaruhi loyalitas game seluler, kemudian harga, dan penghargaan dapat mempengaruhi minat pembelian dalam aplikasi. Kesenangan tidak dapat mempengaruhi minat pembelian dalam aplikasi tetapi dapat memiliki pengaruh ketika melalui mediasi loyalitas game seluler. Harga dan penghargaan dapat mempengaruhi minat pembelian dalam aplikasi melalui mediasi loyalitas game seluler.

scholarly journals Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude

2019 ◽  
Vol 14 (2) ◽  
pp. 175 ◽  
Author(s):  
Lilis Mega Setiawati ◽  
Chairy Chairy ◽  
Jhanghiz Syahrivar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Path Coefficient ◽  
Halal Food ◽  
The Relationship

<p>The increasing Muslim population in recent years has resulted in an increased demand for halal food. This study aims to determine the effect of religiosity, awareness of halal food, and attitude towards halal food on purchase intention by millennial generations. This research is quantitative research with survey analysis method. The data used in this study is primary data using a questionnaire as a research instrument. The researchers surveyed 230 Muslim respondents of millennial age at President University. The sampling technique used in this study is judgment sampling method. Data analysis was performed using Partial Least Square-Structural Equation Model (PLS-SEM) software, namely SmartPLS version 3.2.8. The hypotheses were tested through path coefficient, t-Significance, p-Value, and determination coefficient (R²). Based on the results of this study, it is found that: 1) halal awareness has a significant effect on attitude towards halal food, 2) religiosity, halal awareness and attitude towards halal food each has a significant effect on purchase intention of halal food and finally, 3) halal awareness as mediated by attitude towards halal food has an effect on purchase intention of halal food. Whereas the relationship between religiosity and attitude towards halal food and the relationship between religiosity and purchase intention of halal food as mediated by attitude towards halal food cannot be supported. The result of this research is useful to predict the future of the halal industry in Muslim-majority countries. It is recommended that food marketers should consider these elements when producing and preparing marketing campaigns for halal foods.</p><p><em><strong>Bahasa Indonesia Abstrak</strong>: Meningkatnya populasi Muslim akhir-akhir ini berakibat pada meningkatnya permintaan terhadap makanan halal. Studi ini dimaksudkan untuk mengetahui pengaruh religiositas, kesadaran terhadap makanan halal, dan sikap terhadap makanan halal, terhadap intensi membeli makanan halal di kalangan generasi milenial. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode survai. Data yang digunakan merupakan data primer yang diperoleh dengan menggunakan kuesioner sebagai instrumen penelitian. Sampel penelitian adalah 230 orang Muslim dari generasi milenial di President University. Teknik sampling yang digunakan adalah judgment sampling method. Analisis data dilakukan dengan menggunakan Partial Least Square-Structural Equation Model (PLS-SEM) software, yaitu SmartPLS version 3.2.8. Hipotesa penelitian diuji dengan melihat nilai koefisien jalur, nilai t, nilai p, dan koefisien determinsasi (R²). Berdasarkan hasil analisis data, ditemukan bahwa: 1) kesadaran halal mempengaruhi sikap terhadap makanan halal secara signifikan, 2) religiositas, kesadaran halal, dan sikap terhadap makanan halal, masing-masing memiliki pengaruh yang signifikan terhadap intensi membeli makanan halal, 3) sikap terhadap makanan halal memediasi pengaruh kesadaran halal terhadap intensi membeli makanan halal. Hasil penelitian juga memperlihatkan bahwa pengaruh religiositas atas sikap terhadap makanan halal tidak didukung data, demikian pula sikap terhadap makanan halal tidak memediasi pengaruh religiositas terhadap intensi membeli makanan halal. Hasil penelitian ini diharapkan bermanfaat untuk memperkirakan masa depan industri Halal di negara yang berpenduduk mayoritas Muslim. Para pemasar makanan perlu </em><em>mempertimbangkan variabel yang digunakan dalam penelitian ini ketika menghasilkan dan mempersiapkan kampanye pemasaran untuk makanan halal.</em></p>

scholarly journals Factors That Affect Taxpayer's Will To Follow Tax Amnesty Program

2018 ◽  
Vol 22 (3) ◽  
pp. 454
Author(s):  
Nanik Ermawati, Zaenal Afifi
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Testing Hypotheses ◽  
Tax Amnesty ◽  
Convenience Sampling

The purpose of this study is to analyze the factors that influence the willingness of taxpayers to take part in tax amnesty. The type of research used in this research is explanatory research which is testing hypotheses. The population used is an individual taxpayer at KPP Pratama Pati. The sampling technique used was convenience sampling method. The test equipment used is the Structural Equation Model (SEM) approach using an alternative method of Partial Least Square (PLS). The results showed that 1). the perception of taxpayers regarding tax amnesty does not affect the willingness of taxpayers to follow tax amnesty, 2). Taxpayer perception regarding tax amnesty does not affect the awareness of taxpayers, 3). The perception of taxpayers regarding tax amnesty does not affect tax knowledge, 4). The awareness of taxpayers influences the willingness of taxpayers, following tax amnesty, 5). Knowledge of taxation does not affect the willingness of taxpayers to take tax amnesty. 

scholarly journals Determinan Loyalitas Pelanggan Kedai Kopi Di Dharmasraya

2021 ◽  
Vol 3 (4) ◽  
pp. 1009
Author(s):  
Gugi Prayogo ◽  
Cokki Cokki
Keyword(s):  
Structural Equation Model ◽  
Customer Loyalty ◽  
Place Attachment ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Coffee Shop ◽  
West Sumatra ◽  
Convenience Sampling

The purpose of this study was to examine the effect of the service landscape on customer loyalty, through place attachment and customer satisfaction. The population of this research is 119 coffee shop customers in Dharmasraya, West Sumatra. Convenience sampling method was used to distribute questionnaires online, then processed using Partial Least Square-Structural Equation Model (PLS-SEM). The result of this research is that customer loyalty is influenced by the service landscape directly and indirectly through place attachment. Tujuan dari penelitian ini adalah menguji pengaruh lanskap layanan terhadap loyalitas pelanggan, melalui keterikatan tempat dan kepuasan pelanggan. Populasi dari penelitian ini adalah 119 pelanggan kedai kopi yang ada di Dharmasraya, Sumatera Barat. Metode convenience sampling digunakan untuk menyebar kuesioner secara online, kemudian diolah dengan menggunakan Partial Least Square-Structural Equation Model (PLS-SEM). Hasil dari penelitian ini adalah loyalitas pelanggan dipengaruhi oleh lanskap layanan secara langsung dan tidak langsung melalui keterikatan tempat.

scholarly journals Knowledge of Fraud and Taxpayer Compliance

JEJAK ◽  
2017 ◽  
Vol 10 (2) ◽  
pp. 385-397
Author(s):  
Sigit Handoyo ◽  
Hardhika Maghribi Candrapuspa
Keyword(s):  
Service Quality ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Model ◽  
Analytical Tool ◽  
Sample Collection ◽  
Collection Method ◽  
Convenience Sampling ◽  
Positive Effect

Fraud is a unique crime committed by many people in various activities including in the tax sector that resulted in losses to the state. A research conducted in 2015 aimed at examining the factors that influence the taxpayer compliance in paying taxes with knowledge of fraud as a moderating variable. This research used Banguntapan city taxpayers as respondents. Sample collection method in this research used the convenience sampling method. The analytical tool used is Structural Equation Model (SEM) with the help of SmartPLS software. The results of this research prove that tax sanctions, service quality, and tax penalties have a positive effect on taxpayer compliance. The results of this research also prove that taxpayer knowledge does not positively affect the taxpayer compliance and also prove that the taxpayer interaction and knowledge of fraud have a positive effect on their tax paying compliance. So the implications of this research expect that tax authorities can apply tax laws in which including sanctions and taxes penalties evenly in each level of the taxpayers and improvement of services in the field of taxation in the form of provision of information to the taxpayers.Fraud is a unique crime committed by many people in various activities including in the tax sector that resulted in losses to the state. A research conducted in 2015 aimed at examining the factors that influence the taxpayer compliance in paying taxes with knowledge of fraud as a moderating variable. This research used Banguntapan city taxpayers as respondents. Sample collection method in this research used the convenience sampling method. The analytical tool used is Structural Equation Model (SEM) with the help of SmartPLS software. The results of this research prove that tax sanctions, service quality, and tax penalties have a positive effect on taxpayer compliance. The results of this research also prove that taxpayer knowledge does not positively affect the taxpayer compliance and also prove that the taxpayer interaction and knowledge of fraud have a positive effect on their tax paying compliance. So the implications of this research expect that tax authorities can apply tax laws in which including sanctions and taxes penalties evenly in each level of the taxpayers and improvement of services in the field of taxation in the form of provision of information to the taxpayers.

scholarly journals THE ROLE OF RELIGIOUSITY MEDIATING ISLAMIC ATTRIBUTES ON TOURIST PREFERENCE AT SHARIA-COMPLIANCE HOTEL

2020 ◽  
Vol 4 (1) ◽  
pp. 54 ◽  
Author(s):  
Filda Rahmiati ◽  
Anita Rizki Fajarsari
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Research Approach ◽  
Probability Sampling ◽  
The World ◽  
Physical Attributes ◽  
Convenience Sampling

Meningkatnya populasi Muslim di seluruh dunia membuat meningkatnya permintaan Pariwisata Halal. Karena Indonesia adalah negara dengan populasi Muslim terbesar di dunia, diharapkan menduduki peringkat pertama para pariwisata halal termasuk hotel yang mematuhi hukum Syariah. Namun, Indonesia menempati posisi ke-2 pada Muslim-Friendly sementara Malaysia sebagai peringkat pertama negara Pariwisata Halal. Oleh karena itu, peneliti melakukan penelitian ini untuk mengetahui preferensi wisatawan terhadap hotel halal di Indonesia sebagai salah satu kriteria untuk membangun pariwisata halal. Penelitian ini menyelidiki pengaruh Islamic physical attributes (Atribut Fisik Islami), Islamic non-physical attributes (Atribut Non Fisik Islami) dan Religiosity (Keagamaan) sebagai moderator pada Tourist Preference (Preferensi Turis) of Shariah-compliance hotel (Hotel kepatuhan Syariah) di Indonesia. Penelitian ini menggunakan 100 responden hotel halal yang menggunakan non-probability sampling dengan teknik Convenience sampling dan menggunakan pendekatan penelitian positivis dengan metode kuantitatif dan survei melalui kuesioner. Untuk menganalisis data, Partial Least Square - Structural Equation Model (PLS-SEM) dianalisis menggunakan SmartPLS 3.2.8. Hasil penelitian ini menunjukkan bahwa Islamic non-physical attributes berpengaruh signifikan terhadap Tourist Preference. Religiosity memiliki pengaruh moderat yang signifikan dari Islamic non-physical attributes pada Tourist Preference. Padahal, Islamic physical attributes tidak berpengaruh signifikan terhadap Tourist Preference. Dengan demikian, disarankan bagi hotel untuk menerapkan Islamic non-physical attributes seperti lantai terpisah, kolam renang, juga senam untuk pria dan wanita.  The rising of Muslim population around the world makes the increasing of demand of Halal Tourism. As Indonesia is a country with the largest population of Muslim around the world should become the leader of Halal tourism including Shari’ah compliance hotel. However, Indonesia positioned 2nd place of Muslim-Friendly destination while Malaysia as a leader of the Halal Tourism country. Therefore, the researcher conducted this research to find out the tourist preference toward halal hotel in Indonesia as one of the criteria to build halal tourism. This study investigates the influence of Islamic physical attributes, Islamic non-physical attributes and Religiosity as moderating on tourist preference of Shariah-compliance hotel in Indonesia. This research uses 100 respondents of Halal hotel which is using non-probability sampling with Convenience sampling technique and using a positivist research approach with a quantitative method and a survey through questionnaires. To analyze the data, Partial Least Square – Structural Equation Model (PLS-SEM) analyzed using SmartPLS 3.2.8. The result of this research indicated that Islamic Non-physical Attributes has significant influence on Tourist Preference. Religiousity has significant moderating influence of Islamic Non-physical Attributes on Tourist Preference. Whereas, Islamic Physical Attributes has not significantly influence on Tourist Preference. Thus, it is recommended for hotels to implement the Islamic Non-physical Attributes such as separate floors, swimming pool, also gymnastic for men and women.  

scholarly journals Purchase Behaviour Determinants on Online Mobile Game in Indonesia

2018 ◽  
Vol 5 (6) ◽  
pp. 16 ◽  
Author(s):  
M. Rezky Akbar ◽  
Gugus Irianto ◽  
Ainur Rofiq
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Mobile Game ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Positive Effect

This study aimed to examine the determinants of purchase behaviour in online mobile game. This study was conducted based on the Unified Theory of Acceptance and Use of Technology second version (UTAUT2) with additional customization and advancement. Partial Least Square Structural Equation Model (SEM-PLS) was applied to examine this research model. The samples were collected using online surveys to the users of Mobile Legends: Bang Bang, and then there were 457 respondents obtained. The result of this study revealed that performance expectancy, payment ability, hedonic motivation, price value, habit, customization and advancement had a positive effect on purchase intention, and the intention also had a positive effect on actual purchase. However, it was found that effort expectancy and social influence did not significant on purchase intention. The result of this study can be used as a reference for game develovers so that in-game purchases can be accepted by users.

scholarly journals PERAN IKLAN TELEVISI DAN CELEBRITY ENDORSEMENT POND’S TERHADAP PURCHASE INTENTION

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Atus Sholikah Alim ◽  
Endah Budiarti
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Celebrity Endorsement ◽  
Probability Sampling

Penelitian ini bertujuan membuktikan dan menganalisis pengaruh iklan televisi dan celebrity endorsement terhadap brand image produk POND’S, membuktikan dan menganalisis pengaruh brand image dan iklan televisi terhadap purchase intention produk POND’S serta membuktikan dan menganalisis pengaruh celebrity endorsement terhadap purchase intention produk POND’S. Populasi dalam penelitian ini adalah mahasiswa prodi ekonomi manajemen UNTAG Surabaya yang memakai produk Pond’s. Teknik pengambilan sampel non-probability sampling, dengan karakteristik berjenis kelamin laki-laki atau perempuan dengan usia minimal 17 tahun, pernah menonton iklan Pond’s minimal dalam rentang waktu 2 bulan terakhir, berdasarkan kriteria didapatkan sampel 140 responden. Motode analisa data menggunakan Structural Equation Model (SEM), dengan program Partial Least Square (PLS) dengan langkah pemodelan persamaan struktural berbasis PLS: Konseptualisasi model dan Evaluasi Model. Hasil penelitian iklan televisi dan celebrity endorsement berpengaruh signifikan terhadap brand image. Brand image dan iklan televisi berpengaruh signifikan terhadap purchase intention, Celebrity endorsement berpengaruh signifikan terhadap purchase intention.

scholarly journals ANALISIS PENGARUH BRAND IMAGE, PROMOTION, DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PADA APLIKASI ONLINE SHOP

2021 ◽  
Vol 5 (1) ◽  
pp. 53-61
Author(s):  
Christian Kuswibowo (Politeknik APP) ◽  
Aji Kresno Murti (Politeknik APP)
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Equation Model ◽  
Least Square ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
Purposive Sampling

AbstractThis research is conducted to examine the outcome of Brand Image, Promotion, and e-WOM toward Purchase Intention in the Online Shop application. The object of this research is millennial consumers who utilizes Shopee application in Jakarta area. This research was conducted on 150 respondents using a quantitative descriptive approach. Determining the sample size using purposive sampling technique due to some contemplation. Data collection method using a survey method, with the questionnaire as its research instrument. The approaches equipped in this research is the Structural Equation Model (SEM) with the Smart-Partla Least Square analysis tool. This research proves that Brand Image had a positive and significant effect on Purchase Intention in the Online Shop application, Promotion has a positive and significant effect on Purchase Intention in the Online Shop application and EWOM has a significant and fundamental outcome on Purchase Intention in the Online Shop application.AbstrakPenelitian ini ditulis oleh peneliti untuk melakukan analisis pengaruh antara Brand Image, Promotion, dan Electronic Word of Mouth (EWOM) terhadap Minat Beli pada aplikasi Online Shop. Objek riset ini merupakan para konsumen milenial yang menggunakan aplikasi Shopee di area DKI Jakarta. Pendekatan deskriptif kuantitatif digunakan dalam riset ini dengan memanfaatkan 150 responden. Teknik purposive sampling juga dimanfaatkan untuk penentuan ukuran sampling, purposive sampling technic dipilih karena pertimbangan beberapa faktor oleh peneliti dalam penerapannya. Pengumpulan data menggunakan survey method, dengan kuesioner sebagai instrument penelitiannya. Pendekatan penelitian menggunakan Structural Equation Model dengan dukungan Smart-Partial Least Square sebagai alat analisis riset.  Riset ini memperlihatkan bahwa Brand Image memberikan pengaruh positif dan signifikan terhadap Minat Beli pada aplikasi Online Shop, Promotion memberi pengaruh positif serta signifikan terhadap Minat Beli pada aplikasi Online Shop serta Electronic Word of Mouth atau e-WOM berdampak positif signifikan terhadap Minat Beli pada aplikasi Online Shop.

Effect of Motivation to Employee Performance which was Mediatied by Work Satisfaction in PT Smailing Tour Denpasar

2018 ◽  
Vol 9 (08) ◽  
pp. 20959-20973
Author(s):  
Benediktus Ignasius Tani Raka ◽  
Anik Yuesti ◽  
Nengah Landra
Keyword(s):  
Job Satisfaction ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Employee Performance ◽  
Work Satisfaction ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Pls Analysis ◽  
Permanent Employees

This study aims is to test and analyze the influence of motivation on employee performance mediated by job satisfaction. This research was conducted at PT Smailing Tour Denpasar with population and research sample of all permanent employees that is 90 people. All data obtained from the kuisoner distribution is feasible to be used, then analyzed using a variance based structural equation model known as Partial Least Square (PLS) analysis. The result of the research shows that (1) the motivation has positive and significant effect on the employee's performance, (2) the motivation has positive and significant effect on the job satisfaction, (3) the job satisfaction has positive and significant effect to the employee's performance; (4) the motivation has positive and significant effect on employee performance through job satisfaction. The implication of this research is that motivation can be improved by taking into account the need for workplace environment to improve employee performance, job satisfaction can be improved by paying attention to the work itself in order to increase employee performance. Employee performance can be improved by taking into account the effectiveness of employees.

FAKTOR KONTEKSTUAL TERHADAP INTENSI KEWIRAUSAHAAN MAHASISWA PESERTA BUSINESS ORIENTATION AT SUPER SURO (BOSS)

2019 ◽  
Vol 3 (2) ◽  
pp. 9
Author(s):  
Fery Setiawan
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Business Orientation

Penelitian ini membahas tentang faktor kontekstual dalam pengaruhnya pada intensi kewirausahaan mahasiswa. Objek penelitian ini adalah mahasiswa program studi S1 Manajemen Universitas Muhammadiyah Ponorogo yang telah mengikuti kegiatan BOSS, Business Orientation at Super Suro, yakni kegiatan kompetisi berwirausaha yang diadakan untuk mengasah mental entrepreneurship mahasiswa. Penelitian ini dilakukan untuk mengetahui intensi berwirausaha mahasiswa peserta BOSS, sehingga diperoleh informasi yang berguna bagi evaluasi dan penentuan strategi pelaksanaan BOSS selanjutnya. Faktor kontekstual dipilih dalam penelitian ini, sebagai salah satu faktor yang dianggap penting dalam mempengaruhi intensi kewirausahaan mahasiswa. Penelitian ini menggunakan metode kuantitatif dengan populasi adalah mahasiswa peserta BOSS pada tahun 2019. Pengolahan data dalam penelitian ini menggunakan aplikasi program Structural Equation Model (SEM)  Partial Least Square (Smart PLS). Hasil penelitian diketahui bahwa faktor kontekstual berpengaruh positif terhadap intensi kewirausahaan mahasiswa BOSS.Kata kunci: kewirausahaan, faktor kontekstual, intensi  

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