scholarly journals Tracking the Evolution of Customer Purchase Behavior Segmentation via a Fragmentation-Coagulation Process

2017 ◽  
Author(s):  
Ling Luo ◽  
Bin Li ◽  
Irena Koprinska ◽  
Shlomo Berkovsky ◽  
Fang Chen
Keyword(s):  
Customer Segmentation ◽  
Customer Behavior ◽  
Behavior Modeling ◽  
Purchase Behavior ◽  
Coagulation Process ◽  
Purchase Rate ◽  
Promotion Campaigns ◽  
The Impact ◽  
Over Time

Customer behavior modeling is important for businesses in order to understand, attract and retain customers. It is critical that the models are able to track the dynamics of customer behavior over time. We propose FC-CSM, a Customer Segmentation Model based on a Fragmentation-Coagulation process, which can track the evolution of customer segmentation, including the splitting and merging of customer groups. We conduct a case study using transaction data from a major Australian supermarket chain, where we: 1) show that our model achieves high fitness of purchase rate, outperforming models using mixture of Poisson processes; 2) compare the impact of promotions on customers for different products; and 3) track how customer groups evolve over time and how individual customers shift across groups. Our model provides valuable information to stakeholders about the different types of customers, how they change purchase behavior, and which customers are more receptive to promotion campaigns.

Three stages of entrepreneurial orientation: the founder’s role

2019 ◽  
Vol 26 (2) ◽  
pp. 285-306 ◽  
Author(s):  
Torbjörn Ljungkvist ◽  
Börje Boers ◽  
Joachim Samuelsson
Keyword(s):  
Entrepreneurial Orientation ◽  
Single Case ◽  
Annual Reports ◽  
Structured Interviews ◽  
Theoretical Understanding ◽  
Content Type ◽  
Five Dimensions ◽  
The Impact ◽  
Over Time

Purpose The purpose of this paper is to understand the development of the five dimensions of entrepreneurial orientation (EO) over time by taking a founder’s perspective. Design/methodology/approach The paper draws on an in-depth single-case study. It combines semi-structured interviews in the company with archival data, such as annual reports, press clips and interviews in business magazines. Findings The results indicate that the EO dimensions change from being personalized and directly solution-oriented to being intangible value-creation-oriented. Originality/value By suggesting ownership-based EO configurations, this study contributes insights into how different ownership forms propel EO. These configurations – that is, personal, administrative based and intangible focused – show the impact of the EO dimensions and provide a systematic and theoretical understanding of EO change over time.

Federation of Malaysia

2019 ◽  
pp. 125-158
Author(s):  
Daniel Pascoe
Keyword(s):  
Death Penalty ◽  
Capital Punishment ◽  
The State ◽  
Federal State ◽  
Judicial Discretion ◽  
Explanatory Factors ◽  
Capital Cases ◽  
The Impact ◽  
Over Time

As with Chapters 3 and 4, the case study on Malaysia begins with a thorough description of the country’s death penalty laws and practice, and Malaysia’s publicly known clemency practice over the period under analysis (1991–2016). Thereafter, for both the Malaysian (Chapter 5) and Indonesian (Chapter 6) cases, the potential explanatory factors for clemency incidence are more complex than for Thailand and Singapore, given these two jurisdictions’ more moderate rates of capital clemency and fluctuating political policies on capital punishment over time. Available statistics suggest that Malaysia’s clemency rate is moderately high, at between 55 and 63 per cent of finalized capital cases. Malaysia is a federal state where pardons are granted by the hereditary rulers or appointed state governors in state-based cases, or by the Malaysian king (Yang di-Pertuan Agong) in federal and security cases, all on the advice of specially constituted Pardons Boards. Chapter 5 presents the following two explanations for Malaysia’s restrictions on death penalty clemency: prosecutorial/judicial discretion and detention without trial in capital cases, and the Federal Attorney-General’s constitutional role on the State and Federal Pardons Boards. As to why Malaysia’s clemency rate has not then fallen to the miniscule level seen in neighbouring Singapore (with both nations closely comparable, as they were once part of the same Federation of Malaya), Chapter 5 points to the relevant paperwork placed before each Pardons Board, the merciful role played by the Malay monarchy, and the impact of excessively long stays on death row before clemency decisions are reached.

scholarly journals Service Customer Loyalty: An Evaluation Based on Loyalty Factors

2020 ◽  
Vol 12 (6) ◽  
pp. 2260
Author(s):  
Neringa Vilkaite-Vaitone ◽  
Ilona Skackauskiene
Keyword(s):  
Customer Service ◽  
Customer Loyalty ◽  
Service Provider ◽  
Customer Behavior ◽  
Empirical Testing ◽  
Single Measure ◽  
Suggested Approach ◽  
The Impact ◽  
Insight Into ◽  
Over Time

This study sheds light on customer loyalty based on three groups of factors (customer, service provider, and environment). Noting the diversity of the effects of customer loyalty factors, this research investigates the impact of every factor upon customer loyalty. This paper provides an innovative insight into how a variety of customer loyalty factors might be combined into a single measure of customer loyalty. Finally, this study examines phases of customer loyalty and identifies the factors that prevent a peak of customer loyalty. The factors determining customer loyalty explain why customers move across different loyalty phases over time. The results of the empirical testing confirmed the practical applicability of the suggested approach for evaluating customer loyalty based on these factors. An innovative approach to the evaluation of customer loyalty is essential for marketers because it will help them to evaluate loyalty in cases where data about customer behavior are not collected. The findings of the research contribute to a better understanding of which factors are a viable basis for increasing customer loyalty, specifically in the catering and beauty markets, and offer guidance to marketing managers on how to shift customers to more desirable loyalty phases.

scholarly journals Intellectual Capital Change Management in the Construction Industry—The Case of an Inter-Organisational Collaboration

2021 ◽  
Vol 7 (3) ◽  
pp. 199
Author(s):  
José Vale ◽  
Nádia Barbosa ◽  
Rui Bertuzi ◽  
Ana Maria Bandeira ◽  
Vera Teixeira Vale
Keyword(s):  
Construction Industry ◽  
Intellectual Capital ◽  
Competitive Advantages ◽  
Traditional Media ◽  
Intellectual Assets ◽  
Changes Over Time ◽  
The Impact ◽  
Over Time

Nowadays, due to the complexity of the relationships with external entities, along with the importance that traditional media and the innovative social media have in creating competitive advantages, it is necessary for companies to collaborate in order to create Intellectual Capital (IC). Although collaboration is crucial to create IC, there is a paucity in literature regarding the effects that a specific type of collaboration may have on the IC of an organisation, specifically a franchising with a mediatic actor. Moreover, literature addressing IC creation and destruction over time is scarce, especially when applied to the construction industry. This paper’s goal is twofold: understanding the longitudinal changes of a construction SME’s Intellectual Capital, regarding its creation and destruction; analysing the impact that a specific inter-organisational collaboration franchising—with a mediatic actor may have on such IC. A single in-depth case study was conducted, allowing to conclude that the actions of an organisation can develop both Intellectual Assets and Intellectual Liabilities. It was also concluded that inter-organisational collaboration, through a franchise with an actor with experience in communication, can generate, in the long term, positive and innovative effects regarding the different IC components, namely the Relational one. More specifically, the paper allowed to ascertain that an organisation’s IC changes over time in a dynamic fashion, i.e., Intellectual Liabilities which emerged before an innovative collaboration can be transformed into Intellectual Assets and create competitive advantages. This paper contributes to stress the importance of managing IC, not only when it is created, but namely in when it can be destroyed, in a context of inter-organisational collaborations applied to a construction SME.

scholarly journals Ecodesign from High School to Bachelor Level: A French Case Study

2019 ◽  
Vol 1 (1) ◽  
pp. 3261-3270 ◽  
Author(s):  
Catherine Perpignan ◽  
Vincent Robin ◽  
Yacine Baouch ◽  
Benoit Eynard
Keyword(s):  
High School ◽  
Sustainable Development ◽  
Energy Consumption ◽  
Consumption Patterns ◽  
French Case ◽  
Global Understanding ◽  
The Impact ◽  
Over Time ◽  
Do So

AbstractNowadays, our society needs that an awareness be made about our impact on the planet. Many more or less alarmist reports tell us that there is a need to change our consumption patterns, production and energy consumption … One of the main axes to achieve these goals is education. Thus integrating sustainable development into the skills of future engineers is an essential challenge but above all a necessity to modify and reduce our impact on the environment and to allow a global understanding of the complexity of our society. For this, companies must also evolve. Some will do so in a strategy of greening their image, others will have to comply with the various regulations of their sector of activity and a final category of these companies will use this opportunity as a vector of innovation. Each at their level will make a contribution, the integration over time of new sustainability skills within their staff will expand their action. In this article, we will focus our study on the integration of ecodesign in the industry and the impact that this generates in terms of skills to acquire, values to evolve and knowledge to master.

A new methodology for customer behavior analysis using time series clustering

Kybernetes ◽  
2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hossein Abbasimehr ◽  
Mostafa Shabani
Keyword(s):  
Time Series ◽  
Dynamic Behavior ◽  
Time Series Data ◽  
Customer Segmentation ◽  
Customer Behavior ◽  
Customer Relationship ◽  
Series Data ◽  
Time Series Clustering ◽  
Content Type ◽  
Over Time

Purpose The purpose of this paper is to propose a new methodology that handles the issue of the dynamic behavior of customers over time. Design/methodology/approach A new methodology is presented based on time series clustering to extract dominant behavioral patterns of customers over time. This methodology is implemented using bank customers’ transactions data which are in the form of time series data. The data include the recency (R), frequency (F) and monetary (M) attributes of businesses that are using the point-of-sale (POS) data of a bank. This data were obtained from the data analysis department of the bank. Findings After carrying out an empirical study on the acquired transaction data of 2,531 business customers that are using POS devices of the bank, the dominant trends of behavior are discovered using the proposed methodology. The obtained trends were analyzed from the marketing viewpoint. Based on the analysis of the monetary attribute, customers were divided into four main segments, including high-value growing customers, middle-value growing customers, prone to churn and churners. For each resulted group of customers with a distinctive trend, effective and practical marketing recommendations were devised to improve the bank relationship with that group. The prone-to-churn segment contains most of the customers; therefore, the bank should conduct interesting promotions to retain this segment. Practical implications The discovered trends of customer behavior and proposed marketing recommendations can be helpful for banks in devising segment-specific marketing strategies as they illustrate the dynamic behavior of customers over time. The obtained trends are visualized so that they can be easily interpreted and used by banks. This paper contributes to the literature on customer relationship management (CRM) as the proposed methodology can be effectively applied to different businesses to reveal trends in customer behavior. Originality/value In the current business condition, customer behavior is changing continually over time and customers are churning due to the reduced switching costs. Therefore, choosing an effective customer segmentation methodology which can consider the dynamic behaviors of customers is essential for every business. This paper proposes a new methodology to capture customer dynamic behavior using time series clustering on time-ordered data. This is an improvement over previous studies, in which static segmentation approaches have often been adopted. To the best of the authors’ knowledge, this is the first study that combines the recency, frequency, and monetary model and time series clustering to reveal trends in customer behavior.

An Inquiry into the Life and Death of Indicators

2015 ◽  
Vol 12 (1) ◽  
pp. 116-145
Author(s):  
Marie Guimezanes
Keyword(s):  
Global Governance ◽  
International Organizations ◽  
Aid Effectiveness ◽  
Trial And Error ◽  
Life And Death ◽  
Initial Decision ◽  
Error Process ◽  
The Impact ◽  
Over Time

This article identifies the actors and dynamics involved in the process of ‘indicatorization’ in the aid effectiveness regime, from the initial decision to use indicators to the impact the indicators’ monitoring produces. It contributes to the existing and growing literature on indicators, and gives a specific example of the use of indicators in global governance. Because of its iterative perspective, the aid effectiveness regime enables an analysis of the trial and error process in the making of indicators and of the interplay of different actors, mainly States and international organizations, over time. This case study shows how actors can ‘play’ with indicators that are supposed to define their actions, and ultimately the tension that might exist between the indicator’s logic (the uniformity of the numerical measurement) and the regime principles, based on the ownership paradigm.

scholarly journals RiMaflow autogestita: un esercizio di geografia sociale. Descrizione di un percorso mentale e fisico e della realizzazione di un ripensamento spaziale

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Fabrizio Eva
Keyword(s):  
Social Geography ◽  
Concrete Experience ◽  
Study Case ◽  
The Impact ◽  
Over Time ◽  
Geographical Context ◽  
Ethical Motivations

The article aims to introduce the practices of social geography through the description of the conceptual and practical path on the territory that led to picking up the study case and the implementation of the research. After a conceptual introduction on the ethical motivations of those who want to do social geography and having indicated which tools the geographer can use and which practices are more useful, the article outlines the theoretical and geographical context of the identified case study, and then move on to the description of the concrete aspects of the observed experience. The conclusion is actually only an update of how the experience resisted the impact of the pandemic and how the expressed ideal references and the concrete experience maintain their continuity and coherence over time

Decomposing Changes in Inequality Over Time

2021 ◽  
pp. 191-212
Author(s):  
Cathal O'Donoghue
Keyword(s):  
Public Policy ◽  
Generation Model ◽  
Developed Country ◽  
Time Period ◽  
Simulation Based ◽  
Value Decomposition ◽  
Microsimulation Models ◽  
The Impact ◽  
Over Time

Microsimulation models are often used to consider counterfactual situations and answering ‘what if’ questions. However, these methods typically decompose all changes that occur at a given time, but do not separately isolate the impact of individual components. Simulation-based methods have been developed that can be used to simulate counterfactual incomes if one or more component is changed. This chapter moves beyond Oaxaca–Blinder work, which decomposes differences in individual wages, to decompose the full household-income distribution and its components. Counterfactual income-generating processes (wages, employment, etc.) are simulated to assess the impact of alternative situations, such as the degree of inequality, using income-generating processes from another time period (or country). This chapter utilizes, as a case study, Ireland, a developed country that experienced one of the highest sustained growth periods in recent decades. The chapter describes the estimation of simulation using an income-generation model, and then describes the Shapley-value decomposition. We use the microsimulation framework to understand changes in inequality, as the distribution of purchasing power associated with disposable income changed non-uniformly in terms of demography, labour market, market income, and public policy using an Oaxaca–Blinder–Bourguignon decomposition.

“Power Is Sweet”

2020 ◽  
pp. 108-127
Author(s):  
Jonathan C. Pinckney
Keyword(s):  
Case Studies ◽  
Authoritarian Regime ◽  
Ordinary People ◽  
Civil Resistance ◽  
Political Outcomes ◽  
Low Levels ◽  
The Impact ◽  
Over Time

This chapter presents the second of three case studies of civil resistance transitions (CRTs) and the impact of the challenges of mobilization and maximalism in CRTs. The case examined is the transition in Zambia following the Movement for Multiparty Democracy’s campaign against Zambia’s one-party authoritarian regime. The case study finds that low levels of mobilization during the transition led to a lack of accountability for new leaders, facilitating an increase in corruption and derailing Zambia’s move to democracy. Instead the regime that has been consolidated over time is an elite semi-democracy, in which elites dominate the politics for their own benefit and ordinary people have little impact on political outcomes.

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