scholarly journals Deep Session Interest Network for Click-Through Rate Prediction

Author(s):  
Yufei Feng ◽  
Fuyu Lv ◽  
Weichen Shen ◽  
Menghan Wang ◽  
Fei Sun ◽  
...  

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a continuous research topic in the CTR prediction. However, most existing studies overlook the intrinsic structure of the sequences: the sequences are composed of sessions, where sessions are user behaviors separated by their occurring time. We observe that user behaviors are highly homogeneous in each session, and heterogeneous cross sessions. Based on this observation, we propose a novel CTR model named Deep Session Interest Network (DSIN) that leverages users' multiple historical sessions in their behavior sequences. We first use self-attention mechanism with bias encoding to extract users' interests in each session. Then we apply Bi-LSTM to model how users' interests evolve and interact among sessions. Finally, we employ the local activation unit to adaptively learn the influences of various session interests on the target item. Experiments are conducted on both advertising and production recommender datasets and DSIN outperforms other state-of-the-art models on both datasets.

Author(s):  
Guorui Zhou ◽  
Na Mou ◽  
Ying Fan ◽  
Qi Pi ◽  
Weijie Bian ◽  
...  

Click-through rate (CTR) prediction, whose goal is to estimate the probability of a user clicking on the item, has become one of the core tasks in the advertising system. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external environment and the internal cognition, user interest evolves over time dynamically. There are several CTR prediction methods for interest modeling, while most of them regard the representation of behavior as the interest directly, and lack specially modeling for latent interest behind the concrete behavior. Moreover, little work considers the changing trend of the interest. In this paper, we propose a novel model, named Deep Interest Evolution Network (DIEN), for CTR prediction. Specifically, we design interest extractor layer to capture temporal interests from history behavior sequence. At this layer, we introduce an auxiliary loss to supervise interest extracting at each step. As user interests are diverse, especially in the e-commerce system, we propose interest evolving layer to capture interest evolving process that is relative to the target item. At interest evolving layer, attention mechanism is embedded into the sequential structure novelly, and the effects of relative interests are strengthened during interest evolution. In the experiments on both public and industrial datasets, DIEN significantly outperforms the state-of-the-art solutions. Notably, DIEN has been deployed in the display advertisement system of Taobao, and obtained 20.7% improvement on CTR.


Author(s):  
Wentao Ouyang ◽  
Xiuwu Zhang ◽  
Shukui Ren ◽  
Chao Qi ◽  
Zhaojie Liu ◽  
...  

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models other types of relationships in order to learn more informative and statistically reliable feature representations, and in consequence to improve the performance of CTR prediction. In particular, DeepMCP contains three parts: a matching subnet, a correlation subnet and a prediction subnet. These subnets model the user-ad, ad-ad and feature-CTR relationship respectively. When these subnets are jointly optimized under the supervision of the target labels, the learned feature representations have both good prediction powers and good representation abilities. Experiments on two large-scale datasets demonstrate that DeepMCP outperforms several state-of-the-art models for CTR prediction.


2022 ◽  
Vol 12 (1) ◽  
Author(s):  
Qianqian Wang ◽  
Fang’ai Liu ◽  
Xiaohui Zhao ◽  
Qiaoqiao Tan

AbstractClick-through rate prediction, which aims to predict the probability of the user clicking on an item, is critical to online advertising. How to capture the user evolving interests from the user behavior sequence is an important issue in CTR prediction. However, most existing models ignore the factor that the sequence is composed of sessions, and user behavior can be divided into different sessions according to the occurring time. The user behaviors are highly correlated in each session and are not relevant across sessions. We propose an effective model for CTR prediction, named Session Interest Model via Self-Attention (SISA). First, we divide the user sequential behavior into session layer. A self-attention mechanism with bias coding is used to model each session. Since different session interest may be related to each other or follow a sequential pattern, next, we utilize gated recurrent unit (GRU) to capture the interaction and evolution of user different historical session interests in session interest extractor module. Then, we use the local activation and GRU to aggregate their target ad to form the final representation of the behavior sequence in session interest interacting module. Experimental results show that the SISA model performs better than other models.


Author(s):  
Florian Kuisat ◽  
Fernando Lasagni ◽  
Andrés Fabián Lasagni

AbstractIt is well known that the surface topography of a part can affect its mechanical performance, which is typical in additive manufacturing. In this context, we report about the surface modification of additive manufactured components made of Titanium 64 (Ti64) and Scalmalloy®, using a pulsed laser, with the aim of reducing their surface roughness. In our experiments, a nanosecond-pulsed infrared laser source with variable pulse durations between 8 and 200 ns was applied. The impact of varying a large number of parameters on the surface quality of the smoothed areas was investigated. The results demonstrated a reduction of surface roughness Sa by more than 80% for Titanium 64 and by 65% for Scalmalloy® samples. This allows to extend the applicability of additive manufactured components beyond the current state of the art and break new ground for the application in various industrial applications such as in aerospace.


Author(s):  
Yuta Abe ◽  
Yu-ichi Hayashi ◽  
Takaaki Mizuki ◽  
Hideaki Sone

AbstractIn card-based cryptography, designing AND protocols in committed format is a major research topic. The state-of-the-art AND protocol proposed by Koch, Walzer, and Härtel in ASIACRYPT 2015 uses only four cards, which is the minimum permissible number. The minimality of their protocol relies on somewhat complicated shuffles having non-uniform probabilities of possible outcomes. Restricting the allowed shuffles to uniform closed ones entails that, to the best of our knowledge, six cards are sufficient: the six-card AND protocol proposed by Mizuki and Sone in 2009 utilizes the random bisection cut, which is a uniform and cyclic (and hence, closed) shuffle. Thus, a question has arisen: “Can we improve upon this six-card protocol using only uniform closed shuffles?” In other words, the existence or otherwise of a five-card AND protocol in committed format using only uniform closed shuffles has been one of the most important open questions in this field. In this paper, we answer the question affirmatively by designing five-card committed-format AND protocols using only uniform cyclic shuffles. The shuffles that our protocols use are the random cut and random bisection cut, both of which are uniform cyclic shuffles and can be easily implemented by humans.


Sensors ◽  
2021 ◽  
Vol 21 (15) ◽  
pp. 5248
Author(s):  
Aleksandra Pawlicka ◽  
Marek Pawlicki ◽  
Rafał Kozik ◽  
Ryszard S. Choraś

This paper discusses the valuable role recommender systems may play in cybersecurity. First, a comprehensive presentation of recommender system types is presented, as well as their advantages and disadvantages, possible applications and security concerns. Then, the paper collects and presents the state of the art concerning the use of recommender systems in cybersecurity; both the existing solutions and future ideas are presented. The contribution of this paper is two-fold: to date, to the best of our knowledge, there has been no work collecting the applications of recommenders for cybersecurity. Moreover, this paper attempts to complete a comprehensive survey of recommender types, after noticing that other works usually mention two–three types at once and neglect the others.


2021 ◽  
Vol 141 ◽  
pp. 110757 ◽  
Author(s):  
Falk Cudok ◽  
Niccolò Giannetti ◽  
José L. Corrales Ciganda ◽  
Jun Aoyama ◽  
P. Babu ◽  
...  

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Mehdi Srifi ◽  
Ahmed Oussous ◽  
Ayoub Ait Lahcen ◽  
Salma Mouline

AbstractVarious recommender systems (RSs) have been developed over recent years, and many of them have concentrated on English content. Thus, the majority of RSs from the literature were compared on English content. However, the research investigations about RSs when using contents in other languages such as Arabic are minimal. The researchers still neglect the field of Arabic RSs. Therefore, we aim through this study to fill this research gap by leveraging the benefit of recent advances in the English RSs field. Our main goal is to investigate recent RSs in an Arabic context. For that, we firstly selected five state-of-the-art RSs devoted originally to English content, and then we empirically evaluated their performance on Arabic content. As a result of this work, we first build four publicly available large-scale Arabic datasets for recommendation purposes. Second, various text preprocessing techniques have been provided for preparing the constructed datasets. Third, our investigation derived well-argued conclusions about the usage of modern RSs in the Arabic context. The experimental results proved that these systems ensure high performance when applied to Arabic content.


2022 ◽  
Vol 40 (2) ◽  
pp. 1-31
Author(s):  
Masoud Mansoury ◽  
Himan Abdollahpouri ◽  
Mykola Pechenizkiy ◽  
Bamshad Mobasher ◽  
Robin Burke

Fairness is a critical system-level objective in recommender systems that has been the subject of extensive recent research. A specific form of fairness is supplier exposure fairness, where the objective is to ensure equitable coverage of items across all suppliers in recommendations provided to users. This is especially important in multistakeholder recommendation scenarios where it may be important to optimize utilities not just for the end user but also for other stakeholders such as item sellers or producers who desire a fair representation of their items. This type of supplier fairness is sometimes accomplished by attempting to increase aggregate diversity to mitigate popularity bias and to improve the coverage of long-tail items in recommendations. In this article, we introduce FairMatch, a general graph-based algorithm that works as a post-processing approach after recommendation generation to improve exposure fairness for items and suppliers. The algorithm iteratively adds high-quality items that have low visibility or items from suppliers with low exposure to the users’ final recommendation lists. A comprehensive set of experiments on two datasets and comparison with state-of-the-art baselines show that FairMatch, although it significantly improves exposure fairness and aggregate diversity, maintains an acceptable level of relevance of the recommendations.


2020 ◽  
Vol 34 (04) ◽  
pp. 6470-6477
Author(s):  
Canran Xu ◽  
Ming Wu

Learning representations for feature interactions to model user behaviors is critical for recommendation system and click-trough rate (CTR) predictions. Recent advances in this area are empowered by deep learning methods which could learn sophisticated feature interactions and achieve the state-of-the-art result in an end-to-end manner. These approaches require large number of training parameters integrated with the low-level representations, and thus are memory and computational inefficient. In this paper, we propose a new model named “LorentzFM” that can learn feature interactions embedded in a hyperbolic space in which the violation of triangle inequality for Lorentz distances is available. To this end, the learned representation is benefited by the peculiar geometric properties of hyperbolic triangles, and result in a significant reduction in the number of parameters (20% to 80%) because all the top deep learning layers are not required. With such a lightweight architecture, LorentzFM achieves comparable and even materially better results than the deep learning methods such as DeepFM, xDeepFM and Deep & Cross in both recommendation and CTR prediction tasks.


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