Validation of the Customer-Based Corporate Reputation Scale in a Retail Context

2014 ◽  
Vol 56 (5) ◽  
pp. 655-671 ◽  
Author(s):  
Nic S. Terblanche
Keyword(s):  
Developing Country ◽  
Corporate Reputation ◽  
Customer Orientation ◽  
Corporate Citizenship ◽  
Statistical Analyses ◽  
Great Care ◽  
Five Dimensions ◽  
Environmentally Responsible ◽  
The One ◽  
The Relationship

A positive corporate reputation held by customers is important for both financial and customer outcome variables. However, limited research has been undertaken to examine the relationship between corporate reputation and customer-related behaviours. This paper deals with a study in which the shortened customer-based corporate reputation (CBCR) scale of Walsh et al. (2009) was validated in a study of supermarket customers in a developing country. The findings support only two of the five dimensions of the Walsh et al. scale. These are customer orientation and competitiveness of the firm. None of the original reputation dimensions or items associated with good corporate citizenship, such as good employer and being socially and environmentally responsible, was part of the dimensions that remained after the statistical analyses. Both customer orientation and competitiveness of the firm are strongly associated with important outcome variables such as trust, loyalty, repatronage intention and overall reputation. The findings of this study reiterate the view that great care should be exercised when scales are considered for application in a context not similar to the one where the scale was developed.

scholarly journals Managers and Organizational Citizenship Behavior

2016 ◽  
Vol 21 (1) ◽  
pp. 14-20
Author(s):  
Mihaela Man
Keyword(s):  
Organizational Citizenship ◽  
Big Five ◽  
Organizational Citizenship Behavior ◽  
Positive Relationship ◽  
Citizenship Behavior ◽  
Five Dimensions ◽  
Significant Positive Relationship ◽  
The One ◽  
The Relationship ◽  
Persistence Factors

Abstract In this research on the one hand we analyzed the relationship that exists in terms of motivational persistence and the Big Five dimensions and, on the other hand, organizational citizenship behavior (OCB). The results show that the conscientiousness has been identified as being in a significant positive relationship with OCB. This result is consistent with the data provided by previous researchers. The results also indicate that three conscientiousness facets are in a positive relationship with OCB. These three conscientiousness facets are self-efficacy, cautiousness and orderliness. Agreeableness was not identified as being associated with OCB. At the level of the relationship between motivational persistence factors and OCB, we have identified a significant positive relationship with only one factor: current purpose pursuing. The OCB model has two variables that work best as predictors: high scores with regard to current purpose in terms of the pursuing-motivational persistence factor, and low scores in terms of the imagination-facet of openness to experience.

Home-to-work spillover and employability among university employees

2016 ◽  
Vol 31 (8) ◽  
pp. 1280-1296 ◽  
Author(s):  
Monique Veld ◽  
Béatrice I.J.M. van der Heijden ◽  
Judith H. Semeijn
Keyword(s):  
Academic Staff ◽  
Support Staff ◽  
Self Report ◽  
Content Type ◽  
Five Dimensions ◽  
Home Context ◽  
On Line ◽  
Work Spillover ◽  
The One ◽  
The Relationship

Purpose The purpose of this paper is to investigate the relationship between positive and negative home-to-work spillover, i.e., home-to-work facilitation (HWF) and home-to-work conflict (HWC) with employability. Moreover, this study also examined whether the relationship between home-to-work spillover and employability varied between academic and support staff employees. Design/methodology/approach An on-line self-report questionnaire was distributed among academic (n=139) and support staff employees (n=215) working at a Dutch university for distance-learning education. Thoroughly validated measures of home-to-work spillover and employability were used. The employability measure consisted of five dimensions: occupational expertise, anticipation and optimization, personal flexibility, corporate sense, and balance. Hypotheses were tested using hierarchical multivariate regression analyses including interaction effects. Findings HWF was positively related to anticipation and optimization only, while HWC appeared to be negatively associated with all employability dimensions. As expected, the relationships between HWF and HWC on the one hand and the specific employability dimensions on the other hand were stronger for support staff employees than for academic staff employees. Originality/value This study has extended research on employability, by focusing on the home context of employees as a possible antecedent. So far, studies have largely ignored the home context of employees, when investigating employability outcomes. Another contribution was the focus on both positive (facilitation) and negative (conflict) spillover from home-to-work, whereas previous studies mainly focused on one type of spillover only. Finally, the authors had the unique opportunity to compare support staff and academic staff employees in one and the same study.

The Impact Of CSR Communication On The Company’s Reputation

2021 ◽  
Vol 38 (4) ◽  
Author(s):  
Nada Soudi ◽  
Chams Eddoha Mokhlis
Keyword(s):  
Corporate Reputation ◽  
Communication Process ◽  
Communication Plan ◽  
Csr Communication ◽  
Digital World ◽  
Good Reputation ◽  
The One ◽  
Lack Of Commitment ◽  
The Impact ◽  
The Relationship

In today's digital world, the relationship between brands and consumers have changed. Social Medias offer consumers and brands multiple opportunities of interactions. Consumers, who become more active in the communication process, do not hesitate to express themselves about brands and companies. This situation pushes companies to reinvent their relationship with the clients and adapt their offers to fulfill their needs. Furthermore, Dawkins (2004) suggested that an effective CSR communication plan is the one that depends on a clear strategy that assesses the risks taken by the brand, and delivers precise messages to the various stakeholders. However, the impact of CSR communication should not be overestimated. Hence the choice of our following problematic: "What is the impact of CSR communication on the reputation of the company?"This paper addresses a review of two pillars; CSR communication and corporate reputation with focus on e-reputation. The interception between these two paradigms will clarify the combining concept of CSR and Reputation.Findings of this review reveal that the CSR affects reputation, the more committed is the company on sustainable development, the more it wins a good reputation, and finally, the impact of a lack of commitment on the company's reputation is bigger than the communication on CSR initiatives.

Heritage attachment and domestic tourists’ visits to historic sites

2018 ◽  
Vol 12 (3) ◽  
pp. 310-326 ◽  
Author(s):  
Emmanuel Sing’ambi ◽  
Noel Biseko Lwoga
Keyword(s):  
Tourist Industry ◽  
Historic Sites ◽  
Convenience Sample ◽  
Content Type ◽  
Five Dimensions ◽  
Body Of Knowledge ◽  
Managerial Implications ◽  
The One ◽  
The Relationship ◽  
Self Administered Questionnaire

Purpose The purpose of this study is to examine the relationship between heritage attachment and its dimensions on the one hand, and domestic tourists’ visits to historic sites in Bagamoyo in Tanzania on the other. Design/methodology/approach A self-administered questionnaire consisting of multiple-measurement items was administered to a convenience sample of 160 domestic tourists visiting historic sites in Bagamoyo town in Tanzania. Regression analysis tested whether and to what extent heritage attachment and its dimensions relate to domestic tourists’ visits. Findings As expected, heritage attachment showed a positive and significant relationship with domestic tourists’ visits to historic sites, meaning that the more a tourist is attached to historic sites, the more likely she or he will visit them. In addition, all five dimensions of heritage attachment of spirituality, identity, oneness, inheritance and ancestry had a positive relationship with domestic tourists’ visits. However, only spirituality and identity had a stronger and more statistically significant effect. Research limitations/implications The demographic, motivation, pull–push and cognitive theories have dominated explanations for why tourists visit. A major contribution of this study to this body of knowledge is its argument that the affective-based perspective is significant in explaining domestic tourists’ visits. It also provides managerial implications for practitioners in the tourist industry for the development of domestic and cultural tourism. Originality/value This study is among the first (if any) empirical demonstrations of the significance of heritage attachment and its dimensions in attracting domestic tourists to visit historic sites in Tanzania.

Attachment styles, personality, and Dutch emigrants' intercultural adjustment

2004 ◽  
Vol 18 (5) ◽  
pp. 387-404 ◽  
Author(s):  
Winny Bakker ◽  
Jan Pieter van Oudenhoven ◽  
Karen I. van der Zee
Keyword(s):  
Big Five ◽  
Attachment Styles ◽  
First Generation ◽  
Five Dimensions ◽  
Sociocultural Adjustment ◽  
Intercultural Adjustment ◽  
Adult Attachment Styles ◽  
The One ◽  
Relationship Of ◽  
The Relationship

The present study examines the relationship of adult attachment styles with personality and psychological and sociocultural adjustment. A sample of 847 first‐generation Dutch emigrants filled out measures for attachment styles, the Big Five, and indicators of psychological and sociocultural adjustment. Positive relationships were found between Secure attachment on the one hand and psychological and sociocultural adjustment on the other. Ambivalent attachment was strongly negatively associated with psychological adjustment. Dismissive attachment was mildly negatively related to sociocultural adjustment. Significant relations were found between attachment styles and the Big Five dimensions, particularly Extraversion and Emotional Stability. The attachment scales were able to explain variance in sociocultural adjustment beyond that explained by the Big Five dimensions. Intercultural adjustment is discussed from a transactional view of personality. Copyright © 2004 John Wiley & Sons, Ltd.

National Culture and New Product Development: An Integrative Review

1996 ◽  
Vol 60 (1) ◽  
pp. 61-72 ◽  
Author(s):  
Cheryl Nakata ◽  
K. Sivakumar
Keyword(s):  
Product Development ◽  
National Culture ◽  
New Product Development ◽  
Business Performance ◽  
Power Distance ◽  
Academic Research ◽  
New Product ◽  
Five Dimensions ◽  
The One ◽  
The Relationship

The increasing globalization of markets and businesses and the criticality of new products to business performance make the relationship between national culture and new product development an important area for academic research and managerial practice. By means of a literature review, the authors attempt to provide an understanding of this relationship in terms of the links between new product development on the one hand and the five dimensions of national culture—individualism, power distance, masculinity, uncertainty avoidance, and Confucian dynamic—on the other. They advance several propositions for additional research, develop a conceptual model, and identify directions for further exploration of the relationship.

Misreading Egypt

2018 ◽  
Author(s):  
Jesse Schotter
Keyword(s):  
New Media ◽  
Narrative Form ◽  
Experimental Film ◽  
Tower Of Babel ◽  
Avant Garde ◽  
Sergei Eisenstein ◽  
History Of ◽  
The One ◽  
The Relationship ◽  
Modern Technologies

The first chapter of Hieroglyphic Modernisms exposes the complex history of Western misconceptions of Egyptian writing from antiquity to the present. Hieroglyphs bridge the gap between modern technologies and the ancient past, looking forward to the rise of new media and backward to the dispersal of languages in the mythical moment of the Tower of Babel. The contradictory ways in which hieroglyphs were interpreted in the West come to shape the differing ways that modernist writers and filmmakers understood the relationship between writing, film, and other new media. On the one hand, poets like Ezra Pound and film theorists like Vachel Lindsay and Sergei Eisenstein use the visual languages of China and of Egypt as a more primal or direct alternative to written words. But Freud, Proust, and the later Eisenstein conversely emphasize the phonetic qualities of Egyptian writing, its similarity to alphabetical scripts. The chapter concludes by arguing that even avant-garde invocations of hieroglyphics depend on narrative form through an examination of Hollis Frampton’s experimental film Zorns Lemma.

Researching (with) Major Food Retailers

2015 ◽  
Vol 15 (3) ◽  
pp. 33-39 ◽  
Author(s):  
David Evans
Keyword(s):  
Food Systems ◽  
Academic Research ◽  
Social Scientists ◽  
Major Food ◽  
Food Retailers ◽  
Food Retailer ◽  
The One ◽  
The Uk ◽  
The Relationship ◽  
Opening Up

This paper considers the relationship between social science and the food industry, and it suggests that collaboration can be intellectually productive and morally rewarding. It explores the middle ground that exists between paid consultancy models of collaboration on the one hand and a principled stance of nonengagement on the other. Drawing on recent experiences of researching with a major food retailer in the UK, I discuss the ways in which collaborating with retailers can open up opportunities for accessing data that might not otherwise be available to social scientists. Additionally, I put forward the argument that researchers with an interest in the sustainability—ecological or otherwise—of food systems, especially those of a critical persuasion, ought to be empirically engaging with food businesses. I suggest that this is important in terms of generating better understandings of the objectionable arrangements that they seek to critique, and in terms of opening up conduits through which to affect positive changes. Cutting across these points is the claim that while resistance to commercial engagement might be misguided, it is nevertheless important to acknowledge the power-geometries of collaboration and to find ways of leveling and/or leveraging them. To conclude, I suggest that universities have an important institutional role to play in defining the terms of engagement as well as maintaining the boundaries between scholarship and consultancy—a line that can otherwise become quite fuzzy when the worlds of commerce and academic research collide.

Choice Of Technique And The Volume Of Saving (A Re-Examination Of The Cobb-Douglas Model)

1968 ◽  
Vol 8 (4) ◽  
pp. 606-617
Author(s):  
Mohammad Anisur Rahman
Keyword(s):  
Economic Development ◽  
Production Function ◽  
Development Policy ◽  
Social Goals ◽  
The Other ◽  
Economic Development Policy ◽  
Labour Intensity ◽  
The One ◽  
Choice Of Technique ◽  
The Relationship

The purpose of this paper is to re-examine the relationship between the degree of aggregate labour-intensity and the aggregate volume of saving in an economy where a Cobb-6ouglas production function in its traditional form can be assumed to give a good approximation to reality. The relationship in ques¬tion has an obviously important bearing on economic development policy in the area of choice of labour intensity. To the extent that and in the range where an increase in labour intensity would adversely affect the volume of savings, a con¬flict arises between two important social objectives, i.e., higher rate of capital formation on the one hand and greater employment and distributive equity on the other. If relative resource endowments in the economy are such that such a "competitive" range of labour-intensity falls within the nation's attainable range of choice, development planners will have to arrive at a compromise between these two social goals.

Sign in / Sign up

Export Citation Format

Share Document