scholarly journals MEMES DA INTERNET: PERSPECTIVAS PARA A SALA DE AULA NO CONTEXTO DAS CULTURAS DIGITAIS

2019 ◽  
Vol 4 (12 set/dez) ◽  
Author(s):  
Paulo Boa Sorte
Keyword(s):  
Social Media ◽  
Social Class ◽  
Daily Basis ◽  
Reading And Writing ◽  
Dominant Ideologies ◽  
Digital Cultures

This paper aims at presenting some reflections upon adopting Internet memes as possibilities for teaching in the context of digital cultures. In Brazil, millions of people interact in social media, on a daily basis, by editing, sharing, reading and reacting to a great variety of graphic texts, videos, photos, and songs that reflect their everyday relationships, namely, they produce internet memes. This study is grounded on the multiliteracies perspective (COPE & KALANTZIS, 2000, 2008; LANKSHEAR & KNOBEL, 2007; LEMKE, 2009; MENEZES DE SOUZA, 2011), as well as on the studies on memes, made by Dawkins (1976), Shifman (2013, 2014), Shifman et al (2016), Chagas (2017, 2018) and Glaveanu (2018). The teaching suggestions are based on categories of memes analysis; remixing existing memes in order to explore discourses of dominant ideologies, issues of race, age, gender and social class; and reading and writing political memes, that operate as instruments of persuasion.

Four Ways Technology Has Negatively Changed Education

2019 ◽  
Vol 9 (4) ◽  
pp. 10-20
Author(s):  
Khadija Alhumaid
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Classroom Technology ◽  
Relevant Research ◽  
Reading And Writing ◽  
Internet Connection ◽  
Educational Environments ◽  
Technological Tools ◽  
Teachers And Students

Abstract Our experience with technology is a bitter-sweet one. We relish its presence in our lives, but we dread the effect it may have on our manners, attitudes and social interactions. We open the gates of our schools to all types of technological tools, yet we fear it may badly impact our students’ performance. This article investigates the ways through which classroom technology such as iPad, Internet connection, laptops and social media, impacts negatively on education. Relevant research has proven that technology could change education negatively through four paths: deteriorating students’ competences of reading and writing, dehumanizing educational environments, distorting social interactions between teachers and students and isolating individuals when using technology.

New Materiality and Young People’s Connectedness Across Online and Offline Life Spaces

2020 ◽  
pp. 487-502
Author(s):  
Susan O’Neill
Keyword(s):  
Social Media ◽  
Music Education ◽  
Educational Outcome ◽  
Music Learning ◽  
Time Space ◽  
The Social ◽  
New Learning ◽  
Musical Resources ◽  
Meaningful Connections ◽  
Digital Cultures

This chapter examines new materiality perspectives to explore the influence of social media on young people’s music learning lives—their sense of identity, community and connection as they engage in and through music across online and offline life spaces. The aim is to provide an interface between activity, materiality, networks, human agency, and the construction of identities within the social media contexts that render young people’s music learning experiences meaningful. The chapter also emphasizes what nomadic pedagogy looks like at a time of transcultural cosmopolitanism and the positioning of youth-as-musical-resources who “make up” new musical opportunities collaboratively with people/materials/time/space. This involves moving beyond the notion of music learning as an educational outcome to embrace, instead, a nomadic pedagogical framework that values and supports the process of young people deciphering and making meaningful connections with the world around them. It is hoped that implications stemming from this discussion will provide insights for researchers, educators, and policymakers with interests in innovative pedagogical approaches and the creation of new learning and digital cultures in music education.

The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women)

2021 ◽  
Vol 4 (2) ◽  
pp. 111-123
Author(s):  
Dewi Tamara ◽  
Lidiya Heriyati ◽  
Tsabita Hanifa ◽  
Michelle Carmen
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Brand Image ◽  
Public Awareness ◽  
Daily Basis ◽  
Purchase Intentions ◽  
Generation Z ◽  
The Relationship

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.  

Exploring the relationship between corporate responsibility and firm performance from a social media perspective

2019 ◽  
Vol 15 (3) ◽  
pp. 296-317 ◽  
Author(s):  
Ray Qing Cao ◽  
Dara G. Schniederjans ◽  
Vicky Ching Gu ◽  
Marc J. Schniederjans
Keyword(s):  
Social Media ◽  
Corporate Responsibility ◽  
Abnormal Return ◽  
Media Framing ◽  
Idiosyncratic Risk ◽  
Daily Basis ◽  
Expected Return ◽  
Content Type ◽  
The Difference ◽  
The Relationship

Purpose Corporate responsibility perceptions from stakeholders are becoming more difficult to manage. This is in part because of large amount of social media being projected to stakeholders on a daily basis. In light of this, the purpose of this paper is to examine the relationship between corporate responsibility framing from the social media perspective firm’s performance as defined by abnormal-return (defined as the difference between a single stock or portfolios return and the expected return) and idiosyncratic-risk (defined as the risk of a particular investment because of firm-specific characteristics). Design/methodology/approach Hypotheses are developed through agenda-setting theory and stakeholder and shareholder viewpoints. The research model is tested using sentiment analysis from a collection of social media from several industries. Findings The results provide support that three corporate responsibility social media categories (economic, social and environmental-framing) will have different impacts (delayed, immediate) on abnormal-return and idiosyncratic-risk. This study finds differences between immediate (one-day lag) and delayed (three-day lag) associations on abnormal-return and idiosyncratic-risk. Originality/value This study also suggests differences between the amount and sentiment of corporate responsibility social media framing on abnormal-return and idiosyncratic-risk. Finally, results identify interaction effects between different corporate responsibility social media categories.

scholarly journals Consumerism on Clubhouse Exclusivity from Jean Baudrillard’s Perspective

Warta ISKI ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 81-88
Author(s):  
Farisha Sestri Musdalifah
Keyword(s):  
Social Media ◽  
Social Class ◽  
Qualitative Approach ◽  
Upper Class ◽  
Consumer Society ◽  
Public Figures ◽  
Apple Products ◽  
Descriptive Qualitative

Clubhouse became increasingly popular since the beginning of 2021, especially in Indonesia. After being popularized by public figures who opened live discussions and chats through this audio-based platform, Clubhouse rose in popularity. However, not everyone can become a Clubhouse user, because this platform can only be downloaded by Apple devices and must be invited by users who already have a Clubhouse account. This requirement increases the demand for Clubhouse invitations. Some even sell these invitations online at varying prices. This paper attempts to examine the phenomenon of Clubhouse popularity using Jean Baudrillard's perspective. This descriptive qualitative approach analyzes Clubhouse's popularity using Jean Baudrillard's perspective about consumer society. The results of this study indicate that the consumer society conceived by Baudrillard is still relevant in dissecting the Clubhouse phenomenon. Its exclusivity makes the users use Clubhouse not because of the features offered, but based on the desire to be different from others by affirming their social class. Becoming a Clubhouse user means using Apple products and being part of the upper class by following the latest social media trends. This phenomenon illustrates that capitalism continues to work to create endless needs under the guise of exclusivity to make its consumers feel special and different.

scholarly journals Social media: an exploration of the outcomes of social media use for homeless youth

2021 ◽  
Author(s):  
Jennifer Donath
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Mobile Device ◽  
Homeless Youth ◽  
Qualitative Interviews ◽  
Daily Basis ◽  
Future Research ◽  
The Internet ◽  
The Impact ◽  
The City

The purpose of this project was to explore how young adults are experiencing relationships when using social media. Using a qualitative design young adults between the ages of 16-25 were asked questions about their experience with social media in the city of Toronto. Qualitative interviews were conducted with three homeless participants who used social media and had access to the internet and a mobile device. The researcher analyzed the data by looking for themes within the participant’s answers. Discussion focuses on the impact of social media, their experiences as a homeless youth and the interaction with social media on a daily basis. The findings also suggest future research for technology amongst homeless youth

scholarly journals Grassroots prescriptivism

English Today ◽  
2018 ◽  
Vol 34 (4) ◽  
pp. 5-12 ◽  
Author(s):  
Morana Lukač
Keyword(s):  
Social Media ◽  
Theoretical Models ◽  
Daily Basis ◽  
Standard Variety ◽  
Radio Stations ◽  
Actual Usage ◽  
Social Media Platforms ◽  
Language Norms ◽  
Telephone Calls ◽  
Do So

People engage in discussions on which linguistic items are ‘correct’ and ‘incorrect’, ‘acceptable’ and ‘unacceptable’ on a daily basis. They do so in private conversations, but also publicly by way of telephone calls to radio stations, letters to newspapers and, since the dawn of the participatory internet, on social media platforms, such as blogs, microblogs (i.e. Twitter), forums and Facebook. Conspicuously, however, in linguists’ theoretical models of language standardisation, speakers have traditionally been marginalised as passive followers of the norms established by language authorities. The types of discussions mentioned are viewed as having no impact on actual usage or on what it is that constitutes the standard variety, while standard language norms are, according to such accounts, enforced by language experts, codifiers and ‘model speakers [such as journalists and newsreaders] and authors’ (Ammon, 2015: 65).

The Social Media Politicians

2020 ◽  
pp. 272-286
Author(s):  
Víctor Hernández-Santaolalla
Keyword(s):  
Social Media ◽  
Personal Characteristics ◽  
Daily Basis ◽  
Political Leaders ◽  
Political Candidates ◽  
Public And Private ◽  
The Public ◽  
Private Lives ◽  
The Social

Social media brings to the forefront two very important factors to today's politics: the prominent role of the internet and the importance of personalisation which is closely tied to a tendency of political candidates to overexpose their private lives. This does not mean that the candidate becomes more relevant than the political party or the ideological platforms thereof, but the interest tends to fall on the candidate's lifestyle; on their personal characteristics and their most intimate surroundings, which blurs the line between the public and private spheres. Online profiles are used as a showcase for the public agenda of the politician at the same time as they gather, on a daily basis, the thoughts, tastes and leisure time activities of the candidates. This chapter offers a reflection of the ways in which political leaders develop their digital narratives, and how they use the social media environment to approach citizens.

Popular Media and Grade 6-12 Literacy

2021 ◽  
pp. 1-23
Author(s):  
Kelli Bippert
Keyword(s):  
Social Media ◽  
Literature Review ◽  
21St Century ◽  
Popular Media ◽  
National Standards ◽  
Classroom Teachers ◽  
Reading And Writing ◽  
Adolescent Students ◽  
Secondary Classroom ◽  
Adolescent Participation

Adolescents in the 21st century engage with popular media in a variety of ways. Adolescent students' interactions with video games, videos, social media, and other forms of popular media have become a growing topic of study among academics interested in popular media's role in in-school literacies. To complicate matters, secondary classroom teachers continue to grapple with state and national standards that address traditional reading and writing skills. This systematic literature review focuses on what articles from practitioner journals reveal about adolescent participation in popular media, and how media skills are addressed. The analysis provided here is based on a random sample of 35 articles focusing on popular media and in-school literacies.

scholarly journals Looking, But Not Listening? Theorizing the Practice and Ethics of Online Ethnography

2019 ◽  
Vol 15 (1-2) ◽  
pp. 55-62 ◽  
Author(s):  
Rachel Winter ◽  
Anna Lavis
Keyword(s):  
Social Media ◽  
Active Listening ◽  
Ethnographic Research ◽  
Research Practice ◽  
Online Ethnography ◽  
Heterogeneous Nature ◽  
Online Spaces ◽  
Self Harm ◽  
Emotional Complexity ◽  
Digital Cultures

There are debates across disciplines regarding how to research and represent digital cultures ethically. Against this background, there is a need to reflect on the practice and ethics of online ethnography. Ambiguities surrounding researcher “participation” online have led this to be equated largely with observation. This has deprivileged the act of listening in both research practice and the methodological and ethical debates that underpin this. Utilizing ethnographic research into self-harm and social media as a critical lens, this article advocates for listening as a mode of participating in, as well as observing, online spaces. In proposing “active listening” and “adaptive listening” to explore the polyphonic and heterogeneous nature of social media, we argue that listening is key to representing online spaces in all their cultural diversity and emotional complexity. Reflecting on listening is necessary to forging a practical ethics of online ethnography, and is relevant to digital research more widely.

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