scholarly journals Grassroots prescriptivism

English Today ◽  
2018 ◽  
Vol 34 (4) ◽  
pp. 5-12 ◽  
Author(s):  
Morana Lukač
Keyword(s):  
Social Media ◽  
Theoretical Models ◽  
Daily Basis ◽  
Standard Variety ◽  
Radio Stations ◽  
Actual Usage ◽  
Social Media Platforms ◽  
Language Norms ◽  
Telephone Calls ◽  
Do So

People engage in discussions on which linguistic items are ‘correct’ and ‘incorrect’, ‘acceptable’ and ‘unacceptable’ on a daily basis. They do so in private conversations, but also publicly by way of telephone calls to radio stations, letters to newspapers and, since the dawn of the participatory internet, on social media platforms, such as blogs, microblogs (i.e. Twitter), forums and Facebook. Conspicuously, however, in linguists’ theoretical models of language standardisation, speakers have traditionally been marginalised as passive followers of the norms established by language authorities. The types of discussions mentioned are viewed as having no impact on actual usage or on what it is that constitutes the standard variety, while standard language norms are, according to such accounts, enforced by language experts, codifiers and ‘model speakers [such as journalists and newsreaders] and authors’ (Ammon, 2015: 65).

This thing of social media! Going business or socialisation? Solving the great dilemma

foresight ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 331-350
Author(s):  
Akwesi Assensoh-Kodua
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Continuance Intention ◽  
Content Type ◽  
Social Media Platform ◽  
Actual Usage ◽  
The Future ◽  
Social Media Platforms ◽  
Media Platform ◽  
Near Future

Purpose Social media has become a “thing” not just for its historical purpose of socialisation, but a multi-faceted platform of unpredictable possibilities. With the current high levels of actual usage, business on the platform has assumed different styles and has become one of the competing activities on this platform, creating a dilemma for the future. However, as social beings, we can manage such capricious adventure by means of research, to predict the possible destination before we are taken by surprise. One of such medium of studies is through the philosophies of the continuance intention theories. To this end, the purpose of this paper was to investigated some antecedents of social media that are capable of predicting the direction of this platform to test this theory of continuance intention, and the results from the predictive Smart PLS3 shows that the continuance intention for business on this platform will overtake socialisation to offer the biggest market among the elitist class in the near future, and not China, Nigeria or the NYSE. Design/methodology/approach This paper uses Predictive Smart PLS3 to analyse the continuance intention of social media platforms. Findings Predictive Smart PLS3 shows that the continuance intention for business on social media platform will overtake socialisation to offer the biggest market. Research limitations/implications The questions asked in this study focussed on buyers and not platform managers. As the continuance intention depends on the latter as well, it would have been better if their opinions were also sought to determine what will make them continue to provide social media. Originality/value This paper is among the first to do such a study.

scholarly journals Applying Social Media in Crisis Communication: A Quantitative Review of Social Media-Related Crisis Communication Research from 2009 to 2017

2017 ◽  
Vol 1 (1) ◽  
pp. 29-37
Author(s):  
Yuan Wang ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Crisis Communication ◽  
Theoretical Models ◽  
Research Trend ◽  
Future Research ◽  
Communication Research ◽  
The Social ◽  
Social Media Platforms ◽  
Future Research Directions

Social media has drawn growing attention from crisis communication researchers. The purpose of this study was to provide an overview of the current paradigm of research on social media and crisis communication, to identify the research gaps, and to help scholars understand future research directions in this area. The current study examined the trends and patterns of social media-related crisis communication research published in 11 communication and public relations journals from 2009 to 2017. More specifically, it focused on the trends and characteristics of research topics, theories and theoretical models, crisis types, social media platforms, sample types, and research methods. This study found that public relations-focused journals published most of the social media-related crisis communication articles. Most studies adopted theories or theoretical models and examined the role of social media in crisis communication, which focused on product tampering and general crisis. Additionally, a considerable number of studies employed content analysis techniques that used social media content as the sample. This study discussed the trends of social media-related crisis communication research and the directions for future research. Keywords: Crisis communication, social media, research trend, public relations, communication.

Youth Out-Migration in Nigeria: The Dual Role of Social Media as a Cause and Solution

2021 ◽  
Vol 18 (2) ◽  
Author(s):  
Samuel Okunade ◽  
Oluwabunmi Dorcas Bakare
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Human Interaction ◽  
Way Of Life ◽  
Gender And Age ◽  
Social Media Platforms ◽  
Males And Females ◽  
The Government ◽  
Do So

The phenomenon of migration has been recorded to be a part of human history. Over the years, scholars have averred that people migrate for different reasons. While some do so for economic reasons and in search of greener pastures, others do so to escape either the wrath of the society in which they live or the government owing to their actions and way of life. This phenomenon is not restricted according to gender and age, as both males and females, old and young, are involved. Of late, it has been discovered that there is a huge desire among youths, including those who have jobs, to exit the country, thereby leading to a massive emigration of youths out of Nigeria. Although it is an undeniable fact that the economy of the country is in shambles, which leads to a desire to search for greener pastures elsewhere, the trend in the youths’ desire and rush to leave Nigeria transcends this sole reason. Given the revelations by migrant returnees, it has been discovered that social media platforms play a pivotal role in both stirring and dampening this desire. Utilising a secondary data analysis in addition to a systematic literature review, this study explored the contribution of social media, especially Facebook, to the desperation shown by Nigerian youth for out-migration and how various social media platforms can be used for economic benefit in order to dissuade the youth from doing so. The study recommends that Nigerian youths should realise that the essence of social media meant to foster human interaction and healthy communication is gradually turning into an abode of misinformation that has embedded youths’ lives within the discourse of youth out-migration in Nigeria, as anecdotal evidence as well as empirical evidence has shown. The study informs policy, society, practice and theory within the discourse of youth out-migration and social media studies.

scholarly journals ‘ANNE GOES ROGUE FOR ABORTION RIGHTS!’ EXPLORING DISCURSIVE MATERIALIZATION ACROSS AND BEYOND ONLINE PLATFORMS

2020 ◽  
Author(s):  
David Myles
Keyword(s):  
Social Media ◽  
Prince Edward Island ◽  
Participant Observation ◽  
Online Platforms ◽  
The Social ◽  
Significant Difference ◽  
Social Media Platforms ◽  
Human Actors ◽  
Do So

This presentation examines the social media campaign #SupportIslandWomen that was undertaken by reproductive rights activists in Prince Edward Island (PEI). The initiative gained popularity in 2016 due to both the off- and online circulation of posters throughout PEI landmarks depicting the Green Gables-like image of a young girl (“rogue Anne”) wearing red braids and a bandana. These posters showcased specific hashtags that encouraged debates on various online platforms. For this study, we underline how human actors invoked the symbolic ‘figure’ of rogue Anne to give weight to their own arguments by speaking or acting in her name. By ‘figure’, we mean any symbolic entity that is materialized through interaction and that possesses agency, or the ability to make a significant difference in interaction. Hence, our study examines the processes through which rogue Anne was made present in interaction, the role of digital (online) and physical (offline) affordances in the materialization of this figure, and the differentiated effects that these invocations generated. To do so, we build our dataset by performing non-participant observation on social media platforms and by exploring Canadian blogs and newspapers. Drawing from organizational discourse theory, our results show that invoking the figure of rogue Anne allowed for pro-choice collectives to assert their authority in abortion debates by labelling the fictional character as a modern feminist icon. They also underline the importance of studying the intervention of symbolic figures, their effects, and their materialization within political initiatives that incorporate and go beyond the practice of ‘hashtagging’.

OCIAL MEDIA RESEARCH AND ASSESSMENT OF THE COMPETITIVE ADVANTAGES OF TIKTOK

2021 ◽  
pp. 5-14
Author(s):  
Э. Д. Алисултанова ◽  
М. З. Исаева ◽  
М-С. М. Алиев
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Specific Weight ◽  
Daily Basis ◽  
Competitive Advantages ◽  
Main Research ◽  
Social Media Platforms ◽  
Media Platform ◽  
Almost All

В настоящее время хорошо зарекомендовавшие себя платформы социальных сетей используются ежедневно и удовлетворяют практически всем желаниям потребителей. Однако в постоянно меняющихся потребностях пользователей все еще есть возможность разработать новый, улучшенный продукт, который может создать новую успешную платформу социальных сетей. Основная цель статьи - выявить конкурентное преимущество TikTok как платформы, которая значительно больше привлекает внимание пользователей. В качестве основного метода исследования было использовано тематическое исследование. Автором разработана таблица с объективными и субъективными параметрами. У каждого параметра был свой конкретный вес. Веса были отражены в окончательной оценке анализа. Шесть самых популярных социальных сетей медиа-платформы были определены и вовлечены в исследование. Выводы статьи указывают на конкурентное преимущество новых платформ социальных сетей, которое заключается в адаптации к постоянно меняющемуся медиапотреблению потребителей. Nowadays, well-established social media platforms are used on a daily basis and satisfy almost all consumer desires. However, with the ever-changing needs of users, there is still an opportunity to develop a new, improved product that can create a new successful social media platform. The main goal of the article is to reveal the competitive advantage of TikTok as a platform that attracts the attention of users significantly more. A case study was used as the main research method. The author has developed a table with objective and subjective parameters. Each parameter had its own specific weight. The weights were reflected in the final evaluation of the analysis. The six most popular social media platforms were identified and involved in the study. The article’s findings indicate that the competitive advantage of new social media platforms lies in adapting to the ever-changing media consumption of consumers.

Social media best practices in emergency management

2016 ◽  
Vol 14 (2) ◽  
pp. 113 ◽  
Author(s):  
Ashley Siskey, MS ◽  
Tanveer Islam, PhD, CFM
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Emergency Management ◽  
Nationwide Survey ◽  
Daily Basis ◽  
The Public ◽  
Emergency Managers ◽  
Social Media Platforms ◽  
Use Of Social Media

Social media platforms have become popular as means of communications in emergency management. Many people use social media sites such as Facebook and Twitter on a daily basis including during disaster events. Emergency management agencies (EMAs) need to recognize the value of not only having a presence on social media but also actively engaging stakeholders and the public on these sites. However, identifying best practices for the use of social media in emergency management is still in its infancy. The objective of this article is to begin to create or further define best practices for emergency managers to use social media sites particularly Facebook and Twitter in four key areas: 1) implementation, 2) education, 3) collaboration, and 4) communication. A list of recommendations of best practices is formulated for each key area and results from a nationwide survey on the use of social media bycounty EMAs are discussed in this article.

Teaching “Against” Social Media: Confronting Problems of Profit in the Curriculum

2019 ◽  
Vol 121 (14) ◽  
pp. 1-42 ◽  
Author(s):  
Daniel G. Krutka ◽  
Stefania Manca ◽  
Sarah M. Galvin ◽  
Christine Greenhow ◽  
Matthew J. Koehler ◽  
...  
Keyword(s):  
Social Media ◽  
Accurate Information ◽  
User Choice ◽  
Media Companies ◽  
Use Of Data ◽  
Social Media Platforms ◽  
Education And Society ◽  
The Relationship ◽  
Media Corporations ◽  
Do So

Educators increasingly teach with social media in varied ways, but they may do so without considering the ways in which social media corporations profit from their uses or compromise transparency, equity, health, safety, and democracy through the design of platforms. There is a lack of scholarship that addresses the curricular topics that educators might investigate to teach about social media platforms and the potential challenges they pose for education and society. In this article, we draw on sociotechnical theories that conceive of social media as microsystems to understand the relationship between users, education, and social media companies. We identify and describe five topics concerning social media design that educators can consider and investigate with students in a variety of settings: user agreements and use of data; algorithms of oppression, echo, and extremism; distraction, user choice, and access for nonusers; harassment and cyberbullying; and gatekeeping for accurate information. In each case, we suggest curricular possibilities for teaching about social media platforms that draw from intersections of curriculum, media, and educational studies.

scholarly journals “Should I Stay or Should I Leave?”: Exploring (Dis)continued Facebook Use After the Cambridge Analytica Scandal

2020 ◽  
Vol 6 (1) ◽  
pp. 205630512091388
Author(s):  
Allison J. Brown
Keyword(s):  
Social Media ◽  
Personal Data ◽  
Privacy Concerns ◽  
News Reports ◽  
News Sources ◽  
Social Media Platforms ◽  
Research Interviews ◽  
Decisions To Stay ◽  
Depth Interviews ◽  
Do So

Social media platforms bring both benefits and risks which have been documented copiously in extant academic literature. A range of issues related to privacy and trust inhibit the fulsome enjoyment of social media by users. In 2018, several news sources documented that Cambridge Analytica acquired psychographic data for Facebook users and used that data to target ads for the November 2016 US election. Although none of the news reports indicated that Facebook was complicit in this matter, some Facebook users publicly announced they would leave Facebook and encouraged others to do so. Using in-depth interviews with 10 undergraduate and graduate college students aged 18–29 years, this research study explores decisions to stay with or leave Facebook following the Cambridge Analytica case as such decisions intersect with privacy concerns. While all the respondents were concerned about their privacy, many of them believed that participation in social media requires an exchange of personal data for the use of the service. None of the respondents left Facebook permanently because of the Cambridge Analytica incident. But several reported non-use and reduced use prompted by privacy concerns and other social concerns associated with the use of Facebook. Although these research interviews are centered on a very specific event, they are instructive on the various approaches to privacy patterns and trust in social media. Greater transparency, advocacy, and transnational cooperation would be critical interventions to inspire greater trust in social media platforms.

scholarly journals A Lexicon-Based Approach to Build Reputation from Social Media

2016 ◽  
Vol 2 (2) ◽  
pp. 14
Author(s):  
Haifa Abdulaziz Al-Hussaini ◽  
Hmood Al-Dossari
Keyword(s):  
Social Media ◽  
Point Of View ◽  
Huge Amount ◽  
Social Media Data ◽  
Useful Knowledge ◽  
Social Media Platforms ◽  
Media Data ◽  
Share Information ◽  
Brand Product ◽  
Do So

Nowadays, many social media platforms are widely used to express people’s opinions about their daily experiences and interests. These platforms encourage people to exchange and share information about a particular brand, company or even a political point of view. Consequently, huge amount of data which can be extracted and analyzed to obtain some useful knowledge are available. In this paper, we propose to build a reputation of a given service provider (i.e. brand, product or service) from the collected social media data. To do so, we have developed a lexicon as a basic component for sentiment polarity in Arabic idioms. That is, the lexicon is used to classify words extracted from “Tweets” into either a positive or negative word. We use beta probability density functions to combine feedback from the lexicon to derive reputation scores. The experimental results show that our proposed approach is consistent with sentiment analysis approach results.

scholarly journals EAT TO YOUR HEART’S CONTENT, BUT…: #TUMPUKDITENGAHMOVEMENT AND THE CIRCUIT-OF-CULTURE

ICCD ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 15-21
Author(s):  
Angelia Loreta ◽  
Abhirama S Perdana
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Video Analysis ◽  
Depth Interview ◽  
Social Media Platforms ◽  
Do So ◽  
Circuit Of Culture

A campaign called #TumpukDiTengah Movement is an encouragement for people to stack their plates and cutleries after they have done eating their meals. It went viral when Ceritera, a storytelling agency based in Jakarta, posted a video entitled Memperkenalkan “GerakanTumpuk Di Tengah” on their YouTube channel, Ceriteranya, on November 10, 2017. The video was shared through social media platforms such as YouTube, Instagram, and Twitter; The methodology used in this research are literature review, video analysis, and an in-depth interview. This research seeks answers on how #TumpukDiTengah Movement campaign was created, distributed, and accepted by the audience discussed by using the framework of Circuit of Culture. Interestingly, this research found the campaign was initiated and promoted by the creative director himself, Edward Suhadi as he was taught by his mother to do so. Edward Suhadi and team aimedto influence and change the public's behavior by one simple act. The video itself was distributed through several platforms mentioned before, accepted by the audience in three different responses: preferred readings audience, negotiated readings audience, and oppositionalreadings audience. The gap of this research is there is no research about #TumpukDiTengah Movement using Circuit of Culture framework was found and few people relate the theory with campaign process.

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