scholarly journals Analisis Pengaruh Citra Merek, Persepsi Harga, Sikap Merek, Lokasi dan Word of Mouth Terhadap Niat Menonton di Cinema XXI Kota Padang

2019 ◽  
Vol 3 (1) ◽  
pp. 115-132
Author(s):  
Ullya Rahmi Aswin ◽  
Danny Hidayat
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Research Data ◽  
Equation Modeling ◽  
Brand Attitudes ◽  
Price Perception ◽  
First Time

This study aims to analyze the influence of Brand Image, Price Perception, Brand Attitudes, Location and Word of Mouth to Purchase Intention at Cinema XXI Padang City. The sample of this research is the first time viewers in Cinema XXI in Padang City as many as 208 respondents. The research data processing is done by using SEM (Structural Equation Modeling) method, with the type of Structural Equation Modeling (SEM) used by Smart Pls. The results showed that Brand Image, Price Perception, Brand Attitudes, Location and Word of Mouth positively influence the Purchase Intention

scholarly journals Exploring Consuming Psychologies and Behaviors in Chinese Yi Ethnic Embroideries Product

2016 ◽  
Vol 9 (3) ◽  
pp. 163
Author(s):  
Xiangyu Li ◽  
Mingxiang Xu ◽  
Guiping Li ◽  
Mingwu Zhou
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Research Data ◽  
Equation Modeling ◽  
Research Model ◽  
And Behaviors

<p>This research aims to explore customers’ consuming psychologies and behaviors of Chinese Yi ethnic embroidery products. The present study focuses on the effects among perceived value, brand image, purchase intention, customer satisfaction and word of mouth. By quantitative method, the study has built research model and analyzed research data primarily by using structural equation modeling. Eventually, this study has found some significant effects which can explain people’s purchase tendency of Yi embroidery products. Based on these results, the study has made some constructive suggestions.</p>

scholarly journals ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) PADA BRAND IMAGE DAN PURCHASE INTENTION TERHADAP PRODUK SEPATU NIKE (STUDI PADA KONSUMEN DI KOTA BANDUNG)

2020 ◽  
Vol 4 (6) ◽  
pp. 900-914
Author(s):  
Rizki Firdaus ◽  
Osa Omar Sharif
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Purposive Sampling

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh Electronic Word of Mouth terhadap Brand Image dan Purchase Intention sepatu Nike di Kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan dengan pengumpulan data melalui kuesioner. Jumlah sampel sebanyak 519 responden dengan teknik pengambilan sampel purposive sampling dari populasi responden di Kota Bandung yang pernah membeli produk sepatu Nike serta teknik analisis data menggunakan Structural Equation Modeling (SEM) menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa ketiga variabel mendapatkan tanggapan yang baik dari responden, Hasil penelitian menunjukkan bahwa ketiga variabel mendapatkan tanggapan yang baik dari responden yang ada di Kota Bandung. Electronic Word of Mouth berpengaruh positif signifikan terhadap Brand Image dan tidak berpengaruh secara langsung terhadap Purchase Intention, Brand Image berpengaruh positif signfikan terhadap Purchase Intention serta Brand Image memediasi pengaruh antara Electronic Word of Mouth terhadap Purchase Intention sepatu Nike di Kota Bandung.

scholarly journals ANALISIS HUBUNGAN FAKTOR-FAKTOR ELECTRONIC WORD OF MOUTH DALAM PROSES KEPUTUSAN PEMBELIAN MITSUBISHI XPANDER

JUMINTEN ◽  
2020 ◽  
Vol 1 (2) ◽  
pp. 81-92
Author(s):  
Ulin Nuha Aditya ◽  
Minto Waluyo
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Brand Trust

Penggunaan internet telah mengubah cara konsumen berkomunikasi dan berbagi pendapat atau ulasan mengenai produk atau jasa yang pernah dikonsumsi. Dalam hal ini, komunikasi el-ektronik dari mulut ke mulut digunakan untuk berbagi pendapat atau ulasan mengenai produk atau jasa. Komunikasi ini digunakan untuk saran pemasaran melalui media sosial. Adapun tujuan dari penelitian ini adalah mengetahui pengaruh signifikansi eWOM dengan variabel brand image (citra merek), brand trust (kepercayaan merek), purchase intention (minat beli) ter-hadap purchase decision (keputusan pembelian) terhadap mobil Mitsubishi Xpander. Metode penelitian menggunakan sampel sebanyak 160. Metode analisis menggunakan tools Structural Equation Modeling (SEM) dengan menggunakan aplikasi AMOS 22. Dari hasil penelitian menunjukkan bahwa eWOM terhadap brand image memiliki pengaruh positif dan signifikan (r = 1.206). eWOM terhadap brand trust memiliki pengaruh positif dan signifikan (r = 1.214). eWOM terhadap purchase intention memiliki pengaruh positif dan signifikan (r = 1.517). Purchase in-tention terhadap purchase decision memiliki pengaruh positif dan signifikan (r = 0.976).

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

scholarly journals Peran citra merek hijau, niat merek untuk meningkatkan loyalitas pembelian

2021 ◽  
Vol 3 (1) ◽  
pp. 1-9
Author(s):  
Sri Rahayu ◽  
Rin Nanik ◽  
Susi Sulastri
Keyword(s):  
Structural Equation Modeling ◽  
University Students ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Research Data ◽  
Equation Modeling ◽  
Future Research ◽  
Minimum Age

This study aims to determine the role of green brand image in an effort to increase brand intention, and purchase loyalty. Research locations were held in various universities in the province of D.I.Yogyakarta. The population of this research is university students, and the research sample is 222 students. The sampling technique uses purposive sampling technique, minimum age 18, and a maximum 25 years old, laptop users at least 1 year. Data were collected through a survey by distributing questionnaires. The research data is processed using structural equation modeling, AMOS 21 program. The results of this study indicate that green brand image has a positive and significant effect on brand intention, and purchase loyalty. The more the green brand image increases, the more brand intention and purchase loyalty increases. This study also has limitations, and includes suggestions for future research.    

Which E-Lifestyle Avoids Internet Advertising More?

2014 ◽  
Vol 5 (4) ◽  
pp. 22-36
Author(s):  
Amir Abedini Koshksaray ◽  
Kambiz Heidarzadeh Hanzaee
Keyword(s):  
Structural Equation Modeling ◽  
Hypothesis Testing ◽  
Multiple Regression ◽  
Structural Equation ◽  
Research Data ◽  
Internet Advertising ◽  
Equation Modeling ◽  
Modeling Approach ◽  
First Time

This study aimed at finding out which e-lifestyles avoid internet advertising more. To this aim, a survey was conducted on 412 students working with internet. Structural Equation Modeling approach was used for estimating the validity of research constructs and multiple regression was utilized for hypothesis testing. According to the findings, individuals with interest-driven e-lifestyle avoid from internet advertising more than others. Novelty-driven, importance-driven, sociability-driven, need-driven, entertainment-driven, and uninterested or concern-driven e-lifestyles avoid from internet advertising, respectively. This study has considered e-lifestyle's avoidance from internet advertising for the first time. It is the first attempt to investigate which e-lifestyle avoids internet advertising more. Also, it is the first study modifying research data according to the significant effect of “the average hours of using internet” and controlling and analyzing the effect of this variable.

scholarly journals Pengaruh Citra Merek Terhadap Kepuasan Pelanggan dan Implikasinya pada Positive Word Of Mouth Penumpang MRT Jakarta

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 368
Author(s):  
Meiliana Meiliana ◽  
Rezi Erdiansyah
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Corporate Identity ◽  
Equation Modeling ◽  
Positive Word ◽  
Passenger Satisfaction ◽  
Positive Word Of Mouth

The purpose of this study was to determine the effect of brand image on positive word of mouth through Jakarta MRT passenger satisfaction. The research sample used as many as 125 respondents came from passengers aged 20 years over and had used the Jakarta MRT services. Questionnaires were distributed and filled out directly by respondents and by Google forms. Data analysis using SPSS (Statistical Package For The Social Sciences) version 23 software and SEM (Structural Equation Modeling) with Lisrel application version 8.80. The results showed brand image and customer satisfaction had a significant influence on positive word of mouth MRT Jakarta passengers. However, customer satisfaction is most influential on positive word of mouth, then followed by brand image. In sequence the most dominant dimensions that shape brand image are value, corporate identity, reputation and personality. Furthermore, sequentially the most dominant dimensions that shape customer satisfaction are service quality, product quality, price and comfort. And in sequence the most dominant dimensions that make up positive word of mouth are information, invitations, recommendations and positive stories. Thus, to create positive word of mouth, efforts should be made to increase customer satisfaction.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek terhadap positive word of mouth melalui kepuasan penumpang MRT Jakarta. Sampel penelitian yang digunakan sebanyak 125 responden berasal dari penumpang yang berumur 20 tahun ke atas dan pernah menggunakan jasa layanan MRT Jakarta. Kuesioner disebarkan melalui penyebaran angket dan diisi langsung oleh responden serta google forms. Analisis data menggunakan SEM (Structural Equation Modeling) dengan aplikasi Lisrel versi 8.80. Hasil penelitian menunjukkan citra merek dan kepuasan pelanggan memberikan pengaruh signifikan terhadap positive word of mouth penumpang MRT Jakarta. Namun demikian, kepuasan pelanggan paling berpengaruh terhadap positive word of mouth, lalu diikuti dengan citra merek. Secara berurutan dimensi paling dominan yang membentuk citra merek adalah nilai, identitas perusahaan, reputasi dan kepribadian. Selanjutnya, secara berurutan dimensi paling dominan yang membentuk kepuasan pelanggan adalah kualitas pelayanan, kualitas produk, harga dan kenyamanan. Dan secara berurutan dimensi paling dominan yang membentuk positive word of mouth adalah informasi, ajakan, rekomendasi dan cerita positif. Dengan demikian, untuk menciptakan positive word of mouth perlu dilakukan  upaya meningkatkan kepuasan pelanggan. 

scholarly journals Pengaruh Celebrity Endorsement terhadap Purchase Intention melalui Brand Image sebagai Variabel Intervening

2019 ◽  
Vol 16 (01) ◽  
pp. 175-193
Author(s):  
Megayani Megayani ◽  
Ellen Marlina
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Brand Image ◽  
Research Purpose ◽  
Equation Modeling ◽  
Celebrity Endorsement ◽  
Strategy Research ◽  
Modeling Analysis

The research purpose is to analyzed impact celebrity endorsement to purchase intention throught brand image as intervening variable on Geprek Ayam Bensu in East Jakarta. The strategy research used explanatory research and association research. The population is customers Geprek Ayam Bensu in East Jakarta and using sample as much 117 respondent. Method used quantitative research. The analyzing technique use structural equation modeling analysis. The result research is: (1) celebrity endorsement not have impact significant to purchase intention. (2) brand image have impact significant to purchase intention. (3) celebrity endorsement have impact significant to brand image.

scholarly journals Effect of Social Media Marketing Practices of Personal Care Brands on Consumer Purchase Intention

2019 ◽  
Vol 8 (3) ◽  
pp. 3575-3580
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Conceptual Framework ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
User Interaction ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Equation Modeling

The purpose of the study is to test the effect of social media marketing practices (SMMPs) of personal care brands on user interaction, brand awareness and purchase intention. The study also aims to propose the model of integrated social media marketing practices thereby showing how SMMPs can influence the purchase decision among consumer and also ensuring that the model should be adaptable to the need of multiple industries planning to create social commerce impact. The findings of the study reveal significant relationship among social media marketing practices, user interaction, brand awareness, brand image and purchase intention of the consumer. For the conceptual framework, three indicators such as information, campaign, and electronic word of mouth were selected as social media marketing practices whereas user interaction, brand awareness and brand image were selected as the “value creation” asset for the brand which all impacts the purchase intention of the consumer. Factor analysis and Structural equation modeling were used to test the conceptual framework. The average variance extracted (AVE) has validated the reliability of selected factors as satisfactory whereas the Cronbach’s alpha value was also found to be good for internal consistency of the data. The multiple fit indices of structural equation modeling and parsimonious model fit have also satisfied the acceptable norms to consider the conceptual model as good fit. The values of R2 and path coefficients have shown the significant and positive relationship between indicators of SMMPs and purchase intention.

scholarly journals THE EFFECT OF PRICE PERCEPTION AND SERVICE QUALITY ON BRAND IMAGE FOR IMPROVING INTEREST IN USING GO-JEK (Study On GO-JEK In Semarang City)

2019 ◽  
Vol 17 (1) ◽  
pp. 53
Author(s):  
Septy Setia Nugraha
Keyword(s):  
Structural Equation Modeling ◽  
Service Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Payment Systems ◽  
Price Perception ◽  
Competitive Prices ◽  
Positive Effect

This research is conducted to test how big influence of price perception and service quality to brand image in increasing interest to use go-jek.  Samples were taken from the company's services go-jek number of 110 respondents, Structural Equation Modeling (SEM) was run by AMOS software, was used to analyze the data obtained, the analysis shows that the perception of price and service quality has a positive effect on the image of the brand in increasing interest in using. The most dominant variable in influencing interest in using with the mediation of brand image is the perception of price and service quality. The suggested implications are that the mock companies are able to create a brand image through competitive prices, easy payment systems and improved service quality

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