scholarly journals International markets entry strategy determinants: an exploratory study in Peru

2017 ◽  
Vol 33 (59) ◽  
pp. 2-19
Author(s):  
Fernando Robles ◽  
Kety Lourdes Jauregui

Nowadays a progressively more dynamic and global economic environment causes a higher number of enterprises to pick an entry strategy to become international. The choice of a strategy of entry into foreign markets constitutes one of the most relevant decisions for a company, for it impacts on its performance and means it being ready to cooperate, to a greater or lesser extent, with global supply chains. The present article identifies the determining factors of the strategies of entry into international markets as implemented by Peruvian businessmen, which impact on the integration level into an international market. The companies that participated in this exploratory study have growing exportation levels within the non-traditional sector. The results allow to appreciate exporters employing entry strategies with low levels of integration, and predominantly prefer low-risk markets and high resemblance to the Peruvian market, with regards to cultural affinity and business behavior.

2020 ◽  
pp. 21-24
Author(s):  
Anna KUDAR ◽  
Kseniia KOVTUNENKO

Introduction. The basis for foreign economic activity of the enterprise - is the possibility of obtaining economic benefits, based on the benefits of the international division of labor and business relations. Nowadays, the production and sale of a particular product or service has more advantages when it is done for sale in another country than in the middle of the country. The purpose of this paper is to study the aspects of personnel management of a production enterprise in terms of adaptation of foreign economic activity, namely the training of employees of the enterprise. Result. In modern market conditions, the most important tool to ensure the stability of the enterprise and increase its competitiveness not only in the domestic market but also in the foreign market - is the professional development of staff in accordance with current and future requirements of the external and internal environment. It is very important for a company that is just beginning to enter international markets to have highly qualified employees. Personnel management is a complex and integral component of business management. Difficult because people are different in nature from other resources and require special approaches and management methods. The main thing in personnel management is that a person (employee) is a source of income. Conclusion. In the conditions of globalization, there is a need of the enterprise to enter the international markets and to work in the conditions of foreign economic activity. This allows the company to make more profit, gain access to the latest technologies, purchase cheaper and unique resources for production in foreign markets, and so on. The personnel management system at the production enterprise must be flexible, able to change the content, methods and organizational forms in accordance with the needs of the enterprise and the situation in terms of foreign economic activity.


2020 ◽  
Vol 9 (2) ◽  
pp. 467-487
Author(s):  
Alona Tanasiichuk ◽  
Svetlana Kovalchuk ◽  
Olha Hromova ◽  
Hryhorenko Inna ◽  
Fedortsova Olena

It is proposed the classification of indicators of convergence assessment of international markets for determining their marketing attractiveness for the enterprise, which includes absolute and relative indicators of measurement of general statistical data, evaluation of factors of production, information on products and services, dynamic indicators and convergence indicators used by enterprises for the search of new international markets. In the expert assessment of convergence indicators, the markets of foreign countries, the indicators of which are as close as possible to the Ukrainian economy, are distinguished, the result of the assessment allowed to draw conclusions about the marketing opportunities of domestic enterprises in the conditions of the export of goods to the markets of these countries. As the analysis of practical aspects of the functioning of agricultural enterprises and their associations results, a scientific and methodical approach to a comprehensive convergence of agricultural enterprises activities of Ukraine assessment under the conditions of international diversification has been developed. The proposed approach is based on the method of summing up the ranks to rank foreign markets according to the system of dynamic indicators application, which allowed to determine the marketing attractiveness of new international markets for the domestic enterprises activity in these markets and to assess their convergence. As the application of the proposed approach result, foreign markets have been identified which demonstrate favorable conditions for doing business on them, indicating the convergent conditions existence, which is a prerequisite for domestic agricultural enterprises to the markets of these countries release, and also determines the factors and criteria for making managerial decisions regarding realization of domestic agrarian enterprises activity under international diversification conditions. It is proved that the markets of Belgium, Italy, Ireland, Switzerland, and Japan have demonstrated favorable conditions for doing business with them, indicating a significant convergence of markets in these countries. It is determined that the markets of Greece and China are promising for domestic enterprises in the presence of opportunities to overcome a significant margin of discretion. Keywords: convergence, international diversification, international markets marketing attractiveness, convergence evaluation of international markets


2019 ◽  
Vol 12 (2) ◽  
pp. 1
Author(s):  
Miao Miao

Retail internationalization has always attracted interest from both academics and practitioners. Although many retailers have developed international markets successfully by adopting an agile global supply chain, offline and online channels, and various store formats, some cases indicate that barriers and difficulties which retailers face when entering the foreign markets still exist. Thus, the very simple question of how to succeed in implementing retail internationalization calls for more research which investigates this question regarding different cultural contexts and industries from various perspectives. This paper is concerned with retail internationalization and the current issues affecting it. In this paper, we adopt an organizing framework to deepen the understanding of the retail internationalization process, summarize the new issues at the firm and store-level, and intend to provide a theoretical framework for further research.


2019 ◽  
Vol 66 (2) ◽  
pp. 153-166
Author(s):  
Iryna Otenko ◽  
Nataliia Parkhomenko

Given the complexity and unpredictability of changes in the global environment, the choice and implementation of strategies for the development of business systems in international markets requires careful analysis and refinement. The paper clarified the concept of business system and developed a methodical approach to the analysis of business systems functioning conditions. The multiplicity of approaches to classification strategies requires the submission of a typology of strategies for the development of business systems. The theoretical justification for the study of the processes of organizational development of business systems is based on the provisions of the institutional approach, organizational development and strategic management. The result of the research is the procedure for choosing a company strategy in a global environment and organizational development strategy. To confirm the selected provisions, the results of the analysis of strategies for the organizational development of enterprises of the bearing industry are presented.


Author(s):  
A. E. Gorokhova

The article is devoted to the analysis of foreign experience in managing the foreign economic activity of small and medium-sized enterprises. The author draws attention to how it is possible to use foreign best practices in managing a company entering foreign markets. It is determined that internationalization can be used as an opportunity to diversify the sources of income for export–oriented companies. Some approaches to expanding the international participation of SMEs are considered: the traditional approach; the approach of «companies born of globalization»; the concept of «revived by globalization»; an approach to participation in global value chains.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Domitilla Magni ◽  
Roberto Chierici ◽  
Monica Fait ◽  
Kelly Lefebvre

PurposeBuilding upon the insights of the resource-based view and internationalization theories, the purpose of this paper is to examine the role networks play in SMEs' readiness for internationalization. By investigating three different types of knowledge sharing, namely economic-setting, market-specific and customer-specific, the study analyzes their effect on SMEs' readiness for internationalization.Design/methodology/approachThe four research hypotheses derived by from the analysis of the literature have been investigated by applying the multiple regression technique. By means of an online survey, 300 valid questionnaires were collected and information from a sample of Italian SMEs belonging to 11 agro-food consortia have been analyzed.FindingsThe results suggest that SMEs' readiness for internationalization could be supported by sharing customer-specific, market-specific and economic-setting knowledge with other firms operating within the same agro-food consortium. Additionally, data analysis highlights a negative relation between the risk perception in the process and readiness for internationalization, suggesting the importance of knowledge sharing in reducing the criticality issues of being a newcomer entering international markets.Originality/valueFrom a theoretical perspective, this study aims to fill the gap in knowledge management and international relationship marketing literature. Since proposes a combination of different kinds of knowledge that contribute to reducing the criticalities SMEs must face by identifying useful information to be conveyed within the network. From a managerial perspective, the study provides useful insights for the agro-food sector, highlighting how experiential and network knowledge constitutes a pre-condition for managing internationalization complexity and discovering opportunities on foreign markets.


2021 ◽  
Vol 2021 ◽  
pp. 1-13
Author(s):  
Ana García-Acosta ◽  
Jorge de la Riva-Rodríguez ◽  
Jaime Sánchez-Leal ◽  
Rosa María Reyes-Martínez

Emotions are a fundamental part of mental health and human behavior. In the workplace, optimal performance of employees is necessary for productivity enhancements and its relation to the quality of a manufacturing product, therefore leading a company to advantages and competitiveness. This means that the workplace staff must remain in a neutral or a calm emotional state, for an adequate job performance. When an operation is not pleasant or the same task is carried out for a long period of time (repetitive), it can cause negative emotions such as stress, and this will have repercussions in poor work performance. The purpose of this research is, by means of an electroencephalogram (EEG), to identify the stress in the repetitive assembly of a manufacturing product. To measure brain waves, the Emotiv Epoc equipment was used and a manufacturing line was designed, divided into three workstations, where the assembly of product comprising a LEGO car was carried out within a manual repetitive approach. The appearance of stress was determined by employing two different methodologies, the prefrontal relative gamma marker (RG) and the valence, arousal, and dominance (VAD) emotional categories. The results obtained from the first methodology, corresponding to the RG marker, displayed a significant more change between the relaxation state and the product assembly carried out at 70% of the standard time (ST). A less significant change was observed between the relaxation state and the product assembly carried out at 100% ST, thus signaling the presence of stress. Additionally, the results from the VAD methodology resulted in moderate and low levels of stress, when the product assembly was carried out at 70% and 100% standard time, respectively.


Author(s):  
Matúš Péči ◽  
Pavel Važan

Abstract The paper examines systems integration and its main levels at higher levels of control. At present, the systems integration is one of the main aspects participating in the consolidation processes and financial flows of a company. Systems Integration is a complicated emotionconsuming process and it is often a problem to choose the right approach and level of integration. The research focused on four levels of integration, while each of them is characterized by specific conditions. At each level, there is a summary of recommendations and practical experience. The paper also discusses systems integration between the information and MES levels. The main part includes user-level integration where we describe an example of such integration. Finally, we list recommendations and also possible predictions of the systems integration as one of the important factors in the future.


Author(s):  
Steven R. Powell

Companies can benefit from diversifying internationally. This paper analyzes the internationalization efforts of six major European wireless telecommunications service providers: Telefonica, Deutsche Telekom, France Telecom, Vodafone, Telenor and TeliaSonera. Although all six companies have invested heavily in foreign markets, their internationalization paths have not been the same, resulting in foreign market portfolios with different characteristics. Utilizing a proportionate customer weighting scheme based on the number of subscribers controlled by a company in each market, the paper examines how the companies compared in 2007 versus 2002 in their extent and scope of internationalization and in the attractiveness of their foreign market portfolios with respect to some key growth, profitability, and risk market characteristics.


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