scholarly journals The influence of Trust, Switching Cost and Emotional Commitment on Bank Mandiri and Bank BNI 46

2016 ◽  
Vol 7 (1) ◽  
pp. 28
Author(s):  
Haryo Bagus Novrianto
Keyword(s):  
Relationship Marketing ◽  
Word Of Mouth ◽  
Service Industry ◽  
Positive Impact ◽  
Switching Cost ◽  
Positive Word ◽  
Multiple Regressions ◽  
Independent Variables ◽  
Emotional Commitment ◽  
Positive Word Of Mouth

The background of this research was across product and services, the stiff competition force companies in adopting relationship marketing as competitive and growth srategy. Service industry has become an industry of fierce and intense competitions. The objectives of this research were to identify the effect of trust, switching cost, and emotional commitment on word of mouth and cooperation. The design of this research applies hypothesis testing to examine all hypotheses in this study. The methods used in this study were multiple regressions between independent variables and dependent variable. Data analysis used in this research was collected by distributing questionnaires which were distributed to 110 respondents in Jakarta. There<br />were 105 responses of which 100 were completed and usable for analyzed by multiple regressions. The result of this research concluded that; first, trust has positive and significant impact on emmotional commitment. Second, trust and emotional commitment have positive word of mouth and cooperation. Third, switching cost has not significant and positive impact on positive word of mouth and cooperation.

scholarly journals Corporate Recognition Award and Reputation Dimensions on Corporate Reputation Consequences

2021 ◽  
Vol 12 (3) ◽  
pp. 191-204
Author(s):  
Mahamudul Hasan ◽  
Md. Maqbul Hossain
Keyword(s):  
Significant Influence ◽  
Corporate Reputation ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Consumer Perception ◽  
Positive Word ◽  
Recognition Award ◽  
Positive Word Of Mouth

The present study aims to investigate the influence of corporate recognition award and corporate reputation dimensions on corporate reputation consequences which are trust, satisfaction, loyalty, and positive word-of-mouth advertisements. Moreover, the study also shows the mediating impact of corporate reputation between corporate recognition award and satisfaction and loyalty. The results of the study show that corporate recognition award and corporate reputation have significant influence on trust, satisfaction, loyalty, and word-of-mouth influence. The corporate recognition dimensions also have a significant influence on corporate reputation consequences except the dimension good employer. The mediating analysis shows that corporate reputation partially mediates between corporate recognition award and satisfaction and loyalty. The results of the study indicate that corporate recognition award and corporate reputation can significantly influence corporate reputation consequences. Moreover, corporate recognition award can make a strong positive impact on consumer perception and response when the reputation of the organization is strong and positive.

scholarly journals Positive determinants word-of-mouth of supermarket consumer in the COVID-19 pandemic era

2021 ◽  
Vol 14 (2) ◽  
pp. 300
Author(s):  
Sri Vandayuli Rirorini ◽  
Genesis Sembirng Depari
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Positive Word ◽  
Positive Word Of Mouth

<p>This research, which was conducted in the era of the COVID-19 pandemic, aims to analyze the influence of the dimensions of service quality, competitive prices, customer satisfaction toward the positive word-of-mouth of Supermarket customers. Questionnaires were distributed to 350 respondents as samples using the <em>non-probability sampling method</em> and <em>purposive sampling technique</em>. Meanwhile, Structural Equation Modeling (SEM) is used to analyze the data. The results of the study indicate that <em>Reliability, Assurance, Tangibles, Empathy, Responsiveness, Competitive Price</em> have positive and significant effects on<em>Customer Satisfaction</em>, which in turn would have a positive impact on positive word-of-mouth. Of all dimensions of service quality, the most powerful factor influencing consumer satisfaction shopping in supermarkets is reliability, and the one that gives consumers the most important feeling in providing quality services is Responsiveness. For further research, it is recommended to expand the scope of research in various types of businesses, not only in supermarkets.</p>

scholarly journals How to Improve the Effect of Live Streaming? From the Perspective of Content Type

2021 ◽  
pp. 87-111
Author(s):  
Wen-Chin Tsao ◽  
Pei-Ching Liao ◽  
Hao-Fan Chumg
Keyword(s):  
Purchase Intention ◽  
Success Factors ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Rapid Development ◽  
Live Streaming ◽  
Positive Word ◽  
Content Type ◽  
Online Social Media ◽  
Positive Word Of Mouth

Abstract With the rapid development of online social media, live streaming has become a global trend and a new direction for strategic marketing in all walks of life. Therefore, this study mainly discusses how to improve audience’s attitude toward watching live streaming, and promotes purchase intention and positive word-ofmouth based on the four success factors of live streaming. The results show that: 1) among the four success factors, only playfulness and interactivity can positively and significantly affect attitude toward watching live streaming; 2) the attitude toward watching has positive and significant impact on the followup behavioural intentions (purchase intention and positive word-of-mouth); 3) the results of moderating analysis show that the positive impact of attitude toward watching on the intention of follow-up behaviour is not significantly different according to different types of live content. The findings of this study can provide different strategic views on the operation of live streaming platforms for live streaming hosts or those who use the platforms, by which to improve their business performance. Keywords: Live stream platform, Online celebrities, Playfulness, Interactivity, Positive Word-of-Mouth.

scholarly journals The impact of Brand Trust, Love and Passion on Positive Word of Mouth

2019 ◽  
Vol 7 (2) ◽  
pp. 1-10
Author(s):  
Dr. Muhammad Zeeshan ◽  
◽  
Mishal Nafees ◽  
Bilal Mustafa
Keyword(s):  
Word Of Mouth ◽  
Positive Impact ◽  
Research Problem ◽  
Positive Word ◽  
Brand Trust ◽  
Convenience Sample ◽  
Competitive Edge ◽  
Relationship Of ◽  
Positive Word Of Mouth ◽  
The Impact

Brands try to initiate and build strong relationships with their customers in order to overcome the rising local and international competition in apparel and other industries. Previous research suggests that brand addiction is one of the most significant ways through which consumer engage with brands. Meanwhile, it is a sort of consumer-brand relationship by which brands could enable themselves to build and sustain strong long-term relationships in order to get competitive edge over other business rivalries in the market. The purpose of this study is to demonstrate the relationship of brand addiction with some of its possible antecedents and outcomes. In order to address the research problem, data have been collected from a convenience sample in apparel industry of Pakistan. Multiple regression analysis has been used in order to analyze the results. Findings suggest that brand trust is positively correlated with brand addiction whereas brand love and brand passion do have positive impact on brand addiction that will lead to generate positive word of mouth. Moreover, this research contributes in the existing literature of marketing, as well as provides favorable insight to the practitioners and marketers.

Chinese brand–individual values congruity and willingness of consumers from other countries to use positive word of mouth

2020 ◽  
Vol 48 (8) ◽  
pp. 1-14
Author(s):  
Xi Chen ◽  
Qing Fang ◽  
Zhenyuan Wang
Keyword(s):  
Word Of Mouth ◽  
Brand Commitment ◽  
Positive Word ◽  
Individual Values ◽  
Mediating Role ◽  
Perceived Values ◽  
Word Of Mouth Communication ◽  
Positive Word Of Mouth ◽  
The Impact ◽  
The Relationship

Congruity of brand and individual values is the degree of fit or similarity between consumers' personal values and the perceived values of a certain brand. In this study, we took Huawei as the test brand and investigated 525 consumers in 30 countries to examine whether congruity of brand and individual values influences consumer word-of-mouth communication in an international context. The results show that (a) brand commitment played a mediating role in the effect of brand–individual values congruity on word of mouth, (b) the consistency of a brand's practices and its values (brand behavior congruity) moderated the relationship between brand–individual values congruity and the consumers' brand commitment, and (c) brand behavior congruity moderated the mediating role of brand commitment in the relationship between values congruity and positive word of mouth. Our findings provide insight into the impact of values congruity for consumers.

scholarly journals Green Talk or Green Walk: Chinese Consumer Positive Word-of-Mouth to Corporate Environmental Actions in Polluting Industries

2021 ◽  
Vol 13 (9) ◽  
pp. 5259
Author(s):  
Jiajia Zhang ◽  
Jin Sun
Keyword(s):  
Public Relations ◽  
Information Disclosure ◽  
Word Of Mouth ◽  
Theoretical Argument ◽  
Positive Word ◽  
Environmental Actions ◽  
Environmental Information Disclosure ◽  
Chinese Consumer ◽  
Social Intuitionist Model ◽  
Positive Word Of Mouth

Although environmental action is regarded as a public relations strategy aiming to manifest a corporate green stance, this not always the case. Many consumers tend to be skeptical of corporate real environmental efforts, especially firms in traditionally dirty industries. However, few studies have focused on this issue. To shed light on such a phenomenon, the present study aims to provide a comprehensive multiple-step multiple-mediator model based on the social intuitionist model and cognitive-affective system theory of personality(CAPS) to examine how corporate environmental actions (substantive vs. symbolic) affect consumer positive word-of-mouth (WOM) and to investigate the cognitive and affective processes of greenwashing perception and other-condemning emotions. Findings from an online Chinese consumer panel of 130 adults indicate that consumers are prone to have more positive WOM for substantive actions compared with symbolic actions; this effect is not only mediated by other-condemning emotions but serially mediated by, firstly, greenwashing perception and, secondly, other-condemning emotions. The current study is conducive to explaining the link between corporate environmental actions and consumer positive WOM from a theoretical argument and empirical evidence, and thus providing suggestions for advertisers and marketers in green marketing about environmental information disclosure.

Face Gain and Face Loss in Restaurant Consumers’ Brand Advocate Behaviors

2018 ◽  
Vol 43 (3) ◽  
pp. 395-415 ◽  
Author(s):  
Yu-Shan (Sandy) Huang ◽  
Yao-Chin Wang ◽  
Pei-Jou Kuo
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Positive Word ◽  
Ideal Self ◽  
Negative Effects ◽  
Positive Effects ◽  
Social Settings ◽  
Positive Word Of Mouth ◽  
Brand Congruence

Face plays a key role in guiding consumers’ consumptions in social settings. The purpose of this research is to understand how the desire to gain face and the fear to lose face affect consumers’ self-brand congruence and brand advocate behaviors toward their favorite restaurant brands. Using structural equation modeling to analyze the survey data, the results indicated (1) that ideal-self attainability encouraged the desire to gain face while discouraging the fear to lose face, (2) that the desire to gain face exerted positive effects on positive word-of-mouth and negative avoidance through actual self-brand congruence, and (3) that the fear to lose face exerted negative effects on positive word-of-mouth through actual self-brand congruence.

scholarly journals A Factor Analytic Investigation of Electronic Word-of-Mouth towards Fast Food Industry in Sri Lanka

2020 ◽  
pp. 64-69
Author(s):  
Saraniya Devendra
Keyword(s):  
Factor Analysis ◽  
Sri Lanka ◽  
Fast Food ◽  
Food Industry ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Positive Word ◽  
Fast Food Industry ◽  
Fast Food Restaurants ◽  
Positive Word Of Mouth

In modern marketing, the Fast Food Industry has experienced lots of changes. These changes have influenced both industries and the nature of the rivalry. Consequently, it is not shocking that these bread winners have been enforced in a puzzling situation to concentrate on their customers instead of positive word of mouth communication. One of the best ways that restaurants can be differentiated from others and accomplish competitive advantage is using positive word of mouth. Consequently, this research is contributed to the vital element that is influencing on Electronic Word-of-Mouth (EWOM) in selective Fast Food Restaurants. The data were collected from a convenience sample of 200 customers in Colombo Divisional Secretariat Division, Sri Lanka. The respondents provided the data utilizing a close-ended questionnaire. Exploratory Factor Analysis has been used to analyze the data and to draw the findings. From the factor analysis, it has been identified that four factors, namely Encouragement, In-depth explanation, Differentiation and Contacts, are the primary influencers. These four factors have combined variance of 55.411% of the decision regarding the adoption of Electronic Word-of-Mouth by Fast Food Restaurants to ensure strategic development.

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