scholarly journals Understanding consumers’ addiction to online mobile games and in apps purchase intention: Players stickiness as the mediation

2021 ◽  
Vol 14 (2) ◽  
pp. 165
Author(s):  
Pantas H Silaban ◽  
Andri Dayarana K. Silalahi ◽  
Edgar Octoyuda
Keyword(s):  
Consumer Behavior ◽  
Random Sampling ◽  
Purchase Intention ◽  
Online Survey ◽  
Theoretical Study ◽  
Structural Models ◽  
Mobile Games ◽  
Behavior Based ◽  
The Relationship

<p>Research on consumer behavior, particularly on online mobile games, is an emerging topic that must be more deeply explored. As a relatively new topic, the approach and discussion of consumer behavior based on the online mobile games environment challenge researchers to describe it in a theoretical study. This research investigates the user's addiction to online mobile games (OMG) in apps purchase intention through a stickiness mediation variable. The samples were determined by using purposive random sampling, which consisted of gamers or people who were playing online mobile games and ever purchase a games feature. Therefore, a total of 439 responses were collected through an online survey. This research employs SmartPLS 2.0 to test both measurement and structural models. The results showed that the addiction to online mobile games influenced app purchase intention, and stickiness also mediated the relationship between addiction to online mobile games and app purchase intention. The contribution of this research emphasizing that the addiction to online mobile games had become a behavior that created stickiness and intention is also discussed in this research.</p>

scholarly journals PERAN PEMODERASI TEKANAN WAKTU HUBUNGAN ANTARA NILAI FUNGSIONAL DAN NILAI EMOSIONAL TERHADAP NIAT BELI PRODUK FLASH SALE

2020 ◽  
Vol 6 (3) ◽  
Author(s):  
Wiry Utami
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Online Survey ◽  
Time Pressure ◽  
Hierarchical Regression ◽  
Functional Value ◽  
Emotional Value ◽  
The Relationship

ABSTRACT The research examines the role of time pressure as moderating variable to the relationship between functional value and emotional value on purchase intention on flash sale product. Data for this research were collected by online survey and administered to 150 respondents. The hypothesis testing was conducted using multiple regression analysis and hierarchical regression analysis. Finding of this indicated that functional value and emotional value have positive and significant effect on purchase intention. Time pressure has no negatively moderated the effect of functional value and emotional value on purchase intention. Keywords: functional value, emotional value, time pressure ABSTRAK Penelitian ini menguji peran tekanan waktu sebagai variabel moderasi hubungan antara nilai fungsional dan nilai emosional terhadap niat beli konsumen pada produk flash sale. Data di kumpulkan melalui survey online dengan 150 responden. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi berganda dan analsisi regresi hirarki. Hasil dari penelitian menunjukan bahwa nilai fungsional dan nilai emosional berpengaruh terhadap niat beli. Tekanan waktu tidak memoderasi secara negatif pengaruh nilai fungsional dan nilai emosional terhadap niat beli. Kata Kunci: nilai fungsional, nilai emosional, tekanan waktu

Celebrity transgression and consumers’ forgiveness: does religiosity matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anwar Sadat Shimul ◽  
Matthew Barber ◽  
Mohammad Ishmam Abedin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Intrinsic Religiosity ◽  
Content Type ◽  
Equation Modelling ◽  
Before And After ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on consumers’ forgiveness is tested as well. In addition, consumers’ attitudes towards the brand and celebrity as well as purchase intention for the endorsed brand are examined both before and after the transgression. Design/methodology/approach Data (n = 356) were collected through a self-administered online survey and analysed though structural equation modelling in AMOS 26. Findings The results show that consumers’ attitude towards celebrity, brand and purchase intention gets weaker once the celebrity gets into transgression. Consumers tend to forgive more if the celebrity apologises (vs denies) for the wrongdoing. The hypothesised relationship between attitude towards celebrity and purchase intention did not sustain after the transgression. In addition, consumers’ intrinsic religiosity strengthens the relationship between attitude towards the celebrity and purchase intention. Practical implications The findings of this research present valuable implications for brands practitioners. Brands should formulate actionable contingency plans to mitigate the negative ramifications of celebrity transgressions. Specifically, intrinsic religiosity and celebrity apologies should assist consumers in forgiving the transgression and negate the implications that could have arisen if the celebrity instead denied the transgressions. Originality/value This research extends the previous research by examining religiosity and forgiveness within the context of celebrity transgressions. To the best of the authors’ knowledge, this is one of the first few research studies to consider the role religiosity plays in consumers’ intention to forgive celebrity transgressions.

The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Nur Qistina Ihsannuddin ◽  
Ainul Mohsin Abdul Mohsin
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Influence ◽  
Consumer Attitude ◽  
Content Type ◽  
Social Media Advertising ◽  
The Relationship ◽  
Significant Positive Influence

Purpose The purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines the relationship between attitude towards social media advertising and purchase intention. Design/methodology/approach The data was collected via an online survey among Malaysian Muslim participants. Quantitative analysis was used to test the hypothesis. A total of 280 respondents participated in the online survey but only 264 responses fit the analysis. The data was analysed via SPSS and partial least squares structural equation modelling. Findings The findings of this paper show that attitude functions, namely, utilitarian, value-expressive, ego-defensive and religiosity have a significant positive influence on attitude towards social media advertising, whilst knowledge function was found to be insignificant. Attitude towards social media advertising was also found to have a significant positive influence on purchase intention. Practical implications Advertisers should also consider the religious aspects of Muslim consumers and their level of sensitivity as Muslims nowadays are well-informed. This is to avoid controversies and have a better understanding of their consumer needs. Originality/value This is one of the few studies examining the influence of religiosity in the social media advertising of controversial products such as bubble tea.

Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach

1967 ◽  
Vol 31 (4) ◽  
pp. 22-27 ◽  
Author(s):  
Edward L. Grubb ◽  
Harrison L. Grathwohl
Keyword(s):  
Consumer Behavior ◽  
Theoretical Approach ◽  
Psychological Characteristics ◽  
Self Concept ◽  
Purchase Behavior ◽  
Market Behavior ◽  
Symbolic Value ◽  
Behavior Based ◽  
The Relationship ◽  
Theoretical Foundations

What is the relationship between the psychological characteristics of a consumer and his purchase behavior? In this paper the authors briefly review pertinent research and lay theoretical foundations for a model of consumer behavior based upon an individual's self-concept and the symbolic value of the goods he buys.

Consumers' perceptions and responses towards online retailers' CSR

2020 ◽  
Vol 48 (12) ◽  
pp. 1277-1299
Author(s):  
Van Thac Dang ◽  
Ninh Nguyen ◽  
Jianming Wang
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Social Trust ◽  
Current Knowledge ◽  
Mediating Effect ◽  
Brand Identification ◽  
Content Type ◽  
Online Retailers ◽  
Consumer Purchase Intention ◽  
The Relationship

PurposeAnchored on social trust theory, social identity theory and signalling theory, this study investigates the process of how consumers respond to online retailers' corporate social responsibility (CSR).Design/methodology/approachFollowing the hypo-deductive research design, a unique model was developed to link online retailers' CSR with consumer purchase intention through brand identification and word of mouth (WOM). This model was subsequently tested and validated by conducting an online survey to 239 customers of a major online retailer in China, that is, JD.com.FindingsAnalysis using structural equation modelling demonstrates that online retailers' CSR is positively associated with consumer purchase intention, and brand identification positively mediates such an association. In addition, WOM exhibits a mediating effect on the relationship between perceived online retailers' CSR and consumer purchase intention and between brand identification and consumer purchase intention.Practical implicationsOnline retailers must endeavour to employ CSR as a strategy to enhance consumer purchase intention and behaviour. Moreover, they should develop communication programmes that highlight their engagement in CSR activities to improve their brand image and facilitate consumers' positive WOM.Originality/valueTo the best of the researchers' knowledge, this study is the first to examine the mediating roles of brand identification and WOM in the relationship between online retailers' CSR and customer purchase intention. Furthermore, this study extends current knowledge about online retailers' CSR and its potential impact in emerging economies by focussing on the context of China.

scholarly journals Impact of Perceived Risk on Consumer Purchase Intention towards Luxury Brands in Case of Pandemic: The Moderating Role of Fear

2021 ◽  
Vol 10 (1) ◽  
pp. 216-226
Author(s):  
RIMSHA KANWAL
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Survey ◽  
Dominant Role ◽  
Sampling Technique ◽  
Luxury Brands ◽  
Expectancy Value ◽  
Consumer Purchase Intention ◽  
Value Model ◽  
The Relationship

This paper explores the relationship between perceived risk, fear, and consumer purchase intention towards luxury brands in the case of COVID-19. An online survey was conducted on 750 consumers of luxury brands in Pakistan with a purposive sampling technique. The validity of the scale and the connection between the research model were identified by exploratory factor analysis (EFA). The study uncovered how COVID-19 wreaks havoc on luxury brands in Pakistan. It was found that perceived risk has a negative and significant effect on consumer purchase intention towards luxury brands in the case of COVID-19. Moreover, fear negatively moderating the relationship between perceived risk and consumer purchase intention towards luxury brands in the case of COVID-19. As fear playing a dominant role in the reduction of purchase intention in the case of an outbreak, a brand's industry needs to prepare some strategies in advance that control the negative emotions of consumers for shopping. Considering the uniqueness of the study, it is based on two theories include Psychometric Paradigm and Expectancy-Value model that explains how perceived risk changes the consumer purchase intention during an outbreak. Keywords: COVID-19, Perceived Risk, Fear, Consumer Purchase Intention, Luxury Brands.

scholarly journals Analyzing the Factors Affecting Purchase Intention of Drugstore Beauty Products

2021 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Regita Maharani ◽  
Christian Haposan Pangaribuan
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Online Survey ◽  
Factors Affecting ◽  
Intention To Purchase ◽  
Competitive Price ◽  
Main Effect ◽  
Shopping Enjoyment ◽  
The Relationship ◽  
Beauty Products

Objective – The objective of this study is to identify the key elements of buying beauty products in drugstore chains, discuss the reasons and factors behind why these drugstore chains had become the customers’ preference to visit and purchase beauty products, and to find out the relation of store convenience of drugstore chains to purchase intention of their beauty products. Methodology – The method used in this research is quantitative using an online survey started in November 2020. From 132 distributed questionnaires using Google Form link, only 106 responses are valid. Findings – The results reveal that shopping enjoyment and competitive price to have a significant influence on intention to purchase. However, the relationship between convenience and purchase intention was not supported. Novelty – Previous studies have predominantly examined the main effect of shopping convenience on purchase intention. This study extends our understanding of this relationship by highlighting the non-significant result in the convenience–intention linkage.

scholarly journals The Influences of Live Streaming Affordance in Cross-Border E-Commerce Platforms

2022 ◽  
Vol 30 (2) ◽  
pp. 1-24
Author(s):  
Yujing Xu ◽  
Wenqian Jiang ◽  
Yu Li ◽  
Jia Guo
Keyword(s):  
Consumer Behavior ◽  
Purchase Intention ◽  
Live Streaming ◽  
Information Transparency ◽  
Cross Border ◽  
Different Types ◽  
Unique Nature ◽  
The Cross ◽  
Types Of Information ◽  
The Relationship

Despite the promise of cross-border e-commerce, attracting consumers is still a worldwide challenge. Many cross-border e-commerce platforms have responded to the challenges by embracing innovative tools like live streaming. However, there has been limited understandings of the unique nature of live streaming and its empirical influence. Taking an affordance view of live streaming, this study defines affordance of live streaming as the capacities provided by live streaming and examines how affordance of live streaming affect consumer behavior in the cross-border e-commerce context based on information transparency perspective. Results show that although live streaming does not directly affect consumers’ cross-border purchase intention, it can increase consumers’ purchase intention through increasing perceived information transparency. In addition, affordance of live streaming can further moderate the relationship between different types of information transparency and consumers’ cross-border purchase intention. The findings provide a much-needed contribution to academia and business.

scholarly journals Perilaku Konsumen Berdasarkan Religiusitas

2021 ◽  
Vol 5 (2) ◽  
pp. 158-166
Author(s):  
Siti Asiyah ◽  
Hariri Hariri
Keyword(s):  
Consumer Behavior ◽  
Phenomenological Study ◽  
Scientific Development ◽  
Cosmetic Products ◽  
Consumption Behavior ◽  
Phenomenological Studies ◽  
Personal Experiences ◽  
Close Relationship ◽  
Behavior Based ◽  
The Relationship

This study aims to examine more deeply consumer behavior based on religiosity and halal awareness owned by Muslimah lecturers in Malang.This study uses a phenomenological study which aims to examine more deeply the personal experiences of Muslimah lecturers in purchasing products, especially halal cosmetic products. Phenomenological studies based on this aspect of religiosity and halal awareness are still rarely carried out. So that by doing this research, it will add to the knowledge base, especially in the field of consumer behavior.The focus of the problems that will be examined in this research is the first; is how the informants interpret the aspect of religiosity they have in influencing their consumption behavior towards halal products and the second; is how the relationship between religiosity and halal awareness owned by the informants, so that this will add to the treasures of scientific development, especially consumer behavior based on the aspect of religiosity. The results of the study show: First) The aspect of religiosity in the eyes of Muslim lecturers is interpreted as a form of "commitment" to their faith, so that the aspect of religiosity is the main consideration in the purchase/choice of halal cosmetics. Second) Religiosity and halal awareness have a close relationship, this is evidenced by the tendency of Muslim lecturers to prefer halal cosmetics over non-halal cosmetics. These results indicate that the higher the religiosity of the informants, the higher the level of halal awareness owned by Muslim lecturers in Malang.

scholarly journals THE RELATIONSHIP BETWEEN CONSUMER DOUBT AND VALUE FOR MONEY ON PURCHASE INTENTION

2020 ◽  
Vol 4 (1) ◽  
pp. 1-16
Author(s):  
Janice Ardelia Hareka ◽  
Alexander Wahyudi
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Sampling Method ◽  
New Product ◽  
Value For Money ◽  
The Relationship ◽  
Research Analysis

This research is done to find out the relationship between consumer doubt and value for money on purchase intention. This research uses quantitative method by collecting data through questionnaires of 30 respondents, sample is done by purposive random sampling method. In this research, analysis of relationship was done between consumer doubt, and value for money on purchase intention to find out which variables affects purchase intention. What distinguishes this research from other researches is that there is a new product that has been owned yet by the more well-known brand of smartphones, namely the existence of the back screen that is used to take self- photographs by using the rear camera. Hypothesis is done to produces calculation statistics that the factor of purchase intention, that is consumer doubt affecting negatively on purchase intention, and value for money affecting positively on purchase intention.

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