scholarly journals Managing consumer behaviour through social communications

2021 ◽  
Vol 39 (3) ◽  
Author(s):  
Natalia Zykun ◽  
Yana Zoska ◽  
Vilena Voronova ◽  
Diana Fayvishenko ◽  
Yuliia Kyiashko ◽  
...  
Keyword(s):  
Consumer Behaviour ◽  
Point Of View ◽  
Communication Process ◽  
Consumer Decision Making ◽  
Customer Base ◽  
Composite Tool ◽  
Social Communications ◽  
Psychological Point ◽  
Decision Making Processes

The article examines the issues of using social communications as an integral part of marketing technologies for managing and modifying consumer behaviour. The motivating determinants influencing the formation of consumer behaviour are analyzed; the current role of communications in the field of marketing technologies is considered.The communication process itself is considered both from a socio-psychological point of view and from the standpoint of the effectiveness of using marketing tools. The points of influence of social communications on consumer decision-making processes have been determined. The article also proposes a methodology for the complex formation and use of social communications as a composite tool for managing and influencing consumers.In practice, an example of the implementation of this technique has been analyzed, in case of the need to increase the loyalty of customers of an unprofitable company that has encountered difficulties in expanding its customer base and the need to transform the negative opinion of consumers about their own brand.

scholarly journals Analysis Of Psychological Influence Forms In Management Of Personality

2021 ◽  
Vol 03 (05) ◽  
pp. 403-409
Author(s):  
Murodil Radjabov ◽  
Keyword(s):  
Social Psychology ◽  
Group Process ◽  
Social Processes ◽  
Point Of View ◽  
Communication Process ◽  
Psychological Point ◽  
Psychological Influence ◽  
The Subject ◽  
And Behavior

The owner of both the communication process and the group process - the subject and the object - is actually an individual, a concrete personality. That is why social psychology also studies the problem of personality, considering it from the point of view of being a participant and active performer of these various social processes. When people interact with each other, one of their main goals is to influence each other, that is, to convince each other, motivate, change attitudes and make a good impression. Psychological influence is the ability to influence the thoughts, feelings and behavior of people in various ways. In this article, from a psychological point of view, methods of psychological influence in managing an individual are studied.

scholarly journals The Role of Telemedicine on Ecuador During COVID-19 Crisis: A Perspective from a Volunteer Physician

2020 ◽  
Author(s):  
Bryan Nicolalde
Keyword(s):  
Public Health ◽  
Health System ◽  
Health Systems ◽  
Latin American ◽  
Call Center ◽  
Point Of View ◽  
Public Health Systems ◽  
Psychological Point ◽  
The Government

Ecuador is one of the most affected countries of COVID-19 in Latin American. The government invited physicians to become a volunteer to attend call center and practice telemedicine in order to relief an oversaturated health system. Due lack of availability and digital illiteracy the government implement just standard calls. The difficulties that can be faced are secondary to establishing the severity of a patient only with subjective measures and to achieving effective coordination of telemedicine with public health systems. The role played by the doctor during this crisis is fundamental from the educational, preventive and psychological point of view.  

Methods for the formation and maintenance of professional motivation by the leader

2019 ◽  
Vol 4 (4) ◽  
pp. 68-76 ◽  
Author(s):  
Ekaterina Sepiashvili
Keyword(s):  
Point Of View ◽  
Psychological Point ◽  
Managerial Activity

The managerial activity of a leader from a psychological point of view is embodied in such a way as to select for his subordinate the conditions under which his stimulation will be carried out, namely, the conditions that enhance the motivational motives of work, increase interest, and a creative attitude to the matter. The article considers the role of the leader and his managerial activities in the formation and maintenance of professional motivation of subordinates. The basics of the formation and maintenance of professional motivation of employees are highlighted, as well as features that affect the formation of professional motivation are shown. The article identifies the most significant goals of professional motivation and gives recommendations to managers on their formation and maintenance.

scholarly journals Urban resilience in the aftermath of tropical storm Washi in the Philippines: The role of autonomous household responses

2021 ◽  
pp. 239980832199869
Author(s):  
Karl Sam M Maquiling ◽  
Safira De La Sala ◽  
Paul Rabé
Keyword(s):  
Empirical Evidence ◽  
Low Income ◽  
The Philippines ◽  
Point Of View ◽  
Urban Resilience ◽  
Household Level ◽  
Direct Benefits ◽  
Decision Making Processes ◽  
Household Responses

Existing knowledge regarding the role of household adaptation in pursuing urban resilience, especially in developing countries, is limited. Upon this rationale, the study provides in-depth empirical evidence on how resilience is framed, pursued, and realized from the perspective of low-income households in the Philippines. The study adopted a mixed-methods strategy to expound on the dynamics that affect resilience-building measures at the household level. The quantitative tools were chosen to provide empirical evidence on how residents in selected areas understand resilience and the actions undertaken to realize desired outcomes. The findings were further examined through analysis of data gathered from key informant interviews, relevant local policies, and regulations. Key findings show that autonomous household responses are intended, albeit intuitively, as resilience-building measures from the need to address risks immediately. These measures are undertaken independently and can provide direct benefits to the household. However, they may become counterproductive when analyzed from the point of view of collective resilience. The key to addressing this is institutional interventions that allow flexible modes of resilience that could enable households to pursue better resilience-building measures. Autonomous household responses, transitioning to a more collective level approach, challenge the distribution of decision-making processes and could result in framing appropriate urban resilience policies, strategies, and measures.

scholarly journals SELF-DEVELOPMENT, ABILITY FOR SELF-DEVELOPMENT AND HIGHER ABILITY FOR SELF-DEVELOPMENT

2021 ◽  
pp. 190-198
Author(s):  
Галина Валентиновна Ожиганова
Keyword(s):  
Specific Activity ◽  
Point Of View ◽  
Subject Position ◽  
Key Factors ◽  
Life Problems ◽  
Self Development ◽  
Psychological Point ◽  
Inner World ◽  
The Difference

С психологической точки зрения анализируется понятие «саморазвитие», а также связанные с ним способности личности. Цель исследования – рассмотреть понятие «саморазвитие», а также «способность к саморазвитию», «высшую способность к саморазвитию» и выявить различие между этими способностями. В ходе проводимого анализа раскрывается понятие саморазвития, описываются его различные характеристики и параметры. Представлены определения способности к саморазвитию, охватывающие ее разные ракурсы. Показано, что единого представления о саморазвитии не существует. Многообразие факторов, способствующих саморазвитию, выделение множества его аспектов и компонентов, различных форм проявления представляется правомерным, так как отражает сложность и многомерность данного психологического феномена. Особое место занимает описание субъектности, которая трактуется автором в качестве одного из основных факторов, ведущих к саморазвитию. Подчеркивается важная роль позиции субъекта и субъектности в саморазвитии и ее значение для проявления высшей способности к саморазвитию. Отмечена специфика высшей способности к саморазвитию, связанная с ее принадлежностью к ментальному компоненту духовных способностей. Показано отличие обычной способности к саморазвитию от высшей способности к саморазвитию, которое связано с тем, что высшая способность к саморазвитию ориентирована на абсолютные ценности и высокие духовно-нравственные идеалы. The article analyzes the concept of “self-development” and the personality abilities associated with it from a psychological point of view. The purpose of the research is to consider the concept of “self-development”, as well as “the ability for self-development”, “the highest ability for self-development” and identify the difference between these abilities. In the course of the analysis the concept of self-development is described, its various characteristics and parameters are revealed. The article presents definitions of the ability for self-development, covering its different aspects, such as systemic, integrative, subjective, activity-oriented, life-oriented, transformative, motivational-value, evaluative-orientational, self-regulatory, reflexive-regulatory, cognitive. It is shown that there is no single concept of self-development. Some concepts emphasize the role of cognitive factors, while others give priority to self-regulatory skills; subject position; transformation of the inner world; specific activity for self-change, aimed at solving life problems. It is concluded that the variety of factors contributing to self-development, the identification of many its aspects and components, various forms of manifestation seems to be logical, since it reflects the complexity and multidimensionality of this psychological phenomenon. A special place in the article is occupied by the description of subjectiveness, which is interpreted by the author as one of the key factors determining self-development. The important role of the position of the subject and subjectiveness in self-development and its importance for the manifestation of the highest ability for self-development, when a person acts as a subject of activity, as a subject of development, and as a subject of life, is emphasized. The specificity of the highest ability for self-development is noted, associated with its belonging to the mental component of spiritual abilities. The difference between the ordinary ability for self-development and the higher ability for self-development is shown, which is due to the fact that the highest ability for self-development is focused on absolute values and high spiritual and moral ideals.

scholarly journals “Tu es dans la lune”

Pragmatics ◽  
2002 ◽  
Vol 12 (4) ◽  
pp. 399-413 ◽  
Author(s):  
Virginie Laval ◽  
Josie Bernicot
Keyword(s):  
Point Of View ◽  
Substantial Impact ◽  
Linguistic Convention ◽  
Idiomatic Expression ◽  
Idiomatic Expressions ◽  
Linguistic Conventions ◽  
Psychological Point ◽  
Contextual Characteristics ◽  
Pragmatic Aspects

From a psychological point of view, this study looks at children’s and adult’s comprehension of idiomatic expressions, and most particularly at the underlying cognitive processes needed for comprehension. Idiomatic expressions are expressions where there is a considerable difference between what is said (literal interpretation) and what is meant (idiomatic interpretation). In other words, the meaning of an idiomatic expression depends largely on a convention that relates a given linguistic form to a given meaning. Conducted in this framework, the present study was aimed at determining the role of contextual characteristics and the linguistic convention in the comprehension of idiomatic expressions by 6- and 9-year-old children, and by adults. The subject’s task was to complete stories. Twelve stories were presented in comic strip format by the experimenter, who told the story in the first three frames and then instructed the subject to choose one of the two possible endings. Two features of the stories were varied : The utterance production context (idiomatic vs. literal) and the idiom familiarity level (familiar vs. unfamiliar). Regardless of age, the context had a substantial impact on idiom comprehension: This reinforces the idea of the necessity of taking the context and the extra-linguistic conventions into account in order to explain language functioning, not only in children but also in adults. The role of the linguistic convention began at the age of 9 and was particularly strong in adults: They appear to reconstruct the communication situation solely on the basis of the linguistic convention. The role of familiarity also appeared in the 9-year-olds and continued on into adulthood. These results suggest that the period of adolescence is crucial for the development of certain pragmatic aspects of language.

scholarly journals Interrelation of Communication Subjects: the degree of trust to the source of information

Communicology ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 181-190
Author(s):  
P. Yu. Simonov
Keyword(s):  
Point Of View ◽  
Communication Process ◽  
Survey Method ◽  
Present Stage ◽  
Media Communication ◽  
The Subject ◽  
Communicative Act ◽  
The Relationship ◽  
Source Of Information

The paper is devoted to the issues of interrelations between subjects of communication. The aim of the study is to analyze the role of trust in the source of information as a factor in effective communication. The objectives of the research are to differentiate the environmental and subjective approaches to the study of communication, to identify models of the communicative act at the present stage, to determine the principles of the relationship between the subjects of communication, to describe the factors that affect the degree of trust in the source of information, to develop criteria for studying the subject and his behavior in the communication process at the present stage. The research methodology includes a descriptive and survey method in the study of the theory of the issue, analysis and comparison of concepts from the point of view of philosophy, sociology, communication, psychology. The author examines the criteria for determining the “subject”, “subjectivity”, the psychological phenomenon of “trust” in the process of implementing media communication. The article describes various aspects of communicative relations related to the degree of subjects’ trust in the source of information and gives practical examples of the behavior of subjects of communication.

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