scholarly journals THE INFLUENCE OF ONLINE MEDIA ADVERTISING AND PRODUCT QUALITY ON HONDA MOBILIO BUYING INTEREST THROUGH BRAND AWARENESS (Survey in Region Three Cirebon)

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Ikin Sodikin ◽  
Wachjuni Wachjuni

ABSTRACTThis study aims to�determine�the direct and indirect effects of video advertising through online media and product quality on buying interest with brand awareness as an intervening variable. The sample in this study was people in the three regions of�Cirebon�with the�category�of having seen video advertisements on online media, having driven or bought a Honda�Mobilio�product and were over 20 years old with samples taken as many as 100 people. This research instrument in the form of a questionnaire by distributing through the help of Google forms. The data analysis technique used is Structural Equation Modeling (SEM). The test results of the proposed hypothesis show that (1) video advertising through online media has no effect on brand awareness and is significant. (2) video advertisements through online media have no effect on buying interest and are not significant. (3) product quality influences brand awareness and is significant. (4) product quality has no effect on buying interest and is not significant. (5) brand awareness has no influence on buying interest and is significant. (6) Variable video advertisements through online media and product quality together affect brand awareness. (7) video advertising through online media, product quality and brand awareness together influence buying interest. (8) video advertising through online media has no effect on buying interest through brand awareness. (9) product quality influences buying interest through brand awareness.Keywords: Video Advertising Through Online Media, Product Quality, Buy Brand Awareness

2019 ◽  
Vol 15 (1) ◽  
pp. 46-53
Author(s):  
Paulus Wardoyo ◽  
Lia Kumalasari ◽  
Endang Rusdianti

The tight competition in the banking industry has forced management to be creative in serving customers. Research related to product quality and service excellence has been carried out, but the research is still done partially. This research combines product quality and service excellence by utilizing customer satisfaction as a mediating variable in the decision to save again. The study population was customers of deposit accounts. This study used purposive sampling, with a number of respondents as many as 125 people. The analysis technique used was structural equation modeling, the collected data was then processed using AMOS software. After analysis, all hypotheses submitted in this study were considered to be acceptable. The managerial implications of the research are that the service excellence provided by the bank must be a service that can truly be directly felt and provide benefits, so that it can satisfy customers.


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Bahareh Nikooyeh ◽  
Tirang R. Neyestani

Abstract Background Structural equation modeling (SEM) is a method used to evaluate linear causal relationships among variables. This study aimed to investigate the direct and indirect effects of serum 25(OH) D on certain cardiovascular risk factors using SEM. Methods An analytical cross-sectional study was conducted in six provinces of Iran. Subjects (n = 922), aged 19–65 years, were selected from National Food and Nutrition Surveillance. The assessments were sun-exposure behavior, anthropometric and biochemical measurements. A series of SEM models were tested and the model with the best fit indices was considered for use in the structural part of the model. Based on the literature review of previous theoretical models and supporting bivariate analyses, an overall SEM examined direct or indirect associations among observed and latent variables. We put the demographic, duration of sun exposure, anthropometric and metabolic variables in our model. Results The paths between serum 25(OH) D and BMI were inverse and statistically significant, whereas age showed a positive association with BMI (B = 0.06, p < 0.001), both direct (st. effect = 0.11, p = 0.01) and indirect via vitamin D (st. effect = − 0.02, p = 0.01). The results confirmed that serum 25(OH) D concentration is a predictor for latent variable of lipid profile (B = − 0.13, p = 0.01) both through direct (p = 0.02) and indirect effects via BMI (p = 0.01). Conclusion Serum 25(OH) D concentration is a predictor of BMI and also a latent variable of lipid profile via direct and indirect effects. It can also attenuate the harmful effect of age on BMI and lipid profile particularly in women.


Author(s):  
I Komang Adi Dana Wijaya ◽  
Ni Wayan Sri Suprapti

The purpose of this study is to explain the effect of product quality on customer satisfaction mediated by brand image and brand trust, ultimately determining customer loyalty. The questionnaire distributed 175 copies to the users of Kencana Truss light steel in Bali Province, but valid for processing 133 copies. Data were analyzed using SEM (Structural Equation Modeling) analysis technique. The results of this study found that variable product quality, brand image, and brand trust have a significant positive effect on customer satisfaction. Customer satisfaction variables have a significant positive effect on customer loyalty. Variable brand image and brand trust, significantly mediate the effect of product quality on customer satisfaction. Similarly, customer satisfaction mediates the effect of brand image and brand trust on customer loyalty. The implications of the results of this study indicate that product quality is found as a major factor in increasing customer satisfaction which ultimately results in customer loyalty. Providers of light steel products should pay special attention to product quality, so customer satisfaction and loyalty can be maintained.


2019 ◽  
Author(s):  
Parastoo Jamshidi ◽  
Farid Najafi ◽  
Shayan Mostafaee ◽  
Ebrahem Shakiba ◽  
yahya pasdar ◽  
...  

Abstract Background: glomerular filtration rate (GFR) is a valid indicator for kidney function. Different factors can affect GFR. The purpose of this study is to assess direct and indirect effects of GFR-related factors using structural equation modeling.Patients and methods:We analyzed data from baseline phase of Ravansar Non-Communicable Disease cohort study. Data on socio-behavioral, nutritional, cardiovascular, and metabolic risk factors were entered in a conceptual model in order to test direct and indirect effects of factors related to GFR,separately in male and female, using the structural equation modeling.Results: Of 8927 individuals participated in this study, 4212 subjects were male (47.20%) and 4715 subjects were female (52.80%). The obtained mean and standard deviation of GFR was 76.05 (±14.31) per 1.73 . GFR for 0.2%, 11.3%, 73.0% and 15.50% of people were <30, , and , respectively. Hypertension and aging in both gender and atherogenic factor in male directly, and in female directly and indirectly had a lower effect on GFR. Blood urea nitrogen and smoking in male and female, directly or indirectly through other variables, were associated with a lower GFR. In female, diabetes had a lower direct and indirect effect on GFR. Obesity in female was directly associated with uper and indirectly associated with lower GFR.Conclusion: According to our results, aging, hypertension, diabetes, obesity and high lipid profile, and BUN had a decreasing direct and indirect effects on GFR. Although low GFR might have different reasons and it is not a consistent sign of CKD, our findings, are in line with other reports, provide more detailed informations about important risk factors of low GFR. Public awareness about such factors can improve public practice of positive health behaviours.


2019 ◽  
Author(s):  
Parastoo Jamshidi ◽  
Farid Najafi ◽  
Shayan Mostafaee ◽  
Ebrahem Shakiba ◽  
yahya pasdar ◽  
...  

Abstract Background: Glomerular Filtration Rate (GFR) is a valid indicator for kidney function, both in healthy and diseased people. Different factors can affect GFR. The purpose of this study is to assess a causal model to show direct and indirect effects of GFR-related factors using structural equation modeling. Patients and methods : We analyzed data from recruitment phase of Ravansar Non-Communicable Disease cohort study. Data on socio-behavioral, nutritional, cardiovascular, and metabolic risk factors were entered in a conceptual model in order to test direct and indirect effects of the associated factors on GFR, separately in male and female, using the structural equation modeling. Results : Of 8927 individuals participated in this study, 4212 subjects were male (47.2%) and 4715 subjects were female (52.8%). The obtained standard deviation of GFR was 76.05 (±14.3) per 1.73 . Filtration rate for 11.52%, 72.96% and 15.50% of people were <60, and , respectively. Hypertension in both gender and atherogenic factor in male directly, and in female directly and indirectly had a decreasing effect on GFR. Blood Urea Nitrogen (BUN) and smoking in male and female, directly or indirectly through other variables, was associated with a decrease in GFR. In female, diabetes had a decreasing direct and indirect effect on GFR. Obesity in female was directly associated with increasing and indirectly associated with decreasing filtration. Conclusion : According to our results, increasing age, hypertension, diabetes, obesity and high blood lipids, and BUN had a decreasing direct and indirect effects on GFR. Although low GFR might have different reasons and it is not a consistent sign of CKD, our findings, in line with other reports, provide more detailed informations about important risk factors of low GFR. Public awareness about such factors can improve public practice of positive health behaviours.


Sexual Abuse ◽  
2021 ◽  
pp. 107906322098828
Author(s):  
Adam Brown ◽  
Jamie Yoder ◽  
Kristina Fushi

Despite robust research linking trauma events to the commission of sexual harm by youth, the majority of victims do not become victimizers, imploring us to study potential interceding influences. Some research indicates that intermediary factors like attachment characteristics, trauma symptomatology, and executive functioning may be critical in understanding sexual harm committed by youth. This study explored relationships between trauma events, trauma symptoms, and attachment characteristics, and their relationship to executive functioning in a sample of 196 youth who committed sexual harm. Results revealed bivariate associations between trauma events, symptomatology, and maternal attachment characteristics. Structural equation modeling revealed numerous direct and indirect effects on the path to deficits in executive functioning, and that sexual abuse, above and beyond other forms of traumatic events, contributed to executive functioning deficits via trauma symptoms. The results are contextualized and implications are discussed.


2021 ◽  
Vol 7 (1) ◽  
pp. 285
Author(s):  
Agus Susetyohadi ◽  
Mufti Alam Adha ◽  
Afrilia Dwi Utami ◽  
Dwi Esti Sekar Rini

Indonesia is serious about positioning itself as the world's halal center and a pioneer in halal certification globalization. The public as consumers also has the right to get correct information about the halal-certified food products they need. It's related to consumers' safety both Muslim and non-Muslim, both in faith, spiritually and physically, in consuming food and beverage products. It is very dependent on information on these food products. The Government's efforts related to food products that are Halal certified in the community are by issuing Law no. 33 of 2014 concerning Halal Product Guarantee, which will be enforced three years later as a transition period. Many things influence consumer loyalty to a product. Among them, product quality, price, design, promotion, brand ambassador. Consumers will have high loyalty to a product if the product is of high quality. In other words, the product can provide the satisfaction expected by consumers. Samples were taken randomly according to the criteria set by the researcher. The data analysis technique used Structural Equation Modeling (SEM). This study used 185 responses from respondents, which were obtained using a google form survey. This study indicates that the variables of product quality, price, design, promotion, and brand ambassador have a significant positive effect on consumer loyalty to halal-certified products. It shows that halal certification for non-Muslim consumers is also one factor that needs to be considered and taken into consideration for food and beverage product producers.


2017 ◽  
Vol 11 (1) ◽  
pp. 99-130
Author(s):  
Krystella Krystella ◽  
Tigor Sitorus

This research is aim to determine the effect of internal control system, fraud diamond, and whistleblowingsystem on larceny at BPK RI. Research data was obtained through questionnaires distributed torespondent, the employees in the work unit of General Bureau, IT Bureau, Human Resources Bureau and Leaders Secretariat Bureau BPK RI. So as many as 105 samples collected. This research used quantitative analysis technique with Structural Equation Modeling (SEM) processed with Amos 23. The test results showed : 1) Internal control system variable has  positive and significant influence on whistleblowingsystem, 2) fraud diamond variable has not significant influence on whistleblowingsystem, 3) whistleblowingsystem variable has negative and significant influence on larceny, 4) internal control system variable has not significant influence on larceny, 5) fraud diamond variable has positive and significant influence on larceny. Therefore, the whistleblowingsystem mediation effect of the internal control system influence on larceny is perfectly significant. While the effect of fraud diamond on larceny is not proven to mediate.


2019 ◽  
Author(s):  
Parastoo Jamshidi ◽  
Farid Najafi ◽  
Shayan Mostafaee ◽  
Ebrahem Shakiba ◽  
yahya pasdar ◽  
...  

Abstract Background: Glomerular Filtration Rate (GFR) is a valid indicator for kidney function, both in healthy and diseased people. Different factors can affect GFR. The purpose of this study is to assess a causal model to show direct and indirect effects of GFR-related factors using structural equation modeling. Patients and methods : We analyzed data from recruitment phase of Ravansar Non-Communicable Disease cohort study. Data on socio-behavioral, nutritional, cardiovascular, and metabolic risk factors were entered in a conceptual model in order to test direct and indirect effects of the associated factors on GFR, separately in male and female, using the structural equation modeling. Results : Of 8927 individuals participated in this study, 4212 subjects were male (47.2%) and 4715 subjects were female (52.8%). The obtained standard deviation of GFR was 76.05 (±14.3) per 1.73 . Filtration rate for 11.52%, 72.96% and 15.50% of people were <60, and , respectively. Hypertension in both gender and atherogenic factor in male directly, and in female directly and indirectly had a decreasing effect on GFR. Blood Urea Nitrogen (BUN) and smoking in male and female, directly or indirectly through other variables, was associated with a decrease in GFR. In female, diabetes had a decreasing direct and indirect effect on GFR. Obesity in female was directly associated with increasing and indirectly associated with decreasing filtration. Conclusion : According to our results, increasing age, hypertension, diabetes, obesity and high blood lipids, and BUN had a decreasing direct and indirect effects on GFR. Although low GFR might have different reasons and it is not a consistent sign of CKD, our findings, in line with other reports, provide more detailed informations about important risk factors of low GFR. Public awareness about such factors can improve public practice of positive health behaviours.


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