scholarly journals Development of personnel potential of industrial enterprises in conditions of digitalization on example of Omsk region

Author(s):  
E. V. Yakovleva ◽  
◽  
O. V. Propp ◽  

The article considers the changes taking place with the personnel potential of industrial enterprises in Omsk under conditions of digitalization of the economy, analyzes certain indicators of the personnel potential of the region: dynamics of demographic indicators, personnel data and needs for specialists, compliance of the level of qualifications and education with the requirements of the economy. The relevance lies in the possibility of increasing the effective development of the personnel potential of enterprises based on active actions by all participants in the regional market in modern conditions of digitalization. General scientific methods of comparison, analysis and generalization are used

Author(s):  
E. V. Yakovleva ◽  
◽  
A. R. Terentyeva ◽  

Ensuring the economic reliability of industrial enterprises in the modern conditions of technological dynamics is a necessary and indispensable condition for the successful development and functioning of the enterprise in the long term. The results of the study aimed at substantiating the methodological approach to the formation of the mechanism of economic reliability of technological development of industrial enterprises are presented, which determines the theoretical significance and novelty of the results are shown. The basis of the study is general scientific methods of classification, generalization, comparison, analysis


Author(s):  
A.R. TERENTEVA ◽  

This article proves the need to create a system of organization for providing economic reliability by forming a mechanism for economic reliability based on the process-technological approach, suggests the author's gradation of the levels of organization for ensuring economic reliability and reveals their relationship with the level of economic reliability of industrial enterprises in the conditions of technological dynamics. The methodological basis of the study was made up of general scientific methods of classification, generalization, comparison, and analysis.


In the conditions of the development of the digital environment, innovative activities become a priority area of economic development that draws not only substantial material and financial resources but also human capital. The existing models designed to assess innovative activities in a region do not give an assessment of conditions for innovative activities. The study aims to develop methods for the assessment of conditions for innovative activities in a region based on a complex consideration of knowledge management factors that allow determining priority areas of regional policy in the digital environment. With regard to the study problems, the authors used a set of basic general scientific methods: comparison, analysis, synthesis, systemization, formalization, statistical estimation, economic mathematical modeling, methods of verifying the reproducibility of the models used on calculation examples. The model presented in the article allows the authors to evaluate the very conditions of innovative activities from the position of knowledge management factors in the conditions of the digital environment. The model’s practical application makes it possible to define priority areas for the development of the innovative sector. This, in turn, promotes the formation of the digital environment. The study results have been tested on the example of Russian constituent entities.


2020 ◽  
Vol 34 (1) ◽  
pp. 33-41
Author(s):  
Asima G. КOSHIM ◽  
◽  
Aigul M. SERGEYEVA ◽  
Kuat T. SAPAROV ◽  
Sveta K. BERDYBAEVA ◽  
...  

A distinctive feature of Mangystau is a significant number of underground mosques that have existed within the region since the X-XIII centuries. The purpose of the study is to analyze and assess the current state of underground mosques and the prospects for their use as objects for the development of tourism. The study was carried out as a result of the use of complex methods: dialectical, retrospective, systemic and logical analysis, as well as general scientific methods of comparison, analysis and synthesis. Underground mosques in Mangistau region play an important role in the development of tourism in Kazakhstan. The analysis shows that the objects carved into the rock are unique underground structures that differ in the peculiarity and history of their formation. The research results can be used in theoretical and methodological research on this topic. The research materials show that in the Mangistau region it is necessary to study the religious heritage using a rich resource base and develop new tour programs that will increase the region's tourism pportunities and the development of all types of religious tourism.


The international experience shows that development of hospitality industry promotes increase in budget revenues at all levels, creates new jobs and favorable tourist image of Ukraine. Branding of hotel business is a process of adding cost to a hotel product due to its advertising, sale, promotion and positioning of clients. It also defines a hotel product, the personality or the place, that should be improved in order to the buyer or the user feel the special, unique benefit which best of all satisfies their requirements. Though for domestic hotels rather effectively to use brands of the known hotel chains to increase the volume of sale of services and respectively to increase own profit, it is necessary to form individual image among consumers for such hotels in the competitive environment. So the article is devoted to specification of essence and justification of brand’s evaluation by the companies in the hospitality industry. It investigates the correct and wrong properties of hotel brands. The comparative analysis of the brands in the luxary market segment in Kyiv is executed. Calculation of the hotel brands’ market value is performed and their rank in the rating is determined. The subject of article’s research is the branding in the hospitality industry in the regional market. The purpose of the article is to investigate the peculiarities of hotel’s branding and to evaluate the hotel brands as a tool for improving hotel services in Kyiv market. General scientific methods are used, such as system analysis – to determine the peculiarities of the brands, expert method – to calculate the BrandBeta index that characterizes brand force, profit’s advantage and BrandFinance methods – to evaluate the main hotel brands in the luxary market segment in Kyiv. The following results were obtained: the hotel brands by the levels of their market value were ranked and the advantages of branding were defined, such as generating additional income; facilitating the choice of the hotel product by the consumer; promoting the launch of new products in adjacent markets; opening up the opportunities for investing in the future and others. Conclusions: the results of the evaluating the hotel brand in Kyiv market can be used in the hospitality industry as recommendations for justificating the strategy of sustainable development for tourism business.


As a result of objective diagnostics, which has a scientific basis and uses information and analytical tools, identify real ways to improve the efficiency of export-import activities of the enterprise. The subject of the study in the article is the methodological support of the effectiveness of export-import activities of the enterprise. The purpose of the article is to justify a methodological approach to diagnosing the effectiveness of export-import activities of modern industrial enterprises conducting foreign economic activity. Objective: to study the problems of diagnosing the effectiveness of export-import activities in a real enterprise, namely OJSC Turboatom. General scientific methods are used: theoretical-logical and system analyzes - to justify a system of indicators of the effectiveness of export-import activities of the enterprise; methods for constructing integral indicators - to determine the levels of efficiency of export-import activities and its structural dynamics; factorial and regression analyzes - determining the influence of factors of the internal and external environment at the level of efficiency of export-import activities; growth curve models - for predicting the values of particular and integral indicators. The following results were obtained: on the basis of the proposed tools and the well-founded logic of the stages of diagnosing the effectiveness of export-import activities, a methodological approach to diagnosis was developed. Conclusions: it is advisable to use the methodological approach in managing the effectiveness of export-import activities of the enterprise and developing an effective managerial solution.


Author(s):  
Irina Olegovna Nesmiyanova

More than a hundred years has passed since fingerprints found on crime scenes started to be used for the identification of a criminal. Nowadays, fingerprints are of considerable interest for crime solution and investigation. While ridge patterns are formed during fetal life and don’t change during the life-time, lines and wrinkles are formed later, and change over time. Therefore, the author considers the possibility to use the parts of a person’s skin - lines and wrinkles - for identification. This problem hasn’t been described sufficiently enough in special literature, that’s why additional research will help improve the procedure of using skin wrinkles in practical activities during crime solution and investigation. The purpose of the research is to detect the patterns influencing the transformation of lines and wrinkles. The author uses the general scientific methods of cognition, especially observation, comparison, analysis, synthesis, induction and deduction.  The research is aimed at the assessment of the possibility to use lines and wrinkles of a person’s skin for identification. Thus, the presence and the localization of wrinkles is an informative diagnostic criterion helping to acquire information about the gender, age, and profession of an unknown person. The author also believes that lines and wrinkles can be used for personal identification.   


2020 ◽  
Vol 26 (9) ◽  
pp. 986-992
Author(s):  
E. A. Sintsova ◽  
O. V. Voskresenskaya

The development and improvement of the digital economy has laid the groundwork for the transformation of competitiveness management in industrial enterprises. These processes need to be studied in depth. Aim. The presented study aims to assess the importance of the digital economy for maintaining and improving the competitiveness of industrial enterprises. Tasks. The authors examine general trends, Russian and foreign experience of ensuring the competitiveness of industrial enterprises in the digital economy and develop a strategy for enhancing competitiveness under the influence of digitalization. Methods. This study uses general scientific methods of cognition such as comparison, deduction and induction, analysis, observation, generalization, and systematization. Results. An upward trend in global digitalization is determined, which increases the importance and relevance of studying its impact on the competitiveness of industrial enterprises. The countries of the Asia-Pacific region are the trailblazers in using innovations. Positive foreign experience of implementing digitalization tools serves as an example for Russian industrial enterprises. Russian enterprises are willing, but not always able, to use digital technologies. Industrial enterprises can choose certain strategies for implementing innovations in competition. Conclusions. The competitiveness of industrial enterprises under modern conditions can only be ensured by implementing the tools and technologies offered by the digital economy through the formation of a solid base of stability and security in competition.


Author(s):  
E. Levina

The problem of risk management, especially in the new conditions associated with global challenges and threats and the transformation of the economy, is of an urgent nature. The aim of the study is to expand the possibilities of minimizing risks for enterprises in the conditions of the formation of a new industrial landscape. The object of the study is the risks of industrial enterprises. The subject of the study is the features of minimizing the risks of industrial enterprises in the conditions of economic transformation. The methodology of the study consisted of the following general scientific and private scientific methods and approaches: the method of analysis and synthesis for studying the features of management and risk minimization in organizations of different levels, methods of classification and generalization for expanding the typologies of risks of industrial enterprises, structural and functional, systemic and situational approaches for risk analysis and the development of proposals for their minimization, as well as mathematical and statistical methods of analysis of open empirical data. The results of the study. The paper presents theoretical and applied aspects of using platform solutions and artificial intelligence elements to minimize the risks of industrial enterprises in the development of a new economic landscape. Conclusions. The author of the article supplemented the typologies of risks of industrial enterprises and proposed solutions to minimize them. Application. The results of the study can be used for further studies of this problem.


Author(s):  
T. Sashchuk

<div><em>The article presents the results of the study of the communicative competence of the politicians on the basis of the analysis of their messages on their official pages of the Facebook social network. The research used the following general scientific methods: descriptive and comparative, as well as analysis, synthesis and generalization. The quantitative content analysis method with qualitative elements was used to distinguish the peculiarities of information messages that provide communication of the deputies of Verkhovna Rada (Ukrainian Parliament) on their official Facebook pages. Information messages have been analyzed by the following three criteria: subject matter, structure and language.</em></div><p> </p><p><em>For the first time the article draws a parallel between communicative competence and the ability to communicate with voters on the official pages of Facebook which is the most popular social network in Ukraine. As it is established, communicative competence in the analyzed cases is caused not by education, but by previous professional activity of a politician. The most successful and high-quality communication was from the current parliamentarian who worked as a journalist in the past. More than half of the messages that provided successful communication consisted of sufficiently structured short text and a video. The topic covers the activity of the parliamentarian in the Verkhovna Rada and in his district. More than half of the messages are spoken in the first person.</em></p><p><em>The findings of the study can be used in teaching such subjects as Political PR and Electronic PR, and may be of interest to politicians and their assistants.</em><em></em></p><p><strong><em>Key words:</em></strong><em> competence and competency, communicative competence, political discourse, official page of the deputy of Verkhovna Rada of Ukraine on the Facebook social network, subject matter and structure of the information message, first-person narrative, correspondence of communication to the level of communicative competence.</em></p>


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