scholarly journals Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)

2021 ◽  
Vol 2 (1) ◽  
pp. 40-48
Author(s):  
Siamak Nazemi ◽  
Roohollah Bagherzade
Keyword(s):  
Social Media ◽  
New Products ◽  
Customer Behavior ◽  
Design And Technology ◽  
Fashion Industry ◽  
Product Lines ◽  
Factors Affecting ◽  
The Impact ◽  
Gathering Data

In fashion industry, creative ideas and new products appear in new collections of brands presented in several ways, such as fashion week, exhibition etc. Iranian menswear also had the same strategy, but because of features of their customers, usually they use same designs and products in their new collections. Achieving new products in fashion industry can be related to design and technology aspect. Here we are looking for important factors affecting new products in Iranian menswear and also aiming at understanding which strategy are utilized in these product lines. Firstly this is done by gathering data from the Iranian Fashion association and 3 big Iranian menswear brands, secondly by interviews with experts from Iranian menswear brands, looking for answers of the study question. Twelve factors released from literature of study are divided in four sections: fabric sector, garment and accessories sector, and market sector. In 2010-decade, Iranian menswear brands focused on the technology factor in their new products, but during recent years, they changed their mind and now change direction to design departments. These phenomena happen due to the impact of social media on Iranian culture, with social media changing the behavior of the Iranian customer. Generally, accessing the directors of menswear brands was difficult, and during their interview they tried to hide some information. New products were an important factor in increasing market of any menswear brand. This study helps them to utilize the best strategy depending on their customers and market. This study confirms a new product’s impact on customer behavior and culture which could be difference with time.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

scholarly journals The impact of globalization on the implementation of green purchasing in companies operating in the forest-based sector

2021 ◽  
Vol 129 ◽  
pp. 07005
Author(s):  
Nikola Slastanova ◽  
Marek Hlodak ◽  
Hubert Palus
Keyword(s):  
Value Added ◽  
Raw Material ◽  
Sustainable Competitive Advantage ◽  
Business Systems ◽  
Product Lines ◽  
Factors Affecting ◽  
Proactive Approach ◽  
Furniture Manufacturing ◽  
Green Purchasing ◽  
The Impact

Research background: The global environment influences the behaviour of companies. This concerns the requirements for increasing number of products, product lines, brands, the need for market segmentation, consumer demand, innovations as well as the behaviour of consumers and suppliers including environmentally appropriate purchasing. The forest-based industries must respond to changes from the perspective of the globalization process by appropriate adaptation and, inter alia, to focus on the introduction of environmentally properly procurement. The integration of green purchasing principles into business systems is increasingly mentioned in the process of globalization of economies in connection with the huge potential for gaining a sustainable competitive advantage. Purpose of the article: The aim of the paper is to identify and analyze the factors affecting the implementation of environmentally friendly purchasing in the companies of forest-based sector in Slovakia. Methods: The reasons for implementing responsible practices in supply chains are based either on the stakeholder theory or the assumption that companies have a more proactive approach to implement sustainable purchasing practices as they are aware of the possible benefits. Using a questionnaire survey the companies operating in all sub-sectors of the forest-based industry - wood, pulp and paper and furniture manufacturing, including their suppliers of wood raw material in Slovakia, were questioned with the aim to identify the reasons for implementing sustainable purchasing practices. Findings & Value added: Data obtained are used to identify the factors that are crucial for the introduction of green purchasing in companies in dependence on the specific company characteristics and conditions of the market environment under which companies operate.

scholarly journals Factors Affecting Domestic Tourism Promotion in Jordan: A Case Study of the Official Media

2016 ◽  
Vol 12 (23) ◽  
pp. 329
Author(s):  
Ibrahim Kahlil Bazazo ◽  
Mohammed Riyad Al-Dweik ◽  
Emran Mohammad Almomani ◽  
Ehab Abdul Raheem Alshatnawi
Keyword(s):  
New Media ◽  
General Trend ◽  
International Tourism ◽  
Factors Affecting ◽  
Tourism Promotion ◽  
Domestic Tourism ◽  
The Impact ◽  
The Way

This paper deals with the impact of the Jordanian media in stimulating domestic tourism. When studied under various aspects, this study is deducted to evaluate the general trend of the official media and its role in increasing the size of domestic tourism in Jordan. The scientific case of this study is about the weakness of the Jordanian domestic tourism compared with the International Tourism. This is in addition to the official media's role regarding this issue. In this study, it had been concluded that the official media provides good results in the promotion of domestic tourism. Nevertheless, there are still many obstacles which continue to get in the way of the efforts which aim to develop and widen the prospects of domestic tourism in Jordan. The study pointed out a number of recommendations. One of the most important recommendations was that all media used for Tourism purposes in Jordan needs to be developed regarding the content, not the design. Also, the content should provide a real message about how an affordable domestic tourism can be appropriate and suitable for the Jordanian family. In addition, in-depth studies on the impact of the new media and its known tools to promote domestic Tourism should be developed.

Becoming a personal style blogger: Changing configurations and spatialities of aesthetic labour in the fashion industry

2018 ◽  
Vol 22 (1) ◽  
pp. 119-139 ◽  
Author(s):  
Taylor Brydges ◽  
Jenny Sjöholm
Keyword(s):  
Social Media ◽  
Illustrative Case ◽  
Full Time ◽  
Fashion Industry ◽  
Personal Style ◽  
Personal Lives ◽  
Case Study Analysis ◽  
Illustrative Case Study ◽  
Full Time Employment

The increasing pervasiveness of social media and digital technology has had a particular impact on the geographies and nature of work in the fashion industry. A new segment of entrepreneurs – fashion bloggers – are utilizing these digital technologies, such as blogs and social media, to transform their personal lives and style into online businesses. This article draws on an in-depth case study analysis of an American personal style fashion blog; tracing its nine-year evolution from an ‘outfit-of-the-day’ personal style blog, to one that encompasses her entire personal life, including diets, fitness, home décor and pregnancy. By focusing on one blog, we provide an in-depth exploration from its roots as a hobby for personal expression to a means of full-time employment in the fashion industry. Through this examination, emphasis is given to the process of becoming a blogger and the intensification of the ways in which the self is presented and commodified over time. We argue that personal style fashion bloggers provide an illustrative case study, not only for expanding our understanding of aesthetic labour in the digital age, but also highlighting the spaces and temporalities of work that these new formations and engagements of work give rise to. These processes highlight the changing configurations and spatialities of aesthetic labour online.

Social Media as Alternative Public Sphere for Citizen Participation and Protest in National Politics in Zimbabwe

2018 ◽  
pp. 17-35 ◽  
Author(s):  
Collen Sabao ◽  
Tendai Owen Chikara
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Public Sphere ◽  
Citizen Participation ◽  
The Political ◽  
National Politics ◽  
Social Media Platforms ◽  
The Impact

The chapter examines and discusses the role and communicative potential of social media based platforms in citizen political participation and protests in Zimbabwe specifically focusing on the #thisflag movement on Facebook, Twitter and Whatsapp. #thisflag is a social media-based platform that rose to challenge the Zimbabwean government over the political and economic decay as well as rampant corruption characterising the country contemporarily. While a new phenomenon to Zimbabwe and Zimbabwean politics, the impact and communicative potential of social media as an alternative public sphere was recently tested in nationwide protest stayaway organised through the Facebook and Twitter movement under the #thisflag handle/brand. This chapter discusses the manners in which such social media platforms impact national politics in Zimbabwe as well as globally, specifically looking at the #thisflag movement as a case study.

Social Media as Alternative Public Sphere for Citizen Participation and Protest in National Politics in Zimbabwe

2020 ◽  
pp. 772-786
Author(s):  
Collen Sabao ◽  
Tendai Owen Chikara
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Public Sphere ◽  
Citizen Participation ◽  
The Political ◽  
National Politics ◽  
Social Media Platforms ◽  
The Impact

The chapter examines and discusses the role and communicative potential of social media based platforms in citizen political participation and protests in Zimbabwe specifically focusing on the #thisflag movement on Facebook, Twitter and Whatsapp. #thisflag is a social media-based platform that rose to challenge the Zimbabwean government over the political and economic decay as well as rampant corruption characterising the country contemporarily. While a new phenomenon to Zimbabwe and Zimbabwean politics, the impact and communicative potential of social media as an alternative public sphere was recently tested in nationwide protest stayaway organised through the Facebook and Twitter movement under the #thisflag handle/brand. This chapter discusses the manners in which such social media platforms impact national politics in Zimbabwe as well as globally, specifically looking at the #thisflag movement as a case study.

How fashion influencers contribute to consumers' purchase intention

2020 ◽  
Vol 24 (3) ◽  
pp. 361-380 ◽  
Author(s):  
Youssef Chetioui ◽  
Hikma Benlafqih ◽  
Hind Lebdaoui
Keyword(s):  
Conceptual Model ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Brand Attitude ◽  
Perceived Behavioral Control ◽  
Fashion Industry ◽  
Content Type ◽  
Factors Affecting ◽  
Consumer Purchase Intention ◽  
The Impact

PurposeThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.Design/methodology/approachTo achieve this goal, the authors propose a conceptual model that combines the theory of planned behavior (TPB) and theoretical outcomes of prior literature related to influencer marketing. Based on data collected from 610 Moroccan respondents, the authors empirically test the conceptual model using a partial least squares (PLS) estimation.FindingsThis study illustrates that attitudes toward FIs positively impact brand attitude and consumer purchase intention. The authors also demonstrate that perceived credibility, trust, perceived behavioral control, perceived subjective norms, perceived expertise and perceived congruence positively impact attitudes toward FIs.Practical implicationsThe study findings help marketers and advertisers in the fashion industry to understand how influencer marketing contributes to consumer purchase intention. They also allow marketers to understand factors explaining attitudes toward FIs and therefore better select influencers capable of creating purchase intentions among existing and potential customers.Originality/valueThe present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward FIs and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the fashion industry.

Exploring the Factors Affecting Popularity in Social Media: A Case Study of Football Bowl Subdivision Head Coaches

2014 ◽  
Vol 7 (2) ◽  
pp. 261-278 ◽  
Author(s):  
Jonathan A. Jensen ◽  
Shaina M. Ervin ◽  
Stephen W. Dittmore
Keyword(s):  
Social Media ◽  
Intercollegiate Athletics ◽  
Field Performance ◽  
Influential Factor ◽  
Football Bowl Subdivision ◽  
Factors Affecting ◽  
Football Coaches ◽  
Social Media Platforms ◽  
Media Platform

Social media have become an increasingly important tool for college coaches and administrators to connect with fans, alumni, and recruits. However, despite their increasing prevalence, it is not well understood which factors may contribute to the reach and popularity in social media of high-profile figures such as coaches and athletic directors. Using Football Bowl Subdivision head football coaches and the popular social-media platform Twitter, this case study sought to explore the potential influence of on-field performance on coaches’ popularity in social media. Among the results is the finding that the most influential factor is the football program’s prestige (long-term success), while the coach’s on-field success and the size of the school’s fan base are of lesser importance. Given the increasing influence of social media in intercollegiate athletics, the case study’s results feature several important considerations for administrators seeking to use social-media platforms to increase the reach of their athletic programs.

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