scholarly journals Factors Affecting Domestic Tourism Promotion in Jordan: A Case Study of the Official Media

2016 ◽  
Vol 12 (23) ◽  
pp. 329
Author(s):  
Ibrahim Kahlil Bazazo ◽  
Mohammed Riyad Al-Dweik ◽  
Emran Mohammad Almomani ◽  
Ehab Abdul Raheem Alshatnawi

This paper deals with the impact of the Jordanian media in stimulating domestic tourism. When studied under various aspects, this study is deducted to evaluate the general trend of the official media and its role in increasing the size of domestic tourism in Jordan. The scientific case of this study is about the weakness of the Jordanian domestic tourism compared with the International Tourism. This is in addition to the official media's role regarding this issue. In this study, it had been concluded that the official media provides good results in the promotion of domestic tourism. Nevertheless, there are still many obstacles which continue to get in the way of the efforts which aim to develop and widen the prospects of domestic tourism in Jordan. The study pointed out a number of recommendations. One of the most important recommendations was that all media used for Tourism purposes in Jordan needs to be developed regarding the content, not the design. Also, the content should provide a real message about how an affordable domestic tourism can be appropriate and suitable for the Jordanian family. In addition, in-depth studies on the impact of the new media and its known tools to promote domestic Tourism should be developed.

REGIONOLOGY ◽  
2019 ◽  
pp. 224-245
Author(s):  
Marina A. Zhulina ◽  
Vyacheslav M. Kitsis ◽  
Svetlana V. Saraykina

Introduction. Tourism is a dynamic, constantly developing sector of the economy. Tourism economy develops along with the society, recreation and tourism. The purpose of the article is to show the features of the impact of tourism on the national economy using the case of Tunisia. The experience of Tunisia is especially useful for the countries where beach recreation has developed and where the political situation has remained difficult for a long time (Egypt, Turkey, Thailand, etc.). Materials and Methods. The article is based on the statistical data provided by the World Tourism Organization, the World Data Atlas and open Internet sources. The study employed general scientific methods (analysis, synthesis, synthesis, comparison, etc.) and special ones (the methods of mathematical statistics, the graphical method, the comparative method, etc.). Results. For the first time, the article has provided a fairly complete description of the macroeconomic indicators characterizing the level of development of international tourism in Tunisia. The article has analyzed the dynamics of inbound and outbound tourism, discussed the factors affecting the volume of international tourism, considered international tourism expenditures and revenues, which to a large extent have a positive or negative impact on the country’s balance of payments. The trends in the development of international tourism in Tunisia have been revealed and the problems facing the industry have been identified. Discussion and Conclusion. The research has revealed that tourism economy largely depends on the political and economic processes taking place in the country. The current level of macroeconomic indicators of tourism economy in Tunisia lags behind the 2008–2009 figures. The results of the study made it possible to assess the current state of international tourism and make a number of suggestions aimed at increasing the level of development of international tourism in the country. The results of the study can contribute to the development of a program aimed to boost tourism economy in Tunisia, one of the key tasks of which should be that of increasing performance at the macro-level.


Author(s):  
Anatoliy Parfinenko

The article intends to highlight geopolitical aspects in the development of international tourism in Ukraine as a global phenomenon that carries out economic, social and international political action. The paper analyzes international tourist flows in Ukraine, their dynamics and spatial structure during 2000–2017 in particular, in the context of military-political aggression on the part of Russia and intensification of Ukrainian-Russian intergovernmental relations. It has been established that the current dynamics of the international tourist flow in Ukraine is characterized by a sharp decrease in the volume of international visitors, a decrease in the rates of development of tourism activity and the reformatting of the spatial structure of the inbound and outbound tourist flow. The question arises as to the expediency of tourism development during the military-political confrontation. The experience of holding Eurovision–2017 in Ukraine, which took place against the backdrop of the anti-terrorist operation, is highlighted. The conclusion is drawn about the constructive role of tourism as a factor of «soft power» that can influence the informing of the world about the «Ukrainian issue». In this sense, international tourist flows acted as channels of public diplomacy, reflecting the true situation in Ukraine, which is fundamentally different from the Russian mass media. Attention is drawn to the intensification of domestic tourism in Ukraine, taking place against the backdrop of deteriorating key indicators of economic and social development. It is argued that the growth of the weight of domestic tourism was also possible due to the growth of patriotic sentiment in Ukrainian society. In a sense, the development of domestic tourism is seen as a continuation of the struggle of the Ukrainian people for their independence and territorial integrity. Consequently, the constructive role of tourism lies not only in the presentation of the country to the world community, but also in the construction of a national identity within the country. In this way domestic tourism favors further development of the Ukrainian political nation. Key words: international tourism; actors of geopolitical influence; Russia–Ukraine international relations; regional structure of tourism flows in Ukraine; public diplomacy.


Author(s):  
Eda Turanci ◽  
Nefise Sirzad

Corporate social responsibility is the responsibility of the corporations towards the stakeholders, the environment, and society. It covers the voluntary practices for the solution of social problems. Similar to other areas, new media applications offer new opportunities in terms of corporate social responsibility practices. In addition, it is now possible for companies to benefit from four different types of media: “paid, earned, shared, and owned media”. The purpose of this study is to reveal how corporations take advantage of paid, owned, earned, and shared media using new media applications in their social responsibility practices. For this purpose, the Vodafone Turkey Foundation's #BuMamaBenden project is selected as a case study and examined. The research results show that new media applications can be used as an effective tool to reach people. Moreover, the coordinated use of these four media types can increase the impact of corporate social responsibility projects and keeps them alive.


Author(s):  
Eda Turanci ◽  
Nefise Sirzad

Corporate social responsibility is the responsibility of the corporations towards the stakeholders, the environment, and society. It covers the voluntary practices for the solution of social problems. Similar to other areas, new media applications offer new opportunities in terms of corporate social responsibility practices. In addition, it is now possible for companies to benefit from four different types of media: “paid, earned, shared, and owned media”. The purpose of this study is to reveal how corporations take advantage of paid, owned, earned, and shared media using new media applications in their social responsibility practices. For this purpose, the Vodafone Turkey Foundation's #BuMamaBenden project is selected as a case study and examined. The research results show that new media applications can be used as an effective tool to reach people. Moreover, the coordinated use of these four media types can increase the impact of corporate social responsibility projects and keeps them alive.


2021 ◽  
Vol 5 (2) ◽  
pp. 14-26
Author(s):  
Sergii Illiashenko ◽  
◽  
Yulia Shypulina ◽  
Nataliia Illiashenko ◽  
◽  
...  

The aim of the article is development of an approach to the formation on the basis of marketing of the tourist image and brand of the region for the development of domestic tourism in the period and after the pandemic COVID-19 with the prospect of further entry into the international market of tourist services. Analyses. The global pandemic COVID-19 has negatively affected the entire world economy. The tourism sector has suffered greatly from it. More than a hundred countries have imposed restrictions on entry into their territories, which has reduced their revenues from the tourism industry. This has led to significant losses, as the share of tourism in the economy of foreign countries is about 10% (international average). One of the most effective measures to correct the negative trends in the field of tourism is the development of domestic tourism, which should compensate for the losses caused by reducing the flow of foreign tourists. In countries with developed tourism, their share is up to 90%. Ukraine's tourism industry is less dependent on foreign tourists, accounting for about a third of the total. However, domestic tourism can not only provide rapid results that will offset the current losses, but will also prepare for the development of international tourism after the recession of the COVID-19 pandemic. In view of the above, there is a problem of finding ways to develop domestic tourism in Ukraine with the prospect of strengthening the position of the domestic tourism industry in the international market of tourist services. Based on statistics, it is shown that the development of domestic tourism can not only compensate for the curtailment of revenues from international tourism in the context of the COVID-19 pandemic, but also prepare for the recovery of the international tourism services market after the recession of the COVID-19 pandemic. The main components of the tourist potential of the regions of Ukraine are specified. The approach to assessing the feasibility of developing certain types of domestic tourism in specific regions of the country has been improved, based on their tourism potential, the state of tourism infrastructure, existing market opportunities and threats, taking into account the impact of the COVID-19 pandemic. Its practical approbation is executed. The structure of the tourist image of the region has been clarified. The range of communication tools for the formation of the tourist image and brand of the region is outlined. Conclusions and directions for further research.The obtained results form an approach to the development on the basis of marketing the tourist image and brand of the region for the development of domestic tourism during the pandemic COVID-19, and in the future after the end of quarantine restrictions - to enter the international market of tourist services. Further research should be aimed at developing methodological approaches to management by formalized procedures (taking into account factors of incomplete certainty and risk), formation and promotion of the tourist image and brand of the regions of Ukraine in both domestic and international markets


2021 ◽  
Author(s):  
Nebojša Pavlović ◽  

The aim of this paper is to consider the impact of the crisis caused by Covid-19 on tourism and on women's entrepreneurship in tourism in Serbia. The paper will use the methods of analysis and synthesis, induction and deduction, abstraction, specification and generalization, observation, testing, content analysis, and case study. Based on the available data, it can be concluded that the crisis caused by Covid-19 on the one hand led to (1) the closure of a large number of entrepreneurial companies in the field of tourism, as a result of which a large number of women entrepreneurs lost their jobs; (2) the increased importance of domestic tourism due to the increase in the participation of domestic tourists in total tourist trends. In the future, more attention should be paid to the possibility of training women entrepreneurs in the field of tourism.


Author(s):  
Rocci Luppicini

Broadband commonly refers to Internet connection speeds greater than narrowband connection speed of 56kbs. Digital subscriber lines (DSL) and cable modems were the most popular forms of broadband in public use over the last 10 years. In 2004, over 80% of U.S. homes were equipped with cable modems, and up to 66% of U.S. households were able to receive DSL transmissions. It is expected that the impact of broadband technologies will continue to play an important role in the U.S. and the rest of the world. It is predicted that the number of broadband-enabled homes will exceed 90 million worldwide by 2007 (Jones, 2003). Canada and Korea currently are the two countries leading the way in broadband saturation. The following discussion focuses on the Canadian case of broadband development.


1999 ◽  
Vol 39 (2) ◽  
pp. 133-147 ◽  
Author(s):  
Karen Kavanaugh ◽  
Pamela A. Robertson

To date, investigators have not demonstrated a clear relationship between a parent's history of prior perinatal losses and intensity of grief response following a subsequent perinatal loss. Examining this relationship for low-income, African-American parents is important because they are a vulnerable population due to the high incidence of perinatal mortality in Blacks and their other life stressors that can impact on grief response and caring needs. The purpose of this case study was to examine the impact of recurrent perinatal loss on a low-income African-American parent. The research design for this study was case report, using interview data collected from a mother who had recently experienced her fourth perinatal loss, which occurred at twenty-five weeks of gestation. Transcripts from two open-ended interviews were analyzed. The theoretical framework used to guide analysis of this case study was Lazarus and Folkman's stress and coping theory. Results demonstrated that the prior perinatal losses did not appear as critical components of the way the mother responded to her most recent loss. Instead, perception of the care she received from healthcare providers and how that care related to her experiences with her one living child who was born at the same gestational age was an important determinant in how she responded to her loss. The results of this case study demonstrate the importance assessing a person's perception of their experience and those factors which contribute to the way they respond.


2014 ◽  
Vol 6 (5) ◽  
pp. 397-412 ◽  
Author(s):  
Mónica Montenegro ◽  
Jorge Costa ◽  
Daniela Rodrigues ◽  
João Gomes

Purpose – This article aims to identify the image of Portugal as a tourist destination in international markets and the impacts of the economic crisis on that image. As the basis for the analysis, the results from the past three years of an ongoing research by IPDT – Institute of Tourism on this topic were used. The findings were used to support a discussion on the need for social and political stability and a climate of creativity and innovation in the tourism sector to foster growth and success. Design/methodology/approach – The article is based on official tourism information, research by IPDT on the tourists’ profile in Portugal and an ongoing research on “the image of Portugal as a tourist destination” carried out using as population the United Nations World Tourism Organization (UNWTO) Affiliate Members directory. Findings – The international tourism market recognizes and appreciates the destination – Portugal, recognizing that the present context of crisis does not negatively affect Portugal’s touristic image. The results presented and discussed indicate a preference by respondents for “Wine” as the main touristic product that should be associated to Portugal in its international tourism promotion. This perception is clearly aligned with the prominence that Portuguese wines have been taking internationally and a perspective that indicates alternative products to the traditional “sun and sea” associated with the country’s tourism image. Practical implications – The research results presented and the supporting discussion allow for a better understanding on the present image of Portugal as a tourist destination and the alternative attributes to traditional “sun and sea” that may be used in its international promotion. These results may indicate the need for a repositioning of the destination by the introduction of new elements in the promotional messages. The reflexions presented may be of great use for decision-makers in-charge of international tourism promotion. Originality/value – This article analysis the impact of the economic crisis on the image of Portugal as a tourist destination, based on an international study carried out over a 3-year period. The results alert for possible discrepancies between the destinations positioning and the perceptions and desires of the markets.


2021 ◽  
Author(s):  
Jamshid Yolchi

This research carried out to uncover the effect of beekeeping on the income of rural poor and to which extent that market outlet choice affects the income of beekeepers. The findings of Multinomial Logit regression, from 129 questionnaires of 4 districts indicate that there is no relationship between market outlet choice and income of beekeepers. The income of beekeepers is mostly affected by their family size and working experience. But the factors affecting to choose the home selling market outlet is very different from those of three other channels. In order to promote the income of beekeepers, it’s recommended that the government and other involved NGOs work on arrangements on wholesale opportunities for beekeepers. Because over 102 out of 129 samples have indicated that their products aren’t sold out on time. It means that there is a huge opportunity of filling the gap of honey demand in Afghanistan by promoting the links between producers and buyers.


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