scholarly journals Dealing with the social media content and its relationship with personality Five-Factors' of Sudanese psychologists: التعامل مع محتوى رسائل وسائط التواصل الاجتماعي وعلاقته بعوامل الشخصية الكبرى لدى الأخصائيين النفسيين السودانيين

2021 ◽  
Vol 5 (8) ◽  
Author(s):  
Mohamed MohamedAlhadi Suliman, Elsir Ahmed Suliman
Keyword(s):  
Social Media ◽  
Significant Relationship ◽  
Openness To Experience ◽  
Media Content ◽  
Research Results ◽  
Five Factors ◽  
The Social ◽  
Males And Females ◽  
The Relationship

The study aims to investigate the relationship between the styles of dealing with social media content and personality Five-Factor the Sudanese psychologist. The researchers used a style of dealing with social media, and the Five-Factor Inventory Costa & McCrae. The researchers applied the tools to a sample of 300 (males and females) Sudanese psychologist. The collected data analyzed statistically by SPSS. The results showed positive styles of Sudanese psychologist dealing with social media content and showed high levels of positive of the Sudanese psychologist, and showed a significant relationship between styles of dealing with social media and (Extraversion, Conscientiousness) of the Sudanese psychologist, and no significant relationship between styles of dealing with social media and (Neuroticism, Extraversion, Openness to Experience, Agreeableness, sex, age, social media). Finally, the researchers gave some recommendations depending on the research results.

scholarly journals Investigating the Relationship Among Social Media Addiction, Cognitive Absorption, and Self-Esteem

2021 ◽  
Vol 9 (2) ◽  
pp. 42-51
Author(s):  
Zeynep AKKUŞ ÇUTUK
Keyword(s):  
Social Media ◽  
Significant Relationship ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Self Esteem ◽  
Social Media Addiction ◽  
Equation Modelling ◽  
Cognitive Absorption ◽  
The Social ◽  
The Relationship

The present study aimed at testing a model developed to uncover the relationships among social media addiction, cognitive absorption, and self-esteem. This studys’ sample consisted of 361 university students, 198 of whom were females, and 163 were males. Data were collected using the Social Media Addiction Scale (SMAS), the Cognitive Absorption Scale (CAS), and the Rosenberg Self-Esteem Scale (RSES). Structural Equation Modelling (SEM) was used to analyse the data. The results showed a positive and significant relationship between cognitive absorption and social media addiction; thus, cognitive absorption predicted social media addiction. A negative and significant relationship between self-esteem and social media addiction was also found; thus, self-esteem predicted social media addiction.

scholarly journals The relationship between adult’s social network use and five factors personality traitsYetişkinlerde sosyal ağ kullanımının beş faktör kişilik özellikleriyle ilişkisi

2017 ◽  
Vol 14 (4) ◽  
pp. 3126 ◽  
Author(s):  
Seda Seviniş ◽  
Mehmet Bilgin
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Big Five ◽  
Video Sharing ◽  
Five Factors ◽  
The Social ◽  
Significant Difference ◽  
Use Of Social Media ◽  
Personality Features ◽  
The Relationship

The aim of the research, is to examine the relationship between adult’s five factor personality features by use of Social Media. As for sample, there are 1252 woman and 1248 man student’s parents and they are between the ages of 30-51 and over the age of 51. Adult’s data participating in the study, are determined by Big Five Factor Personality Traits Scale. According to the social media using time, there was no significant difference between extraversion. On the other hand, there is a significant differences between agreeableness, openness subscales, conscientiousness and neuroticism. In association with five personality traits of social media purpose, it was found that there are significant differences with different personality traits for each purpose. Adult’s use of social media, the purpose of “Make new friends” is related to openness subscales and extraversion personality traits. “Chat line”, “To share photos”, “Sharing a video”, “Sharing News”, “To check what your friends are doing”, “To communicate with familiar” and “Spend their free time” are related to agreeableness, conscientiousness, neuroticism, openness subscales and extraversion personality traits. “Make a comments” is related to agreeableness and conscientiousness personality traits. “To obtain information” and “Playing a game” are related to agreeableness, openness subscales, conscientiousness and extraversion personality traits.In association with five personality traits it was found that there are significant differences with different personality traits for each purpose in the aim of social media accounts used. “Facebook”, “Skype”, “Whatsapp” and “Twitter” are related to agreeableness  and conscientiousness personality traits. “Google +”, “Vine”, “Blogspot”, “Tumblr” and “Pinterest” are related to agreeableness, conscientiousness, neuroticism, openness subscales and extraversion personality traits.“Youtube” ve “Swarm” are related to agreeableness, conscientiousness and neuroticism personality traits. “Instagram” is related to agreeableness, conscientiousness, openness subscales and extraversion personality traits.Extended English abstract is in the end of PDF (TURKISH) file. ÖzetBu araştırmanın amacı, yetişkinlerin sosyal ağ kullanımlarının beş faktör kişilik özellikleriyle ilişkisini incelemektir. Araştırmanın örneklemi 30 yaş üzeri yaş aralığındaki 1252 kadın, 1248 erkek olmak üzere toplam 2500  kişidir. Araştırmaya katılan yetişkinlerin, kişilik özelliklerine ilişkin verileri toplamak için Beş Faktör Kişilik Ölçeği kullanılmıştır. Sosyal ağ kullanım süresi ile dışadönüklük alt boyutu arasında anlamlı farklılık bulunmazken; yumuşakbaşlılık, özdenetim, nevrotizm ve gelişime açıklık alt boyutları arasında anlamlı farklılık bulunmuştur. Sosyal ağları kullanım amaçlarının beş faktör kişilik özellikleri ile ilişkisinde her bir kullanım amacına göre farklı kişilik özellikleri arasında anlamlı farklılıkların olduğu bulunmuştur. Yetişkinlerin sosyal medya kullanımında “Yeni arkadaşlar edinmek” amacına göre gelişime açıklık ve dışadönüklük, “Çevrimiçi sohbet etmek”, “Fotoğraf paylaşmak”, “Video paylaşmak”, “Haber paylaşmak”, “Arkadaşlarının ne yaptığını kontrol etmek”, “Tanıdıklarıyla iletişim kurmak” ve  “Boş zamanlarını geçirmek” amaçlarına göre yumuşakbaşlılık, özdenetim, nevrotizm, gelişime açıklık ve dışadönüklük, “Yorum yapmak” amacına göre yumuşakbaşlılık ve özdenetim, “Bilgi edinmek” ve “Oyun oynamak” amaçlarına göre yumuşakbaşlılık, özdenetim, gelişime açıklık ve dışadönüklük kişilik özellikleri arasında anlamlı farklılık bulunmuştur. Kullanılan sosyal medya hesaplarının beş faktör kişilik özellikleri ile ilişkisinde her bir sosyal medya hesabı için farklı kişilik özellikleri ile anlamlı farklılıkların olduğu bulunmuştur. Yetişkinlerin sosyal medya kullanımında “Yeni arkadaşlar edinmek” amacına göre gelişime açıklık ve dışadönüklük, “Çevrimiçi sohbet etmek”, “Fotoğraf paylaşmak”, “Video paylaşmak”, “Haber paylaşmak”, “Arkadaşlarının ne yaptığını kontrol etmek”, “Tanıdıklarıyla iletişim kurmak” ve  “Boş zamanlarını geçirmek” amaçlarına göre yumuşakbaşlılık, özdenetim, nevrotizm, gelişime açıklık ve dışadönüklük, “Yorum yapmak” amacına göre yumuşakbaşlılık ve özdenetim, “Bilgi edinmek” ve “Oyun oynamak” amaçlarına göre yumuşakbaşlılık, özdenetim, gelişime açıklık ve dışadönüklük kişilik özellikleri arasında anlamlı farklılık bulunmuştur.

scholarly journals The Role of Social Media in Empowering the Involvement of Women in Information Technology: A Case Study of Al-Qalam and Umaru Musa Yar’adua Universities

2018 ◽  
Vol 2 (1) ◽  
pp. 7-27
Author(s):  
Sanusi Abu Darma ◽  
Farida Aliyu ◽  
Shafi’u Abubakar Kurfi
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Significant Relationship ◽  
Female Students ◽  
The Social ◽  
Women In Information Technology ◽  
Use Of Social Media ◽  
The Relationship

The under-representation of the women in the field of Information Technology (IT) in Nigeria has been closely observed over the last decade. One of the facts is that social media have been widely and intensively used in Nigeria, which is an effective way to empower women in the IT sector. This study aimed to investigate the role of social media in empowering the involvement of women in information technology. In order to achieve the objectives of this study the current study conducted a survey amongst the female students of Al-Qalam and Umaru Musa Yar’adua Universities and tried to find out how the use of social media is contributing to the growth of women involvement in the IT sector. For this purpose, a sample of 200 female students was taken from these Universities via convenience sampling techniques. The quantitative method was used to collect data for this study. The findings in this study revealed that there was a significant relationship between women’s awareness and the encouragement of women in the IT sector through the use of the social media. Besides, there was a significant relationship between the empowerment of women and the encouragement of women in the IT sector through the use of the social media. Hence, women’s awareness and empowerment of women through the social media encouraged the involvement of women in the IT sector. In addition, this study recommends that there is need to examine the relationship between women and social media in various sectors such as government, healthcare, aerospace and security in order to trace the real role of social media in empowering the involvement of women in information technology in Nigeria.

scholarly journals Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision

2019 ◽  
Vol 2 (2) ◽  
pp. 5-10 ◽  
Author(s):  
Sinoka Ansari ◽  
Ghishwa Ansari ◽  
Muhammad Umar Ghori ◽  
Abdul Ghafoor Kazi
Keyword(s):  
Social Media ◽  
Significant Relationship ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Media Content ◽  
Online Questionnaire ◽  
The Impact ◽  
The Relationship ◽  
Content Marketing

The purpose of this study was to examine the impact of brand awareness and social media content marketing on the consumer purchase decision. The data for this research was collected through an online questionnaire. The total number of respondents for this study were 150 (60% females; 40% males). The objective of this research was to investigate the relationship between brand awareness and social media content marketing with the consumer purchase decision. However, results indicate that brand awareness has a weak positive significant relationship with consumer purchase decision whereas, social media content marketing has a moderate positive significant relationship with the consumer purchase decision.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

Brand and influencer strategies in social media marketing of luxury brands in African cities

2021 ◽  
Vol 7 (1) ◽  
pp. 105-121 ◽  
Author(s):  
Mehita Iqani
Keyword(s):  
Social Media ◽  
Luxury Brands ◽  
African Cities ◽  
Global Brands ◽  
Global Brand ◽  
Critical Theories ◽  
The Social ◽  
The Relationship ◽  
Depth Interviews

This article explores the role of social media promotions in the marketing of luxury, from the perspectives of both representatives of global brands and the local influencers contracted to promote them online. It provides insights into role of social media in marketing luxury in ‘new’ markets (African cities) and the complexities attendant to the relationship between brand representatives and influencers. It reports on in-depth interviews with brand representatives and social media influencers working in the luxury sector in large anglophone African cities. Empirical findings show the role of social media in how luxury is promoted by those working in the industry. Three key complexities to do with value, trust and authenticity were evident in how global brand representatives and local influencers discussed social media. In terms of value, influencers emphasize strategies for monetizing visibility, while brand managers emphasize the need to get their money’s worth. Regarding trust, influencers express caution about brands trying to exploit them, while brands express scepticism about the extent of influencer’s abilities. On the topic of authenticity, influencers emphasize how the integrity of their personal brands is paramount, while brand representatives are mostly concerned with how genuine the social media posts seem. The article provides original empirical details about the relationships between brand managers and social media influencers, as well as to the nuances of social media luxury marketing in African cities. It contributes to critical theories of branding practice in media economies of the global south.

scholarly journals ‘Wife, Mommy, Pastor and Friend’: The Rise of Female Evangelical Microcelebrities

Religions ◽  
2021 ◽  
Vol 12 (9) ◽  
pp. 758
Author(s):  
Katie Christine Gaddini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Media Analysis ◽  
Media Content ◽  
Religious Authority ◽  
Social Media Analysis ◽  
The Social ◽  
Prosperity Theology ◽  
Evangelical Women ◽  
Ethnographic Data

The popularity of digital media has spurred what has been called a “crisis of authority”. How do female evangelical microcelebrities figure in this crisis? Many of these women belong to churches led by male pastors, have amassed a large following online, and are sought-after speakers and teachers. This paper analyses how gender, religious authority, and the digital sphere collide through the rise of female evangelical microcelebrities. Bringing together ethnographic data, textual analysis, and social media analysis of six prominent women, I emphasize the power of representation to impact religious practices and religious meaning. This article examines how evangelical women are performing and negotiating their legitimacy as the Internet and fluid geographical boundaries challenge local models of religious authority. Moving away from a binary perspective of “having” or “not having” authority, this paper considers the various spheres of authority that evangelical microcelebrities occupy, including normative womanhood, prosperity theology, and politics. Finally, by examining the social media content put forth by female evangelical microcelebrities, I interrogate the political stakes of evangelical women’s authority.

scholarly journals CODE SWITCHING USED BY PUBLIC FIGURES IN DEDDY CORBUZIER'S PODCAST: SOCIOLINGUISTICS APPROACH

JURNAL BASIS ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 31
Author(s):  
Rika Fiorensera ◽  
Nurma Dhona Handayani
Keyword(s):  
Social Media ◽  
Mutual Influence ◽  
Scientific Discipline ◽  
Code Switching ◽  
Multicultural Environment ◽  
Public Figures ◽  
The Social ◽  
Object Of Study ◽  
The Relationship ◽  
And Linguistics

Sociolinguistics is a joint scientific discipline between sociology and linguistics which means the relationship between society and language. In this case, sociolinguistics is the relationship and mutual influence between language behavior and social behavior. A language is an object of study of the social structures in society as means of communication and group identity. The ability of each human being in the language is different. Some people use two languages in their daily life which is called bilingual. most people like to switch languages with their interlocutors as needed. In sociolinguistics, there is code-switching which is related to bilingualism. Code-switching refers to a kind of code to switch between two languages of the same language at the same time. Code-switching here is a necessary ability to build in an ever-evolving multicultural environment. From social media, people can learn many languages ​​and explore various languages ​​used by others. Almost everyone uses social media. One famous artist who has a YouTube channel with many subscribers is Deddy Corbuzier. In Deddy Corbuzier's podcast, Deddy Corbuzier tends to switch Indonesian English with the other public figures. Therefore, this research aims to describe the types of code-switching using in Deddy Corbuzier podcast. There are three types such as tag switching, intersentential switching, and intrasentential switching. The data was analyzed by using Stockwell (2002) theory. The researchers used descriptive qualitative research methods to research by using (Sudaryanto, 2015). The results of this research, researchers found 3 data for tag switching, 1 data for intersentential switching, and 5 data for intrasentential switching.

Sign in / Sign up

Export Citation Format

Share Document