scholarly journals Intercultural Pedagogy: A Methodology for Contemporary Society

2019 ◽  
Vol 6 (1) ◽  
pp. 30
Author(s):  
Giovanbattista Trebisacce
Keyword(s):  
Twentieth Century ◽  
Mass Media ◽  
Human Activity ◽  
Mass Communication ◽  
Contemporary Society ◽  
Global Village ◽  
The Social ◽  
Economic Markets

Major societal transformations have occurred worldwide in the twentieth century, and more markedly in the last decades, affecting the social, cultural, political and economic spheres of human activity. Such transformations contributed to the realization of Marshall McLuhan’s prophecy about the advent of the “global village”, characterised by the growing expansion of mass communication and mass media, by the birth of new economic markets and significant geopolitical changes. The latter, usually identified via the term “globalization”, evidence a shrinking of distances and a growing number of ties between the most diverse territorial realities and, above all, greater mobility resulting in numerous and varied migratory directions.

Decadence and Realism

2021 ◽  
Vol 49 (4) ◽  
pp. 563-582
Author(s):  
Matthew Potolsky
Keyword(s):  
Twentieth Century ◽  
Political Theory ◽  
Social Forces ◽  
Contemporary Society ◽  
Realist Novel ◽  
The Social ◽  
Realist Novels

This essay proposes a new understanding of the widely recognized disdain for realism and the realist novel among decadent writers, a disdain most critics have interpreted as a protomodernist celebration of artifice. Focusing on Oscar Wilde's dialogue “The Decay of Lying,” the essay argues instead that decadent antirealism is antimodern, embodying a repudiation of contemporary society. Decadent writers regard realism not as hidebound and traditional, as twentieth-century theorists would have it, but as terrifyingly modern. Wilde looks back to neoclassical theories of mimesis and classical Republican political theory to imagine a different, older world, one in which art improves upon brute reality and in which the artist stands apart from the social forces that realist novels make central to their literary universes.

scholarly journals DYNAMICS OF MEDIA AND SOCIETY INTERACTION IN COMMUNICATIVE SPACE

2013 ◽  
pp. 234-240
Author(s):  
D. I. Chistyakov
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Structural Integrity ◽  
Social Issues ◽  
Social Institution ◽  
Communication Model ◽  
Media Impact ◽  
The Social ◽  
The Masses ◽  
Late Modern

The article is dedicated to the analysis of the social issues caused by mass-media impact on individuals and society. The author bases on reflection of sociological theories and discourses of late modern and postmodern and thus shows the transformation of media and their audience on the society’s way to the postmodernity. Postmodern media are viewed as a specific social institution of postmodernity; the author also emphasizes the basic peculiarities of its institutionalization. Structural integrity between mass-media and society is ensured through mass communication in its one-sided direction of the only communicator to the masses, often turning into an influence on recipients. The article stems from the premise that a modernday person is included in qualitatively and quantitavely other communications than in a preceding era of late modernity. Mass-media’s influence on society is thus specific. Messages, images, symbols, signs created by media not only form our perspective, but also serve as keys to the perception of reality. A subject today is involved in endless interconnected streams of information, hence a subject doesn’t consume information in discreet blocks anymore. Rather, we can imagine a subject standing knee-deep in a vast stream grabbing whatever he or she may find interesting. Under the certain conditions the very reality is being substituted by the virtual reality. The author shows and analyses the communication model of the basic information producers and recipients.

scholarly journals MARKETING STRATEGIES: FROM DOOR TO DOOR TO EVANGELISM TO E-COMMERCE, AND M-COMMERCE MARKETING

2021 ◽  
Vol 6 (3) ◽  
Author(s):  
Ajayi Olalekan Ezekiel
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Low Cost ◽  
Global Market ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
The Internet ◽  
Global Village ◽  
Marketing Model ◽  
Use Of Internet

Investigate and demonstrate the usefulness of the traditional marketing model in developing digital marketing strategies. Digital marketing has contributed to the global market through the use of internet providers as support to their main business. The Internet arose as a new mode of mass communication. The Internet differs from other forms of mass media communication in that it is a low-cost two-way communication medium that allows people on both sides of the communication channel to communicate with one another. As a result, most people have shifted their information gathering from traditional mass media to the Internet. During the same time, globalization became a reality. Because the world has been viewed as a global village, further research could look into m-commerce as a marketing strategy. JEL: M10; M31 <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0776/a.php" alt="Hit counter" /></p>

Narrating the Social: Postmodernism and the Drama of Democracy

1994 ◽  
Vol 4 (1-2) ◽  
pp. 69-88 ◽  
Author(s):  
Steven Jay Sherwood
Keyword(s):  
Mass Media ◽  
Contemporary Society ◽  
Mikhail Gorbachev ◽  
Social Imagination ◽  
The Social ◽  
The Mass Media ◽  
Good And Evil

Abstract This article challenges the postmodernist view—embodied in the work of such theorists as Baudrillard and Lyotard—that contemporary society is rife with meaninglessness and objectification. Rather, we will argue, meaning is creatively negotiated, among other ways, through narratives conveyed by the mass media. In examining the metanarrative underlying American news accounts, the drama of democracy, and the application of its various genres in the cases of Mikhail Gorbachev and Clarence Thomas, we aim to show that the dramatic categories of good and evil are ever-present parameters of morality in media accounts. The existence of such parameters demonstrates the robust nature of the social imagination as a resource to combat the despair offered by the postmodern perspective. (Sociology)

scholarly journals Introduction: Yeats and Mass Communications

2018 ◽  
Vol 3 (1) ◽  
pp. 1-13
Author(s):  
David Dwan ◽  
Emilie Morin
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Mass Communications ◽  
Special Issue ◽  
Special Volume ◽  
Print Journalism ◽  
Avant Garde ◽  
Radio Broadcasting ◽  
The Social ◽  
Critical Approaches

W. B. Yeats’s pursuit of an audience led him into the world of mass media—a landscape populated first by newspapers and later by radios, which he learned to navigate with shrewdness and skill. The purpose of this special issue is to examine Yeats’s various ventures in mass communication. Enlisting a broad range of critical approaches, contributors to this volume show how the demands of print journalism and radio broadcasting informed Yeats’s poetics, his thinking about the social vocation of art, and his ideas about how literature might be best received and structured. The essays also examine the reception and legacies of Yeats’s experiments with mass media, showing how he was at once self-consciously archaic and exultantly avant-garde. This article provides an introduction to this special volume of International Yeats Studies and attendant critical concerns.

scholarly journals The influence of Lemkos and Boykos legends and myths on the development of mass communication of Eastern Slavs (frontier territories of Poland, Ukraine and Slovakis)

2019 ◽  
pp. 158-168
Author(s):  
Delfina Ertanowska
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
National Consciousness ◽  
Media Development ◽  
Primary Mass ◽  
The Social ◽  
The Media ◽  
Border Areas ◽  
The Impact

This article is devoted to the questions of legends, myths as the first mass communication and their influence on the development of primary mass communication, in the border areas of Poland, Ukraine and Slovakia, inhabited by: Lemkos, Boykos and Huculs. In addition, an important element will be the beginning of media development, its effects and the comparison of the impact of the first mass media on society in confrontation with their modern counterparts. The article is based on sources of the formation of the first mass media and specific ethnic «journalism» on the native Slavic lands. Their influence on the Rusyns society and the formation of the media in the national consciousness in society. Description of the medium which educates the social masses, sometimes manipulates them in reference to their current substitutes. Keywords: Lemkos, mass communication, ethnic journalism, legends, myths.

Media discourses and marketing strategies in the advertising of the pianola

Popular Music ◽  
2021 ◽  
Vol 40 (1) ◽  
pp. 42-57
Author(s):  
Jordi Roquer González
Keyword(s):  
Twentieth Century ◽  
Mass Media ◽  
Social Construction ◽  
Marketing Strategies ◽  
Social Relevance ◽  
Social Conventions ◽  
Musical Activity ◽  
The Social ◽  
Media Discourses ◽  
Great Mass

AbstractAs a phenomenon of great social relevance between 1900 and 1930, the graphic advertising of the pianola must be considered as one of the first great mass media platforms linked to musical activity and, therefore, the analysis of its discourse offers valuable information about the social construction of the musical world during the first decades of the twentieth century. This article shows the results of an analysis of 200 historical advertisements through which it is possible to trace the origins of some of the current advertising rhetoric and also some of our current ideas about musical activity. In this way, the advertisements studied show some interesting links to the mindset and aesthetic and social conventions of the time but also show us to what degree these discourses are, to a large extent, still valid today.

Addressing the Social Determinants of Health

2019 ◽  
Vol 101 (4) ◽  
pp. 357-395 ◽  
Author(s):  
Saty Satya-Murti ◽  
Jennifer Gutierrez
Keyword(s):  
Twentieth Century ◽  
Los Angeles ◽  
Social Determinants Of Health ◽  
Social Determinants ◽  
Social Activism ◽  
Determinants Of Health ◽  
Medical Attention ◽  
Community Center ◽  
Early Twentieth Century ◽  
The Social

The Los Angeles Plaza Community Center (PCC), an early twentieth-century Los Angeles community center and clinic, published El Mexicano, a quarterly newsletter, from 1913 to 1925. The newsletter’s reports reveal how the PCC combined walk-in medical visits with broader efforts to address the overall wellness of its attendees. Available records, some with occasional clinical details, reveal the general spectrum of illnesses treated over a twelve-year span. Placed in today’s context, the medical care given at this center was simple and minimal. The social support it provided, however, was multifaceted. The center’s caring extended beyond providing medical attention to helping with education, nutrition, employment, transportation, and moral support. Thus, the social determinants of health (SDH), a prominent concern of present-day public health, was a concept already realized and practiced by these early twentieth-century Los Angeles Plaza community leaders. Such practices, although not yet nominally identified as SDH, had their beginnings in the late nineteenth- and early twentieth-century social activism movement aiming to mitigate the social ills and inequities of emerging industrial nations. The PCC was one of the pioneers in this effort. Its concerns and successes in this area were sophisticated enough to be comparable to our current intentions and aspirations.

Sign in / Sign up

Export Citation Format

Share Document