scholarly journals MARKETING STRATEGIES: FROM DOOR TO DOOR TO EVANGELISM TO E-COMMERCE, AND M-COMMERCE MARKETING

2021 ◽  
Vol 6 (3) ◽  
Author(s):  
Ajayi Olalekan Ezekiel
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Low Cost ◽  
Global Market ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
The Internet ◽  
Global Village ◽  
Marketing Model ◽  
Use Of Internet

Investigate and demonstrate the usefulness of the traditional marketing model in developing digital marketing strategies. Digital marketing has contributed to the global market through the use of internet providers as support to their main business. The Internet arose as a new mode of mass communication. The Internet differs from other forms of mass media communication in that it is a low-cost two-way communication medium that allows people on both sides of the communication channel to communicate with one another. As a result, most people have shifted their information gathering from traditional mass media to the Internet. During the same time, globalization became a reality. Because the world has been viewed as a global village, further research could look into m-commerce as a marketing strategy. JEL: M10; M31 <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0776/a.php" alt="Hit counter" /></p>

Communication and Media

2018 ◽  
pp. 25-40
Author(s):  
Bradley Freeman
Keyword(s):  
Video Games ◽  
Mass Media ◽  
Mass Communication ◽  
The Internet ◽  
Recorded Sound ◽  
Different Types ◽  
The Media ◽  
Media Globalization ◽  
Music Film ◽  
Country People

The field of communication is large and varied. There are different types and levels of communication. Mass communication allows for mass media: books, newspapers, magazines, recorded sound/music, film, radio, television, video games, and the internet. Scholars have identified a handful of common functions of the media. The chief function of media is that of entertainment – providing diversion. Though it varies from country to country, people are spending much more time with the media than at any time in history, often spending more time with media than sleeping. This chapter discusses a number of concepts and terms related to contemporary mass media: globalization, digitalization, convergence, consolidation, fragmentation, personalization, and (hyper) commercialization.

scholarly journals Issues and Problems of E-Retailing on Consumer Behaviour

2020 ◽  
pp. 164-167
Keyword(s):  
Consumer Behaviour ◽  
Good Alternative ◽  
Marketing Strategies ◽  
The Internet ◽  
Retail Market ◽  
On Line ◽  
Use Of Internet

It is admitted fact that with the increase in the use of Internet, a new format of retail has emerged where there is a virtual Retailer and the Consumer who has started purchasing on the Internet without paying physical visit to the store. E-retailing has very firmly established itself as a good alternative to a store based shopping. One can easily see this revolution in the retail market. In this paper, it is attempted to show the picture of various Issues and Problems of E-Retailing on Consumer Behaviour. Many factors influence as well as discourage the consumer to do on line purchasing. These factors have to be carefully studied by the on line retailers so that they can make appropriate marketing strategies to attract more customers to buy on line and also to retain existing ones.

Influencing Customers Globally Through Unique Branding and Positioning Strategy

2019 ◽  
pp. 128-144
Author(s):  
Namrata Maheshwari
Keyword(s):  
Social Media ◽  
Global Market ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Positioning Strategy ◽  
Transportation Sector ◽  
Customized Products ◽  
Use Of Internet ◽  
Internet And Social Media

Uber has brought innovative changes in the transportation sector and popularized the online booking habits worldwide among customers. They introduced the use of internet and social media marketing to develop and position their brand. Within a decade, the customer's support has taken them into a secured place in global market. The customer's internet friendly behavior has supported the business, but simultaneously their unique marketing strategies also helped them in getting worldwide recognition. They provided customized products and services according to countries and customers' requirements. They offered drivers a partnership of the organisation which was a unique strategy and referrals and social media marketing strategies brought a new height to the business. The study covers the marketing, branding and positioning strategies of Uber and suggests a framework for better implementation of strategies.

scholarly journals ANALISIS PENGGUNAAN MEDIA INTERNET PADA USAHA MIKRO KECIL MENENGAH (UMKM) JAWA TIMUR UNTUK MENEMBUS PASAR GLOBAL DENGAN METODE O2O

2019 ◽  
Vol 3 (02) ◽  
pp. 179-188
Author(s):  
Ayouvi Poerna Wardhanie ◽  
Puspita Kartikasari ◽  
Sri Hariani Eko Wulandari
Keyword(s):  
Information Technology ◽  
Small And Medium Enterprises ◽  
Personal Communication ◽  
Global Market ◽  
Internet Technology ◽  
The Internet ◽  
Internet Media ◽  
Medium Enterprises ◽  
Internet Networks ◽  
Use Of Internet

This study aims to determine how the use of internet media in the Micro, Small, and Medium Enterprises (MSMEs) of East Java to penetrate the Global Market with the O2O Method. MSME is a business activity that plays a major role in the economic development of a nation, but one of the obstacles in the development of MSMEs, especially in Indonesia is the number of business people who are still reluctant to know internet technology, even though with utilizing information technology and internet networks that are more easily accessible and used can help develop the businesses many times. Therefore, the existence of this research is expected to be  able to contribute in identifying internet facility and infrastructure ownership in MSMEs, MSME perceptions of the usefulness of information technology in their business, and the interest and mastery of MSME entrepreneurs’ technology in adopting the internet for business development in the global market. The analytical method used is descriptive statistics, with questionnaire instruments. The number of samples in this study are 102 MSMEs in East Java, especially in the fields of trade, hotels, and restaurants. The results of this study are: 87% of MSMEs have not utilized the Marketplace, 79.41% of MSMEs have not utilized E-Commerce, 82.35% of MSMEs have not utilized Crowdsourcing, 78.14% of MSMEs have not marketed their businesses through social media, so it can be concluded that MSMEs at East Java is not ready to penetrate the market global, because of the internet media used so far, most are only used as personal communication tools.

Meta Communication Concept and the Role of Mass Media in Knowledge Building Process for Distance Education

2012 ◽  
pp. 249-264 ◽  
Author(s):  
Ugur Demiray ◽  
Nurdan Oncel Taskiran ◽  
Recep Yilmaz
Keyword(s):  
Distance Learning ◽  
Mass Media ◽  
Mass Communication ◽  
Knowledge Building ◽  
Human Mind ◽  
The Internet ◽  
Communication Tools ◽  
Building Process ◽  
Printed Materials

This chapter examines and focuses on some issues and questions relating to how the use of meta communication concept should be functional and how it could influence knowledge building process. In addition to this, the role of mass communication and the mass communication tools which can be regarded as vital for distance learning, primarily the Internet, television, printed materials, and the categories by which media tools interact are also investigated. The ways mass media interacts with imply the interaction taking place between communicational tools and human mind are quite similar; that’s why mental building process of knowledge is dealt with likewise. Mind-tool interaction can be categorized into four sections: interaction through reading, interaction through listening, interaction through seeing-listening, and mutual interaction.

scholarly journals The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers

2017 ◽  
Vol 9 (4) ◽  
pp. 97 ◽  
Author(s):  
Nafez Nimer Hasan Ali ◽  
Mahmoud Allan
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Technological Development ◽  
Direct Marketing ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Online Marketing ◽  
The Internet ◽  
Integrated Marketing ◽  
Mass Marketing

Many marketing strategies including and approaches like CRM, mass marketing, PR marketing and IMC have developed for the sake of increasing the demand on the product and elevate the level of customer satisfaction. With the technological development and the entrance of internet marketing there appeared an urgent need to increase the intensity of the marketing strategies in a way that matches the concept of online marketing as distance marketing. From that point, the current study seeks to understand the influence of integrated marketing communication (IMC) on the efficiency of internet-based marketing from the perspective of Jordanian customers. The variables which are employed in the current study are (communicational messaging, direct marketing, online marketing, promotion, mass media marketing and public relations). The sample of the study consisted of (349) customer from malls, commercial complexes and trading center. Through the quantitative approach and utilizing the questionnaire; the results of the study indicated there is a positive influence of IMC on the internet-based marketing within the variables of (communicational messaging, direct marketing, public relations, and mass media marketing) while (promotions and online marketing) seemed to have no influence on the internet-based marketing. The study recommends carrying out a research study that examines the influence of E-IMC on the online marketing practices through social media websites. 

scholarly journals Impact of digital marketing development on entrepreneurship

2019 ◽  
Vol 135 ◽  
pp. 04023 ◽  
Author(s):  
Kenzhegul Bizhanova ◽  
Arafat Mamyrbekov ◽  
Ilkhom Umarov ◽  
Akmaral Orazymbetova ◽  
Aziza Khairullaeva
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Turn Of The Century ◽  
Digital Marketing ◽  
The Internet ◽  
Internet Applications ◽  
Related Research ◽  
Use Of Social Media ◽  
The Impact ◽  
Business Structure

The article discusses the impact of digital marketing on modern entrepreneurship, as well as the main tasks in the formation of the business structure. Predictions of rising consumer power in the digital age leading up to the turn of the century were bolstered by the advent of the Internet and then reignited by social media. Changes in consumer behavior require firms to rethink their marketing strategies in the digital sphere. Currently, much of the related research focuses more on the client than the firm. This study uses the firm’s perspective to facilitate understanding of digital marketing and the use of social media, as well as its benefits and inhibitors. The second generation of Internet applications enhances marketing efforts by allowing firms to introduce innovative forms of communication and co-create content with their customers. Firms ’ participation in digital marketing can be classified according to the perceived benefits and uses of digital marketing. To improve engagement with digital marketing, marketers need to focus on relationship-based interactions with their customers. This article demonstrates how some firms are already achieving just that.

scholarly journals Intercultural Pedagogy: A Methodology for Contemporary Society

2019 ◽  
Vol 6 (1) ◽  
pp. 30
Author(s):  
Giovanbattista Trebisacce
Keyword(s):  
Twentieth Century ◽  
Mass Media ◽  
Human Activity ◽  
Mass Communication ◽  
Contemporary Society ◽  
Global Village ◽  
The Social ◽  
Economic Markets

Major societal transformations have occurred worldwide in the twentieth century, and more markedly in the last decades, affecting the social, cultural, political and economic spheres of human activity. Such transformations contributed to the realization of Marshall McLuhan’s prophecy about the advent of the “global village”, characterised by the growing expansion of mass communication and mass media, by the birth of new economic markets and significant geopolitical changes. The latter, usually identified via the term “globalization”, evidence a shrinking of distances and a growing number of ties between the most diverse territorial realities and, above all, greater mobility resulting in numerous and varied migratory directions.

scholarly journals PENINGKATAN KINERJA BISNIS MELALUI STRATEGI PEMASARAN BERBASIS ONLINE PADA UKM PRODUK CAMILAN TRADISIONAL

2020 ◽  
Vol 2 (1) ◽  
pp. 5-18
Author(s):  
Suryandari ISTIQOMAH ◽  
Yeni FAJARYANTI ◽  
Amina Sukma DEWI
Keyword(s):  
Business Performance ◽  
Marketing Strategies ◽  
Online Marketing ◽  
The Internet ◽  
Product Packaging ◽  
Business World ◽  
Digital Era ◽  
Product Innovations ◽  
Use Of Internet ◽  
Snack Products

The internet is one of the technologies that is inevitable in today's digital era. One effect of the internet is also having an impact on the business world, among others, with the development of e-commerce and the decreasing number of offline retailers. therefore the use of internet / e-commerce as an alternative sale must be made by all entrepreneurs including traditional snack entrepreneurs. This research aims to be able to help SMEs to introduce products through sales through the internet and its derivatives. In addition, this service also aims to introduce traditional snack products with better marketing strategies, including by using more eye catching packaging and selling so that they can be easily accepted by millennials. This research has carried out several activities including operational training in marketing training on the importance of attractive brands and packaging, as well as online marketing. This service has helped provide assistance in making stickers, cardboard boxes and jars as a diversification of product packaging for UKM Kembang Goyang “Bu Ninik”, Sragen. This dedication also initiates the use of gift boxes as a respondent to the beautiful appearance of souvenirs. In UKM Kumari Crispi, this research carried out by initiating product innovations with various flavors that are of interest to millennialsand providing shelter assistance for Kumari Crispy souvenir shops to support online businesses that will be run. All of training and accompaniment hope can improve the business performance of the target SMEs by increasing the demand for their products.

scholarly journals Internet marketing in the field of higher education

2021 ◽  
Vol 106 ◽  
pp. 03003
Author(s):  
Angelina Beuzova ◽  
Natalya Tovma ◽  
Irina Maslova ◽  
Marina Vasileva ◽  
Inna Mishchenko ◽  
...  
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
High Efficiency ◽  
Low Cost ◽  
Internet Marketing ◽  
Global Market ◽  
The Internet ◽  
Corporate Websites ◽  
The Creation ◽  
The University

Competition in the education sector is growing every year. Students have the opportunity to embark in both domestic and foreign universities. In prior years, universities did not put a large budget in the promotion, as the demand exceeded the supply. Kazakhstan’s accession to the international market of educational services has increased the need to use effective promotion tools. Marketing is an important element in attracting students. With the development of technology, the role of the Internet increases, which becomes an integral part of marketing. Internet marketing in the field of higher education has great prospects. The key features of this direction are low cost and high efficiency. At the same time, the promotion takes place not only on the regional but also on the global market. Today, promotion and advertising using the Internet is replacing traditional marketing. The article analyzes various Internet marketing tools that apply to the field of higher education. The creation and development of corporate websites of the university is an important stage of promotion. The corporate site must have certain characteristics to attract a potential student. A person spends most of the day on social networks, which are also an Internet marketing tool. Maintaining the image of the university requires the creation of official pages in social networks. These platforms create conditions for cooperation with students, applicants and graduates. Competent use of internet marketing will allow developing the sphere of higher education.

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