MEASURING DESTINATION IMAGE: A CASE-STUDY OF HUE, VIETNAM

2016 ◽  
Vol 113 (14) ◽  
pp. 73
Author(s):  
Trần Thị Ngọc Liên
Keyword(s):  
Destination Image

CROSS-CULTURAL BEHAVIOR RESEARCH IN TOURISM: A CASE STUDY ON DESTINATION IMAGE

2003 ◽  
Vol 8 (2) ◽  
pp. 253-257 ◽  
Author(s):  
METIN KOZAK ◽  
ENRIQUE BIGNÉ ◽  
ANA GONZÁLEZ ◽  
LUISA ANDREU
Keyword(s):  
Cross Cultural ◽  
Destination Image ◽  
Cultural Behavior

Revisiting Tourism Destination Image: A Holistic Measurement Framework Using Big Data

2021 ◽  
pp. 004728752110247
Author(s):  
Vinh Bui ◽  
Ali Reza Alaei ◽  
Huy Quan Vu ◽  
Gang Li ◽  
Rob Law
Keyword(s):  
Large Scale ◽  
Structural Model ◽  
Destination Image ◽  
Tourism Destination ◽  
Computational Framework ◽  
Four Dimensions ◽  
Tourism Management ◽  
Measurement Framework ◽  
Compare And Contrast

Understanding and being able to measure, analyze, compare, and contrast the image of a tourism destination, also known as tourism destination image (TDI), is critical in tourism management and destination marketing. Although various methodologies have been developed, a consistent, reliable, and scalable method for measuring TDI is still unavailable. This study aims to address the challenge by proposing a framework for a holistic measure of TDI in four dimensions, including popularity, sentiment, time, and location. A structural model for TDI measurement that covers various aspects of a tourism destination is developed. TDI is then measured by a comprehensive computational framework that can analyze complex textual and visual data on a large scale. A case study using more than 30,000 images, and 10,000 comments in relation to three tourism destinations in Australia demonstrates the effectiveness of the proposed framework.

Extracting insights from big social data for smarter tourism destination management

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gianluca Solazzo ◽  
Ylenia Maruccia ◽  
Gianluca Lorenzo ◽  
Valentina Ndou ◽  
Pasquale Del Vecchio ◽  
...  
Keyword(s):  
Heterogeneous Data ◽  
Destination Image ◽  
Data Types ◽  
Social Data ◽  
Content Type ◽  
Management And Development ◽  
Destination Attractiveness ◽  
Tourist Demand ◽  
Tourist Behaviour

Purpose This paper aims to highlight how big social data (BSD) and analytics exploitation may help destination management organisations (DMOs) to understand tourist behaviours and destination experiences and images. Gathering data from two different sources, Flickr and Twitter, textual and visual contents are used to perform different analytics tasks to generate insights on tourist behaviour and the affective aspects of the destination image. Design/methodology/approach This work adopts a method based on a multimodal approach on BSD and analytics, considering multiple BSD sources, different analytics techniques on heterogeneous data types, to obtain complementary results on the Salento region (Italy) case study. Findings Results show that the generated insights allow DMOs to acquire new knowledge about discovery of unknown clusters of points of interest, identify trends and seasonal patterns of tourist demand, monitor topic and sentiment and identify attractive places. DMOs can exploit insights to address its needs in terms of decision support for the management and development of the destination, the enhancement of destination attractiveness, the shaping of new marketing and communication strategies and the planning of tourist demand within the destination. Originality/value The originality of this work is in the use of BSD and analytics techniques for giving DMOs specific insights on a destination in a deep and wide fashion. Collected data are used with a multimodal analytic approach to build tourist characteristics, images, attitudes and preferred destination attributes, which represent for DMOs a unique mean for problem-solving, decision-making, innovation and prediction.

scholarly journals The Influence of Destination Image on Tourist Intention and Decision to Visit Tourist Destination (A Case Study of Pemuteran Village in Buleleng, Bali, Indonesia)

2017 ◽  
Vol 1 (1) ◽  
pp. 81 ◽  
Author(s):  
Ni Wayan Marsha Satyarini ◽  
Myrza Rahmanita ◽  
Sakchai Setarnawat
Keyword(s):  
Local Government ◽  
Significant Influence ◽  
Natural Environment ◽  
Quantitative Method ◽  
Local Communities ◽  
Destination Image ◽  
Sampling Techniques ◽  
Tourist Destination ◽  
Independent Variable

This study examines the effects of the destination image to tourist intention and decision to visit tourism destination in Pemuteran Village, Bali. Destination image is an independent variable, tourist intention to visit serves as an intervening variable and decision to visit is a dependent variable. Explanatory research with quantitative method is employed. The number of sample is 112 respondents. Purposive sampling techniques is applied with criteria of Pemuteran village tourists. Data are collected with questionnaires and processed with path analysis. These results indicate that the variable destination image has a direct and significant effect on tourist intention to visit by 11.3%. Variable destination image has a direct and significant influence on the decision to visit by 37.5%. Variable tourist intention to visit has been direct and significant influence on the decision to visit amounted to 16.2%. Based on these results, Pemuteran village should keep trying to build a positive image and to improve the communication between the local government and local communities to strengthen cooperation to improve the natural environment in Pemuteran village.

A Terrorism-Inflicted Causality in Kashmir

2021 ◽  
pp. 187-211
Author(s):  
Anubha ◽  
Mahender Reddy Gavinolla
Keyword(s):  
Political Stability ◽  
Destination Image ◽  
The Political ◽  
Structured Interviews ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Travel Agencies ◽  
Negative Impacts

Terrorist incidents at tourist destinations create several negative impacts. Many studies have focused on the intent of the tourists to visit a place affected by terrorism. However, there are no studies gauging the perceptions of travel agencies and tour operators. In this regard, this particular study intends to understand the detrimental effects of terrorism on various travel agencies and tour operators operating in Kashmir in India, which also form a part of MSMEs. Case study and semi-structured interviews have been used. The findings clearly illustrate that terrorism does have detrimental effects on a tourist destination and, in turn, deleterious effects on the travel agencies and tour operators operating in the region. It is also evident that there are political instabilities and lack of promotion and marketing of the destination. It is hoped that the political stability and proper promotion will lead to positive destination image and better management of the destination.

Testing the influence of destination image and event quality on athletes’ intentions to re-visit the city: a case study of the 2017 World youth and juniors’ sambo championships in Novi Sad, Serbia

2020 ◽  
Vol 25 (5) ◽  
pp. 390-401 ◽  
Author(s):  
Radenko M. Matic ◽  
Thomas Karagiorgos ◽  
Nebojsa Maksimovic ◽  
Kostas Alexandris ◽  
Rajko Bujkovic ◽  
...  
Keyword(s):  
Destination Image ◽  
Novi Sad ◽  
The City

scholarly journals Determiners in the Consumer’s Purchase Decision Process in Ecotourism Contexts: A Portuguese Case Study

Geosciences ◽  
2020 ◽  
Vol 10 (6) ◽  
pp. 224 ◽  
Author(s):  
Paulo Roseta ◽  
Bruno Barbosa Sousa ◽  
Lara Roseta
Keyword(s):  
Decision Process ◽  
Marketing Strategies ◽  
Destination Image ◽  
Purchase Decision ◽  
Operational Environment ◽  
Tourism Sector ◽  
Local Traditions ◽  
Post Purchase ◽  
The Relationship

Purpose: This paper entails a reflection on sustainability and specific tourism contexts (i.e., ecotourism). It focusses mainly on local communities’ determiners in the consumer’s purchase decision process in ecotourism. This research aimed at understanding the determiners in the process of consumer decisions in ecotourism contexts, as well as verifying the growing importance of ecotourism. Methodology: A questionnaire was conducted (with ecotourism specific contexts), in Portugal. Portugal is a tourist destination that has gained notoriety and recognition in recent years. In total, 197 questionnaires were collected, aiming for a deeper understanding of the real social, economic, cultural and environmental impacts resulting from the uncontrolled development of tourism. This study aimed at testing the proposed conceptual model empirically (i.e., the relationship between destination image and post-purchase behaviour). Findings: Sustainability must be looked at as a vital need for society in general, as well as for the tourism sector. Ecotourism is the natural evolution of tourism employing care for the environment, culture and local traditions, while promoting environmental education. Research Limitations: The results obtained are limited, considering the availability of most accommodation units in the ecotourism segment in Portugal (e.g., hotels). As next steps, it is advisable that hotel units come to realise the pertinence of such research as they are the main beneficiaries of these initiatives, being then recommended that they collaborate with the process of completing surveys. Originality/Value: Managers and ecotourists can use the outcomes of this study to gain an in-depth understanding of customer experiences (i.e., sustainability experiences), to develop effective marketing strategies, and to create an operational environment that can maximise customers’ perceived experiential values. Destination image plays a fundamental part in terms of experience and the tourist’s own satisfaction, with a need to improve the degree of affectivity towards the hotel unit.

scholarly journals Exploring Destination Identity and Destination Image in The New Age of Tourism: a Case Study of Bali Brand

2016 ◽  
Author(s):  
Ni Made Asti Aksari ◽  
I Komang Gde Bendesa
Keyword(s):  
Web 2.0 ◽  
Destination Image ◽  
The Internet ◽  
Supply Side ◽  
Destination Branding ◽  
Travel Information ◽  
Destination Brand ◽  
The Relationship ◽  
Share Information

Bali's economy has grown rapidly since a decade ago. This is possible because tourism is growing continuously. However, tourism growth is not optimal because of insufficient promotion and tourism destination identity is unclear.  The growth of Web 2.0 as a platform to share travel information has prompted tourism bodies to pay closer attention to how their destinations are perceived by target markets. Set within the context of the emergence of Web 2.0, a platform designed to enable users to generate and share information on the Internet, this paper evaluates the relationship between destination identity and destination image and adopts the view that a successful destination brand relies on the congruence between destination identity and destination image. The elements of destination identity are composed from the supply side and the elements of destination image are composed from the consumer side. The objective of exploring the alignment between these two perspectives is to propose a model to encourage the alignment of these two perspectives and evaluate the effectiveness of a destination branding strategy.

Clark as an Alternative Destination for Warehouse Storage in Manila, Philippines

2015 ◽  
Vol 14 (1) ◽  
Author(s):  
LOK TAK MING JAFY
Keyword(s):  
Information Sources ◽  
Transportation Network ◽  
Demographic Characteristics ◽  
Destination Image ◽  
Similar Argument ◽  
Economic Activities ◽  
Storage Location ◽  
Travelling Time ◽  
Warehouse Storage

This paper is to apply the concept of the destination image to a decision on warehouse storage location. With a proper transportation network, people in Manila could reach Clark in one to one and a half hours.  However, currently, the customers in Manila are reluctant to use the warehouse services in Clark.  One of the main concerns is on the unexpected travelling time. The objective of this paper is to explore whether people will consider Clark as an alternative destination for warehouse storage in Manila if there is a proper transportation network. The results of the three case studies confirm the model of the formation of the destination image being the information sources, experience, psychologically nature and socio-demographic characteristics. The results also confirm the influence of the linked transportation network to Clark as a destination image. It is concluded that propositions are supported, and literal replication is expected. With a properly linked transportation network, consumers are willing to consider Clark as a warehouse storage location. With a similar argument, Clark could be considered for other business and other economic activities if there is properly linked transportation network between Clark and Manila. Keywords- Destination image, linked transportation network, case study, Manila, Clark

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