scholarly journals Analysis of Influencing Factors Tourists’ Purchase Decision-making Behavior in Kunming

2018 ◽  
Vol 2 (3) ◽  
pp. 87
Author(s):  
Bin Feng ◽  
Hua Chen ◽  
Qinglei Li ◽  
Wei Li
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Influencing Factors ◽  
Questionnaire Survey ◽  
Current Situation ◽  
High Price ◽  
Purchase Decision ◽  
Shopping Experience ◽  
Countermeasures And Suggestions ◽  
Decision Making Behavior

Based on the theory of consumer behavior, this paper analyzes the current situation of tourism shopping market in Kunming, and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey, and clarifies the influencing factors of the decision-making behavior of visitors to Kunming. In the future, the influencing factors of Kunming tourists' shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market. The problems of cheating-induced shopping, the high price of shopping products, the low level of tourism shopping experience and the imperfect after-sales service are analyzed. Finally, the corresponding countermeasures and suggestions are proposed from four aspects: rectifying the tourism shopping market, establishing a sound price supervision mechanism, strengthening the tourism shopping experience, and improving after-sales service.

scholarly journals Given the Time and the Money to Think, Consumers will Rely more on Intuition, Sensations, and Emotions, rather than Rationale, to Decide

2019 ◽  
Vol 6 (1) ◽  
pp. 38-47
Author(s):  
Francisco J Quevedo
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
20Th Century ◽  
Undergraduate Students ◽  
Current Situation ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Rational Model ◽  
Convenience Sample ◽  
Consumer Decision

The weight of intuitive, sensory, emotional, and rational criteria in consumer decision making has been debated for ages, we could say. The rational model dominated Marketing all through the 20th Century, but on the onset of the new millennium, the case has been made, and strongly so, for a more integrated view of consumer behavior, that allows for, if you will, the rationalization of emotional conducts. In this paper, we present the results of an experiment that shows that purchases are not all that rational, and that –indeed– given the time, and the money to think it through, consumers will paradoxically rely more on their intuition, their emotions and sensations, that is, on feelings over rational criteria, to arrive at a purchase decision. This experiment manipulated two variables, time and money, using a convenience sample of undergraduate students in three classes of Pace University, NY, to apply the same situational questionnaire under two different hypothetical scenarios, where one is similar to the students’ current situation.

Tracking Generation Y: A Contemporary Sport Consumer Profile

2005 ◽  
Vol 19 (3) ◽  
pp. 254-277 ◽  
Author(s):  
Julie Stevens ◽  
Anna Lathrop ◽  
Cheri Bradish
Keyword(s):  
Physical Activity ◽  
Decision Making ◽  
Consumer Behavior ◽  
Generation Y ◽  
Physical Activity Level ◽  
Consumer Preferences ◽  
Activity Level ◽  
Purchase Decision ◽  
Product Features ◽  
Sporting Goods

In response to the recent impact of Generation Y in the sport marketplace, this researach article examines the association between consumer behavior preferences and two segmentation variables, gender and physical activity level, for an adolescent segment (ages 14-17 years) of Canadian Generation Y youth. Questionnaire results from a sample of 1,127 respondents yielded data related to various consumer preferences for sporting goods purchases. These factors include purchase decision making, price, frequency, location, and product features. Results indicate an association among Generation Y, gender, and physical activity level with respect to a number of consumer preferences related to sport footwear, apparel, and equipment. Discussion and implications address how sport marketers might interpret the consumer profile results according to both age and cohort perspectives.

scholarly journals Analisis Tipe Perilaku Konsumen Terhadap Keputusan Membeli Produk Teh di Kota Surakarta

2021 ◽  
Vol 8 (1) ◽  
pp. 43-52
Author(s):  
Rina Yuliana ◽  
Joko Sutrisno ◽  
Tria Rosana Dewi
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Involvement ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Buying Behavior ◽  
The Difference

Based on the results of the research and analysis that has been carried out, it can be seen first that consumer involvement in the tea purchase decision-making process in the Modern Market of Surakarta is high (31,56 > 24). Second, according to consumers in the Surakarta City Modern Market, the difference between tea brands is not real, meaning that consumers do not see much difference between tea brands. Third, the type of tea consumer behavior in modern markets is dissonance, reducing buying behavior. Usually, consumer behavior is meaningful and goal-oriented. Products are accepted or rejected based on the extent to which both are considered relevant to their needs and lifestyle.

scholarly journals Effects of Air Pollution on Consumer Decision-Making Behavior: A Review

2021 ◽  
Vol 12 (3) ◽  
pp. 44
Author(s):  
Yifan Zheng
Keyword(s):  
Decision Making ◽  
Air Pollution ◽  
Consumer Behavior ◽  
Air Quality ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Wide Range ◽  
Consumption Decision ◽  
Decision Making Behavior ◽  
The Impact

Purpose/Significance: In recent years, consumer behavior studies have shown that weather and air quality have a significant impact on consumers' purchasing behavior. Therefore, it is necessary to understand the different ways and causes of consumers' responses to weather conditions. However, the existing relevant research results are scattered in different disciplines and lack of summary and sorting of the research topic. By systematically reviewing the impact of air pollution on consumer decision-making, we can fully understand the change of consumer behavior caused by air pollution factors at the macro level and help enterprise managers to develop targeted marketing management strategies to avoid or reduce the impact of air quality on consumer decision-making behavior. Design/Method: This paper systematically reviews the impact of air pollution on consumers' decision-making behavior based on key keywords retrieved from major academic literature databases and search engine websites. In detail, with the framework of the stimulus-organism-response (S-O-R) model in the field of environmental psychology and based on the process perspective, the paper divides the impacts of air pollution on consumer's decision-making behavior into the change of body and mind before consumer decision-making process, change of the decision behavior in the process of consumption decision-making and consumption experience and evaluation behavior after the process of consumption decision making. Conclusion/Findings: By establishing and analyzing the thematic structure of studies on the impact of air pollution, the results show that air pollution has a wide range of impacts on consumers, ranging from health risks to mood changes and from changes in daily habits to changes in consumption behaviors of individuals and groups.

scholarly journals Consumers’ Eco-product Purchase Decision-Making Behavior from the Perspective of Ecological Awareness

2020 ◽  
Keyword(s):  
Decision Making ◽  
Rating Scale ◽  
Product Information ◽  
Positive Impact ◽  
Two Dimensions ◽  
Purchase Decision ◽  
Ecological Knowledge ◽  
Consumer Decision Making ◽  
Ecological Awareness ◽  
Decision Making Behavior

<p>In this study, an ecological awareness rating scale and an eco-product purchase decision-making rating scale were developed based on literature and interviews with experts. The ecological awareness variables were subdivided into three aspects: ecological knowledge, ecological emotion, and ecological perception. The eco-product purchase decision-making behavior was also divided into eco-product information gathering behavior and eco-product scheme evaluation behavior. According to consumer decision-making theories, an ecological awareness-ecological product purchase decision-making behavior model was constructed to verify the relationships between variables. Based on regression analysis, the effects of ecological knowledge, ecological emotion, and ecological perception on the two dimensions of consumers’ eco-product purchase decision-making behavior were discussed. It is concluded that ecological awareness has a significant positive impact on the eco-product purchase decision-making behavior, which provides a reference for the development of ecological society and the cultivation of consumers’ ecological consumption habits and methods.</p>

scholarly journals Evolutionary Game Analysis on Behavioral Strategies of Government and Residents in Municipal Household Waste Separation

2021 ◽  
Vol 13 (20) ◽  
pp. 11421
Author(s):  
Xueping Wu ◽  
Liping Zhang ◽  
Jianhua Huang ◽  
Wei Li ◽  
Yanhua Chen ◽  
...  
Keyword(s):  
Decision Making ◽  
Influencing Factors ◽  
Government Regulation ◽  
Evolutionary Game ◽  
Payoff Matrix ◽  
Household Waste ◽  
Separation Mechanism ◽  
Behavioral Strategies ◽  
Recycling Economy ◽  
Decision Making Behavior

Municipal household waste (MHW) separation is a fundamental way to achieve waste reduction and a recycling economy. This study takes the positions of government and residents in MHW separation as the research object, and aims to explore the change process and influencing factors of their decision-making behavior, which is of great significance to attract residents to participate in MHW separation and establish an effective MHW separation mechanism to solve MHW pollution. This paper firstly establishes an evolutionary game model between government and residents in MHW separation; secondly, the payoff matrix of the system is determined, and the replication dynamic equations under different constraints are calculated to obtain the evolutionary stability strategy of the system, and the stability conditions are analyzed; Finally, through numerical simulation, the decision-making behavior of MHW separation and its influencing factors are studied, and the rationality of the model is verified. The results show that: (1) In the process of MHW separation, residents often choose not to separate without government regulation; (2) Environmental fee rates and government effort have great impacts on residents’ decision-making behavior; (3) The increase of penalty intensity can significantly drive residents to separate MHW; (4) The sensitivity of residents’ behavior decision to subsidy coefficient is the lowest among all the variables, and the incentive effect of increasing subsidy coefficient is not obvious. The research results can not only provide theoretical guidance for policy makers to develop waste management policies, but also provide valuable insights for local communities to guide residents’ MHW separation behavior.

Digital Marketing Strategies for Luxury Cosmetics Brands

2017 ◽  
pp. 126-144
Author(s):  
Cindy Paola Pinzón Rios ◽  
Ignacio Osuna Soto ◽  
Luis Fernando Jaramillo Carling
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Latin America ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Purchase Decision ◽  
Defining Moments ◽  
Luxury Cosmetics ◽  
Decision Making Behavior ◽  
Brand Information

This chapter looks at the digital marketing strategies employed by high-end make-up brands in Colombia, Latin America, as well as the changes seen online and offline. To this end, dedicated social media were analyzed with and interviews with experts on luxury cosmetics brands and high-end make-up brands' managers with experience in online and offline markets were analyzed using ATLASti. Study findings reveal that users' purchase decision-making behavior differs when they shop online and in points of sale. They also show that access to brand information changes defining moments. In addition, the study has proven that digital marketing strategies seek the execution and development of multimedia, multisensory experiences.

Tracking Consumer Decision Making

1971 ◽  
Vol 35 (1) ◽  
pp. 34-40 ◽  
Author(s):  
Terrence V. O'Brien
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Survey Data ◽  
Purchase Decision ◽  
Multiple Time ◽  
Consumer Decision Making ◽  
Convenience Food ◽  
Time Period ◽  
The Mind ◽  
Hierarchy Of Effects

What goes on in the mind of a consumer as he forms a purchase decision? To answer this question, the author uses a relatively new methodology with a computer for setting up and interpreting multiple time-period survey data. He examines the hierarchy-of-effects theory of consumer behavior with panel results for a convenience food brand.

scholarly journals Halal Logo, Beauty Blogger & Halal Marketing Package : Which One is the Most Influencing Factors that Lead into Purchase Decision on Halal Cosmetic

2018 ◽  
Vol 7 (3.30) ◽  
pp. 575
Author(s):  
Telisiah Utami Putri
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Digital Media ◽  
Influencing Factors ◽  
Mobile Application ◽  
New Product ◽  
Purchase Decision ◽  
Positive Perception ◽  
On Line ◽  
Line Survey

Halal cosmetic becomes more popular today, and soon or later shall be perceived as a necessity. Halal products themselves are identical with the presence of halal logo on the product or packaging, however does halal logo enough to stimulate consumer to choose a certain halal cosmetic brand?.Consumer nowadays are exposed with more options of communication from many brands, both digital and non-digital media are presented to today’s consumer, in response to current situation manufacturer has to understand kind of media that might significantly affect their consumer behavior. In digital media the presence of beauty bloggers are started to get consumer’s attention and suddenly become a new reference for seeking information of a new product, however the presence of convential halal marketing package is still undeniable, kind of models with hijab and Islamic message on the communication of is also considered  play significant role in building consumer perceptions.This study aims to find out whether halal logo, beauty blogger or conventional halal marketing package is the most significant factor to create consumer positive perception that will ultimately determine purchase decision to buy halal cosmetic products.The study is conducted in Jakarta and Surabaya via on-line survey through WhatsApp mobile application to those active users of social media ages 20-50 y.o and using mass-market cosmetic. Mobile application  is chosen in order to get spesific target respondents who are members of social media. Using structural questionnaire, up loaded digitally by using Google forms, that been delivered by using smartphone through WhatsApp mobile application within 1 week of field study.Findings reveals if conventional halal marketing package is still more significant to create positive perception, followed with Halal logo and beauty blogger.  

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