scholarly journals Impact of Key Marketing Tools on Global Car Market Development

Author(s):  
Oleksandr Savych ◽  
Tetiana Shkoda

The purpose of the proposed study was to identify the functional patterns of influence of the marketing tools on sales of cars on the global market, to be able to predict sales volumes in the future, taking into account certain marketing tools that the company may use in a particular international market. For the purpose of this research the method of correlationregression analysis is used to construct the corresponding economic and mathematical models of impact on the sales volumes of various instruments of product, price, promotion policy, etc. Using the models offered in the article, the feasibility of introducing certain measures can be determined, when entering new markets in order to increase car sales. Each instrument to which potential buyers are sensitive determines the effect of its use. Considering this effect, budgets can be set up for appropriate action.

Significance Electricity companies wanted a near-38% rise amid soaring international market prices, but the ERC wanted to avoid a price shock. In November, the government declared an ‘energy crisis’ at the ERC’s request, thanks to reduced domestic electricity supply and the global market situation, and extended it in December for six months. Impacts Investment in infrastructure and technologies should contribute to economic growth and create jobs. Care will have to be taken that closing established mines and power plants do not depress economies locally and raise unemployment. Rising domestic utility prices will inflict political damage on a fragile government. Phasing out coal will improve air quality and population health and well-being, with knock-ons for healthcare priorities and spending.


2021 ◽  
Vol 2 (3) ◽  
pp. 650-659
Author(s):  
Hari Purwanto

The Magetan leather handicraft business is one of the long-established and surviving SMEs and contributes to the creation of employment and income for the community. Currently, the marketing of leather handicraft products is still limited to meeting local and national needs so that limited market demand makes leather handicraft difficult to develop. Globalization and increasingly advanced information technology have become opportunities for the Magetanleathercraft industry to penetrate the international market, however, various obstacles arise considering that penetrating the global market is not easy for small businesses that have many limitations. The purpose of this case study is to examine the opportunities and obstacles of the Magetan leather handicraft business to penetrate the international market. This research approach is qualitative with case studies.owner of leather handicraft, owner of leathercraft marketing shop, the buyer of leathercraft, an employee of leathercraft. Data analysis includes (1) data collection (2) data display (3) data reduction and (4) conclusions.[1]The results showed that there were obstacles to the internationalization of the Magetan leather handicraft business, namely complicated international trade procedures for SMEs, No marketing channels abroad for SMEs, Limited SME resources. The solution that can be offered from this problem is not to let SMEs directly penetrate the global market independently given the limitations they have, but by providing a mediator that can bridge SMEs with foreign consumers with a Marketplace, Exporters, or Cooperatives.


2012 ◽  
Vol 13 (1) ◽  
pp. 97-122 ◽  
Author(s):  
Fariza Hashim

SMEs presence is significant nowadays to most economies, particularly those from emerging countries. The internationalization of these firms is no longer an option; it is indeed necessary for them to follow the wave of globalization. Despite of their constraints, Malaysian SMEs are struggling to expand into the international market and compete internationally to sustain their foothold in the country. Various factors have forced SMEs in Malaysia to engage internationally, however the ventures are arduous to be accomplished independently. As a result, the Malaysian government has initiated various efforts in supporting them to stand in the international arena. Many agencies have been established and numerous programs have been developed to encourage SMEs internationalization. This study aims to unfold the challenges faced by SMEs from emerging countries in expanding internationally by examining the business environment in the country. The study finds that, despite various supports offered by the government, Malaysian SMEs continue to struggle in the global market due various factors including market knowledge, technological and skills capabilities, and products quality.


1999 ◽  
Vol 14 (3) ◽  
pp. 295-301
Author(s):  
Claudia Loebbecke ◽  
Philip Powell ◽  
Carl Gallagher

Exploitation of the World Wide Web (WWW) is a pipedream for many businesses, as they do not or cannot analyse their motives for having a web site. Many do not understand that there is more to a successful web site than having a corporate logo on a home page. They do not foresee the effort that goes into maintaining a web site, the increased competition from exposure to a ‘global market’ via the Internet and the impact a web site will have on the existing business. This case study allows analysis of the opportunities and risks of launching electronic commerce (EC) services in the case of the Co-op Bookshop, Australia's largest academic bookseller. The case describes Co-op's difficult progression to a profitable WWW presence and investigates potential developments due to growing competition from ‘global players’ and increasing amalgamation between bookselling over the WWW and electronic publishing. The case outlines the four possibilities by which a firm can profit from its Internet activities and transfers these general benefits to Internet service provision by bookstores. In particular, it directs attention to thinking of the core goals of the business, how a WWW presence helps to meet these goals and whether the introduction of a web site changes the direction of the business. This leads to a consideration of the nature of the web site. The case study allows exploration of the current customers and markets and why the firm focuses on these. Further, there are the issues of the resources required to set up and maintain a web site, how the site may be integrated into the existing business and its growth path. These issues are explored and modelled in the teaching notes and further background detail is given.


1992 ◽  
Vol 7 (4) ◽  
pp. 245-259
Author(s):  
E. Kaynak ◽  
K. Venkataraman

This article examines the use of expert systems in international marketing. In view of the increasing importance of internationalization of business around the world, a new generation of computer information systems known as Expert Systems offer a unique potential in international market entry and constantly changing global market conditions. The specific purposes of this paper are to develop a set of evaluative criteria for the use of expert systems, examine the nature of decisions in major international marketing decision areas, and evaluate each decision area against the set of criteria to determine if expert systems are suitable for that decision area.


Mathematics ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 566
Author(s):  
Aliki D. Muradova ◽  
Georgios E. Stavroulakis

A review of mathematical models for elastic plates with buckling and contact phenomena is provided. The state of the art in this domain is presented. Buckling effects are discussed on an example of a system of nonlinear partial differential equations, describing large deflections of the plate. Unilateral contact problems with buckling, including models for plates, resting on elastic foundations, and contact models for delaminated composite plates, are formulated. Dynamic nonlinear equations for elastic plates, which possess buckling and contact effects are also presented. Most commonly used boundary and initial conditions are set up. The advantages and disadvantages of analytical, semi-analytical, and numerical techniques for the buckling and contact problems are discussed. The corresponding references are given.


Subject The platinum market outlook. Significance After declining in 2015, the platinum price has remained modest this year, underperforming other mined commodities. The closely watched ratio to the gold price is near a historic low. Demand from the automotive sector has yet to recover from emission test scandals, despite car sales in China growing by 15.6% year-on-year in the first eleven months of 2016. South African miners are capital-constrained and the global market is currently estimated to be in a supply deficit of around 500 thousand ounces (koz). However, registered above-ground stocks are still significant at 1.9 million ounces (moz). Impacts Higher steel prices may increase scrap-steel demand, which may boost vehicle scrapping and increase recycling of platinum auto-catalysts. World leader Amplats will lose 75 koz of refined platinum production following a leak at the Waterval smelter. Production of alluvial platinum in the far east of Russia is entering terminal decline after two decades of operation.


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