Expert Systems in International Marketing

1992 ◽  
Vol 7 (4) ◽  
pp. 245-259
Author(s):  
E. Kaynak ◽  
K. Venkataraman
Keyword(s):  
Expert Systems ◽  
International Marketing ◽  
International Market ◽  
Global Market ◽  
Computer Information Systems ◽  
Evaluative Criteria ◽  
Marketing Decision ◽  
Decision Area ◽  
New Generation ◽  
Unique Potential

This article examines the use of expert systems in international marketing. In view of the increasing importance of internationalization of business around the world, a new generation of computer information systems known as Expert Systems offer a unique potential in international market entry and constantly changing global market conditions. The specific purposes of this paper are to develop a set of evaluative criteria for the use of expert systems, examine the nature of decisions in major international marketing decision areas, and evaluate each decision area against the set of criteria to determine if expert systems are suitable for that decision area.

scholarly journals The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

2021 ◽  
Vol 13 (2) ◽  
pp. 579
Author(s):  
Caroline Reimann ◽  
Fernando Carvalho ◽  
Marcelo Duarte
Keyword(s):  
Positive Impact ◽  
International Marketing ◽  
International Market ◽  
Marketing Capabilities ◽  
Moderating Effects ◽  
Competitive Intensity ◽  
Positive Effects ◽  
Marketing Performance ◽  
Market Learning ◽  
Positive Effect

The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their international marketing performance. It will also analyze the moderating effects of Competitive Intensity within this international scenario. A quantitative study was developed, using a questionnaire as a research method. In total, 335 valid responses were collected from Portuguese SMEs in June 2020. To test the hypotheses, multiple hierarchical regressions were performed. As for the analyzes involving Competitive Intensity environments, namely low and high intensity, dummies were developed to evaluate the different effects produced by the capacities in the International Marketing Performance. This study shows the positive impact of the dynamic marketing capabilities and adaptive marketing capabilities on the international marketing performance of the surveyed companies, essentially from the product development management, supply chain management, vigilant market learning and open marketing. when in a low competitive intensity environment only dynamic marketing capabilities had a positive effect on performance, but in a high, competitive, intensity environment both dynamic marketing capabilities and adaptive marketing capabilities showed positive effects in relation to performance. This study innovates by bringing international marketing, through two marketing capacities, from the perspective of SMEs that perform B2B activities.

North Macedonian crisis spurs move to renewable energy

2022 ◽  
Keyword(s):  
Power Plants ◽  
International Market ◽  
Well Being ◽  
Global Market ◽  
Market Prices ◽  
Content Type ◽  
Market Situation ◽  
The Government ◽  
Domestic Electricity ◽  
Health And Well Being

Significance Electricity companies wanted a near-38% rise amid soaring international market prices, but the ERC wanted to avoid a price shock. In November, the government declared an ‘energy crisis’ at the ERC’s request, thanks to reduced domestic electricity supply and the global market situation, and extended it in December for six months. Impacts Investment in infrastructure and technologies should contribute to economic growth and create jobs. Care will have to be taken that closing established mines and power plants do not depress economies locally and raise unemployment. Rising domestic utility prices will inflict political damage on a fragile government. Phasing out coal will improve air quality and population health and well-being, with knock-ons for healthcare priorities and spending.

scholarly journals The Potential Of Internationalization Of Small And Medium Micro Enterprises In SAWO Leather Crafts, Magetan District, East Java, Indonesia

2021 ◽  
Vol 2 (3) ◽  
pp. 650-659
Author(s):  
Hari Purwanto
Keyword(s):  
Small Businesses ◽  
International Market ◽  
Global Market ◽  
Marketing Channels ◽  
Research Approach ◽  
Market Demand ◽  
Data Display ◽  
Advanced Information Technology ◽  
Micro Enterprises

The Magetan leather handicraft business is one of the long-established and surviving SMEs and contributes to the creation of employment and income for the community. Currently, the marketing of leather handicraft products is still limited to meeting local and national needs so that limited market demand makes leather handicraft difficult to develop. Globalization and increasingly advanced information technology have become opportunities for the Magetanleathercraft industry to penetrate the international market, however, various obstacles arise considering that penetrating the global market is not easy for small businesses that have many limitations. The purpose of this case study is to examine the opportunities and obstacles of the Magetan leather handicraft business to penetrate the international market. This research approach is qualitative with case studies.owner of leather handicraft, owner of leathercraft marketing shop, the buyer of leathercraft, an employee of leathercraft. Data analysis includes (1) data collection (2) data display (3) data reduction and (4) conclusions.[1]The results showed that there were obstacles to the internationalization of the Magetan leather handicraft business, namely complicated international trade procedures for SMEs, No marketing channels abroad for SMEs, Limited SME resources. The solution that can be offered from this problem is not to let SMEs directly penetrate the global market independently given the limitations they have, but by providing a mediator that can bridge SMEs with foreign consumers with a Marketplace, Exporters, or Cooperatives.

Challenges for the Internationalization of SMEs and the Role of Government: The Case of Malaysia

2012 ◽  
Vol 13 (1) ◽  
pp. 97-122 ◽  
Author(s):  
Fariza Hashim
Keyword(s):  
International Market ◽  
Business Environment ◽  
Emerging Countries ◽  
Global Market ◽  
Market Knowledge ◽  
Role Of Government ◽  
The Government ◽  
Malaysian Government

SMEs presence is significant nowadays to most economies, particularly those from emerging countries. The internationalization of these firms is no longer an option; it is indeed necessary for them to follow the wave of globalization. Despite of their constraints, Malaysian SMEs are struggling to expand into the international market and compete internationally to sustain their foothold in the country. Various factors have forced SMEs in Malaysia to engage internationally, however the ventures are arduous to be accomplished independently. As a result, the Malaysian government has initiated various efforts in supporting them to stand in the international arena. Many agencies have been established and numerous programs have been developed to encourage SMEs internationalization. This study aims to unfold the challenges faced by SMEs from emerging countries in expanding internationally by examining the business environment in the country. The study finds that, despite various supports offered by the government, Malaysian SMEs continue to struggle in the global market due various factors including market knowledge, technological and skills capabilities, and products quality.

i2Flex and the Community of Inquiry Framework

2016 ◽  
pp. 115-129
Author(s):  
Antonia Fyrigou
Keyword(s):  
Best Practices ◽  
Student Learning ◽  
Community Of Inquiry ◽  
Teaching Methodology ◽  
Need To Evaluate ◽  
Community Of Inquiry Framework ◽  
French Class ◽  
New Generation ◽  
Unique Potential

In this chapter the goal is to describe my implementation of the i2Flex in two consecutive academic years in an attempt to meet more effectively the educational needs of the new generation students. Starting with the description of the i2Flex methodology in an IB French class as a member of the pilot i2Flex faculty at ACS Athens, I will present the instructional (re-)design of my Moodle shell to reflect the new teaching methodology, and the need to evaluate this pilot year via an appropriate framework. Then, I will describe the same class in the second year, from how i2Flex was at this point implemented to how it was evaluated and what data was collected from the students. Finally, the goal is to share under the umbrella of best practices how meaningful and efficient the i2Flex is, taking in consideration the new role of the teacher in and out of class and its unique potential for student learning.

scholarly journals ЗДІЙСНЕННЯ МІЖНАРОДНОЇ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ В СУЧАСНИХ УМОВАХ ГЛОБАЛІЗАЦІЇ

2020 ◽  
Vol 145 (2) ◽  
pp. 103-110
Author(s):  
Олена В. Птащенко ◽  
Ірина В. Литовченко ◽  
Юлія В. Григорова
Keyword(s):  
Raw Materials ◽  
International Marketing ◽  
Production Capacity ◽  
International Market ◽  
Sales Promotion ◽  
Global Network ◽  
Information Support ◽  
Market Demand ◽  
Technology Markets ◽  
Productivity And Competitiveness

The paper discusses the key aspects of marketing activities in the international market, provides insights into the specifics of international marketing, the major types of business activity and the production factors (capital, labour, raw materials, management, information, technology, markets), and the way they are organized worldwide. It is argued that in the new realia, gaining a required level of productivity and competitiveness becomes possible only within the frameworks of an integrated global network. In the context of national enterprises, the process of globalization, on the one hand, could be viewed as increased competition, while on the other – as the opportunity to enter new markets. The success of companies' penetration into international markets largely depends on their objectivity and competence to explore developed market segments, as well as on the ability to choose an effective marketing strategy to achieve this goal. Within the scope of this study, international marketing is considered as the respond of international market participants to the immediate processes of growth and expansion of partnerships, growth of production capacity, rapid renewal of product assortment, frequent changes in the nature and structure of market demand, market fluctuations, increased competition, production expansion, and enhanced quality of information support. All this ensures systemic, regular and dynamic activities in the international market at different stages of product and services consumer sales promotion.

scholarly journals Impact of Key Marketing Tools on Global Car Market Development

2021 ◽  
Vol 23 (4) ◽  
pp. A264-A276
Author(s):  
Oleksandr Savych ◽  
Tetiana Shkoda
Keyword(s):  
Mathematical Models ◽  
International Market ◽  
Global Market ◽  
Market Development ◽  
Product Price ◽  
Promotion Policy ◽  
Car Market ◽  
Car Sales ◽  
Functional Patterns ◽  
Set Up

The purpose of the proposed study was to identify the functional patterns of influence of the marketing tools on sales of cars on the global market, to be able to predict sales volumes in the future, taking into account certain marketing tools that the company may use in a particular international market. For the purpose of this research the method of correlationregression analysis is used to construct the corresponding economic and mathematical models of impact on the sales volumes of various instruments of product, price, promotion policy, etc. Using the models offered in the article, the feasibility of introducing certain measures can be determined, when entering new markets in order to increase car sales. Each instrument to which potential buyers are sensitive determines the effect of its use. Considering this effect, budgets can be set up for appropriate action.

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