Corporate Social Responsibility (CSR) In India: A Conceptual Framework

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 330-340
Author(s):  
Yogesh Hole ◽  
Snehal Pawar-Hole ◽  
Shilpa Bendale
Keyword(s):  
Corporate Social Responsibility ◽  
Conceptual Framework ◽  
Research Study ◽  
Business Environment ◽  
Business Community ◽  
Social Barriers ◽  
Csr Strategies ◽  
Corporate Social ◽  
A Company

CSR is something that is very important to pertain to today’s business environment. The CSR activities in India are given innate importance because of its long-term effectivity in context to the organizations. Several Indian organizations have adopted CSR strategies to incorporate sustainability in context to their organization. Recognizing that CSR plays a key role in creating jobs and resources in the business community, CSR is generally understood as a means of balancing or consolidating economic, environmental and social barriers when a company fulfills expectations. For this research, the use of persuasive methods to create effective frameworks has been considered. Concerning the current study about CSR, the researcher has applied persuasive approaches to achieve better results. This research study is based on qualitative assumptions, the researcher has used secondary resources to collect potential data from past studies and published journals. This study is subjected to the significance of CSR in the context of India. This study will define CSR and its importance in India. Further, it will analyze CSR related challenges in India. The main focus of the study will consider why CSR was adopted in the country.

scholarly journals Three-Cluster Policy in the Implementation of Corporate Social Responsibility at InterContinental Bali Resort

2020 ◽  
Vol 2 (1) ◽  
pp. 11-21
Author(s):  
Putu Rian Arde Surya ◽  
◽  
I Ketut Budarma ◽  
I Gede Mudana ◽  
◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Policy ◽  
Cluster Policy ◽  
Analysis Techniques ◽  
Great Love ◽  
Corporate Social ◽  
Small Things ◽  
A Company

Purpose: This research is to analyze the three-cluster policy in international, national, and local policy on corporate social responsibility (CSR) implementation at InterContinental Bali Resort. Research methods: The research method used is descriptive qualitative with juridical-normative analysis techniques. Results and discussion: The CSR implementation is related to three-cluster regulation analysis, as follows: do small things with great love, embrace the joy of giving, give a little, safe a life!, green living!, and IHG earth week. The implementation of CSR has an impact on the sustainability of the company. Conclusion: A company in carrying out its activities are not only on more financial factors such as profits or dividends but be based on social and environmental responsibility for the present and long term.

scholarly journals Conceptual Framework Performance Contributor from Internal Organizations of Corporate Social Responsibility Activities

2021 ◽  
Vol 2 (1) ◽  
pp. 67
Author(s):  
Gogor Arif Handiwibowo ◽  
Rini Puji Astuti ◽  
Rita Ambarwati
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Conceptual Framework ◽  
Environmental Sustainability ◽  
Business Environment ◽  
Business Organizations ◽  
Performance Factors ◽  
For Profit ◽  
Corporate Social ◽  
The Impact

In this 20th century era, the business environment is more demanding that a business organization not only have a profit orientation. However, aspects of the impact on the environment and surrounding communities must also receive adequate attention in line with the increasing quantity and quality of business organizations. The concept of sustainable development is proposed to be a concept that tries to provide a balanced effect between financial performance factors, community welfare factors and environmental sustainability factors. In balancing the three factors above, CSR (Corporate Social Responsibility) activities of business organizations are expected to be the answer to the stigma that business organizations are only looking for profit. This paper will describe several hypotheses as well as a conceptual framework of factors originating from internal business organizations that have an impact on the performance of CSR activities. There are four factors that are proposed to be a hypothesis from the internal organization that must be fulfilled so that CSR activities show their performance. The four factors are fulfilment of human resources, fulfilment of the business organization's strategic vision, fulfilment of operating system implementation, and fulfilment of the business organization's financial capability.

Is Corporate Social Responsibility Really Able to Create Long-Term Sustainability Value?

2022 ◽  
pp. 194-216
Author(s):  
Manuel Moreno ◽  
Elena Mañas-Alcón ◽  
Oscar Montes-Pineda ◽  
Beatriz Fernández-Olit
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Value Creation ◽  
Social Values ◽  
Shared Value ◽  
Csr Strategies ◽  
Sustainable Value ◽  
Short Run ◽  
Corporate Social

This chapter analyzes the academic debate regarding the need to adopt a long-term vision of CSR strategies. It's based on the premise that short run is the dominant approach in financial markets, and this situation could be negatively conditioning the long-term sustainability value creation. New social values may be requesting different management decisions from companies, prioritizing long-term over short term results. A thorough literature review has been done across specialized journals, international reports, and key legislation, trying to determine and model the elements facilitating this sustainable value creation. It shows the alignment needed between CEO and their shareholders within the framework of corporate governance to create long-term value within CSR. There are signs of a possible financial over-performance of companies that strategically create a shared value with stakeholders based on environmental, social, and governance objectives, selected due to their materiality. A model is proposed to consider a long-term approach creating sustainable value in organizations.

scholarly journals Implementation of Green Tourism Policy Strategy of PT Taco Casa Bali through Corporate Social Responsibility

2020 ◽  
Vol 2 (1) ◽  
pp. 35-40
Author(s):  
I Ketut Purna Wirananta ◽  
◽  
Ni Luh Ayu Kartika Yuniastari Sarja ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Method ◽  
Field Research ◽  
Business Environment ◽  
Tourism Research ◽  
Green Tourism ◽  
Social And Environmental Responsibilities ◽  
Corporate Social ◽  
A Company

Purpose: This article is to explain the implementation of corporate social responsibility (CSR) at PT Taco Casa Bali in carrying out its social and environmental responsibilities to support green tourism. Research methods: This study is done in a qualitative method in which the data collection was carried out through library techniques and field research in the form of observation and interviews with the Corporate Operations Manager of PT Taco Casa Bali. Results and discussion: The result of the study shows that the CSR implementation of PT Taco Casa Bali is in the form of fixed and unscheduled activities that support green tourism policies and regulations (people, planet, and profit). Conclusion: The research is an illustration of how CSR practices in a company should be maximally realized so that in the end both the business and the business environment.

scholarly journals Impact of Corporate Social Responsibility on the Organisational Performance – A Study With Reference to Select Companies in Chennai City – Reviews and Conceptual Frame Work

2021 ◽  
Vol 58 (2) ◽  
pp. 277-285
Author(s):  
K. Dr. S. Raja, Dr. M. Ganesan @ Kanagaraj, K. Guru
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Poverty Reduction ◽  
Business Processes ◽  
Business Environment ◽  
Resource Base ◽  
Management Concept ◽  
Corporate Social ◽  
Chennai City ◽  
A Company

Corporate Social Responsibility (CSR) is a management concept where by the companies integrates social and environmental concerns in their business needs, operations and interactions with their stakeholders. Corporate social responsibility is important to both consumers and company’s .CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time it also helps in addressing the expectations of shareholders and stakeholders. A properly implemented CSR concept can bring along a various variety of competitive advantages, such as enhanced access to capital and markets, increased sales and profits, operational cost savings, improved productivity and quality, efficient human resource base, improved brand image and reputation, enhanced customer loyalty, better decision making and risk management processes. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Often, companies that adopt CSR programs have grown their business to the point where they can give back to society Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. It refers to practices and policies undertaken by corporations that are intended to have a positive influence on the world. CSR is generally understood as a strategic initiative that contributes to a brand's reputation. CSR is titled to aid an organization's mission as well as serve as a guide to what the company represents for its consumers. Business ethics is the part of applied ethics that examines ethical principles, moral and ethical problems that can arise in a business environment. Organizations in India have been quite sensible in adopting CSR initiatives and integrating them into their business processes. It has become progressively projected in the Indian corporate setting because the organizations have recognized that besides growing their businesses, it is also important to shape responsible, valuable and supportable relationships with the community at large.

scholarly journals Corporate Social Responsibility - Sustainability and Profitability

2014 ◽  
Vol 25 ◽  
pp. 50-58
Author(s):  
Mirela Teodorescu ◽  
Dan Ionescu
Keyword(s):  
Corporate Social Responsibility ◽  
Natural Resources ◽  
Business Community ◽  
High Quality ◽  
Raising Awareness ◽  
Quality Product ◽  
Commercial Operation ◽  
Corporate Social ◽  
A Company ◽  
High Quality Product

In present, the image of a company, its corporative identity became of a fundamental importance. An organization has to show transparency and correctness, in our time is not enough to perform only a high quality product, moreover, organization must prove it is also a good corporative “citizen”. There is no doubt that many of the actions of some major corporations have shown the worst side of commercial operation, whether this has been in the form of social or environmental operation or through manipulation conducting to major financial catastrophes that have harmed a lot at all levels of society. For this reason, there has been a growth in support for NGOs that have set their sights on raising awareness and stopping exploitation of any natural resources, using any and all means to further their special cause irrespective of the impacts on others in society, even the business community.

scholarly journals How Corporate Social Responsibility Can Contribute To Growth Strategy

2015 ◽  
Vol 21 (1) ◽  
pp. 160-164
Author(s):  
Petr Cech ◽  
Marie Dohnalova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Hotel Industry ◽  
Growth Strategy ◽  
The Public ◽  
Social Strategy ◽  
Potential Strategy ◽  
Corporate Social ◽  
A Company

Abstract The slow growth of the economy requires an adequate response, even from companies in the hotel industry. In order to achieve an increase in turnover, they can react with a change of strategy, or cost cutting. The use of corporate social responsibility has been identified as one potential strategy of growth. Corporate social strategy is based on three traditional crucial factors that include social, economic and ecological values. The authors of this contribution analyse the possibilities to achieve an outstanding reputation of a company in the field of corporate social responsibility in order to gain the support of the public and stakeholders. They refer to the fact that corporate social responsibility is one possible way to achieve long-term profitable growth in the field of the hotel industry, even in a complex economic development.

scholarly journals KOMUNIKASI CYBER CORPORATE SOCIAL RESPONSIBILITY (CSR) (ANALISIS PEDOMAN PELAPORAN GRI PADA OFFICIAL WEBSITE PT. MAYORA INDAH, TBK)

2020 ◽  
Vol 3 (3) ◽  
pp. 178
Author(s):  
Maylanny Christin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Sustainability ◽  
Global Reporting Initiative ◽  
Message Content ◽  
Communication Analysis ◽  
Digital Branding ◽  
Corporate Social ◽  
A Company

This study is entitled "Cyber Corporate Social Responsibility Communication (Analysis of Global Reporting Initiative Reporting Guidelines on the Official Website of PT. Mayora Indah, Tbk). This study aims to determine the form of message content and the appropriateness of the Global Reporting Initiative reporting. The importance of Corporate Social Responsibility communication that is managed extensively to create a reputation and maintain long-term corporate sustainability. The development of cyber information technology makes it easier for stakeholders to gain access to Corporate Social Responsibility communication, one of which is by utilizing official websites as accurate Corporate Social Responsibility information. During a pandemic like this, websites are considered increasingly important for a company. Having a website means the company is starting to position itself to be more advanced and professional to give an impression to the stakeholders. In the midst of lifestyle #dirumahaja marketing through online sites and digital branding must be a choice for stakeholders. The excellence of the interactive website makes the platform utilized as a Corporate Social Responsibility communication medium that has been actualized by many companies in Indonesia, one of which is the company PT. Mayora Indah, Tbk.Keywords: Corporate Social Responsibility Communication; Global Reporting Initiative; Official Website.

The Business of Business Is Business Through Social Integration

2019 ◽  
pp. 204-239
Author(s):  
Purna Prabhakar Nandamuri ◽  
Mukesh Kumar Mishra ◽  
Vijayudu Gnanamkonda
Keyword(s):  
Corporate Social Responsibility ◽  
Social Integration ◽  
Business Environment ◽  
Business Community ◽  
First Century ◽  
Shared Value ◽  
Social Mission ◽  
The Social ◽  
Disruptive Innovations ◽  
Corporate Social

The business of business during the twentieth century was considered to be only earning and delivering profits to the shareholders. But, the twenty-first century challenges this approach and offers a different business environment characterized by fast digitization, faster disruptive innovations, and fastest shifting consumer expectations. The business community has to awake to the reality and find ways to create sustainability to their businesses by leveraging the networks, capital, people, and technology to create a win-win situation with the social environment. In this process, the scope of corporate social responsibility has become narrow and the trust on corporates in the society has been declining. Hence businesses need to go beyond by defining a social mission to integrate deeply with society and create trust. The economic view of the business is transforming into a wider social view, forcing businesses towards social integration to create shared value.

The Importance of Consumer Perception of Corporate Social Responsibility to Meet the Need for Sustainable Consumption

2020 ◽  
pp. 212-235
Author(s):  
Giovanna Pegan ◽  
Gabriella Schoier ◽  
Patrizia de Luca
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Sustainable Consumption ◽  
Well Being ◽  
Theoretical Background ◽  
Consumer Perception ◽  
Corporate Social ◽  
Two Sides ◽  
A Company

Industries have to rethink their value creation processes in a sustainable perspective. In order to satisfy their stakeholders and pursue the well-being of society in the long term, manufacturers must operate under corporate social responsibility (CSR). Embodying the identity of multiple stakeholders, consumers are the key to ensuring the success of sustainability efforts. This chapter analyses the relevance of CSR from the perspective of consumer perception, which has been neglected thus far in literature. The chapter also embraces the idea that CSR and sustainable consumption are two sides of the same coin that need to be integrated in order to create sustainable industrial value. After the theoretical background, this work presents and discusses the results of an empirical research focused on an emblematic industry and brand. The findings support the idea that although a company is trying to seize Industry 4.0. opportunities for sustainability, its efforts can be partly hampered by consumers' lack of perception or their misperception.

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