ECOSYSTEM DEVELOPMENT OF CUSTOMER-ORIENTED MANAGEMENT

Author(s):  
Nijat I. Asadli ◽  

The digital age is beginning to transform itself and offer new ways of organizing value creation. For an ordinary consumer, these processes were characterized by closer attention and already indisputable inclusion of the consumer in many enterprise management processes, including, among other things, strategic decisions. As a result, new consumer-driven value creation processes lead from value chains to digital ecosystems. Industrial giants are giving way to a new type of enterprise, such as Apple and Alibaba, that rely on the power of their digital ecosystems to achieve market dominance. Without understanding what digital ecosystems are and how they function, it is impossible to create modern customer-centric management. Many new smaller companies emerging in current markets are interested in how organizations other than these giants can play with the ecosystem paradigm. The motivation for creating the framework presented in this article, and the research behind it, is to foster a better understanding of the concept of digital ecosystems.

Author(s):  
Катерина Копішинська ◽  
Катерина Зінченко

The research is devoted to the substantiation of the necessity of innovative transformations of the value chain of pharmaceutical enterprises. The current state of the international pharmaceutical market and its development scenarios developed by the WTO were analyzed, taking into account the changes caused by the COVID-19 coronavirus pandemic. The typology of value chains is considered and their element-by-element characteristics are given. A new, modern model of interaction in the chain of value creation of products is proposed. The substantiation of efficiency of creation of such chains is given. Based on the correlation analysis, the presence of a linear relationship between the indicators of Pharmaceutical R&D Spend and Revenue was established. To maximize the effect of R&D costs, pharmaceutical companies are recommended to carry out innovative transformations of the value chain, involving external manufacturers of high-tech devices, applications, etc.


Author(s):  
Steven De Haes ◽  
Tim Huygh ◽  
Anant Joshi ◽  
Wim Van Grembergen

This paper empirically investigates how adoption of IT governance and management processes, as identified in the IT governance framework COBIT 5, relates to the level of IT-related goals achievement, which in turn associates to the level of enterprise goals achievement. Simultaneously, this research project provides an international benchmark on how organizations are currently adopting the governance and management processes as identified in COBIT 5. The findings suggest that organizations are best in adopting the “IT factory” related management processes and that implementation scores drop in management and governance processes when more business and board involvement is required. Additionally, there are significant differences in perceived implementation maturity of COBIT 5 processes between SMEs and larger organizations. Also, the data offers empirical evidence that the COBIT 5 processes have a positive association with enterprise value creation.


2008 ◽  
Vol 35 (2) ◽  
pp. 420-444 ◽  
Author(s):  
Ernst Verwaal ◽  
Harry Commandeur ◽  
Willem Verbeke

This study integrates the concepts of value creation and value claiming into a theoretical framework that emphasizes the dependence of resource value maximization on value-claiming motivations in outsourcing decisions. To test this theoretical framework, it develops refutable implications to explain the firm's outsourcing decision, and it uses data from 178 firms in the publishing and printing industry on outsourcing of application services. The results show that in outsourcing decisions, resource value and transaction costs are simultaneously considered and that outsourcing decisions are dependent on alignment between resource and transaction attributes. The findings support a resource contingency view that highlights value-claiming mechanisms as resource contingency in interorganizational strategic decisions.


Author(s):  
Наталія Йосипівна Радіонова

Creating value chains for decades have been a common practice in the apparel industry with the aim to improve cost management. This approach involves building value chains in the sector of garment manufacturing as well as providing an opportunity analysis with regard to cost optimization for each link in the chain. Thus, cost optimization occurs through improving business processes within the enterprise. It is emphasized that the process of creating apparel value chains have traditionally been viewed locally, within a single company which has to consider market demand, carry out design and engineering works, deliver logistics support, manufacture, store and sell its products. However, in modern realia, value creation is greatly affected by garment manufacturers’ contractors, their partnership being the heart of building value into products. It is argued that the apparel product value, apart from clothing companies, is created by different legal entities, i.e. suppliers, outsourcers, external consultants and others. In turn, partner companies create their own value chains which closely resonate with apparel value chains. In addition, given the apparel industry dependence upon seasonal sales, fashion trends and other factors, the garment companies have to obtain information on consumers’ preferences. It has been proven that value creation is strongly influenced by the company relationships with their partners. With this in mind, it is proposed to apply a network approach to apparel value chains which is able to harmonize the interests of all stakeholders. The suggested model of the network approach assumes vertical integration with main suppliers, outsourcing of design and engineering services and gaining information from distributors who deal with end customers. This approach will contribute to cost optimization of garment manufacturing along with enhancing the product competitiveness.


2021 ◽  
Vol 6 (3(62)) ◽  
pp. 33-38
Author(s):  
Tatiana Nikitchina ◽  
Tatiana Manoli ◽  
Olena Miroshnichenko ◽  
Hanna Korkach ◽  
Olena Kotuzaki ◽  
...  

The object of research is fish culinary products in the jelly pouring of the menu of conceptual restaurants. The subject of research is the consumer characteristics of gelling fish broth for culinary products based on sensory characteristics. The study used methods for determining the consumer characteristics of fish culinary products based on physical, chemical, aesthetic and sensory analysis. Methods for the preliminary preparation of hydrocolloids as structure-forming agents for the preparation of gelling culinary products with the study of the parameters of the jelly formation process are proposed. The developed ingredient composition of fish culinary products based on low methoxylated pectin and sodium alginate improves the consumer characteristics of the finished dish. This ensures the implementation of strategic decisions in the food industry through the introduction of innovative technologies and the release of products with new consumer and functional properties. It is the new ingredient composition of the fish culinary products in the pouring that opens the priorities in the creation of the wellness products industry with the aim of improving the health of consumers. The active elements of algae are absorbed almost completely through a chemical composition close to that of human plasma. As a result, algae are able to compensate for the lack of elements and contribute to the normalization of metabolism. The use of low-esterified pectin is due to its structure-forming, therapeutic and prophylactic, sorption, antibacterial properties, which are an alternative to antibiotics and synthetic preservatives to prevent bacterial spoilage. The use of dietary supplements based on sodium alginate and pectin in food products provide an adjustable texture with new rheological and functional properties, which have a positive effect on the commodity performance of finished products for promotion on the market of healthy food restaurants. On the basis of the sensory indicator, rational parameters of the recipe of fish culinary products in jelly pouring were determined to obtain a transparent, stable, homogeneous elastic consistency, which will expand the range of the wellness menu of restaurants of the Wellness concept.


Author(s):  
Mariia Bahorka ◽  
Iryna Kadyrus ◽  
Nataliy Yurchenko

The article conducts a study to determine the place of marketing in crisis management of the enterprise, established the role of the main aspects of crisis marketing in modern enterprises; mastered the mechanism of marketing anti-crisis management of enterprises, the purpose of which is to form a strategy for overcoming the crisis and eliminate the consequences of crisis phenomena. In the author's sense, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and, especially, strategic, marketing, personnel. In the author's sense, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and, especially, strategic, marketing, personnel. It is recognized that marketing in crisis management is not just one of the subsystems of the enterprise, but the basis that ensures the sustainability of all its other units. Anti-crisis marketing involves the prompt change of all components of marketing in accordance with changes in the environment, which helps to maintain maximum competitiveness of the company in market conditions. In the crisis of the organization or to prevent it, the same marketing tools are used as in stable conditions, but the goals and objectives of marketing activities change, which acquire new specific features, the main of which is the marketing anti-crisis program. The anti-crisis marketing program should ensure the production and sale of such goods that are in steady demand in the market and bring the company's main profit. The mechanism of anti-crisis marketing in the enterprise as a management system involves the presence of the object (crisis phenomena) and the subject of management, the formation of targeted management processes, subsystem monitoring environment and forecasting: determination of the stage, parameters, volumes and scales of the crisis phenomenon, development, implementation and control of anti-crisis strategies, etc.), choice of means and methods of management, creation of a clear system of adjustment and feedback. The end result of marketing anti-crisis management of the enterprise is the formation and implementation of marketing anti-crisis strategy.


Author(s):  
Shirley Chan

This chapter looks at the deployment of appropriate information and communication technologies in helping smart organizations to manage knowledge. Taking a management perspective, smart organizations can be regarded as those that can make smart strategic decisions and put into practice such managerial principles as value creation, continual learning, embracing uncertainty, and empowerment. Making good decisions would involve gathering and synthesizing the appropriate knowledge—knowledge about the market, products, suppliers, customers, competitors, and others. Different schools of knowledge management theories and the related technologies will be discussed. The author hopes that understanding the knowledge management technologies and related practices would assist researchers and practitioners in gaining some insights into managing the knowledge required for making smart decisions in organizations.


Author(s):  
Tuure Tuunanen ◽  
Michael David Myers

We suggest that a new type of information system appears to be increasing in importance, that of consumer information systems. Compared with traditional information systems development approaches, where the focus is on improving the efficiency and effectiveness of organizational processes, design for consumer information systems focuses more on the enjoyment, pleasure and purchases of the consumer. We argue that the shift in focus from users to consumers in consumer information systems calls for a significant re-appraisal of our current information systems development methods. Hence, this chapter proposes a new research agenda for IS researchers focusing on the development of consumer information systems. The expected contributions include new insights into effective management processes for service design, a better understanding of issues of integration of information systems development practices used to develop consumer information systems, and the development of methods for requirements discovery for service innovation.


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