scholarly journals THE PLACE OF MARKETING MEASURES IN THE ANTI-CRISIS MANAGEMENT SYSTEM

2021 ◽  
Author(s):  
Mariia Bahorka ◽  
Iryna Kadyrus ◽  
Nataliy Yurchenko
Keyword(s):  
Crisis Management ◽  
Management System ◽  
Strategic Marketing ◽  
Enterprise Management ◽  
Management Processes ◽  
Stable Conditions ◽  
Crisis Phenomenon ◽  
Marketing Activities ◽  
And Control

The article conducts a study to determine the place of marketing in crisis management of the enterprise, established the role of the main aspects of crisis marketing in modern enterprises; mastered the mechanism of marketing anti-crisis management of enterprises, the purpose of which is to form a strategy for overcoming the crisis and eliminate the consequences of crisis phenomena. In the author's sense, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and, especially, strategic, marketing, personnel. In the author's sense, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and, especially, strategic, marketing, personnel. It is recognized that marketing in crisis management is not just one of the subsystems of the enterprise, but the basis that ensures the sustainability of all its other units. Anti-crisis marketing involves the prompt change of all components of marketing in accordance with changes in the environment, which helps to maintain maximum competitiveness of the company in market conditions. In the crisis of the organization or to prevent it, the same marketing tools are used as in stable conditions, but the goals and objectives of marketing activities change, which acquire new specific features, the main of which is the marketing anti-crisis program. The anti-crisis marketing program should ensure the production and sale of such goods that are in steady demand in the market and bring the company's main profit. The mechanism of anti-crisis marketing in the enterprise as a management system involves the presence of the object (crisis phenomena) and the subject of management, the formation of targeted management processes, subsystem monitoring environment and forecasting: determination of the stage, parameters, volumes and scales of the crisis phenomenon, development, implementation and control of anti-crisis strategies, etc.), choice of means and methods of management, creation of a clear system of adjustment and feedback. The end result of marketing anti-crisis management of the enterprise is the formation and implementation of marketing anti-crisis strategy.

Determination of the target state of digitalization of the municipal property management system (using the example of Perm city)

2021 ◽  
pp. 128-140
Author(s):  
Е.В. Рожков
Keyword(s):  
Management System ◽  
Property Management ◽  
Local Authorities ◽  
Target State ◽  
Management Processes ◽  
The City

Актуальность темы статьи, изучаемая автором, бесспорна. Исследование автора основано на необходимости применения цифровизации в процессах по управлению муниципальной собственностью, как это происходит в разных странах являющимися лидерами в развитии муниципалитетов. Статья преследует цели показать необходимость применения современных процессов в управлении городской собственностью, необходимость доверять людям, проживающим в границах города и которые хотят, чтобы местные органы власти прислушивались к их мнению. The relevance of the topic of the article studied by the author is undeniable.The author's study is based on the need to apply digitalization in municipal property management processes, as is the case in different countries as leaders in the development of municipalities. The article aims to show the need to apply modern processes in the management of urban property, the need to trust people living within the boundaries of the city and who want local authorities to listen to their opinions.

scholarly journals THE EVOLUTION OF THE FORMATION OF STRATEGIC MANAGEMENT IN INCREASING THE COMPETITIVENESS OF ENTERPRISES

2020 ◽  
Author(s):  
Viktor Nyzhnyk ◽  
◽  
Olha Hromova ◽  
Keyword(s):  
Economic Development ◽  
Strategic Management ◽  
Marketing Strategy ◽  
Strategic Marketing ◽  
Enterprise Management ◽  
Management Decisions ◽  
Modern Enterprise ◽  
Holistic Concept ◽  
Marketing Activities

Every year, more and more scientists and practicing economists explore such categories as «marketing» and «management», providing material for further reflection and analysis. Currently, the interpretation of marketing as a function of management is inferior to understanding it as a holistic concept of management, the so-called business philosophy. New directions of economic development to ensure its long-term economic growth require a deeper rethinking of the role of marketing in the activities of industrial enterprises in order to increase their competitiveness and identify it as a powerful factor in modernizing individual businesses and the economy. Strategic marketing today is necessary for the company, as it facilitates its rapid adaptation in the face of intense competition and the presence of a non-price aspect of this struggle. The purpose of the study is to study and combine strategic management and marketing, forming such a category as strategic marketing. Because it is known that strategic marketing emerged at the last stage of the evolution of marketing management. The basis of strategic marketing is to achieve sustainable competitive advantages in the market. During the development of a competitive marketing strategy, the company strives for successful and long-term work in the market. There is no one-size-fits-all strategy. It all depends on various factors: the industry in which the company operates, the capital and experience of the firm, competitors in this field, the creative approach of each company to stand out among others and the innovative approach. Only by considering all these factors, the company can build its personal, unlike all others, marketing strategy. Thanks to the management carried out by means of achievements of modern management and on the basis of marketing philosophy of management and control, the modern enterprise can achieve realization of the strategic purposes and increase not only own level of competitiveness, but also economy as a whole. Thus, modern economic development makes it possible to assert that the management of the enterprise and the adoption of not only operational but also strategic management decisions are significantly influenced by the marketing activities of the enterprise. Here it is necessary to understand not the narrow influence of various elements of marketing (advertising, sales, distribution, etc.), but its complex manifestation. This is due to the fact that until today, marketing has been closely linked to management, as marketing technologies and tools are evolving and beginning to penetrate and be used in the work of all departments at all levels of enterprise management. This gives grounds to assert that through a comprehensive assessment of the effectiveness of marketing activities can assess the effectiveness of management decisions and the success of enterprise management, as well as to give an opinion on the prospects for further development.

The ROK-U.S. Combined Command and Control System and Crisis Management Procedures

2005 ◽  
Vol 8 (1) ◽  
pp. 149-172
Author(s):  
Taeyoung Yoon
Keyword(s):  
Control System ◽  
Crisis Management ◽  
Management System ◽  
Command And Control ◽  
Armed Forces ◽  
Military Force ◽  
Military Operations ◽  
Management Procedures ◽  
And Control ◽  
Command And Control System

This article seeks to examine the development of the ROK-U.S. combined command and control system and crisis management procedures in South Korea. In particular, it explores the four crises which occurred between 1968 and 1999 in order to identify its implications for the ROK-U.S. combined crisis management. During a crisis, command and control over the armed forces are critical issues, in order to co-ordinate military movements and alert operations in the context of overall crisis objectives. Within the ROK-U.S. alliance, the ROK command and control chain of armed forces was highly integrated with the command and control chains of the UNC until 1978 and with the CFC from 1978. This CFC combined command structure has enabled the ROK to participate in the chain of operational control of its own forces and to strengthen its position in the ROK-U.S. combined crisis management procedures. Although both co-operated closely to cope with Korean crises in the past, there were some tensions in the use of military force and in the co-ordination of the detailed operational dimension of military operations. However, it can be argued that as long as the ROK crisis objectives and strategy were achieved through a consensus of alliance crisis options, these arrangements provided an effective crisis management system for ROK to resolve Korean crises. To some extent, the combined crisis management system enabled ROK to use America's massive military and intelligence capabilities to deter North Korea and to manage crises effectively. In the face of an era of transition and transformation in the ROK-U.S. alliance relationships following the September 11 2001, the ROK and U.S. need to minimise potential negative effects on combined crisis management system and maintain coherent deterrence capability and alliance stability on the Korean peninsula.

scholarly journals A New Look at the Classification of Non-current Tangible Assets During a Crisis

2021 ◽  
Vol 25 (1) ◽  
pp. 46-51
Author(s):  
Alla Hnatiuk ◽  
Keyword(s):  
Management System ◽  
Economic Benefits ◽  
Enterprise Management ◽  
Economic Entity ◽  
Tangible Assets ◽  
Fixed Assets ◽  
Enterprise Management System ◽  
And Control

Annotation. Introduction. Creation of an efficient property management system is one of the main problems for the enterprise management system. The effectiveness of such a system is directly determined by the quality of information used for management. Among the tasks, which an economic entity faces, a special place is occupied by the classification of objects of accounting. Financial and tax indicators depend on its solution at a particular enterprise. In order to properly organize the economic activity of an enterprise, it is needed to know what funds it has and in what these funds are invested (placed). Therefore, the division of enterprise resources into separate groups is necessary to understand and summarize the accounting information used for financial statements. Purpose. To ensure the usefulness of information on the availability of non-current tangible assets, which is provided to users in the way of classification, the article defines the qualitative characteristics of the classification of non-current tangible assets (relevance, objectivity, reliability, content, comparison) and studies their essence. Results. The research suggests a critical assessment of existing approaches to the criteria for grouping non-current tangible assets in order to define differences between them. This has made it possible to clarify the content of the criteria for recognizing non-current tangible assets as assets of the enterprise (criteria of economic benefit, value reliability, and control). This clarification deepens the understanding of the nature of non-current tangible assets as objects of accounting. Conclusions. The research has investigated the classification of non-current tangible assets from the normative-legal and scientific points of view. It has summarized the criteria applied in accordance with domestic and foreign legislation for the classification of non-current tangible assets. The research has substantiated the importance of improving the existing classification of such assets for accounting purposes. The research has also improved classification of non-current tangible assets according to the following criteria: the ability to bring economic benefits (long-term, immature) and the method of use in the production process (consumed, fruitful), which will significantly improve the structuring of enterprise assets. Keywords: classification; resources; criteria; non-current tangible assets; fixed assets; long-term biological assets.

scholarly journals INNOVATIVE TECHNOLOGIES IN ANTI-CRISIS MANAGEMENT OF A MACHINE-BUILDING ENTERPRISE

2020 ◽  
Author(s):  
Alexey Svistunov ◽  
Keyword(s):  
Crisis Management ◽  
Management System ◽  
Machine Building ◽  
Enterprise Management ◽  
Innovative Technologies ◽  
General Management ◽  
Modern Enterprise ◽  
Building Enterprise ◽  
Building Enterprises

The study considers the main tasks and functions of the crisis management system of the enterprise. The essence of modern enterprise management technologies and their relationship with management decisions are highlighted, the main directions of development of innovative technologies that can be used both in the system of general management of the enterprise and in the system of crisis management are highlighted. The role of technological renewal in the efficiency of machine - building enterprises is shown. The essence of the method of assessing the quality and efficiency of technological renewal of the machine-building enterprise is revealed. The indicators used in assessing the quality and efficiency of technological renewal of machine-building enterprises are systematized. Features of formation of policy of technological updating of the enterprises of machine-building branch are allocated. The importance of technological renewal of machine-building enterprises in the introduction of innovative technologies in the system of crisis management of the enterprise is shown.

scholarly journals Possibilities of using the Polish Armed Forces in non-military crises in the aspect of changes in the command and control system

2020 ◽  
Vol 198 (4) ◽  
pp. 874-889
Author(s):  
Grzegorz Sobolewski
Keyword(s):  
Public Administration ◽  
Crisis Management ◽  
Management System ◽  
Armed Forces ◽  
Main Element ◽  
Main Task ◽  
National Defense ◽  
Military Security ◽  
And Control ◽  
Crisis Situations

In the past, the main task of the Armed Forces was primarily to ensure military security in terms of defense of independence, sovereignty, and territorial integrity of the state. However, nowadays, in the national and international dimension, their scope of tasks has been expanded to include projects in the field of supporting public administration bodies and society in crisis situations. That is due to the fact that the Armed Forces have unique, unprecedented in other response forces, opportunities to take effective action in the event of various crises. Thus, they have become an important enhancement of the crisis management system and civil protection. They can often constitute the main element of support for public administration bodies (central and local government) in solving emerging crisis situations. An important factor in the effectiveness of their actions in helping the society is the so-called crisis management system in the Ministry of National Defense. The structure of this system is closely related to the functioning control and command system.

Interaction Protocols Adaptation Based Coordination for Crisis Management Processes

2015 ◽  
Vol 7 (4) ◽  
pp. 67-87
Author(s):  
Wassim Chtourou ◽  
Lotfi Bouzguenda
Keyword(s):  
Life Cycle ◽  
Conceptual Framework ◽  
Crisis Management ◽  
Management System ◽  
Sequence Diagram ◽  
Management Process ◽  
Meta Model ◽  
Interaction Protocols ◽  
Management Processes ◽  
Uml Sequence Diagram

This work deals with Interaction Protocols adaptation for coordination in the context of Crisis Management Processes. One possible way to deal with this coordination is the use of Interaction Protocols (IP). In order to guarantee an efficient use of IP, one needs to adapt them. In this paper, the authors propose the conjointly use of version and context concepts to model the IP versions and their contexts within a coherent conceptual framework, called MDA. Following this practice, they first propose the contextualized versioned IP meta model. Second, they propose an extension of Agent UML sequence diagram meta-model in order to specify graphically the contextualized versioned IP. Third, they provide an Interaction Protocols Adaptation and Management System to support the life cycle of IP from modeling to performing. Finally, they illustrate their solution through a well-known crisis scenario called “Air Crash Management Process”.

FINANCIAL DIAGNOSTICS IN THE CRISIS MANAGEMENT SYSTEM

2020 ◽  
Author(s):  
Vitalij Kudelskyi ◽  
Keyword(s):  
Crisis Management ◽  
Financial Reporting ◽  
Management System ◽  
Financial Stability ◽  
Enterprise Management ◽  
Complex Process ◽  
Enterprise Management System ◽  
Definition Of ◽  
Constituent Elements

The article is devoted to the study of financial diagnostics and the role in the crisis management system. The necessity of financial diagnostics is substantiated. The author emphasizes the need to systematically provide management with information about the current level of financial stability. The essence of the concept of "diagnostics" is investigated. The author's interpretation of diagnostics is formed. Methods of diagnostics are investigated. The essence of the concept of "financial diagnostics" is analyzed. Methods of financial diagnostics are determined. Methods of financial diagnostics are investigated. The author's definition of financial diagnostics is formed. The results of financial diagnostics are investigated. The constituent elements of financial diagnostics are investigated. Methods of financial diagnostics are investigated. The concept of "crisis management" is analyzed. The author's definition of anti-crisis management is formed. The purpose of crisis management is investigated. The object of crisis management has been identified. The subject of anti-crisis management is formed. Problems leading to crises or bankruptcy have been identified. The input information of financial diagnostics is investigated. Financial reporting is defined as a source of information for financial diagnostics. The functions of financial diagnostics are highlighted. The condition of the object and the process of financial diagnostics are studied. The reasons for conducting financial diagnostics are identified. The influence of factors on the process of financial diagnostics is investigated. An anti-crisis management system has been formed. The functions of crisis management are investigated. Approaches to management in the crisis period are investigated. The stages of anti-crisis man-agement of the enterprise are investigated.The complex process of information re-search is determined. Methods and types of crisis management are investigated. The role of financial diagnostics in the crisis management system is determined. The information of anti-crisis management technology is investigated. The place of financial diagnostics in the enterprise management system is determined. The bases of financial diagnostics are investigated.

scholarly journals DESIGN OF QUALITY MANAGEMENT PROCESSES BASED ON QFD METHOD

2016 ◽  
Vol 2016 (4) ◽  
pp. 139-145
Author(s):  
Вячеслав Мирошников ◽  
Vyacheslav Miroshnikov ◽  
Николай Борбаць ◽  
Nikolay Borbats
Keyword(s):  
Quality Management ◽  
Management System ◽  
Quality Management System ◽  
Control Process ◽  
Industrial Enterprise ◽  
Design Efficiency ◽  
Management Processes ◽  
Input Control ◽  
And Control ◽  
Qfd Method

The creation and introduction of the efficient quality management system (QMS) is impossible without the management realization of its processes, one of key elements in which is designing. And upon that how well is a process designed will the efficiency depend both of the process itself and the whole of the system of interrelated processes a part of which it is. To in-crease the design efficiency of quality management processes the methodology of quality function defini-tion – QFD is offered for use. At the first stage of its realization in processes of quality management it is necessary to determine the demands made to the process under development. For that, in its turn, it is necessary to identify process outlets and basic users of its results. Because of the peculiarities in quality man-agement processes the demands to them should be compiled being guided mainly by corresponding regu-latory documentation regulating both processes outlets and methods of their carrying out. The requirements revealed further with the aid of a matrix diagram are transformed into parameters subjected to the control in the course of a process ful-fillment. At the next stage for the most critical parame-ters of the process there are defined corresponding kinds of management which is also carried out on the basis of a matrix program. Finally, for the kinds of control revealed at the previous stage one selects methods and means of measurements and control which are most suitable to ensure the specified characteristics of reliability taking into account the requirements to economy and control-appropriateness. The application of the procedure described is shown by the example of designing the input control process of paint-and-lacquer materials at an industrial enterprise.

scholarly journals CONCEPTUAL APPROACHES TO THE MANAGEMENT OF INNOVATION AND INVESTMENT SUPPORT FOR THE DEVELOPMENT OF ENTERPRISES IN THE AGRICULTURAL SECTOR

2021 ◽  
Author(s):  
Iryna Malysh
Keyword(s):  
Organizational Structure ◽  
Management System ◽  
Agricultural Sector ◽  
General Scheme ◽  
Innovation Process ◽  
Organizational Management ◽  
Enterprise Management ◽  
Agricultural Enterprises ◽  
Advantages And Disadvantages ◽  
And Control

The main functions of management, such as: planning, organization, motivation and control in the context of innovation and investment support for the development of agricultural enterprises. As a result of generalization of scientific achievements of domestic and foreign scientists, a general scheme of investment design at different phases of innovation development in agricultural enterprises is proposed. The importance of forming the organizational structure of management and its key role in the process of introducing innovations in agricultural enterprises is substantiated. The main aspects of forming the organizational structure of enterprise management as a basic tool for making management decisions in planning and design, as well as the implementation of innovations and evaluation of the results of their implementation. It is proved that the most adequate in the process of managing innovation and investment support for the development of agricultural enterprises are matrix organizational management structures as the most flexible and adaptive in a changing environment of the innovation process. The advantages and disadvantages of the types of matrix organizational structure, such as: functional, balance, design, contract structure, as well as network structure and virtual organization. Substantiated as a result of the study, the advantages and disadvantages of each of the modern organizational management systems allow you to choose the most adequate to the needs of the enterprise management system and change it in case of need. The main requirements for staff motivation in the implementation of innovation and investment support are summarized. The information component is studied and its role for the effective process of management and control over the innovation process is substantiated. The application of all these functions by project managers and functional managers is proposed to obtain an effective management system for innovation and investment support for the development of agricultural enterprises.

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