scholarly journals Marketing Orientation and Export Performance in the New Zealand Manufacturing Industry

2021 ◽  
Author(s):  
◽  
Ramadhani Kitwana Dau

<p>Much has been said and written about the marketing concept. In brief, the marketing concept stresses customer satisfaction as a means of attaining high performance. Past studies have shown that there has been a considerable interest in the marketing concept both in academic circles and in the business world. In spite of its popularity, little effort has been devoted to examining the validity of the marketing concept, i.e., to testing the proposition that the adoption and implementation of the marketing concept will lead to high performance, be it in domestic or export operations. Previous studies of the marketing concept were mainly focused on whether or not firms have adopted and implemented it. A handful of studies has examined the more fundamental question of the link between the marketing concept and corporate performance. However, for different reasons, the findings of these studies are limited. Given this background, the objective of this study was twofold: to develop and empirically test a model of marketing orientation and export performance that can be applied in many settings, and then to identify which aspects of marketing orientation correlate with export performance. The New Zealand manufacturing industry was selected as the empirical setting. A single industry was chosen so as to have a control over industrial differences. Specifically, the manufacturing industry was chosen because of its increased importance to the New Zealand economy as evidenced by the industry's contribution in areas such as export earnings, Gross Domestic Product (GDP) and employment. A model of marketing orientation and export performance was developed. It contained three major components: the measures of marketing orientation, of export performance, and the control variables. It was hypothesized that marketing orientation would be positively related to export performance. The data were collected through a mail survey of 356 manufacturing firms throughout New Zealand. The survey produced a net response rate of 47.6 percent. Scales were developed to measure each of the three components of the model. Cronbach alpha and factor analysis were used to test the internal consistency of the measures. The measures were also subjected to convergent, discriminant, nomological and predictive validity tests. The results showed that the measures employed in this research are both reliable and valid. Furthermore, a test for normality was administered on the dependent variable (export performance) and the results showed that the dependent variable is normally distributed. It is therefore suitable for parametric statistical analyses. Multiple regression techniques were employed to analyse the data The analysis was done at two main levels. At the first level the relationship between marketing orientation and export performance was explored without controlling the exogenous variables. At the second level, the same process was repeated but the exogenous variables were controlled. At both levels of analysis the results gave support to the hypothesis that there is a positive relationship between marketing orientation and export performance.</p>

2021 ◽  
Author(s):  
◽  
Ramadhani Kitwana Dau

<p>Much has been said and written about the marketing concept. In brief, the marketing concept stresses customer satisfaction as a means of attaining high performance. Past studies have shown that there has been a considerable interest in the marketing concept both in academic circles and in the business world. In spite of its popularity, little effort has been devoted to examining the validity of the marketing concept, i.e., to testing the proposition that the adoption and implementation of the marketing concept will lead to high performance, be it in domestic or export operations. Previous studies of the marketing concept were mainly focused on whether or not firms have adopted and implemented it. A handful of studies has examined the more fundamental question of the link between the marketing concept and corporate performance. However, for different reasons, the findings of these studies are limited. Given this background, the objective of this study was twofold: to develop and empirically test a model of marketing orientation and export performance that can be applied in many settings, and then to identify which aspects of marketing orientation correlate with export performance. The New Zealand manufacturing industry was selected as the empirical setting. A single industry was chosen so as to have a control over industrial differences. Specifically, the manufacturing industry was chosen because of its increased importance to the New Zealand economy as evidenced by the industry's contribution in areas such as export earnings, Gross Domestic Product (GDP) and employment. A model of marketing orientation and export performance was developed. It contained three major components: the measures of marketing orientation, of export performance, and the control variables. It was hypothesized that marketing orientation would be positively related to export performance. The data were collected through a mail survey of 356 manufacturing firms throughout New Zealand. The survey produced a net response rate of 47.6 percent. Scales were developed to measure each of the three components of the model. Cronbach alpha and factor analysis were used to test the internal consistency of the measures. The measures were also subjected to convergent, discriminant, nomological and predictive validity tests. The results showed that the measures employed in this research are both reliable and valid. Furthermore, a test for normality was administered on the dependent variable (export performance) and the results showed that the dependent variable is normally distributed. It is therefore suitable for parametric statistical analyses. Multiple regression techniques were employed to analyse the data The analysis was done at two main levels. At the first level the relationship between marketing orientation and export performance was explored without controlling the exogenous variables. At the second level, the same process was repeated but the exogenous variables were controlled. At both levels of analysis the results gave support to the hypothesis that there is a positive relationship between marketing orientation and export performance.</p>


Author(s):  
Noor Hassanah Husin ◽  
Nur Naha Abu Mansur ◽  
Nur Naha Abu Mansur ◽  
Beni Widarman Yus Kelana

Innovation plays a major role and is a crucial component of the organization’s growth. Creativity and innovation have become increasingly popular as key contributors to firm success in the last few decades or so. The incoming technology of Industrial Revolution 4.0 forced many companies to be innovative to compete in technological era. However, many SMEs are not ready and less innovative. Furthermore, there is lack of research focus on HPWS implementation amongst SMEs indicates that further research must be conducted along these lines. Therefore, this study aim to investigate the effect of high performance work system (HPWS) towards innovative work behaviour of employees in small and medium enterprises. This study used quantitative approach to identify the critical success factor of high performance work systems (HPWS) in Malaysian small and medium enterprises (SME) manufacturing industry. This study used descriptive analysis to analyze the data. Five-point Likert scales items ranging from (1-strongly disagree, 5 – strongly agree) employed for measuring the HPWS. Therefore, the total of 81 items survey questions were adapted to obtain the respondents for SME manufacturing industry. Reliability analysis shows that all the HPWS dimensions have very good reliability with Cronbach’s alpha value range from 0.884 to 0.976. According to Tang et al (2014), Cronbach’s alpha range between 0.70 and 0.80 considered as good reliability whereby 0.80 and 0.90 considered as very good reliability. Result also showed that selective staffing has the highest mean score followed by employee participation, which are 3.951 and 3.833 respectively. This proved that selective staffing is most important critical success factor in the HPWS implementation for Malaysian SME manufacturing industry. Keywords: high performance work system, work engagement, innovative work behaviour, small and medium enterprise.


2017 ◽  
Vol 14 (06) ◽  
pp. 1750040 ◽  
Author(s):  
Nnaemeka Vincent Emodi ◽  
Girish Panchakshara Murthy ◽  
Chinenye Comfort Emodi ◽  
Adaeze Saratu Augusta Emodi

This study investigates the factors influencing the Chinese manufacturing industry’s innovation and industrial performance utilizing a panel data approach on a sample of Chinese manufacturing enterprises over the period of 2008–2013. The industries were grouped according to related sectors into five groups, a general group was also created which included the whole data sample. The study found that research and development (R&D) expenditure positively influenced the growth of product innovation and industrial performance, but not necessarily knowledge innovation and export performance. Also, expenditure on new product development had a positive impact on both innovation and industrial performance. The growth of patent application was discovered to be influenced by an R&D project and foreign patent license. Finally, the number of enterprises and firm size (i.e. number of employees) contributed positively to the industrial output performance. The findings suggest that industrial R&D and new product development influences the success of product innovation and sales performance. The study recommends that the government should set up policies that will stimulate industrial R&D, while supporting technology transfers from foreign partners. Most importantly, government policies on the development of the industry should be addressed on a sectorial level and not a “one-size-fit-all” type of policy.


2016 ◽  
Vol 82 (19) ◽  
pp. 5951-5959 ◽  
Author(s):  
Paul M. D'Agostino ◽  
Vivek S. Javalkote ◽  
Rabia Mazmouz ◽  
Russell Pickford ◽  
Pravin R. Puranik ◽  
...  

ABSTRACTThe mycosporine-like amino acids (MAAs) are a group of small molecules with a diverse ecological distribution among microorganisms. MAAs have a range of physiological functions, including protection against UV radiation, making them important from a biotechnological perspective. In the present study, we identified a putative MAA (mys) gene cluster in two New Zealand isolates ofScytonemacf.crispum(UCFS10 and UCFS15). Homology to “Anabaena-type”mysclusters suggested that this cluster was likely to be involved in shinorine biosynthesis. Surprisingly, high-performance liquid chromatography analysis ofS. cf.crispumcell extracts revealed a complex MAA profile, including shinorine, palythine-serine, and their hexose-bound variants. It was hypothesized that a short-chain dehydrogenase (UCFS15_00405) encoded by a gene adjacent to theS. cf.crispummyscluster was responsible for the conversion of shinorine to palythine-serine. Heterologous expression of MysABCE and UCFS15_00405 inEscherichia coliresulted in the exclusive production of the parent compound shinorine. Taken together, these results suggest that shinorine biosynthesis inS. cf.crispumproceeds via anAnabaena-type mechanism and that the genes responsible for the production of other MAA analogues, including palythine-serine and glycosylated analogues, may be located elsewhere in the genome.IMPORTANCERecently, New Zealand isolates ofS. cf.crispumwere linked to the production of paralytic shellfish toxins for the first time, but no other natural products from this species have been reported. Thus, the species was screened for important natural product biosynthesis. The mycosporine-like amino acids (MAAs) are among the strongest absorbers of UV radiation produced in nature. The identification of novel MAAs is important from a biotechnology perspective, as these molecules are able to be utilized as sunscreens. This study has identified two novel MAAs that have provided several new avenues of future research related to MAA genetics and biosynthesis. Further, we have revealed that the genetic basis of MAA biosynthesis may not be clustered on the genome. The identification of the genes responsible for MAA biosynthesis is vital for future genetic engineering.


2014 ◽  
Vol 116 (8) ◽  
pp. 1346-1368 ◽  
Author(s):  
Rao Sanaullah Khan ◽  
John Vincent Grigor ◽  
Alan G. Win ◽  
Mike Boland

Purpose – The purpose of this paper is to sketch a comparative account of NPD approaches between registered New Zealand food companies that are doing some sort of functional foods (FF) development (Group 1) and those that are not (Group 2); to generate a better understanding of differences and commonalities in their NPD approaches from resource-based view of competitive advantage. Design/methodology/approach – This paper opted an exploratory approach using a quantitative survey across food manufacturing companies in New Zealand. The primary foci of this empirical investigation were: orientation towards the NPD, innovation processes, collaborative NPD links and routes to commercialisation. Findings – The results (based on a 22 per cent response rate) show a significant difference (p<0.05) in the aims and mode of NPD between Groups 1 and 2. Further it was observed that food companies in Group 1 have significantly (p<0.05) more diverse external collaborations with broader aims to collaborate, in comparison with food companies in Group 2. Research limitations/implications – This study was conducted in New Zealand and thus generalisability of the findings may have to be interpreted carefully. Practical implications – The traditional NPD approach (independent and closed NPD), with loose intellectual property protection practices, dominates the food manufacturing industry in New Zealand. Research-oriented collaborations need to be strengthened in their scope and content to develop the innovative capabilities and capacities of small and medium enterprises (SME's) within future value-added food productions. Originality/value – This research provides the comparative narration of innovation process of food manufacturing companies with reference to FFs development.


2020 ◽  
Vol 1 (2) ◽  
pp. 108-118
Author(s):  
I Nengah Aristana ◽  
I Wayan Arta Artana

The development of the business world now requires all forms of business including cooperatives to do various ways to increase productivity and performance. One of the efforts in increasing productivity and performance is by building a high-performance work system. The purpose of this research is to find out the high performance work system in cooperatives. The number of respondents was 132 respondents with factor analysis analysis techniques. From the results of the analysis conducted found three factors as determinants of high performance work systems, namely the method of task delegation, internal planning and motivation.


2020 ◽  
Author(s):  
Tina Tiller ◽  
Christian Schott

<p>While it is now widely accepted by scientists and governments that human activity contributes to climate change, there is a lack of understanding whether this realisation is now gaining greater attraction with the general public than it had 5 or 10 years ago. Additional gaps in knowledge relate to the link between awareness and action, which could be hypothesised to have become stronger in light of evidence being produced of some projected climate changes occurring already. This article examines climate change awareness and the link with travel-related decision-making by adopting an under-utilised origin perspective in Wellington, New Zealand. The findings, generated by a household mail survey, indicate that the majority of the respondents are aware of tourism’s contribution to climate change and think that it is likely that their lives in New Zealand will be negatively affected by climate change. However, when examining the respondents’ recent holiday decision-making, it is evident that for the overwhelming majority, climate change awareness does not appear to influence travel-related decisions. This article concludes by discussing demand-focused measures aimed at reducing the GHG emissions generated by tourism.</p>


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  

Purpose The authors based their study on the findings of attribution theory, which suggests some people attribute experiences at work to external factors, and others to internal factors. Their theory was that women and men made different attributions and this affected the impact of HPWS. Design/methodology/approach The authors sent out a questionnaire that tested whether ability was the main factor for male performance. And it tested if the main predictor of job performance for female employees was opportunity. The authors also considered the influence of national culture. The authors collected data from a purposive sample of service sector organizations in New Zealand. Findings All four of their hypotheses were supported showing that ability was the main predictor for males and external factors were the main predictor for women. In addition, the study found a mediating role existed for ability for males and opportunity for females in the HPWS-job performance relationship. Originality/value The authors said the main contribution of the research was to show the relevance of context in studies of employees. They said the research could contribute to understanding why motivation, as an AMO element, does not feature much in studies. In addition, highlighting the role of national culture helped to explain the formation of gendered behaviour. The authors felt it was reasonable to speculate that the results were impacted by New Zealand’s national culture.


Author(s):  
Yogesh Anand ◽  
David J. Pauleen ◽  
Sally Dexter

This chapter outlines the adoption and implementation of knowledge management within the New Zealand Reserve Bank. In 1999, the Bank recognised that it had a very high exposure to loss of knowledge on departure of key staff. This was mainly due to two factors: recruitment of staff from a limited global pool of specifically skilled labour, and an average length of service of more than nine years during which time staff members accumulated an extensive knowledge of the Bank and its operations. In response to this and other challenges, the Bank embarked on an ongoing knowledge management program. The Bank invested significant resources into the program and from an initial corporate vision developed a knowledge management framework that led to the identification of potential areas of improvement within the organisation. The resulting knowledge strategy encompassed several key initiatives, the most significant of which was the goal of changing the organisational culture. Other initiatives included the consolidation of the Bank’s contact management into a single system, a review of the existing document management system, and information mapping. To date, while some initiatives have been achieved, others remain to be done. The challenge for the Bank now is to move from structured to unstructured processes for knowledge management and maintain the knowledge management focus while balancing available resources. The Bank must also consider how best to progress initiatives without necessarily attaching a specific knowledge management label, and identify ways to move ongoing development of knowledge management strategies to the next level.


Author(s):  
Hanmant V. Shete ◽  
Madhav S. Sohani

Machining with pressurized coolant is nowadays widely accepted technique in the manufacturing industry, especially in high performance machining conditions. The data on the effects of variation of high coolant pressure in drilling operation is limited. This paper presents the effect of high coolant pressures along with spindle speed, feed rate and peck depth on hole diameter accuracy. Experiments were performed on EN9 steel with TiAIN coated through coolant drill on CNC vertical machining center. Taguchi technique was employed for design of experiments and analysis of results. Results showed that the higher values of optimal coolant pressure and spindle speed were demanded for drilling at bottom of hole as compared to that for drilling at top of hole. The optimal values of feed rate and peck depth were same for both the cases of drilling at top and bottom of hole. Use of high coolant pressure in drilling permits higher peck depth for better hole diameter control which results in reduced cycle time and hence production cost.


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