scholarly journals Creating Ethical Markets or Marketing Ethics? A Critical Exploration of Ethical Value Networks in Chilean and Peruvian Viticulture and Oenology

2021 ◽  
Author(s):  
◽  
Peter Williams

<p>The global integration of agriculture has increasingly exposed rural groups in Latin America, and other regions of the Global South, to external economic forces. This integration, encouraged by neoliberal ideology, has in many ways exacerbated underdevelopment and peripherality of these regions. Small-scale farmers tend to disproportionately suffer from trade inequality and a range of negative social, economic, and environmental outcomes associated with the integration of agriculture. In response, consumers in the Global North have become more concerned about how food is being produced and to what standards, particularly when production takes place in the South. In part, this has driven the rise of what this research theorises as ethical value networks and linked product labels. Diverse networks and product labels based in social justice, sustainability, quality and origin have been promoted as alternative models to globalised agriculture. It is claimed that these alternative networks assist rural groups otherwise disadvantaged by neoliberal globalisation by facilitating access to higher-value ethical niche markets, while encouraging localised ethical forms of development.  This research critically explores two examples of ethical value networks in South American viticulture. It examines the use of fair trade certifications in Chilean wine and the protected designation of origin mark on pisco from Peru. This research emphasises the importance of local social, economic, and political contexts in the formation and outcomes of ethical value networks. It argues that despite the potential of the two studied networks to encourage local social and community development, entrenched socio-economic inequalities in Chile and Peru have hindered the expected positive outcomes of these ethical value networks. Moreover, this thesis argues that the studied networks have in many ways worsened local rural inequalities by supporting industrial and newer producers while excluding the most vulnerable actors in the wine and pisco sectors. Therefore, although this thesis illustrates the potential capacities of ethical value networks in fostering local development outcomes through product labelling, it also reveals the main limitations of these networks as currently implemented.</p>

2021 ◽  
Author(s):  
◽  
Peter Williams

<p>The global integration of agriculture has increasingly exposed rural groups in Latin America, and other regions of the Global South, to external economic forces. This integration, encouraged by neoliberal ideology, has in many ways exacerbated underdevelopment and peripherality of these regions. Small-scale farmers tend to disproportionately suffer from trade inequality and a range of negative social, economic, and environmental outcomes associated with the integration of agriculture. In response, consumers in the Global North have become more concerned about how food is being produced and to what standards, particularly when production takes place in the South. In part, this has driven the rise of what this research theorises as ethical value networks and linked product labels. Diverse networks and product labels based in social justice, sustainability, quality and origin have been promoted as alternative models to globalised agriculture. It is claimed that these alternative networks assist rural groups otherwise disadvantaged by neoliberal globalisation by facilitating access to higher-value ethical niche markets, while encouraging localised ethical forms of development.  This research critically explores two examples of ethical value networks in South American viticulture. It examines the use of fair trade certifications in Chilean wine and the protected designation of origin mark on pisco from Peru. This research emphasises the importance of local social, economic, and political contexts in the formation and outcomes of ethical value networks. It argues that despite the potential of the two studied networks to encourage local social and community development, entrenched socio-economic inequalities in Chile and Peru have hindered the expected positive outcomes of these ethical value networks. Moreover, this thesis argues that the studied networks have in many ways worsened local rural inequalities by supporting industrial and newer producers while excluding the most vulnerable actors in the wine and pisco sectors. Therefore, although this thesis illustrates the potential capacities of ethical value networks in fostering local development outcomes through product labelling, it also reveals the main limitations of these networks as currently implemented.</p>


2021 ◽  
Vol 21 (2) ◽  
pp. 161-180
Author(s):  
Agathe Dupeyron

Archaeology and heritage projects can have profound social, economic, environmental and cultural impacts on the development of communities. Yet, their impacts are rarely articulated or measured in development terms, to the detriment of their accountability, sustainability and replicability. This article explores the potential for a more systematic evaluation of these impacts through the case study of the Sustainable Preservation Initiative (SPI) and their evaluation strategies in Peru. Informed by an evaluability assessment framework, this study highlights the practical challenges in evaluating small-scale projects in the Global South and the scope for overcoming them, appraising how SPI’s contribution to local development can be measured in practice. Development evaluation methods are measured against the practical concerns expressed by project staff and participants. The article reflects on the importance of evaluating the wide-ranging development impacts of archaeology and heritage projects and concludes with practical suggestions for documenting these multifaceted impacts and for further comparative research.


1993 ◽  
Vol 28 (10) ◽  
pp. 1-8 ◽  
Author(s):  
A. Gaber ◽  
M. Antill ◽  
W. Kimball ◽  
R. Abdel Wahab

The implementation of urban village wastewater treatment plants in developing countries has historically been primarily a function of appropriate technology choice and deciding which of the many needy communities should receive the available funding and priority attention. Usually this process is driven by an outside funding agency who views the planning, design, and construction steps as relatively insignificant milestones in the overall effort required to quickly better a community's sanitary drainage problems. With the exception of very small scale type sanitation projects which have relatively simple replication steps, the development emphasis tends to be on the final treatment plant product with little or no attention specifically focused on community participation and institutionalizing national and local policies and procedures needed for future locally sponsored facilities replication. In contrast to this, the Government of Egypt (GOE) enacted a fresh approach through a Local Development Program with the United States AID program. An overview is presented of the guiding principals of the program which produced the first 24 working wastewater systems including gravity sewers, sewage pumping stations and wastewater treatment plants which were designed and constructed by local entities in Egypt. The wastewater projects cover five different treatment technologies implemented in both delta and desert regions.


2020 ◽  
Vol 12 (5) ◽  
pp. 2026 ◽  
Author(s):  
Stella Sofia I. Kyvelou ◽  
Dimitrios G. Ierapetritis

Small-scale fisheries in the Mediterranean represent a significant part of the fisheries industry and their substantial social, economic and place attachment related role has always been acknowledged in the region. Despite the fact that this usually family-based endeavor has a vast economic impact on coastal and island communities of the sea-basin, data and insights on the Mediterranean artisanal fisheries continue to be inadequately developed and poorly integrated in the local development strategies. Thus, the aim of this research is two-fold. Firstly, it presents some data and facts on the fisheries sector in the region and secondly it explores the options of their survival, prosperity and sustainability, approaching the combination of fisheries and tourism as a small-scale and soft “multi-use” in the marine space. Greece, with a huge potential in both the fisheries and the tourism sector, was used as focus area where a co-development process was designed aiming to identify advantages/potentials and challenges/disadvantages of the co-existence of artisanal fisheries and tourism, as perceived by a series of stakeholders including the co-management schemes (Fisheries Local Action Groups, FLAGs) in the country. Key conclusion is that sustainable livelihood from small-scale fisheries depends on the correlation between fisheries and other marine activities. Despite some limitations, this can boost sustainable local development and be a unique pattern of a “win-win” and soft multi-use marine spatial planning (MSP), with economic, environmental, social, cultural and governance related benefits for the coastal communities.


2021 ◽  
Author(s):  
M. S. Muhammad Taufik ◽  
P. R. Mohd Faizal ◽  
A. R. Abdul Qayyum ◽  
M. A. Noorfazreen ◽  
Nor Afifa

2019 ◽  
Vol 121 (12) ◽  
pp. 3062-3075 ◽  
Author(s):  
Morgane Millet

Purpose The purpose of this paper is to understand how a geographical indication (GI) is built through time and how its (non)appropriation by local producers shapes it. The reciprocity of such process is also considered: how the creation of a GI changes local relationships between producers, within the GI and out of it? The case of Ossau-Iraty is relevant: in south-west of France, this protected designation of origin (PDO) has been based on two distinct regions: Bearn (Ossau) and Pays Basque (Iraty). Since then, most producers of Bearn have rejected this PDO. Design/methodology/approach The author adopts a diachronic perspective: the trajectory of the local dairy ewe sector is described, focusing on the trajectory of on-farm cheese makers from Bearn and Pays Basque and the trajectory of Ossau-Iraty. Based on different methods (qualitative interviews and archive research), this paper aims at analyzing the interactions within such heterogeneous networks. Findings When the PDO was created (1980), the opposition between producers of Bearn and Pays Basque was based on strong senses of place, which would be translated in a different perception of tradition: to Bearn producers, PDO Ossau-Iraty would be an industrial cheese, in which they did not recognize their product and themselves. With time, the producers who have been involved in the PDO worked on its specifications. The recognition of symbolic practices such as on-farm production or Summer pasture production, the recognition of differences between Basque cheese and Bearn cheese are changes that contribute to the evolution of perceptions within the local producers’ community. The author observes a recent convergence between Basque producers and Bearn producers, as their distinct products share common and strong qualifications within PDO Ossau-Iraty that contribute to their respective valorization. However, it seems to occur at an institutional level and the adhesion of the local producers might still be at stakes. Research limitations/implications A statistical study could reinforce the author’s exploratory and historical research. Furthermore, it would have been relevant to take local inhabitants and local consumers into account, as they have participated in the products’ qualifications as well. Originality/value A long-term analysis (40 years) contributes to better understand how cheeses are valorized and how such process is based on controversial processes. It contributes to root GIs into local histories, which are nor as consensual neither as uniform as we would primarily think, and to identity levers for sustainable local development.


Author(s):  
Diana Mendieta Vicuña ◽  
Javier Esparcia Pérez

El análisis de contenidos está en el centro de gran cantidad de estudios de investigación social. Por su parte, el análisis del sistema de actores también ha sido ampliamente explotado en el estudio de procesos de desarrollo local, bajo diferentes aproximaciones. Sin embargo, este trabajo tiene como objetivo mostrar algunas de las potencialidades y ventajas del análisis de contenidos a partir del discurso de los actores implicados en procesos de desarrollo local. Para ello, se toma como punto de partida la información primaria obtenida de las entrevistas semiestructuradas realizadas a una muestra de actores sociales, económicos e institucionales vinculados a la puesta en marcha de la central eólica Villonaco (Loja, Ecuador). Según el gobierno ecuatoriano, esta ha de tener una clara proyección en el desarrollo local, y de ahí el interés por analizar estos procesos desde esta perspectiva metodológica. Para mostrar las potencialidades del análisis de contenidos a partir del discurso de los actores se utiliza el software MAXQDA, que permite, tras la codificación de la información, analizar los diferentes temas y subtemas que definen las posiciones y valoraciones de los actores implicados.The content analysis is at the core of a large number of social studies. On the other hand, the stakeholder analysis has been widely used in the study of local development processes from different approaches. However, this paper aims to show the potential and advantages of content analysis based on the actors’ discourse involved in local development processes. Primary information obtained from interviews conducted with a sample of social, economic and institutional actors linked to the starting up and operation of Villonaco Wind Farm (Loja, Ecuador), has been taken as a starting point. According to the Ecuadorian government, this wind farm should have a clear projection in local development, hence the interest in the analysis of these processes using this methodological approach. Software MAXQDA is used to show the potential of content analysis. This tool allows, after the encoding process of information, to analyze the various topics and subtopics that define the positions adopted by the actors and their appraisals of the studied processes.


2003 ◽  
Vol 11 (2) ◽  
pp. 145-165 ◽  
Author(s):  
Lewis Holloway

AbstractThis paper focuses on the positioning of animals other than human in the texts and practices of two versions of small-scale food "self-sufficiency" in Britain. The paper discusses the writings of Cobbett (1822/1926, 1830/1985) and Seymour (1960s/1970s) on self-sufficiency, suggesting that livestock animals are central, in a number of ways, to the constitution of these modes of self-sufficiency. First, animals are situated in both the texts and in the practicing of self-sufficiency regarded as essential parts of the economies and ecologies of small-scale food production. Second, animals' parts in these authors' criticisms of wider social, economic and political conditions supplement their role in small-scale domestic food supply. Animals become associated with a morality of human behavior and lifestyle and are part of the broader social critiques that the writing and practicing of these modes of self-sufficiency imply. These historically and geographically specific versions of self-sufficiency are valuable in defining and enacting possible alternative modes of human-animal relation in the context of food production.


2015 ◽  
Vol 7 (1) ◽  
Author(s):  
Crystal V Lupo

Microenterprise development can be a valuable societal component not only in terms of filling important niche markets, but also by enhancing a society's wellbeing through creating opportunities available to people who are marginalized by the labor force for one reason or another. Forest microenterprises, in particular, can enhance rural community development efforts, as well as forest conservation goals, by empowering local people to successfully manage their resources as well as offer the possibility of income enhancement (Salafsky, Cordes, Leighton, Henderson, Watt, & Cherry, 1997; Lupo, 2012). This paper explores the adoption of portable-sawmill-based forest microenterprises. Key findings include common factors motivating portable sawmill adoption, as well as a bimodal adoption pattern, supporting previously postulated arguments regarding the importance of creating multiple adoption theories.


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