Role of Viral Marketing in Customer’s Satisfaction in Fast Food Restaurants in Jordan

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Akaileh Mustafa
Keyword(s):  
Fast Food ◽  
Marketing Research ◽  
Viral Marketing ◽  
The Internet ◽  
Brand Association ◽  
The Social ◽  
Long Time ◽  
Fast Food Restaurants ◽  
The Relationship

Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve these goals, due to the wide spread  of the internet among all people now days, and the tendency of people from deferent ages to spend more time on the internet to use the social media, customer’s satisfaction have received a great attention in marketing research since a long time ago, whereas academic literature in the viral marketing is still sparse, particularly the dimention that influencing customer’s satisfaction in fast food restaurants in Jordan. Therefore, this paper attempts to fill this gap by examining the relationship between promotion, Brand awareness, Trust, and Brand association on customer’s satisfaction to address the inconsistent findings in the previous studies.

scholarly journals Influence of dimensions of viral marketing on customer’s satisfaction in fast food restaurants in Jordan

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Akaileh Mustafa
Keyword(s):  
Fast Food ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
The Internet ◽  
Brand Association ◽  
The Social ◽  
Long Time ◽  
Fast Food Restaurants ◽  
The Relationship

Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve these goals, due to the wide spread  of the internet among all people now days, and the tendency of people from deferent ages to spend more time on the internet to use the social media, customer’s satisfaction have received a great attention in marketing research since a long time ago, whereas academic literature in the viral marketing is still sparse, particularly the dimention that influencing customer’s satisfaction in fast food restaurants in Jordan. Therefore, this paper attempts to fill this gap by examining the relationship between promotion, Brand awareness, Trust, and Brand association on customer’s satisfaction to address the inconsistent findings in the previous studies.

Social and Humanitarian Aspects of Entrepreneurship: Social Capital and Social Entrepreneurship

2020 ◽  
Author(s):  
О.А. Игумнов ◽  
Е.Д. Платонова ◽  
М.М. Мусарский
Keyword(s):  
Social Practice ◽  
Cultural Context ◽  
Modern Society ◽  
Social Investment ◽  
Social Foundations ◽  
The Social ◽  
Long Time ◽  
Personal Qualities ◽  
The Relationship

предпринимательство как специфический вид социальной практики, существующий достаточно длительное время, закономерно становится объектом научного интереса исследователей социальных проблем современного общества. Интерес вызывают как мотивы, побуждающие заниматься данным видом деятельности, так и социальные основания предпринимательства как социальной практики. В частности, значительное количество исследований посвящено проблеме профессиональных и личностных качеств предпринимателя и их врожденного характера. Речь также идет о возможности и необходимости массового обучения предпринимательству и условиях его результативности. Авторами проведен анализ социально-гуманитарной составляющей предпринимательской деятельности, роли социально-культурного контекста в этом процессе. Указанные факторы проанализированы с позиции социальных установок, сложившихся в представлениях предпринимателей. Проведен анализ взаимосвязи самовосприятия предпринимателей и мотивации к занятию предпринимательством, а также природы неформального (социального) инвестирования как феномена в условиях социально-ориентированный рыночной экономики. entrepreneurship as a specific type of social practice, existing for quite a long time, naturally becomes the object of the scientific interest of the modern society social problems researchers. Both the motivations for engaging in this activity and the social foundations of entrepreneurship as a social practice are of interest. A considerable number of studies are devoted to the problem of professional and personal qualities of the entrepreneur and their innate nature. At the same time, it is about the possibility and necessity of mass training of entrepreneurship, as well as about the conditions of its performance. The authors have analyzed the social and humanitarian component of entrepreneurship and its role of the social and cultural context in this process. These factors have analyzed as the social attitudes established in the perceptions of entrepreneurs. An analysis of the relationship between self-perception of entrepreneurs and motivation to engage in entrepreneurship, as well as the nature of informal (social) investment as a phenomenon in a socially oriented market economy were carried out.

scholarly journals Influence of Viral Marketing Dimensions on Customer Satisfaction in Fast Food Restaurants in Jordan

2018 ◽  
Vol 8 (1) ◽  
pp. 149
Author(s):  
Ayed Al Muala
Keyword(s):  
Social Sciences ◽  
Customer Satisfaction ◽  
Fast Food ◽  
Positive Impact ◽  
Viral Marketing ◽  
Brand Awareness ◽  
Regression Analyses ◽  
Brand Association ◽  
Fast Food Restaurants ◽  
The Impact

This study mainly aims to investigate the impact of viral marketing dimensions, namely, promotion, brand awareness, trust and brand association on customer satisfaction in fast food restaurants in Jordan. The researcher used a questionnaire survey to elicit data from the participants. A total of 159 questionnaires were distributed over several fast food restaurants in Jordan, particularly in Zarqa city. Analyses were carried out in Statistical Package for Social Sciences, where reliability analysis, descriptive statistics and regression analyses were performed. The results illustrated that brand awareness, trust and brand association have direct positive impact on customer satisfaction in fast food restaurants in Jordan, whereas, promotion has no direct positive impact.

The Role of Sensory Marketing in Achieving Customer Patronage

2018 ◽  
Vol 5 (2) ◽  
pp. 155
Author(s):  
Chioma Dili Ifeanyichukwu ◽  
Abude Peter
Keyword(s):  
Fast Food ◽  
Daily Basis ◽  
Fast Food Restaurant ◽  
Sensory Cues ◽  
School Work ◽  
Sensory Marketing ◽  
Study Results ◽  
Fast Food Restaurants ◽  
The Relationship

Sensory marketing is regarded as a new way of making an organizational profit. Less time and more school/work hours have made people pop into a fast food restaurant on a daily basis. More and more restaurants are employing stimuli of Scent, Sound, texture, vision, and taste to build stronger emotional connections with the customer and drive preference to their brand. A quick look at our environment gives one a clearer picture of these fast food restaurants and one begins to wonder why they spring up in great numbers, thus intensifying competition. This study aims at examining the relationship between human senses/ sensory cues and customer patronage. Also, it seeks to find out how fast food restaurants should apply sensory cues to enhance customer patronage. 150 regular customers of Nourisha fast food restaurant in Awka were used as respondents, and a structured questionnaire was administered to elicit the required information from the respondents. Multiple regression was used to test for the significance of the five hypothesis proposed for the study. Results showed the powerful and tremendous effect of the concept of sensory marketing which is inevitable for the success of a firm in this highly competitive market.

The Problem of Identifying and Modeling the Relationship between Monetary Factor and Inflation in the Russian Economy

2008 ◽  
pp. 61-76
Author(s):  
A. Porshakov ◽  
A. Ponomarenko
Keyword(s):  
Money Supply ◽  
Money Demand ◽  
Russian Economy ◽  
Long Run ◽  
Complex Approach ◽  
Wide Range ◽  
Long Time ◽  
The Relationship ◽  
Supply Side Factors

The role of monetary factor in generating inflationary processes in Russia has stimulated various debates in social and scientific circles for a relatively long time. The authors show that identification of the specificity of relationship between money and inflation requires a complex approach based on statistical modeling and involving a wide range of indicators relevant for the price changes in the economy. As a result a model of inflation for Russia implying the decomposition of inflation dynamics into demand-side and supply-side factors is suggested. The main conclusion drawn is that during the recent years the volume of inflationary pressures in the Russian economy has been determined by the deviation of money supply from money demand, rather than by money supply alone. At the same time, monetary factor has a long-run spread over time impact on inflation.

Mediasi Kepuasan Kerja dan Stres Kerja pada Hubungan antara Program Jamsostek dan Kinerja Karyawan Studi Kasus pada Perusahaan Swasta di DIY dan Solo

2013 ◽  
Vol 3 (1) ◽  
pp. 75
Author(s):  
Eny Sulistyowati ◽  
Totok Danangdjojo
Keyword(s):  
Job Satisfaction ◽  
Social Security ◽  
Job Stress ◽  
Work Stress ◽  
Program Performance ◽  
Social Security Program ◽  
Mediating Role ◽  
The Social ◽  
The Relationship

<span><em>This study aims to explain the influence of the Social Security </em><span><em>program on performance and job satisfaction and job stress as a mediating </em><span><em>variable. In addition, this study also describes the effect of job satisfaction on </em><span><em>the performance and the effect of work stress on performance. The relationship of </em><span><em>each variable in this research is to be measured by conducting a survey on 145 </em><span><em>employees of private companies that included in Social Security program on </em><span><em>DIY and Solo. Then the path analisys used to test the effect of social security </em><span><em>program performance in mediation by job satisfaction, performance and job stress</em><span><em>, job satisfaction, and examines the effect on the performance and the effect of </em><span><em>work stress on performance. The results showed that the social security program </em><span><em>significant positively affects job satisfaction and performance. Job satisfaction was </em><span><em>also positively and significantly affect performance. Even though mediating role </em><span><em>of job satisfaction in the relationship between social security program performance </em><span><em>partial. Because merely direct relationship between social security program with </em><span><em>greater performance than the mediating role of job satisfaction. Social Security </em><span><em>program did not significantly affect the stress of work, as well as job stress did </em><span><em>not significantly affect performance. Therefore, the mediating role of work stress </em><span><em>on the relationship between social security program with the performance did not </em><span><em>occur. Individual differences and work experience may be a factor that causes no </em><span><em>significant relationship between the two variables.</em></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span>

scholarly journals A Time-Based Objective Measure of Exposure to the Food Environment

2019 ◽  
Vol 16 (7) ◽  
pp. 1180 ◽  
Author(s):  
Jason Scully ◽  
Anne Moudon ◽  
Philip Hurvitz ◽  
Anju Aggarwal ◽  
Adam Drewnowski
Keyword(s):  
Food Environment ◽  
Fast Food ◽  
Objective Measure ◽  
Mobility Patterns ◽  
Time Duration ◽  
Positioning Systems ◽  
Global Positioning ◽  
Fast Food Restaurants ◽  
Logistic Regressions ◽  
The Relationship

Exposure to food environments has mainly been limited to counting food outlets near participants’ homes. This study considers food environment exposures in time and space using global positioning systems (GPS) records and fast food restaurants (FFRs) as the environment of interest. Data came from 412 participants (median participant age of 45) in the Seattle Obesity Study II who completed a survey, wore GPS receivers, and filled out travel logs for seven days. FFR locations were obtained from Public Health Seattle King County and geocoded. Exposure was conceptualized as contact between stressors (FFRs) and receptors (participants’ mobility records from GPS data) using four proximities: 21 m, 100 m, 500 m, and ½ mile. Measures included count of proximal FFRs, time duration in proximity to ≥1 FFR, and time duration in proximity to FFRs weighted by FFR counts. Self-reported exposures (FFR visits) were excluded from these measures. Logistic regressions tested associations between one or more reported FFR visits and the three exposure measures at the four proximities. Time spent in proximity to an FFR was associated with significantly higher odds of FFR visits at all proximities. Weighted duration also showed positive associations with FFR visits at 21-m and 100-m proximities. FFR counts were not associated with FFR visits. Duration of exposure helps measure the relationship between the food environment, mobility patterns, and health behaviors. The stronger associations between exposure and outcome found at closer proximities (<100 m) need further research.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

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