scholarly journals Umrah Service Strategy Based on Experiential Marketing (Case Study of Amana Tour and Travel, Yogyakarta)

2019 ◽  
pp. 69
Author(s):  
M. Zikrullah Fifnanda ◽  
Aris Risdiana ◽  
Reza Bakhtiar Ramadhan
Keyword(s):  
Marketing Strategy ◽  
Service Providers ◽  
Customer Experience ◽  
Travel Agency ◽  
Experiential Marketing ◽  
Service Strategy ◽  
The Public ◽  
Kinship System ◽  
Flowing System

The purpose of this research is to know the experiential marketing strategy for the development of experience and to maintain the customer experience in Amana Tour & Travel Yogyakarta. Marketing a product essentially needs to know the sustainability and resilience of products on the market. Considering the mushrooming service providers that mushroomed umrah, needed a strategy to win the competition in a healthy manner. In addition, this strategy is used to provide a good experience in the minds of customers and certainly able to maintain and enhance the experience. After doing research, it can be seen that the strategy of experiential marketing in Amana Tour & Travel Yogyakarta in general is to change the negative stigma of Umrah travel agency that currently exists. This is done by Amana Tour & Travel through 3 ways of building a good and solid brand architecture, presenting and maintaining good customer experience, and bridging the presence of customer experience using experience providers. For the development of customer experience and strategies to maintain it, Amana Tour & Travel applies the principle with a flowing system. This principle emphasizes the convenience and convenience of customers in a variety of services both when registering, when on board, and upon arrival in Indonesia. Amana Tour & Travel also applies kinship system with the pilgrims by doing the best possible communication, one of them is by conducting holy worship which also involves the public

Designing differential service strategy for two-dimensional warranty based on warranty claim data under consumer-side modularisation

2019 ◽  
Vol 234 (3) ◽  
pp. 550-561
Author(s):  
Tong Peng ◽  
Liu Chunling
Keyword(s):  
Service Providers ◽  
Claim Data ◽  
Two Dimensional ◽  
Function Type ◽  
Service Strategy ◽  
Actual Usage ◽  
Proposed Model ◽  
Warranty Service ◽  
The Mathematical Model

With the development of modular manufacturing technology and diversified demand for products, the demand for differential warranty service has become increasingly prominent. This article proposes a differential service strategy for two-dimensional warranty using warranty claim data under consumer-side modularisation. In contrast to previous research that optimised maintenance strategies under a given failure density function, this article obtains actual usage rate and failure density functions of main failure types by determining the function type and parameter fitting. A detailed case study of a product under a two-dimensional warranty is discussed to interpret the proposed model. Using the mathematical model proposed in this research, warranty service providers can offer consumers a differential warranty service under consumer-side modularisation.

Measuring factors influencing quality of software-as-a-service

2021 ◽  
pp. 026666692110563
Author(s):  
Nurul Huda Basiran ◽  
Maryati Mohd. Yusof
Keyword(s):  
Service Quality ◽  
User Satisfaction ◽  
Business Processes ◽  
Service Providers ◽  
Software As A Service ◽  
Perceived Service Quality ◽  
The Public ◽  
Business Sectors

Various industrial and business sectors use Software-as-a-Service due to its fast services. However, Software-as-a-Service providers face various challenges in providing high-quality services while simultaneously managing vast multi-tenant infrastructure models and increasingly complex user requirements. To address these problems, we identified those factors that affect the quality of Software-as-a-Service from the perspective of provider–user relationship and investigated how service providers can objectively improve user satisfaction. In a case study, we evaluated the perceived service quality of an information system in the public sector based on user satisfaction with the quality of external outsourcing service in terms of assurance, empathy, responsiveness, reliability, and communication. We identified new sub factors (commitment, skills, effectiveness, change management, business processes, and motivation) and proposed action steps that can guide best practices in ensuring Software-as-a-Service quality. These factors are greatly influenced by the communication between providers and users.

A Case Study on Customer Experiential Management at High Five Hotels Pvt. Ltd, Nashik

2014 ◽  
pp. 200-205
Author(s):  
Sonali Gadekar ◽  
Sushil Gadekar
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Brand Loyalty ◽  
Hospitality Industry ◽  
Experiential Marketing ◽  
Consumer Orientation ◽  
Ultimate Outcome ◽  
Experiential Techniques ◽  
Promotional Strategies

Experiential Marketing is an extension of consumer orientation marketing. The organizations can use Experiential Marketing as one of models which has vast potential to serve as a link between improved customer satisfaction and brand loyalty. It can be described as one of the innovative ways of delivering the consumption experiences to the consumers before they buy a product or actually use the service. It works on the simple principle that the memories of experiences get preserved in the minds of prospective customers as well as repeat consumers which induces them to visit again and again for the same product or service. In this case study of High Five Hotel Pvt. Ltd., this innovative marketing strategy, known as experiential marketing, was applied by the management to establish itself in the market as a reputed brand. This case study presents various innovative promotional strategies followed in the hospitality industry. The ultimate outcome and the results after applying this ‘experiential techniques’ were excellent in terms of financial returns as well as customer satisfaction.

From Communication to Conversation

2014 ◽  
Vol 4 (4) ◽  
pp. 52-64
Author(s):  
K Sai Prasad ◽  
Sita Mishra
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Service Providers ◽  
Communication Strategies ◽  
High Growth ◽  
Customer Experience ◽  
Future Research ◽  
Telecom Service

How have cutthroat competition and high growth compelled telecom service providers to innovatively use social media to outperform competitors, improve customer communication and maintain loyalty? Why have service providers made huge investments in social media for their CRM strategy? This case study analyses how Tata DoCoMo used social media to positively influence customer experience. The case study will help in understanding the role of social media in customer communication strategies and its impact on customer loyalty, and open up scope for future research.

Virtual tryvertising. Marketing strategies for empowered customers

2021 ◽  
Vol 4 ◽  
pp. 161-176
Author(s):  
Federico Biggio
Keyword(s):  
Augmented Reality ◽  
Marketing Strategy ◽  
Physical Space ◽  
Marketing Strategies ◽  
Added Value ◽  
Semiotic Analysis ◽  
Experiential Marketing ◽  
Augmented Reality Application ◽  
Dressing Room

The aim of this study is to look at the experiential marketing strategy of virtual tryvertising, by analysing a specific case study: the augmented reality application Ikea Place. It provides customers with a set of tools to prefigure a virtual representation of a piece of a furniture within a physical space, in order to appraise its fitness in a prior time to its actual purchase, and hence to provide a benefit for him/her. The semiotic analysis will be carried out by taking into account the use practices prescribed by the application and the promotional discourses of the company. In particular it will look at two advertising videos which accompanied the launch of the application in 2013 and 2017. It will also consider the added value and the experiential gain for users that the adoption of this type of technology entails, in order to understand AR media not only as a mere strategy for commercial purposes, but as a tool for empowering the users’ appraising skills traditionally used in the context of a dressing room of a physical store.

A Case Study on Customer Experiential Management at High Five Hotels Pvt. Ltd, Nashik

2014 ◽  
pp. 1224-1227
Author(s):  
Sonali Gadekar ◽  
Sushil Gadekar
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Brand Loyalty ◽  
Hospitality Industry ◽  
Experiential Marketing ◽  
Consumer Orientation ◽  
Ultimate Outcome ◽  
Experiential Techniques ◽  
Promotional Strategies

Experiential Marketing is an extension of consumer orientation marketing. The organizations can use Experiential Marketing as one of models which has vast potential to serve as a link between improved customer satisfaction and brand loyalty. It can be described as one of the innovative ways of delivering the consumption experiences to the consumers before they buy a product or actually use the service. It works on the simple principle that the memories of experiences get preserved in the minds of prospective customers as well as repeat consumers which induces them to visit again and again for the same product or service. In this case study of High Five Hotel Pvt. Ltd., this innovative marketing strategy, known as experiential marketing, was applied by the management to establish itself in the market as a reputed brand. This case study presents various innovative promotional strategies followed in the hospitality industry. The ultimate outcome and the results after applying this ‘experiential techniques' were excellent in terms of financial returns as well as customer satisfaction.

scholarly journals STRATEGI POSITIONING DAN DIFERENSIASI DALAM UPAYA MEMBANGUN BRAND, STUDI KASUS NGAYOGJAZZ

2017 ◽  
Vol 1 (2) ◽  
pp. 54-67
Author(s):  
Agnes Tika Setiarini
Keyword(s):  
Marketing Strategy ◽  
Marketing Theory ◽  
Music Festival ◽  
The Public ◽  
Study Approach ◽  
Differentiation Strategy ◽  
Depth Interview ◽  
Jazz Music ◽  
The City

Ngayogjazz adalah salah satu festival musik jazz yang diselenggarakan rutin setiap satu tahun sekali di Yogyakarta. Festival ini mengalami peningkatan jumlah penonton yang signifikan setiap tahunnya. Keberhasilan Ngayogjazz ini adalah salah satu hasil dari strategi pemasaran yang dijalankan. Strategi pemasaran yang baik akan menjadi penentu suksesnya pemasaran sebuah produk. Segitiga positioning, diferensiasi, brand (PDB) adalah salah satu pengembangan dari konsep pemasaran oleh Kertajaya. Teori ini dapat menjadi landasan untuk menentukan strategi positioning dan diferensiasi yang tepat bagi sebuah produk. Penelitian ini difokuskan pada penerapan teori segitiga PDB dalam Ngayogjazz. Metode penelitian menggunakan metode kualitatif pendekatan studi kasus. Pengumpulan data dilakukan melalui indepth interview. Hasil dari penelitian ini adalah rumusan upaya-upaya strategi positioning dan diferensiasi dalam festival Ngayogjazz. Kesimpulan yang dihasilkan, penerapan segitiga PDB dalam Ngayogjazz penting dilakukan agar penyelenggara mengetahui sejauh mana maksudnya tersampaikan pada masyarakat. Hasil dari analisis menggunakan segitiga PDB, Ngayogjazz telah membentuk sebuah brand sebagai festival musik jazz yang memiliki karakter kota Yogyakarta. Ngayogjazz is one of the jazz festivals held regularly in Yogyakarta. The number of audiences in this festival has increased significantly every year. The success of Ngayogjazz is one of the results of its marketing strategy. A good marketing strategy will determine the success of the product and will also build a strong brand for itself. Positioning, differentiation, and brand (PDB) is one of the developments of Kertajaya's marketing concept. PDB Triangle could be the basis for determining the appropriate positioning and differentiation strategies for a product. The research focuses on the application of PDB triangular theory in Ngayogjazz, using qualitative method with case study approach. Data is collected through in-depth interview. These methods can measure to which extent does Ngayogjazz applies marketing theory (in this case, positioning and differentiation). The results from this study is the formulation of positioning and differentiation strategy in Ngayogjazz festival. This study concludes that the application of the PDB triangle in Ngayogjazz is important so that the organizers know to which extent the intention is conveyed to the public. The results of the analysis using PDB triangle shows that Ngayogjazz has formed a brand as a jazz music festival that wears the characteristics of the city of Yogyakarta.

scholarly journals THE POLICING MODEL IN MANAGING THE YOUTH ORGANIZATION CONFLICT IN MEDAN, INDONESIA: CASE STUDY OF IKATAN PEMUDA KARYA (IPK) AND PEMUDA PANCASILA (PP) CONFLICT

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Benny Maringan Saragih
Keyword(s):  
Community Policing ◽  
Service Providers ◽  
Capital City ◽  
Youth Organizations ◽  
Community Groups ◽  
Non Profit ◽  
The Public ◽  
Youth Organization ◽  
Government Institutions

Medan has multicultural and composite area. Medan is the capital city of Indonesia Province of North Sumatra, Indonesia. Medan is the largets city in Sumatra island. There are 13 ethnic groups in Medan. The heterogeneity of people in Medan has bring out several youth organizations with their slogans and ideologies. The youth organizations is also one of freedom and rights for every citizen that guaranteed and protected by the state. The youth organization is increasingly synonymous with thuggery and crime action. this research focuses on resolving PP and IPK‟s conflict influenced by three main factors: resource aquisition and economics motive, existence and dominations, and past incident. This research is qualitative research using the theory of community policing that has developed. The result of this research is the importance of multidisciplinary community policing to resolve conflict. The police must cooperate with government institutions, members and community groups, non-profit organizations, service providers, and private businesses. The presence of government institutions, service providers and private businesses, will reduce member dependence on jobs provided by Youth Organization, and the presence of community groups will assist the police in reducing and preventing conflicts between youth organization, but the police must also facilitate the public in terms of reporting and others, such as by utilizing IT.

Leveraging the coffee experience as a tool for engagement with climate change

2019 ◽  
Vol 22 (4) ◽  
pp. 570-581
Author(s):  
Danielle Eiseman ◽  
Martin Jonsson
Keyword(s):  
Climate Change ◽  
Secondary Data ◽  
Case Study Method ◽  
Experiential Marketing ◽  
Content Type ◽  
Coffee Drinking ◽  
The Public ◽  
Change Communication ◽  
Current State

Purpose This study aims to investigate the potential of the coffee drinking experience as an engagement tool for climate change. Review the current state of the coffee drinking experience, define it and examine links to climate change communication practices. The argument for the coffee drinking experience as a method for engaging the public on climate change is presented. Design/methodology The case study method was used to analyze a small number of existing research on the coffee drinking experience. This method is used to define the coffee drinking experience and identify examples in which it could be leveraged for engaging consumers in climate change. Findings The emotive and multi-sensory aspects of the coffee drinking experience, combined with the informal atmosphere of the coffee houses provide a non-threatening environment for discussing complex ideas. This study finds there is scope for further exploration and research on the coffee drinking experience as a tool for public engagement with climate change. Research limitations/implications This paper is limited in that it is only an initial exploratory study and has not reached the empirical stage yet. It is further limited to the analysis of secondary data. Originality Social science in general and experiential marketing specifically has yet to examine the ability of food or drinking experiences as an engagement tool for climate change.

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